界面新闻记者 | 冯霜晴

界面新闻编辑 | 汤威

zuoweijiufushengmingdedingjishicai，yuzijiangxianglaishicanzhuoshangdeshehuaxiangshou。yililiyuanrunbaoman、wuheifaliangdekelijiangguangkuohaiyangdeweidaonangkuoqizhong，xiangshizaishejianshangezhijiantiaowudehaiyangzhenzhu，rukoushunjianbaoliedexianxiankuaiganrangwushulaotaohunqianmengying。

duiyudaduoshuguorenlaishuo，guanyuyuzijiangdechuyinxiangshiyikejisuandegaoangjiage。jigeshijilai，beiyuwei“heisehuangjin”deyuzijiangyidushiouzhouhuangshihefuyujiecengdezhuanshushechipin，zheiyutaxiquedechanliang、kekedebaocuntiaojiandengbuwuguanxi。congyangeyiyishanglaijiang，zhiyouxunyuluancaiyouzigebeizhichengyuzijiang，yeshengxunyushengzhanghuanman，congyitiaoyouyudaochengshuchanluandeguochengzhangdashijinian。lihainanbeiliangandeeluosiheyilangyiduzhudaozheyuzijiangchukoushichang，shangshijimokaishi，jiezeeryudaozhiyeshengxunyushuliangxishaoqiebeijinzhibulao，zhongguorengongyangzhixunyudeyuzijiangyinglaileshuyutadeshidai。

出乎许多人意料的是，目前全球最大的鱼子酱生产商来自中国。位于杭州千岛湖的卡露伽（KALUGA QUEEN），自2015年以来连续8年鱼子酱产量世界第一，不仅占据了全球35%的鱼子酱市场，还凭借对养殖和生产品质的严格把关征服了挑剔的国外客户，甚至越来越多地出现在鱼子酱传统产地国和消费大国的餐桌上。仅在巴黎和纽约两座城市，卡露伽就成为28jiamiqilinsanxingcantingdezhuchuzhixuan。

尽管“中国质造”zaoyichengweiguojiyuzijiangxingyedepojuzhe，chuantongzhongshiyinshizhongnanxunzongyingdeyuzijiangzaiguoneixiaofeizhekuaizhujiandecunzaiganshangruo。jinnianxiaofeilinianshengjiheyuzijiangpinpaijigaoduancanyinxingyedeqimengtansuo，weizheiyilanhaishichangdeqianjingchuangzaolexianghaodekenengxing。zaizhanlingguowaigaoduancanzhuodetongshi，kalujiayuguoneizhongduojingzhicantingqianshou，zaizhongxiwenhuapengzhuangzhongfuyuyuzijiangdutedezhongshiquanshi。zuoweiyiweijijukesuxingdeshicai，yuzijiangyibeinaruyuecai、chuancai、hangbangcaidengchuantongcaixidecaipuzhizhong，xiangyuzijiangkaoyazheiyangqiangqianglianhedechuangxinchifagengjiesuolejingdiancaipindebieyangfengwei，weishikemendeweileikaiqiyipianxindetiandi。

据卡露伽董事、常务副总经理夏永涛介绍，目前精致餐厅在卡露伽的销售渠道中占比超过80%。作为推动生活消费向高品质升级的载体，精致餐饮的食客多为追求精致生活、热爱美食的中高端消费人群，也是最先开始品尝鱼子酱的群体。数据显示，2022年中国精致餐饮门店数量已经达到4429家，同比增长1.5%，规模稳步增长的精致餐饮市场既有品质消费的流量，又体现了品质消费的风向。“精致餐饮具有较长的培育期，有较大的发展空间，是拉动品质消费的重要力量，也是鱼子酱消费链条中至关重要的一环。” 夏永涛说。

guochanyuzijiangshiruheyibubuduanshangshijiecanzhuode？jingzhicanyinzaiguoneiyuzijiangxiaofeixuqiucongwudaoyoudelichengzhongbanyanleshenmejiaose？mingchumingdianyouruhehuayuzijiangweizhongcanyanxishangdexinchong？jiemianxinwenjiushangshuhuatiduikalujiadongshi、changwufuzongjinglixiayongtaojinxinglezhuanfang。

界面新闻：鱼子酱往往与奢华概念挂钩，作为精致餐饮食材的鱼子酱在质量上需要满足哪些标准？

夏永涛：一是品牌自我认同。卡露伽鱼子酱从养殖、生产、加工、运输等每一环节严把质量关，秉承严格的国际卫生管理体系标准，持续输出品质稳定且优质的鱼子酱产品，并取得了BRC、IFS、FOS等国际权威资质认证；二是kehurentong，baokuochanpindexinxiandu、chanpindekouganduhechanpinzhengtidetiyangan。

