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喜茶为何也开起了新式茶馆?

wulunshixiaofeizhehaishiwuyefangduixichadexinxiangandouzaijiandan,kaituoxinyetaihuoxushiyigebucuodebanfa。

图片来源:喜茶

界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

xichazaiguangzhouwanlinghuikaichuxindiankanqilaiyouxiebuyiyang,yubiaozhunmendianbutong,tayisongchaochafangweilinggan,zaixianchangzengjiarupingfeng、menliandengxinzhongshiyuansu。

chanpinfangmian,qicaidanbaohanxiancui·mingnaicha、xiancui·zhongshichanatie、xiancui·ningxiangcha、xiancui·chunchasigexilie,gong17kuanyinpin,junyong“songyunjian”、“manjianghong”denggufengmingchengmingming,kedanjiazai8-16yuanqujian——zheigejiageshenzhibiqibiaozhunmendianhaiyaobianyi。

zheigejiaozuo“xichachafang”dexindian,shixichazhengzaichangshidexinshichaguanyetai。

图片来源:小红书@评茶师-林宇城

naichapinpaikaichaguan,bingbudasuanbingqiyinliaolidenaihetang,zhishigengtuxianchayedefengwei。zheiyeshiyanxiaxianzhichayinpinpaimenshitanxinchaguanyetaidegongtongxuanze。

喜茶茶坊的产品特点,是采用单杯鲜萃工艺,以及使用凤凰单丛、兰香观音等茶叶,与大桶预泡茶做出区分,并强调不堆叠小料及其他元素。而奈雪的茶开茶院,zhudachanpinshiyuanyexiannaichajichaka,xianchangpaozhi;chayanyuesezai2022niankaichude“xiaoshenxianchaguan”,zhongdianmai“jingpinyuanyexiancuinaicha”。

dangran,chuyugezibutongdepinpaitezhi,tamendexinshichaguanyetaiyezuochulebutongdeyansheng。

naixuedecharengshunyanyiguanduidadianhedisankongjiandezhuiqiu,jichayuanbiaozhundianxingpeibeilexiuxian、shiyin、gongzuodengkongjian,bingqiemendianyouhendayibufenmianjiliujilechayechanpinzhanshi,hexinmudeshifuwuyuchayelingshouyewu;chayanyuesezezaichaguanlizengjialezhizuoliuchenggengfuza、putongmendianmeiyoudeguaershouchongcha、tediaojiuyindeng,kedanjiaxiangduijiaogao。

图片来源:奈雪的茶

buguocongxichachafangdecaidanhemendianbujulaikan,tasihubuxiangbamoshifuzahua。

ruguocongkuaisufuzhikuozhangdejiaodukan,zheihuoxushiyigebucuodedianpumoxing。chanpinzhongleishao,yiweizhecongbeiliao、zhizuo、renyuanzhaopaipeixundenggegehuanjiedejingjian,bingqiexichachafangbingmeiyouxiangguoquxichashouzuo、xichalabdengdianxingneizhongzaimianjiyukongjianshejishangdehuihuo。

ciwai,zheijiaxichachafangshoudianshizaiwanlinghuiyuanbendexichamendianyuanzhishangzhongkaide,yejiushishuotademianjiyubiaozhundianxiangdang。congmendianbujulaikan,chafangyerubiaozhundianyiyangxianchangzhishezhishaoliangzuowei。

mouzhongchengdushang,zheijiniandexichabiandegengjiawushile。

bujinshi2022niandejiangjia,guoqudexichaxihuangaojugaoda,zaigedayi、erxianchengshidehexinshangquankaishehuayangbaichudezhutimendian,danzhishaozai2022nianyiqian,xichajiuzaimomoshousuozheilei“hualihushao”demendian。yanxia,quanguohaisheyoulabdianxingdechengshijinshengxiaguangzhouheshenzhen。zheizhongwushihuoxuyeyingxianglerujinxichaxinyetaidexuanze。

muqian,xichabingmeiyouduiwaipiluguanyuchafangdianxingdeweilaikuozhangjihua,danruguochafangdianxingbeizhengmingkexing,xunsupukaijihushibiran。

