wen | zhaibo guoyi

编辑 | 张娅

shijinianqian，gongyuanneideshiwaiyanbishangzongguazhesansigehaizi，zhengxiankonghoudipashangquqiaodingduandeluo，jiaoxiayipiantonglingrentaitouyangwang，shengchuzhekeyidedaotanzhudewanoujiangli，zheishidangshidazhongyanzhongdepanyan；rujin，ganjingmingliangdeshineiyanguanzhong，dajiachuanzhepanyanxie，dapeilegging、gongzhuangku、xiaobeixin，shouhuobianchengleyanguanhuoyundongpinpaidechanpinzhoubian，yijiyipixianghufenxiangjingyandehuoyueyanyou。

panyanderenqunhechangsuodouzaigengti。shizhijinri，zhishanghaiyizuochengshi，jiuyijingyongyoudagai80jiayanguan。yandian《2021zhongguopanyanxingyefenxibaogao》xianshi，70%deyanyouzhuyaozaishangyepanyanguanpanyan，17%deyanyouzhuyaozaiyewaiyanchanghuodong。conghuwaizhuanxiangshinei，congjiaoyejinruchengshi，chengshideyanguanbiandikaihuazhishi，chaoyixianhexinyixianchengshizhijianyiyouyanguanshulianghekequnshangdequbie。

2021nian，xiaohongshushangyouqiwanduotiaoyupanyanxiangguandeneirong，jiezhimuqian，panyanyijingdadaole3.2yideliulanliang，huati#shangqiangbapanyanrenliulanliangdadao3286.6wan。

shemeishang，henduorendouxihuanshaizijipanyanqianhoudebianhua，panyanqiandezhaopianhezaiyanbishangjiaojianshenzideduibixia，fangfoneigepanyanhouyalixiaojiedeziwozaihuigudangshimiaoxiaodeshunjian。zaizhengfugandemanzuhetansuoyudetuidongxia，tamenyouzhuantoujixuxiangnandugenggaodeyandianjinfa。

爱好和商业

zaonianjian，weijunjieshiyiminggaojigongchengshi，xihuantubu、dengshan、panbing。dangshi，tademubiaoshiyaodengshangyizuoyounandudeshan。youci，2010nian，tajiechudaolepanyan，congcichengweiaihaozhe，yifabukeshoushi。

bishi，panyanxingyefangxingweiai，danshengtixiaochushendejuhaibinkaiqilepanyanyundongyuanshengyadexiayijieduan。zaozai2008nianzuoyou，16suidetajinglilexiaoduidejiesan，youkuyudangshipanyanhaishuyulengmen，wanshan、zhuanyedexunlianziyuanshifenxique，yushikaishizijixunlian：yizhengtian，yigeren，yimianqiang。tongguozijibaominggezhongsaishi，tayijingnaxialeshugeguanjun，danzai2010nianyinglaileweiqiliangsanniandediguqi。

sansinianguoqu，weijunjiebuzaishiyuanlaineigeyouyugezijiandegongchengshi，dantaduipanyanyuelaiyueshangyin，suoyoudejinglitourujinqudoubugou，meiyoutiaojian，chuangzaotiaojianyeyaopa。tongshijianduan，juhaibinshouyaozaichengdoudeyanguanneibianxunlianbiandanrenjiaolian。

neishi，panyanzaidazhongrenzhiliyiranshiyixiangweixianqieshifenxiaozhongdeyundong。shujuxianshi，2010nian，quanguopanyanguanshuliangzhiyou17jia，jiezhi2013nian，zheigeshuzishi32。danyecongzheiyinianqi，shangyepanyanguandefazhanfangfojiashangleranliao，jinrulegaosufazhanqi，juhaibinyekaishiwendingquguowaixunlian。

2015nian，bishihaizaishoujigongsishangbandeqianxiaoleiyingtongshideyaoqing，yongliangzhangzaimeituanshanggoumaidepanyantiyanquan，yiqiqutiyuguanpanyan。dandangshideyanguantiaojianbujinrurenyi，「zaishoudoutiyuguandeyijiao，dengguanghunan，xiamianhaiyouhaojigeguangbangzidedagekanzheni。」qianxiaoleibanjiahou，jiamenkoujiuyoujiayanguan，raner，tiyanganyiranyiban。

