文｜时代周报  李杭

编辑｜黎广

ruguoshuo，jinnianxiatianrenmenwendezuiduodewentishi：niqiangdaoyanchanghuimenpiaolema？neimedaoleqiutian，zheigewentibianchengle：nibaomingmalasonglema？

12yue10ri，2023guangzhoumalasongsaijijiangmingqiangqipao。zaibaomingjieduan，24xiaoshineibaomingrenshujiutupole10wan。baomingjiezhishi，gongyou140846mingpaozhebaominglejinniandeguangma，shuaxinlelijieguangmabaomingrenshujilu。

jinnianyilai，quanguogedimalasongsaishibuduanyongxian。

10月29日，有“国马”之称的北京马拉松开赛，3万名选手从天安门guangchangchufa，benxiang42gonglizhiwaideaolinpikegongyuanzhongxinqujingguandadao。

quanguofanweinei，neiyitianhaiyouchengdou、xiandengchaoguo20changmalasongsaishijuxing，zhishaoyou30duowanrentiaozhanzijidetinengjixian。

dangpaozhejizaiyierxianchengshidesaidaobenpao，gengduodesansixianshenzhibuzhimingdexiaoxianchengyekaishirezhongjubanmalasongsaishi。

jubuwanquantongji，11yuequanguogongyou98changmalasongsaishi，qizhongjiyoushanghai、shenzhen、nanchangdengyierxianchengshi，yeyouxinyang、jining、quzhoudengsansixianchengshi。

mijidemalasongsaishibuzhizhangxianlequnzhongcanyujianshenyundongdereqing，42gonglisaidaobeihou，haiyinzangzheyibijingjizhang。

马拉松回归之年

gongyuanqian490nian，feidipicicongmalasongpingyuanchufa，jiangxilalianjunjibairuqinbosijunduidehuoshengxiaoxidaidao42gonglizhiwaideyadiancheng。

didazhongdianyihou，feidipicilijieersi。

guanyutashanyubenpaodelishijizaihenduo，dantarenshengzuihouyicifushangbenpaojiujingyongleduoshaoshijian，meirenzhidao。danhourenkaishiyongmalasongjinianneiweiweidadexinshi——yibuduanshuaxinjiludexingshi。

zheigexiangmuzai1896niandediyijiexiandaiaolinpikeyundonghuishangbeisheli。

1987nian，meiguolishiwenhuamingchengboshidunjuxinglediyijiechengshimalasongbisai，rujinde“boma”yijingchengweilequanqiupaozhedemengxiangzhidi。

△ boshidunmalasongzhongdian tuyuan：shoufangzhetigong

woguodepaobuzhihuoqiyuanyu1981nian，biaozhishizhongguodiyijieguojimalasongsaizaibeijingjuxing，12geguojiade85mingyundongyuancanjia，jinguanrenshuheguimobuda，queqiaorandianqileliaoyuanzhihuo。

2010niandao2014nian，woguomalasongsaishishuliangyou13changzengzhi53chang。chulebeishangguangdengdachengshi，guizhouliupanshui、sichuanxichangdengsansixianchengshizaineijinianyekaishijubanmalasongbisai。

2014nian，guojiatiyuzongjuquxiaolequnzhongxingheshangyexingtiyusaishideshenpi，malasongsaishikaishijingpen。dao2019nian，quanguofanweineigongjubanguimosaishi1828chang，bi2018niande1581changzengjiale247chang，xiangdangyupingjunmeitianjuxingwuchangmalasongbisai。

zhihou，yiqingsannian，henduosaishibeijiaotinghuoyanqi，huoxupaozhemenzheisanniandeanzixunlian，caiyoulejinnianmalasongsaishidebaozeng。

△ guangzhoutianhetiyuchangzhengzaixunliandepaozhemen shidaizhoubao lihang/she

zheigeqiuji，malasongsaishidereduyuxiajiangdeqiwenchengfanbi。

jubuwanquantongji，jin10yue15ridangtian，quanguojiuyou32changmalasongtongshikaisai。

jinru11yue，quanguomalasongsaishichaoguo100chang，qizhongdabufensaishijizhongzaisansixianchengshi、xianquhejiedaojuxing。shenzhiyouwenzhangdiaokancheng：“malasongtaiduo，zhongnianrendoubugouyongle。”

mijidemalasongsaishirangbushaopaozhexinqingfuza：“12yue3rideshenzhenmalasonghe12yue10rideguangzhoumalasongwodouzhongqianle，danshiliangchangbisaijiangetaiduan，wopahuifubuguolai。”paozhedingming（huaming）gaosushidaizhoubaojizhe。

dantazhenzhengjiaolvde，shipashenzhendepaomaqifenbunong，xiangshoubudaoquanminkuanghuandepaomalequ。

