界面新闻记者 | 蓝丽琦

yingongsidongshizhangduixiaofeizhede“zhilv”fayan，ruantijiajuqiyemengbaihejinqishoudaoshichangguanzhu。

在中秋国庆长假后，10月11日至12日的两天内，（603313.SH）dongshizhangnizhanggencengzaitouzizheshequ4cihuifutongyiweiyonghu，huifuneirongcongzhiyiduifangweijingpinmoheibengongsichanpin，daoquerenduifangweigongsimendianxiaofeizhe，zairenweiqixiangyaotuikuandeshuocitai“erxi”。

作为一个以外销为主的床垫企业，梦百合近年来在内销方面可谓是历尽艰辛。国内已有喜临门（603008.SH）、慕思股份（001323.SZ）zheiyangshengengguoneishichangdechuangdianpinpai，qiechanpinjiaweiduanyejiaoweiquanmian。

ermengbaihezaineixiaofangmianduonianlaizhudagaoduanluxian，“0ya”chuangdianyizhishimengbaihedezhutuigainian。xiangbiqiguoneilaoyibeixiaofeizhegengpianxiangyushuiyingdechuangdian，mengbaihezeyizhizhutuiruanchuangdian。

倪张根火速联系店长，但要求消费者选择“因为个人原因”退款

10yue11ri，yimingguminyonghuzaixueqiushequfabuchanpintuikuanxiangguansuqiuxinxi。jiemianxinwenzaiyu10yue25richaxunshi，gaiyonghuyuantieyijingshanchu。

genju《zhongguofangdichanbao》debaodao，yuantieneirongwei，guoqingqijiangaiyonghuzaimengbaihedexianxiamendiangoumaileyikuan“langyi”chuangdian，weidaoyuedingsonghuoriqi，renweichuangdianbianyuancunzaiwenti，sizhoumeiyoudanhuangzhicheng、rongyiliubian，gulvhouxuanzeletuihuo，danmendianxuanzejujue。

gaiyonghuzaishequshang@nizhanggen，bingzhiyimengbaihedepinpaibaohu，“shouqiantianhualuanzhui，shouhouyitahutu”，bingfachulinghunkaowen“nandaomengbaihezhenshidiandaqike，haishimendiangenbenjiubuzaihupinpaixingxiang？”

dangtianwanshang9dian，nizhanggenjiuzuochuhuiying，xianxunwengaiyonghuzainajiamendiangoumai，qicizhiyiduifangweijingpin“wunaohei”。

ciri，gaiyonghuhuifunizhanggenzaiwuhanhankoudeyijiamendiangoumai。suihounizhanggenhuosuhuifu，biaoshizhijielianxilegaimendiandedianzhangjidianyuan，dianzhangchengnuohuilianxigaiyonghubingqietuikuan。

nizhanggenrenwei，gaiyonghuzaixiadan20fenzhongjiuxuanzelianximendiantuikuan，kenengshiyinweizhaodaolebianyidechanpin，“ruguonishizhaodaogengbianyidechuangdian，houhuile，jiushuohouhuilema，tuijinijiushile。buyaoshuotabian，yebubishuoguile。”

nizhanggenzhongdianqiangdiao，xiwanggaiyonghutuikuanshixiemingshi“yinweigerenyuanyin”，bingfeishichanpinzhiliang、jiagedeyuanyin，bingzhiyan“biepowushui，meiyisi。”

jujiemianxinwenjizhechaxun，gaiyonghusuihoumeiyouzaishequzhongfayan。10yue25ri，mengbaihefangmianxiangjiemianxinwenbiaoshi，neibuchulijiji，yijingtuoshanjiejue。

zheiyang“zhiyanbuhui”gongkaifayandeqiyegaoceng，zaifanjiajuquanzhongyishuhanjian，genghekuangshipinpaiyingxiaodadehuorederuantijiajupinpai。

曾被质疑非常规关联交易，但今年向关联方的采购已经锐减

shize，zheiyebushinizhanggendiyicizaishejiaopingtaigongkai“nudui”xiaofeizhe。

zaozaiquniande5yue，nizhanggenjiuyinguquantaoxianjizhiyadeshuangzhongcaozuo，yinfaguanlianjiaoyifengbo。youyonghuzaishequfatie，renweinizhanggenzhiyajitaoxianguquandaozhigujiabaodie，bingzhiyimengbaihehenizhanggenshijikongzhidelingyijiagongsihengkangshukong（gongsiquancheng“nantonghengkangshukongjixiegufenyouxiangongsi”）cunzaifeichangguideguanlianjiaoyi。

gaiyonghufatiebudao1gexiaoshi，nizhanggenjiutongma“duoheiancaiyourucixiangfa”，bingfanwen“jianguanbushenguanlianjiaoyima？”zongtilaikan，nizhanggenfanyingjilie。

bishidemengbaihegujiachuyudiwei。zai2022niankainianhou，mengbaihegujiachixuxiahua，zai1yuezhi4yuedeshijianduanneigujiadiefuchaoguo40%。

yucitongshi，guquanzhiyagonggaoxianshi，jiezhi2022nian4yue28ri，nizhanggenleijizhiyashuliang1.39yigu，zhanqichigushuliangde57.87％；jiezhidangnian5yue12ri，nizhanggendebiaogewuxiaofengleijizhiya1190wangu，zhanqizhijiechigushuliangde53.71％。

dangnian5yue17ri，mengbaihegonggao，nizhanggenyi10.53yuan/gudejiage，jiangchiyoude5238wanmengbaiheguquan，zhuanrangjilezhongyuejujiao9haosimuzhengquantouzijijin，taoxian5.52yiyuan。gaijijindezhuyaochuzirenshimengbaihesuozaidejiangsurugaoshidifangguozi，shelimudewei“zhengfushukun”。

dangtianwanshang8dian，nizhanggenzaixueqiufabule《quanyibiandongshuoming》，tijitayuguozideyuedingshi2+1，qieyouyouxianhuigouquanli。