「meiyigexihuanpanyanderenxinlidouyouyizuoyanguan。」weijunjieshuo。

2017nian，diyijiayanshipanyanguanzaibeijingkaiye，weijunjiezhengshimairuzheigeshangsuanxiaozhongdelanhaishichang。qianxiaoleitouzilejiamenkoudeyanguan，gaichenglelixiangzhongdeyangzi。25suidejuhaibinyexiangzijikaiyanguan，bingjihuazai35suiqianshixianzijideyanguanmeng：「neishihou，wozongqubiedeyanguanxunlian，wojiuxiangyongyouzijideyanguan，nenganpai、shejiwoxiangyaodeyangzi。」fangyanquanguo，2017niandangnianjiuchenglile71jiapanyanguan。

2020nian，yiqingdaozhibisaishouzu，juhaibinfenchulejingli，tiqianzaizhangshakaichulediyijiajuhaibinpanyanguan。tongnian，qianxiaoleizaibeijingkailediyijiaxiangjiaopanyan，zhihoukaishiquanguoliansuo。

图源：岩点《2018中国攀岩行业分析报告》

zheixieyanguanyerongnalebushaorutamenyibanchimiyuyanbideaihaozheqianlaitiaozhan。yiyanshidexiaofeikequnweili，qizhong，qingshaonianpeixunzhan20%，aihaozhezhan60%，tiyanxingrenqunzhan20%，erxiangjiaopanyanquanguodekequnlapinglaikan，pingjunnianlingwei30sui，qizhong，nannvbiliwei5：5，zaishenzhenzheizuochengshi，nvxingbilichaoguole60%。

zheixieaihaozhedadoushidoushibailinghejingyingrenqun，xiabanhuozhoumodeshihou，zhijiedaizhepanyanxiehemeifenjiulaipaqiangmoshoupi。zaizheili，tamenkeyizanshipaokaigongzuoheshenghuoshangdefannao，jiangquanbureqingtourudaoyanbizhizhong，buduanxunzhaoxianludepojiefangfa，zaiwushucideshibaizhongxunzhaozhewanpandelujing，manmandihaiyaozhuiqiushuaiqiheyouya，yanyoudouchengpanyanshi「yanbishangdebalei」。

shendupanyanaihaozhe、lanxiongtiyulianhechuangshirenjianzongcailishuangfujiushiqizhongzhiyi。xiangtongyansedeyandianlianchengyitiaoxianlu，yaodadaodingduan，tabixuzhuomozenyangdiaodongquanshendejirou，zainagediantiaoyue，youzainagedianjiaojing。lishuangfujiangzheigeguochengchengwei「jieti」，keyizijiwuchulai，yekeyixianchangkanbierenzenmepanyan，henzirandijiuhetamenjiaoliuxuexi，congerhuodegenghaodejiefa，erzaijietideguochengdangzhong，tadeqingxubuzhibujuedeyidiaojie。

jinguanpanyanguanyongyouhenqiangdeshejiaoshuxing，danzheishiyigeyunxurendeqingxushoufangzirudechangyu，buguanshiirenhaishieren，wulungaoaipangshou，dounengzhaodaoshuyuzijidejiaoluohexiuchang。

往城市人中去

panyandezhunrumenjianbingbugao。xiangjiaopanyanzhangshafuzerendahuanggaosuwomen，zaizhuangbeishang，rumenzheyinianhuafeidayueliangqianyuan，zhuyaogoumaipanyanxie、meifen，yishuangpanyanxiedejiageshisanbaizhiyiqianduoyuan。zuoweishenduaihaozhe，lishuangfuhaikaolvdaoleyundongqianhoudelashenkangfudengxunlianxuqiuhuafei，danzheiyinreneryi，fengjianyouren。

lishuangfuyuanbenyizhixihuanlanqiu，yichangyiqing，rangtaxinzengleduipanyandexingqu——shoukeguanyinsuyingxiang，zaichengshizhongxiangdayichanglanqiu，hennancouqirenshu，zheishi，yigerenpanyansuoshouxianzhijiaoshao，gengfangbian，hainengzideqile。

tashenbiandeyanyoumen，dadoutongguopengyoujiandekoukouxiangchuanheshemeishangdechuanbolejiedaopanyan，jiechuhoucongxihuandaorukeng。「beijingheshanghaideyanguanli，yue20%zhi30%derenshitiyanshide。」lishuangfushuo，「zheiqunrenzhongbushaojingguojicixunlianhuibianchengyanyou，yizhouquyiliangci，qizhongduoshuhuicanjiapeixun。」

panyanshisannian，weijunjieganshoudao，buzaizhiyouzhuanyedepanyanaihaozheruchang，neixiexihuanqitayundong、zhuizhuchaoliushenghuofangshinaizhimeiyouyundongjichuderenqunyeyuelaiyueduo。

pinpaihuodongshixiyinbutongrenqundefangfazhiyi，yanshiyijinghenshuxi，qieyouguozhongduohezuo，rushizuniao2019chunxiaxinpinfabuhuihekaileshixunyanzhongguoshizhounianqingdiandeng，chucizhiwai，weijunjiehaijiangyundongyuanzuoweihenhaodeqierudian，「jinniankaishi，dajiayoubijiaomingxiandezhuixingzhuangtai。」