zheigejiaolv，anshizhechengshizhijiandemalasongjingsaiyijingqiaoranzhankai。

跑马人眼里的城市

duiyu39suideguangzhoupaozhewangjialilaishuo，jinnianshimalasonghuiguidedarezhinian，yeshitazhujianzhaohuizhuangtaideyinian。

tadepaomatiyanshicong11nianqiandeguangzhoubanmakaishide，“2011niandeshihou，wocanjialeguangzhoujubandeyichang10gonglidepaobuhuodong，yinianhou，shifengshoujieguangma，woxinxiang10gongliwodoukeyipaowan，jiubaozhechangxiandexintai，baomingleguangzhoubanma。”

congneiyihou，wangjialikaishilequanguofanweineidepaomashengya。“malasong、yueye、chuizhimalasongdouyou，jiezhimuqianwanchengle151changbisai。”wangjialishuo。

△ wangjialidejiangpaibaimanyimianqiang tuyuan：shoufangzhetigong

ruguoanzhaomeichangzhangdu42gonglijisuan，rujinwangjialiyijingpaoguole6342gongli，bizhongguozuiyuandelianggechengshi，heilongjiangzuidongbeidefuyuanxiandaoyunnanzuixinanderuilishidejuli，haiyaozhangjiangjin1000gongli。

2019nian，woguosaishishuliangdadaodianfeng，wangjialiyeyinglailepaomashengyazhongzuifanmangdeyinian。“2019nianxiabanniandeshihou，wojihumeizhoucanjiayichangbisai，shenzhiyechangshiguozhouliuyichang、zhouriyichangdebeikaobei。”

11niandepaomashengya，rangtajianzhengleguoneipaobuaihaozhequntidebuduankuoda。

wangjialishuo，malasongzaiwoguoganggangxingqishibaomingrenshudabudaoxiangmushedingminge，zhiyaobaomingjiukeyicanjia。errujin，suizhemalasongyundongzaiwoguodepuji，cansaizhebuduanzengjia，dabufenmalasongbaomingdouzhuanhuaweichouqianxingshi。

jinnianbeijingmalasong3wangeminge，xiyinle13wanrenbaoming，zuizhongzhongqianlvwei23%。jijiangjuxingdeshanghaimalasong，zhongqianlvjinwei13.7%。dingyumingnian1yuefenjuxingdeshamenmalasong，zhongqianlvgengshizhiyou5%，biyanjiushengdeluqulvhaiyaodi。

eryuzhixiangduide，shineixiefeiyixianchengshijubandemalasong，jingchanghuichuxianbaomingrenshubugoudeqingkuang。

dingmingshuozijihaoburongyichenggongbaomingleshenzhenheguangzhouliangchangmalasong，dantashenbianhenduopaoyoujinnianyichangdaxingmalasongdoumeiyoubaoshangming，budeyizhinengcanjiazhoubianxianshi、qu、zhenyijidemalasongsaishi。

“dantamentongyangmianlinyigewenti，ruguomeiyoudaxingsaishidewansaizhengming，mingnianhuoxuhuishiqucanjiaguoneiyixiebaijin、jinpaisaishidebaomingzige。”dingluoshuo，paomayijingyanbianchengyichangchengshiyuchengshizhijiandejingsai。

△ xianggangmalasong tuyuan：shoufangzhetigong

yibeishangguangshen、shamenzheijigejinpaisaishiweili，zheixiechengshijubansaishidelishijiaojiu，bingqiezaoqiyenengyijiaodidejiageyaoqingdaohaiwaidejingyingxuanshoucansai，yidanzheixiexuanshouchengjitupolemougedabiaochengji，saishideguigebiankeyuesheng。

zhongguotianxiejiangguoneidemalasongsaishifenweia、b、csangeleibie，dazhicongsaidao、jishi、caipan、buji、quanchengluxiangdenggegejiaodujinxinghuafen。ruosaishichengjihejiangjinedudabiao，biankexiangguojitianlianshenqingtong、yin、jin、baijin、zuanshidesaishijibie。

erzheibeihoubipindeshiyizuochengshidejingjishili，yijiduizheixiangsaishiderenkedu。

“suishuoshenzhenshijinbiaosaishi，danzaihenduopaozhedeyanli，tameiyoutaiduoxiyinli，wozhisuoyibaoming，shihaipaqitadesaishizhongbuleqian。”