界面新闻：中国鱼子酱产业此前主要出口海外市场，近年国内鱼子酱消费量飙升，精致餐饮在推动国人培养鱼子酱消费习惯方面发挥了什么作用？

夏永涛：jingzhicanyinjujiaolezhuiqiujingzhipinzhishenghuo，qiereaimeishidexiaofeirenqun，weiyuzijiangyuzhongcan、xicanxianghuronghechuangxintigongleduoyuanhuadeweileipinjianfangshi。jingzhicanyinqiangdiaoshicaitexing、zhizuojiyideyuanchuangxing、caipindejingxihejingzhichengdu，baohanzheduishicaideshencengcirenzhiyuganwu，qiegengjiazhuzhongshiyongchangjingchengxian。suizhejingzhicanyinbuduantuichenchuxin，yuzijiangjingdiancaipinguangshouhuanying，yuzijiangchuangxincaipinxiyinxiaofeizhedakapinchang，jingzhicanyinqidaolezhongjianqiaoliangdezuoyong，buduantuidongguorenpeiyangyuzijiangdexiaofeixiguan。

界面新闻：在与精致餐厅携手的过程中，卡露伽为鱼子酱与中国美食文化的融合创新找到了哪些方向？

夏永涛：yuzijiangshiyiweijijukesuxingdeshicai，yiyuzijiangyuyuecai、chuancai、hangbangcai、xinjingcai、chaozhoucaiweishouderonghechuangxinzuiweijingdian，rushaojiaochaozhoufenganqiancengdapeiyuzijiang、kaoyadapeiyuzijiang、guomushaoxiaodaoruyadapeiyuzijiang、nuomizhangchayafangdapeiyuzijiangdeng。yuzijiangzheiweimeishibudandanshidulidechunpin，henduozhongguomeishiyuyuzijiangdapeironghepengzhuangchuweileidejingxi，bujinshikouganshangdexianghuchentuo，gengzaizhenggetiyandushangkanchengshikuayueshideshenghua。

界面新闻：在鱼子入馔方面，中国传统菜系和鱼子酱的搭配有哪些亮点案例？

夏永涛：zuiweijingdiandeyuzijiangkaoya，keyishuodakailepinchangkaoyadequanxinfangshi，shizhongxishicaiwanmeijiehedebiaogan，daijiweileiyilengyireqiebieyouyunweidejingxi。

zuiweishengxingdeyuzijiangchoudoufu，lingzheiweijingdiandexiaochitiaotuochuyiwangzichengyipaishidefengwei，yuzijiangdejiachi，liangzhedapeixiangdeyizhang，weijueshangdemiheyuhubu，daijiweileiquanxindetiyan。

界面新闻：卡露伽与精致餐厅如何互相借力？

夏永涛：kalujiaweicantingtigongyouzhideyuzijiangchanpin，cantingweixiaofeizhetigongyouzhi、duoyuanhuadeyuzijiangcaidan，liangzhexiangfuxiangcheng，gongtongweixiaofeizhetigonggaozhipinweitiyanyuxiangshou。cantingkedaokalujiajinxingshendudexunzhaozhilv，duiyuzijiangjinxinggengweishenrudelejie，duiyuzijiangcaipinrongrugengduolingganyuchuangyichupinjingzhidecaidan。shuangfangkezaizhongyaojierituichuxiandingyuzijiangcaidan，xiyingengduodexiaofeizhedaocantingdaka。

界面新闻：作为巴黎和纽约等地多家米其林三星餐厅的标配，卡露伽是如何打开并拓展海外精致餐饮市场的？

夏永涛：1.zhiyi，yuzijiangwenhuashuyuxifang，yiqianzhongguoshipinzaiguowaideshengyubutaihao，eryuzijiangyoushigaoduanshicai，duizhiliangdeyaoqiufeichangyanke。

2.pinzhishuohua，womenconglingkaishi，yongpinzhilaiqudeshijiedexinrenshiwomenshizhongjianchidefazhanlinian。

3.盲测，最初进入欧洲市场由于中国产品的标签我们遭到了多次拒绝，举例汉莎航空公司，第一次去走访客户，没有机会进入公司面谈；第二次听取了介绍，但很有礼貌的拒绝了品尝；第三次品尝了产品，但没有采购，后来，汉莎航空公司组织盲测鱼子酱，全世界25zhongyuzijiangchanpin，liangcimangcewomenjunbadetouchou，chenggongdaruhanshahangkongtoudengcang，yiyouxiudepinzhiyingdelerenke，congyigezhandiandaoquanbuzhandian，womenchengweihanshahangkongtoudengcangdedujiagongyingshang。