2019nian，the north facepandengyundongyuan、aosikazuijiajilupian《tushoupanyan》zhuyanalex honnoldjiudaoyanshidawangludiantanguanxuanchuan，jinri，tadezhongguoxingyoulaidaoleyanshitanguanhudong。zaiyanshipanyandexiaohongshuzhanghaoli，alex honnoldzhongguoxingdexuanchuanxia，youhuxiangaiteyaoyiqicanjiadeyanyou，yeyourenzaihuodongdeqianyiliangtianpinglundao：「yijingmeiyoumingele。」

zheishiyiyanshiweiyuandian，xiyinbutongquancengderenxiangjuzaiguannei，zaitongguoyichuanshi、shichuanbaishidezifaxingercichuanbo，hehezuofangdeyonghuquntidachengyibohuhuan。

xiangjiaopanyanzeshiyihulianwangweijuzhen，yiditiekoudeshangchangweizhendi，gengzhudongdipuxiangchengshirenqun。

xiaohongshudehuati#shangqiangbapanyanrenzhong，xiangjiaopanyanshizhuyaocanyufang，xiaohongshujubande4x5chengshipanyanduikangsaiyezaiqishenzhenbaoandiankaizhan。erzaiziyoudenvshengbaoshibisai「jiejielaile」zhong，xiangjiaopanyanzairuchangchushezhiledingzhuangzhaodehuanjie，jixuanshouzhunbeihaokandebeixin，haihuishezhiyixiedress code（zhezhuangyaoqiu）。zhoubianchanpinzhong，youyikuanpanyanmakebei，yilvsedeyandianweibeibing，anqianxiaoleideshexiang，baizaibangongshideshihou，bierenyikan，「jiuzhidaoyuanlainiyepanyan。」

panyanrenqundezonghehua，haitixianzaiyundongfuzhuangshang。

zuijin，xiangjiaopanyansuoyoudianneidoukaishibaifangshoumaiantayujialeidechanpin。qianxiaoleitanyan，zhiqianhezuoguodejibendoushizhuanzhuyuhuwaiyundongdepinpai，antazheileizonghexingyundongpinpaihezuodechuxianshiyigexiaoxiaodefengxianggaibian。

chucizhiwai，xiangjiaopanyandaili、haiwangbanyanzhejason momoachuanglidepanyanzhuangbeipinpaiso illzaiguoneishemeishouhuolezhongduohaoping，「zhuyaoshiyanzhigao，shihechengshichuanda，genguoquguoyuxianyandehuwaifushibuyiyang，」qianxiaoleishuo。

danglishuangfubeiwendaopingshipanyanhuichuanshenmedeshihou，tahuixiangleyihui，ranhougaosuwomen，qishichuanyundong、xiuxiandeyifujiuxing，nvshengkenengxihuanpeilululemondeyujiaku，「zhuanyedezhuangbeishang，zhuyaohaishipanyanxie、meifenheanquandai。」

xianzai，shineipanyanjibennengmanzuchengshirenqundexuqiu，shangbanzhiqian、wuxiu、xiabanzhihou，zhiyaoyouyanbi，kongxianshijiandoukeyiyonglaishangqiang。xiangyingdi，chengshipanyanduizhezhuangdexuqiubuzaiyingkezhuanye，ershizhujianzhuanbianwei「shangbanchuanshenme，panyanjiuchuanshenme」deziranzhuangtai。

不止于攀岩

zuoweishitikongjiandeyongyouzhe，yigepanyanchangsuojuyouchengjiepanyanyiwaiyetaidetianranyoushi。

tongchangqingkuangxia，guoneideshineipanyanguanmianjicongbaiyupingmizhiliangqianpingmibudeng，erqianxiaoleifaxian，oumeidepanyanguanmianjihaikeyizuodaosanqianzhiwuqianpingmi。

zaimeiguo，jihu50%yishangdepanyanguandouyougudingkaishedeyujiake，shenzhiyoujianshenhesangnadequyu，erzaifaguohedeguo，gengpubiandezeshipanyandiejiajiubahecanyindemoshi。faguodeliansuopanyanguanarkoseyou25%deshourulaiyuanyucanyin。

