界面新闻记者 | 蓝丽琦

ruantijiajutoubuqiyemusigufen（001323.sz）zaijinnianshuangshiyiqianyejiarulejiagezhan，bingshoucichangshiyutoubuzhubohezuozhibomaihuo。

10tianqian，musiyinyukuaishouzhimingzhuboxinbahezuo，yudinglejue“baodan”，chengweixingyeguanzhudian。musiyuxinbahezuotuiguangyikuan“daheiniu”ruanchuang，bingqiezengsongyikuan“heijin”chuangdian，chanpinzuizhongdaoshoujiawei4980yuan/tao。

11yue1ri，“daheiniu”ruanchuangdecuxiaojieshu。kuaishoumusidianpuyemianxianshi，“daheiniu”ruanchuangchanpinshoujiahuifuweiyuanjia13800yuan，ciqianruanchuangpeitaode“heijin”chuangdianzeyijingxiajia。xianshangxiaoshourenyuanbiaoshi，gairuanchuangdeshoumairujinbubaohanchuangdian。

zaizhiqianzhibohuodongdedangwan，zhibofangtoulu，yifudingjindechanpinxiaoshouliangdadao19.4wanzhang，yuguzuizhongxiaoshouechaoguo10.09yiyuan。zheiduiyixianxiaqudaoweizhongdejiajuxingyelaishuo，shiyicijidadechongji。

qiaohedeshi，zaizhibohuodongjieshuhou，musigufenyiweigaoguanjinrilizhi，yeneibaqilikaihexianshangbaodanjinxingxiangguanlian。

10yue31riwan，musigufenfabugonggaocheng，fuzongjingliyangxintijiaoshumiancizhibaogao，cizhihoubuzaidanrengongsijixiashugongsirenhezhiwu。musitebieqiangdiao，yangxinbucunzaiyingdanglvxingerweilvxingdechengnuoshixiang。

杨鑫加入慕思股份仅一年左右，曾在欧派家居（603833.SH）、索菲亚（002572.SZ）liangjiatoubudingzhijiajuqiyerenzhi。

musigufenyiweineiburenyuanxiangjiemianxinwenfourencishuofa。tabiaoshi，yangxinfuzedeshijingdianshiyebumen，dancicicuxiaocehuadeweidianshangbumen，gebumenzhijianduliyunying，“fourensuoyoubaliangjianshilianxizaiyiqideshuofa。”yuzhibansuidehaiyoumusibaodangonghuonan、haimiangongyingshangzhongzhihezuodengshichangliuchuanxinxi，duicigairenyuanyeyiyifouren。

gairenyuancheng，jibianshidadanzi，yehuizuohaochanpinhefuwu，“zheishimusishoucichangshi（toubuzhubomaihuo），huixiqujingyanjiaoxun，chulihaodingdan。”

已付定金销量达到32万张，但没有透露最终成交金额

musiciciyuzhimingzhubodehezuozai10yue21rijiukaishile。

genjuzhibofangdemiaoshu，cicishoumaiyikuanmusiqixiadedaheiniuruanpichuang，bingqiefuyouzengpin——yikuanheijinchuangdian，chanpinhejijiagewei5800yuan，kuaishouguanfangpingtaibutie820yuan，zuizhongdaoshoujiawei4980yuan。cicicuxiaohuodongxuyaoxianfudingjin200yuan，zuiwanyaozai10yue31rifuqingweikuan/tongshi。zhibofangbuchongdao，zheiyinianneisuishixuanzefahuo，haikeyixuanzetuihuo。

genjuzhiboguanfangzhanghaoxiancundeshipin，dangwanzhibojieshuhou，zhibofangbapingtaixiaoshoushujufangdaojingtouqian，touluyifudingjindechanpinxiaoshouliang19.4wanzhang，yuguzuizhongxiaoshouechaoguo10.09yiyuan。

genjuzhiboguanfangzhanghaoxiancundeshipin，10yue31ri，zhibofangkaishicuicuxiaofeizhefuweikuan，bingqiangdiaocicishouqudeyongjinbudao15%，mudeshiweilewancheng10geyidebaodan。bingqiehaitoulu，wanghoumusi90%buhuizaihexinxuanhezuole，yeyincizheikenengshimusiyicizuidaliduderangli。