4.信任，目前我们的产品已出口至全球25个国家和地区，成为法国巴黎和美国纽约共28家米其林三星餐厅主厨的首选品牌。我们始终坚持的一条是——dazaozhongguogaopinzhipinpaidebiaogan，zheitiaolu，womenyizhizaitansuo、zaiqianxing。

界面新闻：随着本土食材渐渐被看到和重视，越来越多的人开始对高端进口食材“祛魅”，在国产食材如何征服国内外市场的问题上卡露伽可以分享哪些经验？

夏永涛​​​​​​​：一是打造极致的产品品质。卡露伽拥有国家优质水源地，573pingfanggonglideyuanshengtaishuiyu，caiyongmonixunyuyeshengzhuangtaidewangxiangyangzhimoshi，bingchenggufajiyi，anzhaoyangedeguojiweishengbiaozhun，chixuwendingdeshuchuyouzhidechanpin。

二是yongyouchuanchengdeliliang。kalujiayumeigehuanjiejiewubizhongshikechixufazhandeyuanjing，yiduiziwodechengnuo、duimeiweixiaofeizhedechengnuoyijiduigengguangkuoshijiedechengnuoweizhuzhi，yuchuangyechuqibianqidongyikechixufazhanshimingganweidaoxiangdepinpaicelve，tongshixiwangjiangzheifenyuanzidazirandemeihaokuizengchuandijihoudai。

disanhaixuyaoguojihuashijiao。congchuangzuochuqi，kalujiabianbapinpaidedingweimingquexialai，womenbuxiwangtashiyigewanghongpinpai，womenbuzhuiqiumouyigesuoweifengkoudedaliuliang，womenxiwangtazoudewen、zoudeyuan，chengweiyigebainianlaodian，zuoquanshijiezuihaodeyuzijiang，xiwangrangzhenzhenggaopinzhideyuzijiangzoujinshijiedemeigejiating，rangzhongguoyuzijiangpinpaideliliangjinyibuzouxiangshijie。

界面新闻：​​​​​​​接下来计划推出哪些活动，让更多精致餐饮食客认识卡露伽？

夏永涛​​​​​​​：diyikaizhanmeitixuanchuan，xunzhaozhimingquanweimeitizuoyixiliexuanchuantuiguang，fenbiecongmeishimeijiu、shenghuofangshi、xiaofeilvxingdengweiduzuochongfendefugai；dierkaiqishendutiyanyuanchandisuyuandexunzhaozhilv，qiyejuyouquanchanyeliandejingzhengyoushi，yaoqingmeiti、zhanlvekehudaoqiyeyuantou，jinjulijiechuxunyu，xianchangpinjianyuzijiang，shendulejieyuzijiangwenhua；disantansuokuajiehuodong，yutongdiaoxingdepinpaijinxingwufenghezuo，lianmeijubanyiyuzijiangweizhutidepinjianhuidengxianxiahuodong；disizhankaixianshangxianxialiandong，hulianwangdianshangxiaoshouweiyuzijiangwenhuatigonglechuanbodepingtai，yaoqingmingxingdarendaihuotuijian；zuihoushiqidongchengshipinjianhui，weilaijiangzaihangzhou、beijing、shanghaidengchengshijubanpinjianhui，bayuzijiangzheiweimeishidaixiangyuelaiyueduorendeshiyezhong。

界面新闻：​​​​​​​作为精致餐饮的一环，卡露伽如何理解精致？又如何实现精致？

夏永涛​​​​​​​：jingzhideqiantishouxianshigaozhi，nenggoujiyuxiaofeizheyuyuedetiyanyujiazhi，yijimeihaoshenghuofangshidegengduokeneng。shouxian，gaopinzhishiyigeqiyelizudegenbenhefazhandebaozheng，meiyoujiejingkezou，tongshijiazhiwanshandefuwu，cainengshiyigeqiyeyongcunhuoli，yingdexiaofeizhederenkeyuxinren，cainengchuangzaochuzhenzhengdeshijiepinpai；qici，chixuchuangxin，bujinshiyuzijiangxingye，zhongguozhizaoxuyaojiadajishuyanfatouru，tishengguojijingzhengli；zuihou，lizuzhongguo，yongbaoshijie，zhongguoshiyigezugoudadeshichang，yeshiyigefeichangzhongyaodeshichang，xuyaoyiqiqukaifa，duiwaijianghaozhongguogushi，buduantishengzhongguopinpaidezixinyuliliang。

图片来源：品牌提供