zi2022nian11yuekaifangjiamenghou,xichademendiankuozhangsudujiuxiangzuohuojian。zhaimencanyanshujuxianshi,muqianxichamendianzongshuwei2884jia,yiqi2022niandiyue850jiamendianzongshujisuan,jiyiniankaichule2000jia。

danxichahuoxumianlindeyigewentishi,suizhemendianwangluodezhangkai,dianweidejiami,wulunshixiaofeizhehaishiwuyefangduixichadexinxiangandouzaijiandan,kaituoxinyetaihuoxushiyigebucuodebanfa。

新式茶馆,已成为年轻人社交场合的一股潮流。xiaohongshufabude《2023niandushenghuoqushi》xianshi,2022nian“chichaqu”xiangguanbijishuliangtongbishangzhang 532%,gengduonianqingrenkaishihecha,yongchalaizhaodaipengyou。

danzheiyeyiweizhejingzhengzhezhongduo。

bujinshinaixue、chayanyuese,2018nianzaishenzhenchuanglidechunchapinpaitea’stonehaochengdianneishoumai108zhongcha,muqianzaishenzhen、shanghaidengdikaichu11jiamendian,cengzai2019、2021、2022nianhuode4lunrongzi;2015nianchuangshiyubeijingdepinpaizhuxieteasurezhudayuanyecha、diaoweiyin、fengweizhusandaxilie,muqianyizaibeijing、xiandengdikaichu12jiamendian。

haiyougengduoxinxingpinpaizaichangshichaguandegengduokeneng,biru2011nianchuangshiyushamendebasaobaishuohaijiangmendiankaidaolezhongguoxianggang,yicitansuoxinzhongshichaguanguojihuadekeneng。

pinpaimendejingyingmoshihuoyouchayi,dansikaodeshiqueshixiangtongde——chuantongcharuhezaixiandaihuayujingxiafazhan,rongrunianqingrenderichangshenghuo。

未经正式授权严禁转载本文,侵权必究。

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喜茶为何也开起了新式茶馆?

wulunshixiaofeizhehaishiwuyefangduixichadexinxiangandouzaijiandan,kaituoxinyetaihuoxushiyigebucuodebanfa。

图片来源:喜茶

界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

xichazaiguangzhouwanlinghuikaichuxindiankanqilaiyouxiebuyiyang,yubiaozhunmendianbutong,tayisongchaochafangweilinggan,zaixianchangzengjiarupingfeng、menliandengxinzhongshiyuansu。

chanpinfangmian,qicaidanbaohanxiancui·mingnaicha、xiancui·zhongshichanatie、xiancui·ningxiangcha、xiancui·chunchasigexilie,gong17kuanyinpin,junyong“songyunjian”、“manjianghong”denggufengmingchengmingming,kedanjiazai8-16yuanqujian——zheigejiageshenzhibiqibiaozhunmendianhaiyaobianyi。

zheigejiaozuo“xichachafang”dexindian,shixichazhengzaichangshidexinshichaguanyetai。

图片来源:小红书@评茶师-林宇城

naichapinpaikaichaguan,bingbudasuanbingqiyinliaolidenaihetang,zhishigengtuxianchayedefengwei。zheiyeshiyanxiaxianzhichayinpinpaimenshitanxinchaguanyetaidegongtongxuanze。

喜茶茶坊的产品特点,是采用单杯鲜萃工艺,以及使用凤凰单丛、兰香观音等茶叶,与大桶预泡茶做出区分,并强调不堆叠小料及其他元素。而奈雪的茶开茶院,zhudachanpinshiyuanyexiannaichajichaka,xianchangpaozhi;chayanyuesezai2022niankaichude“xiaoshenxianchaguan”,zhongdianmai“jingpinyuanyexiancuinaicha”。

dangran,chuyugezibutongdepinpaitezhi,tamendexinshichaguanyetaiyezuochulebutongdeyansheng。

naixuedecharengshunyanyiguanduidadianhedisankongjiandezhuiqiu,jichayuanbiaozhundianxingpeibeilexiuxian、shiyin、gongzuodengkongjian,bingqiemendianyouhendayibufenmianjiliujilechayechanpinzhanshi,hexinmudeshifuwuyuchayelingshouyewu;chayanyuesezezaichaguanlizengjialezhizuoliuchenggengfuza、putongmendianmeiyoudeguaershouchongcha、tediaojiuyindeng,kedanjiaxiangduijiaogao。

