界面新闻记者 | 蓝丽琦

ji9yuechutuichu699dijiachanpinhou，oupaijiaju（603833.sh）xuanzezaishuang11qianxituichu29800yuanquanandajiajutaocan。

oupaijiajujinrizhengshituichu29800yuanyitaoquanandajiajutaocan，baohan20pingfangdedingzhiyiju、7pingfangdedingzhichuju、3tangwoshifangmen、weiyukongjian4jiantao。

guanfangtaocanxianshi，chuyimuweisidapinleiyuanjia58838yuan，cicitaocanzongjiajianban。qizhong，chujubankuaibaohanjiazhi17860yuandeyanjizaoju，woshifangmenyuanjia8999yuan，weiyu4jiantaoyuanjia5999yuan。

界面新闻曾报道，欧派家居因在9月初发布699元/平方米的低价产品，志邦家居（603801.SH）、好莱客（603898.SH）、金牌橱柜（603180.SH）3家上市企业带头发海报“应战”，还有不少企业质疑其降低产品的基本配置。

zuoweidingzhijiajuxingyedelongtou，oupaidechanpincelveduixingyelaishuojuyoujiaoqiangdexinhaoyiyi。jinguan699zhanlvefabuhou，yinfabushaotongxingjiti“kangyi”，dansuofeiya（002572.sz）、shangpinzhaipei（300616.sz）、shinimanqixiaaijiajudengduogezhongyaobuqiyerengxiangjizhuisui。

raner，oupaisihumeiyou“tingzhan”dejixiang。ciciliushunpingzaixianchangtoulu，weiqi45tiande699dijiahuodongshouyipofeng，“leijidingdanzengsuchaoguo30％，dingdanliangchuanglishixingao。”

家电联购、开拓卫浴业务，为新套餐的两大亮点

cicioupaiquanandajiajutaocanzhong，touluyigezhongyaodexinhao：dingzhijiajuqiyeyijingzai“qiang”jiadianhezuoshangle。

2016nian，oupaituichu19800yuan/22pingfang（mi）dequanwudingzhitaocan，hanbiaopeiwujin，cishidetaocanfanweijinxianjulei。

wunianhoude2021nian，oupaituichu29800yuan/taodezhengjiadingzhitaocan，qizhongbaohan20pingfang（mi）dedingzhijulei、3pingfang（mi）debeijingqiang、10jianquanwujiaju。dingzhijuleiyou31kuanhuase；10jianquanwujiajubaokuo4jianketingjiaju、5jiancantingjiaju、2jianwoshijiaju。

bishi，oupaizhengshiyinchujiajuqudaodezhongyaohezuoshang——minhuakonggu（1999.hk）qixiadegongnengshafapinpai“zhihuashi”。dingzhijiajuxingyezhengshihejiajupinpailianshou，jiajupinpaikaishilianrudingzhijiajudezhongduanxiaoshoupingtai。

panshangoupaizheizuo“kaoshan”hou，wanghouzhihuashijiuchenglezhonggaoduanfanjiajuquanzhongdebiaopeihezuopinpai。jujiemianxinwenlejie，muqianzhinengjiajuchangshangyezhongaizaixiaoshouzhongduanyinruzhihuashideshafachanpin。

erjinnian，oupaituichutongyangjiawei29800yuan/taodetaocan，dantaocanneirong“shengji”weiquanandajiaju，dingzhijuleijinxingyijuhechujudechaifen，baohanle20pingfang（mi）dedingzhiyiju、7pingfang（mi）dedingzhichuju、3tangwoshifangmen、weiyukongjian4jiantao。tongchangshichangshangmiaoshudeweiyu4jiantaoweiyugang、linyupentou、ximianpen、matong。

heshangshudezhengjiadingzhitaocanxiangbi，zhengandajiajutaocandezengjiabufenqishizhiyou7pingfang（mi）dedingzhijulei。qiyubufen，3pingfang（mi）beijingqiangbei3tangwoshifangmentidai，10jianquanwujiajubeiweiyu4jiantaotidai。

keyikanchu，xintaocandezhongxinchulefugaiyiju、chujuwai，haiyououpaijinnianzhudadeweiyukongjian。

tongshi，cicixintaocanhaidazailelianggejunwei9999yuandedapaijiadian/jiajutaocan，fenbiewei9999yuansongxia&linneijiadiantaocan，yiji9999yuanoupai&zhihuashiquanwujiajutaocan。