「arkosedemendianhenchao，henyouyediandeganjue，」qianxiaoleihuiyitaqukaochadeneiduanshiqi，「5gerenyiqiquarkose，keneng3gerenqupanyan，2gerenjiuzaishangmiandianbeipijiu，chichihehedengpengyou。」

panyandeguizejiandanzhijie，guochengjuyouyidingdeguanshangxing，guanzhongjieshouyiyuangao。yangwuzhuanbopanyanyihou，suoyouyundongleimuzhong，panyandeshoushilvpaimingdisan，jinciyulanqiuhezuqiu，shenzhigaoyuyumaoqiuhepingpangqiuzheileiqunzhongjichujiaoqiangdeyundong。

qici，shitikongjiankeyirongnaqitahuodong。linglishuangfuyinxiangbijiaoshenkedeyanguanhuodong，shibeijingyanshipanyanguanzhuangdianjinniandewanshengjiedisikepaidui，shanghaipanyangongchangdeyepayehenyouxinyi。yiyanshiguanzhuangdianweili，zheichanghuodongyouyanshihedaociyiyouyinlechangpailianhedazao，bujinshelebianzhuangwuchi、guiguaiyouleyuanhemihuanyingguangxianlu，haizaidianneikailejingnianghepanyanshougongdengtanwei。「zheishidiyiciyouzuzhi、youguimodiheyinlechangpaihezuo」，weijunjieshuo。

panyanguanheyinlechangpaidehezuodailaileqimiaodehuaxuefanying，xiangbiyuqi，dangtiandaodianrenshufanleyibei——yugudaodian70zhi80ren，shijidaodian130zhi140ren，dangtianmaichupijiujiangjin60sheng。zheiyibaiduorenzhong，you30renzuoyouduipanyanbingbulejie，zhishidanchunbeihuodongxiyinerlai，zhandaodianrenshude20%。

weijunjiejiangzheichanghuodongdechenggongguiyinyuliangdian：benshenjiuhenshiheyundongdejiezouganyinlehebenshenjiuyupanyanwenhuayouguanliandepijiu。

「buguo，panyanderenqunli，hekafeidebiliyefeichanggao。」tabuchongdao。

buguanshijiuhaishikafei，yinliaochongdangzheyizhongpanyanshejiaodezaiti。zheihetongshishoumaifuzhuang、xianhua、heijiaodengdekafeidianluojileisi，doushidazaozonghexingdeshitikongjian，yiyizhongxingquaihaoweizhidian，jiweikehutigonggengduofuwu，youkeyijiangbenshenbulejiezheigelingyude「menwaihan」lajinmenlai。

tongyang，xiangjiaopanyanyezuoguobushaoheyujia、kangfuyouguandeliandong。biru，lululemonhemaia activedeshequnhuodongjiuduocishezaixiangjiaopanyanchangguan。「jiejielaile」baoshibisaizhong，youshangchangqiantou，xiangjiaopanyanshenzhenhouhaihuidianhaiheshangchangneideqitashanghuzuoleliandong——jianshenlingyudedr.stretchlashenzhijiepaiyuangongguolai，jixuanshouxianchangzuolashen；supermonkeychaojixingxingyepaijiaolianlaidaixuanshoureshen；haiyoutongshangchangdechayinpinpaiyehuijixuanshouheyoushengzheyixiejiangpin。

zhideyitideshi，zaizheixieliandonghuobanzhong，bufayouhenduohufumeirongpinlei，zengsongxifaka、yundonghufupinweijiangpindeng，chuizhichudadao「jiejie」zheileinvxingxiaofeiqunti。

更替

panyanzaiyixianchengshidekequnyibailingweizhu，dandangzheixiangyundongxiachendaoxinyixianchengshi，naizhierxianchengshi，jiuhuimianlinkequngengti。

zhouliuxiawusansidian，zhangsha，xiangjiaopanyandiannei，yiquanjiazhangzuozhetaitouwangshangkan，shibushihuxiangjiaoliujiju。tamendexiaohaizhengzaisuduhenanduqiangshanglianxipanyan，toumingdeluodichuanghequankaifangdemenlianjiangdianneihuanjingyizhanwuyu，yexiyinlebushaoqinzizaidianwaiguanchayihuihou，luluxuxudijindian，youfenbiezouxiangbaoshihesuduquyu。haiyourenbudengxiaohaikefukongjuxinli，xinxianganshangtou，zhijiezijiqiangxianshangqiangtiyan。