马拉松背后的文旅消费

jinnianyilai，wenhua、tiyuleixiaofeichengxianchupengbodeshengjihehuoli。

9yue7rizhi10ri，“zhoujielunjianianhuashijiexunhuiyanchanghuitianjinzhan”zaitianjinaolinpikezhongxinjuban。juguanfangtongbao，sitianyanchanghuixiyinguanzhongda18.5wanrenci，leijizonghexiaofeidaidongchao30yiyuan。

duiyuchengshilaishuo，yanchanghuibujinshiyichangyinleshengyan，gengshiladongjingjifazhandezhongyaoliliang。co-foundzhikuwenlvxingyeyanjiufuzerenyumeicengzaicaifangzhongbiaoshi，guanzhongweileguankanyanchanghuierlai，haihuizaiyanchuqianhoujinxingyixiliedelvyou、gouwuhexiaofeihuodong，congertuidongdangdilvyouyedefazhan。

zaizheiyicengmianlaishuo，malasongyeyouyuyanchanghuixiangtongdezuoyong。

duanqilaikan，jubanmalasongshouxiannengzhijiedailaicansaizhe、guansaizhe、peitongzhedengzhongduowailairenkoudeyongru，cujinjiaotong、canyin、zhusudengyixiliexiaofeihuodongdechansheng，congerxingchenggudingdelvyougaofengqi，tuidongchengshilvyouchanyedefazhan。

yishamenweili，2009niandao2013nian，shamenyinguojimalasongsaishidejuban，waidiyoukezongliangnianjunzengsudadao18.43%，lvyoushourucong1.25yiyuanzengzhangdao2.26yiyuan。

jinnianwuximalasongjieshuhou，guanfangfabushujucheng，3yue19rijuxingdewuximalasongchanshengcanyinjingjixiaoyi6960wanyuan、zhusujingjixiaoyi11661wanyuan、jiaotongjingjixiaoyi600wanyuan、lvyoujingjixiaoyi209wanyuan、saishizhanweixiaoshoue50wanyuan，zonggongjiaqilaijin2yiyuan。

bushaopaozheyexiangshidaizhoubaojizhesuanguoyibixiaofeizhang。

“yiwoweili，xianzaibaomingcanjiamalasong，chuledasaishiwai，jibendoushiweilequyigexinchengshilvyou。zaiquzhiqianwohuishixianlejiezheizuochengshidewenhua、lishi、yinshi，dengdaobisaijieshuhou，zaiduowanjitian，pingjunmeicisaishihuafeidagailiangqianyuan，ruguoanzhaoyichangmalasongbisainenggouxiyin3wanrenlaisuan，yichangsaishizhishaokeyirangyizuochengshijinzhang6qianwanzuoyou。”wangjialishuo。

△ paobuaihaozheyuelaiyueduo tuyuan：shoufangzhetigong

chucizhiwai，saishibenshenchanshengdezanzhushangtouzi、baomingfeidengshouruyeshimalasongjingjidezhongyaozuchengbufen。jumouyundongpinpaigongzuorenyuanjieshao，yixianchengshidemalasongzanzhufeiyongkeyidadaoqianwanjibie。

zhangqilaikan，malasongsaishiduijubanchengshidelvyoupinpaixuanchuantuiguang，yijichengshixingxianghewenhuasuzaodounenggouqidaohenhaodetuidongzuoyong。

“yigechengshibanyichangmalasong，douhuixuanyitiaohenyoudaibiaoxingdedaoluzuoweisaidao，zheishiduichengshiwenhuahetesedeyizhongxuanchuan。duiyuxuanshoulaishuo，pingshicheshuimalongdemalu，xianzaifengbiqilairangxuanshouqubisai，yeshiyijianhenxingfudeshi。”wangjialishuo。

paoyoudingmingyerenwei，malasongshiyicihenhaodechengshixuanchuanjihui，tongguoxianlusheshibujinkeyiranggengduoxuanshouaishangyizuochengshi，yenenggoutongguokoubeixiaoying，yichuanshi，shichuanbai，bachengshilvyoupinpaizhujiandaxiang。

△ aomenmalasong tuyuan：shoufangzhetigong

erduiyuwufazhengduosaishijibiedexiaochengshilai，liyongmalasonglaitishengchengshixingxiangxiandejiweizhongyao，birusixianxiaochengdongyingjubande“huanghekouguojimalasongsai”yijingchengweilechengshideliangdian。guangdongzhaoqing，yedachudeqinggongganzheigedangditechanweimalasongguanming，erhaowuyiwen，shundemalasongdetesejiushimeishi。

buguo，youyumalasongsaishiguimoda，yuyinlejiexiangbi，duiyuchangdi、lukuangdengdouyouteshuyaoqiu，henduodifangqishibingbushitebieshihejubanmalasongsaishi。

“biru，yixiechengshidejiedainenglibugou，yixiazijiqianrenshangwanrenyongru，zhusu、jiaotongdengjichupeitaodougenbushang，cansaixuanshoutiyanganhencha，huozhedangdijuminduimalasongbingbulejie，juedesaishifenglu，yingxiangletamenderichangshenghuo，duimalasongpaozhebugouyouhao，fanerhuishideqifan。”dingmingshuo。

duiyuchengshilaishuo，zheibingbushiyichangjiandandebisai，ershiweichengshidaiyan，ladongdifangchanyehejingjidezhongyaojiyu。meigechengshidemalasongjingguofazhan，douyoukenengchengweichengshifuhaodeyibufen。