松下住宅设备BU长任少阳在现场表示，未来松下和欧派合作，深耕家装定制赛道。

刘顺平：家装公司没有产品

zaicicihuodongxianchang，liushunpingzhijiehanhuaxiaofeizhe：“daooupaimendianjiukeyi。”

liushunpingcong2003nianjiuruzhioupai，cengrenoupaichujushiyebuzongjingli、jituanyingxiaozongjingli、zhengzhuangdajiajushiyebuzongjingli、jituanyingxiaofuzongcai，weigongsiyuanlaozhiyi。

2019nian11yue，shichangchuanyanliushunpingcongoupailizhi。yinianhou，2020nian12yue，oupaijiajuneibufabu《guanyudiaozhengyingxiaoxitongbufenjinggangjieguodetongzhi》，youliushunpingdanrendanrenjichengjiajushiyebuyingxiaozongjingliyizhi，xuangaoliushunpinghuigui。

zaicicioupaidexintaocanzhong，liushunpingteyiqiangdiaoshuang11qijianmianfeizengsongquanwuxiaoguotu，yijimianfeichushejituzhifangan。liushunpingbiaoshi，mianfeiweixiaofeizhetigongquanandajiajusheji，huanjuhualaishuowomenyijingbajiazhuanggongsilishejishidezheigezhineng，jiuzaizhei（shixian）。

“womenshichanpingongsi，jiazhuanggongsitashoushangmeiyouchanpin。oupaizhengge（jiajukongjian）shejishijiyuoupaisuoyoudechanpinlaizuoweixiaofeizheshejidefangan，fangandehaiyuandugenggao，jibenshangdoukeyizuodaosuojianjisuode。”liushunpingshuodao。

zaijinnian4yue28rideyijiduyejishuominghuishang，oupaijiajudongshizhangyaoliangsongcenghuiying“oupaiwuyizuozhuangxiu，wuyiqiangzhanqudaoshanglirun”。

danciqianyiyoubushaoxingyeshengyinrenwei，rujindedingzhijiajuqiyeshezujiazhuangbankuai，yewutuozhanyuelaiyue“badao”。

在8月的中报业绩会上，欧派家居董事长姚良松曾表示，欧派整装大家居门店已经超过200家，每况愈下的市场环境倒逼代理商进行新尝试。

jujiemianxinwenlejie，zhengzhuangdajiajudeyetaikeyilijiewei“waigua”zhuangxiugongsizuoweihezuofang，“neizhi”yidingdaxiaodianmianguimoxiyinkeliu，jibenshangshixiancongmaopifangkaishidaofangwuzhengtijiajuzhibanwanbidequanliucheng。

huiguoupaijiajuguowangdecuxiaocelvehuifaxian，congquanwudingzhi，daozhengjiadingzhi，yihuoshidajiajutaocan，oupaidefanyingsuduchengdeshang“jikuai”。

zhenduiciqiande699dijiacelve，liushunpingyezaixianchangtoulu，699huiminxiliezai9yue1rizhi10yue15riqijian，leijidingdanzengsuchaoguo30％，chuangxialegongsineibuzai45tianzongdeshijianduanlimiandelishixingao。liushunpingduicibiaoshi，“zaijintianzheiyangxiaxingdedashichangbeijingxia，30%dedingdanzengzhangshijigaodehanjinliang。”

699dijiacelveduioupailaishuoyijingjieshu，danshizezhishi“qiancai”，29800dequanandajiajutaocancaishioupaizhenzhengqiaodong“jiagezhan”dedipai。

cengyouyijiatouburuantijiajuqiyexiangjiemianxinwenbaoyuan，toubudingqiheqiyuruantipinpaidehezuoyerangtamencuoshoubuji、yingjiebuxia，“womenyikuanchanpindouyaojiqianshenzhishangwan，dantamenyidajiushiwuweishudequantaocan，womenzenmeda？”

buguo，taocandingdijiademudegengduohaishiweileyinliu，zuizhongdechengjiaojiagehaiyaokanxiaofeizhedexuanze，bijingbushisuoyouxiaofeizhedouhuixuanzebiaopeichanpin，jiajiashipubianxianxiang。zheiyedaozhilejinjinianxiaofeiquntixingcheng“quanwudingzhitaoluduo”derenzhi。

oupaidexintaocanshichanghuibuhuimaidan？jiangzaisijidujianfenxiao。