图片来源:奈雪的茶

buguocongxichachafangdecaidanhemendianbujulaikan,tasihubuxiangbamoshifuzahua。

ruguocongkuaisufuzhikuozhangdejiaodukan,zheihuoxushiyigebucuodedianpumoxing。chanpinzhongleishao,yiweizhecongbeiliao、zhizuo、renyuanzhaopaipeixundenggegehuanjiedejingjian,bingqiexichachafangbingmeiyouxiangguoquxichashouzuo、xichalabdengdianxingneizhongzaimianjiyukongjianshejishangdehuihuo。

ciwai,zheijiaxichachafangshoudianshizaiwanlinghuiyuanbendexichamendianyuanzhishangzhongkaide,yejiushishuotademianjiyubiaozhundianxiangdang。congmendianbujulaikan,chafangyerubiaozhundianyiyangxianchangzhishezhishaoliangzuowei。

mouzhongchengdushang,zheijiniandexichabiandegengjiawushile。

bujinshi2022niandejiangjia,guoqudexichaxihuangaojugaoda,zaigedayi、erxianchengshidehexinshangquankaishehuayangbaichudezhutimendian,danzhishaozai2022nianyiqian,xichajiuzaimomoshousuozheilei“hualihushao”demendian。yanxia,quanguohaisheyoulabdianxingdechengshijinshengxiaguangzhouheshenzhen。zheizhongwushihuoxuyeyingxianglerujinxichaxinyetaidexuanze。

muqian,xichabingmeiyouduiwaipiluguanyuchafangdianxingdeweilaikuozhangjihua,danruguochafangdianxingbeizhengmingkexing,xunsupukaijihushibiran。

zi2022nian11yuekaifangjiamenghou,xichademendiankuozhangsudujiuxiangzuohuojian。zhaimencanyanshujuxianshi,muqianxichamendianzongshuwei2884jia,yiqi2022niandiyue850jiamendianzongshujisuan,jiyiniankaichule2000jia。

danxichahuoxumianlindeyigewentishi,suizhemendianwangluodezhangkai,dianweidejiami,wulunshixiaofeizhehaishiwuyefangduixichadexinxiangandouzaijiandan,kaituoxinyetaihuoxushiyigebucuodebanfa。

新式茶馆,已成为年轻人社交场合的一股潮流。xiaohongshufabude《2023niandushenghuoqushi》xianshi,2022nian“chichaqu”xiangguanbijishuliangtongbishangzhang 532%,gengduonianqingrenkaishihecha,yongchalaizhaodaipengyou。

danzheiyeyiweizhejingzhengzhezhongduo。

bujinshinaixue、chayanyuese,2018nianzaishenzhenchuanglidechunchapinpaitea’stonehaochengdianneishoumai108zhongcha,muqianzaishenzhen、shanghaidengdikaichu11jiamendian,cengzai2019、2021、2022nianhuode4lunrongzi;2015nianchuangshiyubeijingdepinpaizhuxieteasurezhudayuanyecha、diaoweiyin、fengweizhusandaxilie,muqianyizaibeijing、xiandengdikaichu12jiamendian。

haiyougengduoxinxingpinpaizaichangshichaguandegengduokeneng,biru2011nianchuangshiyushamendebasaobaishuohaijiangmendiankaidaolezhongguoxianggang,yicitansuoxinzhongshichaguanguojihuadekeneng。

pinpaimendejingyingmoshihuoyouchayi,dansikaodeshiqueshixiangtongde——chuantongcharuhezaixiandaihuayujingxiafazhan,rongrunianqingrenderichangshenghuo。

未经正式授权严禁转载本文,侵权必究。