5yue24riwanjian，mengbaihefabugonggao，gongsibiaoshijingyugudongnizhanggenshumianqueren，“2+1”jutishizhinizhanggenweilai2nianhuo3nianduibencixieyizhuanrangdegufenyouyouxianhuigouquan，weiqiyuguozifangqianqitaolunxieyizhuanrangguochengzhongdekoutouyueding，shangweixingchengzhengshishumianxieyi。

zhideyitideshi，daole2023nian，nizhanggendeguquanzhiyabiliyousuoxiajiang。genjunianchu1yue18ridegonggao，nizhanggendezhiyagufenbilizhanqisuochigufenbiliyijingxiahuazhi46.89%。

ciwai，zhenduiguanlianjiaoyi，nizhanggenzaidangshidehuiyingzhongzhitidao，zaimengbaihezuikunnandeshihou（yiqingdaozhiqianzhengbanbuchulai）hengkangshukongxiangmengbaihetigongrenliziyuan，bingqiequhaiwaigongchangzhiyuan。

hengkangshukongweimengbaihedegongyingshang，xiangmengbaihetigonghaimianqiegeji、zhengpaopaiqijidengshengchanshebeijipeijian。tianyanchaappxianshi，jiezhi2022nian3yue，nizhanggenchiyouhengkangshukong69.88%deguquan，weidiyishouyiren。

mengbaihecenggongkaibiaoshi，xianghengkangshukongcaigoudebufenbiaozhunhuachanpinjiage，diyugongsixiangwuguanliandisanfanggongyingshangdecaigoujiage。liru，2020nianxianghengkangshukongcaigoudezhedieliticangtuopandanjiawei758.9yuan/ge，diyugongsixiangwuguanliandisanfangcaigoutongleichanpindanjia962.83yuan/ge。

zhidezhuyideshi，genjumengbaihezuixincaibao，2023shangbannianmengbaihexianghengkangshukongdejiaoyiecongquniantongqide3362.7wanyuandafuxiahuazhi100.49wanyuan，baojian97%。duici，mengbaihemeiyouzaigonggaozhongzuochujieshi。

内销增长不稳定，外销出现倒退迹象

waixiaozhan8chengdemengbaiheyizhibeigoubingzuiduode，haishineixiaoqudongbuzu。

jiemianxinwencengbaodao，mengbaihe2023shangbannian，qishourulaiyuanzhongjingneishichanggongxian5.67yiyuan，tongbizengzhang19.57%，zhanzongyingshoubili15.76%。duiyuqunian80yiyingshouguimodemengbaihelaishuo，zengsubingbusuankuai。

genjuguowangziliaochaxun，mengbaihedeneixiaozengsubugouwending，suiranzi2014nianyilaiyizhidouchuyuzengzhangtaishi，danzengzhangfuduyeshiyou“tiaotuo”。2015nianzhi2017niandezhangfuwei50%yishang，dan2018nianzhi2019nianyouxiajiangdao40%yixia。2020nian，yiqingchunianxiahuazhi14.9%，2021nianyouqiangshizengzhangdao46%。

2022nian，mengbaihejingneishichangshouruchuxianshaoyoudexiahua。2022quannianjingneishichanggongxianshouru9.91yiyuan，xiangbi2021niande11.85yiyuanjianshaolejiangjin2geyi，tongbixiahua16.42%。

erquniandeguowaishichangjinzengzhang1%，waixiaojiandingyijing“chuluduanni”。2023shangbannian，mengbaihewaixiaoshouru29.29yiyuan，xiangbi2022shangbanniande34.79yiyuanjianshaole5.5yiyuan，tongbixiahua15.8%。qizhong，beimeishichangshouru20.64yiyuan，biquniantongqijianshaole4.89yiyuan。

实则，习惯了做国外床垫市场的梦百合，在国内依旧坚持软床的理念。

，倪张根在梦百合新品发布会上表示，中国人都有睡硬床的习惯，但睡硬床不仅不利于脊椎健康、加剧腰背部疾病，也会导致频繁翻身、影响深度睡眠。

nizhanggenrenwei，buyingheshichangquzuoyezongherujiao，buyinghezhongguorencuowudeshuiyingchuangdeguannianershengchanyingchuangdian，yuanyihuafeishijianjingliqujiaoyushichang，pujijiangushushiduyuzhichengxingpinghengdechuangdiancailiao。

danjujiemianxinwenlejie，guoneijijiatoubupinpaijunyoutuichuyingheguoneizhonglaonianrenxihaodepianyingleixingdechuangdian，zaichanpinkepu、yingxiaoshangyebuhuitichushuiyingchuangdebuli。

guoneidexiaofeiquntihuiduimengbaihede“jiaoyu”maidanma？huoxunengzaiyikaiqideshuangshiyidacuhuodeyixiehuiying。