界面新闻记者 | 马越

界面新闻编辑 | 牙韩翔

在和瑞幸联名的“酱香拿铁”取得声势浩大的关注度，以及卖出了542万杯、销售额突破1亿元后，茅台乘胜追击。

9yue13riwanshang8dian，guizhoumaotaiguanfangweibofabuleyigepoyouxuanniandexinlianmingyugao：“guizhoumaotaix？9yue16ri，jingqingqidai”，tongshitiechudehaibaoshangyou“rukoujihua，huiweiyouzhang”deyishuzitiwenan。

dangrijiyouzhiqingrenshibiaoshi，zheicimaotailianmingdepinpaifangshimashiqixiadeqiaokelipinpaidefu。er9yue14rishangwu，defuguanfangweiboyuguizhoumaotaiweiboyezhongyutongshishengmingchengrenhezuo，“buzangle，wohemaotai（defu）guanxuanle”，bingchenglianmingchanpinweijiuxinqiaokeli。

tongshi，mashijituanxiangguanrenshiduijiemianxinwenhuiyingcheng，cicihezuoguanyuchanpin、qudaodenggengduoxijiehuizai9yue16rigongbu。

buguoyushangcidejiangxiangnatieleisi，zaiguanxuanzhiqianshejiaowangluoshangyijingchuxianlecicilianmingkuande“diezhao”。

beipuguangdezhaopianxianshi，lianmingchanpinmingchengwei“maoxiaolingjiuxinqiaokelijiuxinqiaokelilihe”，qizhongjingdianjiuxinqiaokelilihedewaibaozhuangpianhongse，yinyoumaotaiyudefudelogo，yijitianjialesidaidejiupingtuan。

目前的信息还称，该联名产品9月16日在天猫和茅台的冰淇淋店开卖，共3种规格，分别为2颗、6颗、12颗装。其中，又分为经典版和减糖版，经典版12颗/120克装产品的价格为169元/盒，2颗装为35元/盒。在口味上则有酒心牛奶巧克力和酒心黑巧克力2种。

duiyumaotailaishuo，qishilianmingqiaokelipinpaibingtuichujiuxinqiaokelichanpinbingbuyiwai。

在今年5月的茅台冰淇淋一周年庆活动上，茅台集团董事长丁雄军也表示，maotaijiangjiadayanfajiuxinqiaokeli、hanjiuyinpin、bangzhi、ruanbingdeng，jianlibutongleixing、butongjiawei、tesexianzhudechanpinjuzhen。

zicongyumengniuhezuotuichubingqilinyewuyilai，maotaijinnianlaixianranjiakuailezaipinpailianming、chanpinkuajieshangdebufa。houlaimaotaiyouyukendeji、bishengkehezuo，tuichumaotaibingqilin（suannaibingqilin）、maotaibingqilinliulianbisa、maotaibingqilinganmeihongshutiaodengkuajiechanpin。

erzheizhengshimaotaijiakuaipinpainianqinghuadecelve。

dingxiongjungongkaibiaoshi，maotaibingqilinbushijiandandexiaofeishangpin，ershiyigezhanlvejichanpin，“shipeiyunianqingxiaofeizhemaotaijiangxiangkougan，tuidongmaotaipinpainianqinghua、shishanghuadezhongyaozhuashou”，qiangdiao“zhuazhunianqingren，jiushizhuazhumaotaideweilai。”tashuo。

ercongpinpaishangkan，bunanfaxianmaotaidelianmingfangjibenshangdoushigezipinleilidetoubupinpai。zheiyeshitadepinpaishinengsuozhi——yi53dufeitianweidaibiaodemaotaijiudexiquexing、touzixing，gaoqidegujia，yijimaotaipinpaideshechipinguanghuan，dourangtazaixuanzehezuofangshizhanjugengduohuayuquan。

congshizhanlvlaikan，defuyiranshizhongguoqiaokelishichangdezuidawanjia。duonianlai，defuyi“zongxiangsihua”deguanggaoyuzaizhongguoxiaofeizhezhongzhiming，shichangdiaoyanjigououruiguojideshujuxianshi，2018-2021nian，zhongguoqiaokelishichangfeneqian5weifenbieweidefu、jianda、quechao、feilieluoheshilijia。

buguojiuyanxiadeqingkuanglaikan，defuduizheiyangdepinpailianmingyepoweikewang。

jinguanyijingzhanjuzuidadeshichangfene，dancongxingyezhengtilaikan，tadeqiaokeliyeyoudian“maibudong”。 genjuouruishuju，jiuzhongguoshichangfenebianhualaishuo，5gezuidapinpaidefenedouchuxianlebutongfududexiahua，defudecong2018niande22.8%xiahuazhi2021niande22.4%。

erqiaokelixingyezhengtidouchengxianchuzengzhangfalideqingkuang。tongyangshilaiziouruideshujuxianshi，2015nian，zhongguoqiaokelixiaoliangyigaiguowangshuangweishuzengzhangdejumiankaishixiahua，dao2016nianqiaokelilingshouliangzongtixiajiang4%。lianxu2nianxiahuahou，2017nianqiaokelilingshoushichangbaochigeweishuhuanmanfusu，zhidao2019niandadao223.4yiyuan。

dansuihou2020nianshouyiqingyingxiang，zhongguoqiaokelilingshoushichangguimojiangzhi204.3yiyuan，yu2019nianxiangbisuoshuilejin20yiyuan。

jiuqiyuanyin，shiqiaokelichanpinbenshenbingfeizhongguoxiaofeizhegaopingangxudechanpin，ergengduochuxianzaisonglichangjing，biruqingrenjie、shengdanjie、chunjie、hunlidengdeng。yinciqiaokelixiaoshoudewangjitongchangzaidongtianerbushixiatian。

duiyushipinyinliaozheiyangbuduanzhuiqiuxinxianganhechuangyidexingyelaishuo，xiaofeizhede“xixinyanjiu”yeposhipinpaibuduanbaochiduishichangqushideminrui。wulunshizaichanpinxingtai、kouweihaishipinpaicengmiandouyaobaochigengxin。

dangran，defujinnianlaizaipinleishangyezuochutupo，biruzai2022niantuichuqiaokelizhishicuiyuheiqiaobocui2kuanxinpin，gengzaoxieshihouhaiheweiquantuichuguoqiaokelinaidengdeng。erciciyumaotaidelianming，wulunshicongpinpaiyingxiaohaishichanpinchuangxinshanglaishuo，huoxuyoujiangshidaguimochuquandeyicijihui。