「zhangshadekequndangzhong，qingshaonianzhanbidazhi70%，30%shichengren。」dahuangjieshaodao，「zheihewomenbeijing、shenzhendekequnshixiangfande。」

tahaitoulu，xianzaizhengzaizhangshachoubeiyijiaxindexiangjiaopanyanqijiandian，panpamianjida1500ping，jianghuafenqingshaonianhechengrenquyu，zhenduiqingshaonianquyudeyewufazhanfangmianhuiqingxiangyuhexuexiaohezuo。

hexuexiaohezuo、yongjiaopeihangaidinianlingcengdepanyanxiaofei，zhangshabushiguli。lishuangfuquzhongqingtanguandeshihoufaxian，suiranhaimeidaokaimendeshijian，danyanguanlimianyijingyoujishigexiaopengyouzaitiyan，「doushigendangdiyoueryuantanlehezuo」。

wulunshidazhonghuayundonghaishixinxingdexiaozhongyundong，qingshaoniandoushijishikequn，yeshituiguangyundongdediyibu。

2013nian，juhaibinzaichengdouyanguangongzuoshi，zhuyaodaikeqingshaonianpeixun，yehuijieshaoshuchengrensijiao；2020nian，takaishediyijiapanyanguandeshihou，zhangshadepanyanhaishiyigequanxindeshichang，qianjingweiming；2021nianzhangshadepanyanshichangxianghaohou，juhaibinjinjiezhezai2022niankaiqilejuhaibinbeipanyanliansai，meizhanbisaidouyou100duogexiaohaicanjia，yanguanhuiyuanyiqingshaonianweizhu。

「xianzai，chengrenhuiyuanshuliangzaizhujianzengjia，」juhaibinshuo，「2021niandeshihoujiuyoumingxiandequshi。」

qianxiaoleideguanzhudianzefangzailerenqundeliudongshang。zaibeijing，xiangjiaopanyan768dianfujinyouhenduogaoxiao。zaoqi，gaoxiaodepanyanduihuidingqilaixunlian，lingwaiyibufendekequnzeshifujinwaiqihehulianwanggongsideyuangong，zheiyipirenzaiguowailiuxueshihuozaigongsineibujiechuguopanyan。

dangyouyundongxiguandexinshengdai、liuxueshenghebailingcongchaoyixianchengshihuidaoxinyixianheerxianchengshishi，tamenxunzhaoyundongxiangmuqucanyudeguocheng，jiushixiaozhongyundongzhujianbeipuguang、beipujideguocheng，「chengrendeshulianghuimanmanduoqilai，zhibuguobutongdechengshizhijianyoushijiancha。」qianxiaoleishuo。

zaixiaozhongyundongbeipujideguochengdangzhong，shangchangchengweiyidazhutui，yundongleimubuduanruzhushangchang，wuyezaizhudongyinjinpanyan。

weijunjiedexiayibu，shizhunbeijiangyanshikaidaoshanghaiqu。tamuqianguihualeliangjiadian，yijiazaiqingpu，yanbimianji1000pingmi，gengzhudazhuanyeaihaozhe；yijiazaichaojiheshenghui，yanbimianji1500pingmi，kerongna200zhi300rentongshipanpa，gengpianzonghexing，yenengmanzudaxingsaishi。

weijunjietoulu，zheidoushiwuyezhudongzhaoyanshilairuzhude。

xiangjiaopanyanshenzhensanjiadiandelinjumendouyouhuabandian；zaizhangshadianpupang，haiyouyiquanpingpangqiuhelanqiuchangguan；zhengzaichoubeidexinqijiandiansuochudeweizhi，yuanxianzhunbeizuodianyingyuan，rujin，shangchangchaijieledianyingyuandekongjian，fenweiboji、wudao、yundonghecanyinlei，zhenghechengyigeshangchangyundongzongheti。

zheimouzhongchengdushangshishangchangzhulidiangengtidetoushe。

guoqujinian，dianyingyuan、chaoshihejianshenfangdoushoudaochongji、chanshengfenhua，shangchangxuyaonengxiyin、tiyan、liukedexinzhulilaitidaiyuanlaidelaosanlei。huwaifengchaoxia，xinyilunshangquangengxinyerangzhuduoyundongzhuangbeihexiangmuyoulejinchangjihui。

yulexiaofeixingshiriyiduoyuanhuadedangxia，renmenbuyongzoujindianyingyuan，yekeyikanyingpian，buyongzoujinchaoshi，yekeyizaixianshangxiadan，buyongzoujinjianshenfang，yekeyizaijiagentiaoliugenghonghepameila，danyigepanyanaihaozhehuorenyiyigexiangtiyanpanyanderen，doubixudaopanyanchangguancainengshangqiang。