“kuaishou、zhubo、pinpaifangdeyalidouhenda，yinweimeiyourenjianguobamusizheimedadepinpaizuodaozheigejiage。jintianmaiwanzhihou，kenengzheibeizibuhuizaijianmusizuozheizhonghuodong。womeiyouweibeihetongneiderenheneirong，suoyimusibixulvyue，jintianzhiqiansuoyoupaidedouzuoshu。”zhibofangshuodao。

zhideyitideshi，zhibofang10yue31ridexinshipinwenanxiedeshi“baodan32wanzhangdemusidaheiniuzhenpiruanchuang”，yejiushishuobizhibodangwande19.4wanzhang，haiyaoduomaile12.6wanzhang。

genjuzhibofangtigongdeshuju，musizheikuanchanpinanzhaoyuancuxiaojia5800yuanqucesuan，ruguozuizhongzhiyou50%dexiaofeizhefuqingweikuan，neizongxiaoshoueyedadaole9.28yiyuan。

zuizhongyouduoshaoyonghufuqingleweikuanmuqianhaimeiyoumingqueshuju。jiezhifagao，musifangmianyemeiyoutouluzuizhongdechengjiaojine。

慕思首次直播卖货引争议

zhimingpinpaidecuxiaochanpin、kuaishoudiyizhubodetuili，zaojiulecicibaodan。

jinguan10yibuyidingweizuizhongchengjiaojine，danyouyuxianxiajiajushichanggoumaireqingxiaotui，yinfayijingxiaoshangweidaibiao“xianxiajiajuren”quntidejidabuman。

zhibofangcengbiaoshi，tadekehubingbushixianxiashitidiandekehu，bingmeiyouqiangzhanxianxiadeshengyi。

cicishuangfangdejiaodianwenti，yexuhexianshangyingxiaozongshi“lacai”xianxiachanpinjiageyouguan。

zaizhengshikaishoumusicuxiaochanpinqian，zhibofangfabulebushaoqianwangmusimendiande“tandian”shipin，zaitandianguochengzhongduocitidaomendiandechanpin“taiguile”。bingqiehaizaiqitayureshipinzhongduocibamusileibichengjiajujiede“aimashi”，danzaizhibojiankeyiyong4980yuandejiagenaxiachuangjia+chuangdianyizhengtaodechanpin。

zheishifouyiweizhexianxiadingjiaguidechanpin，daoxianshangkeyiyongdijianaxia。buguozaijiajuxingye，xianshang、xianxiaqudaobuyizhishixingyegongshi。

muqiandaduoshujiajupinpaixianshangnengkandaodecuxiaokuan，doushizhuangongxianshangqudao，zhenduideshinianqingkequn。chuquboliduoxiaowai，gengduodeshixiangjixianxiamendianyinliu、kuodapinpaiyingxiangli、jinyibuqiangzhanxiaofeizherenzhi。xianxiaqudaozegengduodeshizhenduizhongchanjiejikequn。

另一头部床垫品牌喜临门（603008.SH）zoudejiushizheigeluxian，cicixilinmenyeyouhexinbajinxinghezuo，chuangdianchanpindizhi1500yuan。danqixianxiachanpinqibujiaweizhishao5000yuanyishang。

zheiyumusicicishoumaidechanpinshitongyangdedaoli。shangshumusineiburenyuanxiangjiemianxinwenbiaoshi，gaichanpintongyangzhishizaixianshangshoumai。

xuyaoguanzhudeshi，musixianshangdianpuyeyoubi4980yuangengbianyidechanpin，dancicizhiborengbeitongxingchaoxiao“yihoumusidechuangdiandoubunengchaoguo5000yuan”。zheibeihoudeyuanyinzaiyu，musicicizhutuichanpindexingxiang，heguowangyingzaodegaoduanchanpinxingxiangyousuochuru。

zheishimusideshoucichangshi，zaizhibomaihuozheitiaochongmantiaozhandedaolushang，xianranhaiyouxuduodifangxuyaoxuexi。