wen|jingguantai li xin fu rao tanlulu xieyuanyuan sun yue

编辑|饶霞飞

dangdainianqingren，kaishiyong“zhekou”lamanshenghuode“xingjiabi”。

guoqu，“zhekou”sihuzongshimaodingzaijigegudingshijianjiedian，biru“shuang11”“618”“heiwu”deng，zaizheixieyi“maimaimai”weizhutidedacujieli，xiaofeizhecainengdengdaobukeduodede“dijia”。

raner，jinyiliangnian，“fanxiangxiaofei”fengchaojianqi，zheijienianqingrenkaishiyufalixing。zongranshigouwujie，yebuzai“kuanghuan”。piru，jinnianshuang11jieshuhou，bushaoxiaofeizhezaihulianwangshangbiaoshi，“jinniankoukousousoudihualeyixieqian。”

dangnianqingrenyufa“jingdaxisuan”，jiazhiqudaodijiajingzhengshenru，zhibodaihuodengfangshishentoushenghuohou，“dijia”yezhubufeiruxunchang。“zhekou”buzaizhuanshuyumougeshijianjiedian，“quanmianzhekouhua”caishizheigeshidaideguanjianci。

erzheijienianqingrenyegengqingxiangyuxuanze“dijia”“zhekou”“pingti”chanpin。《2023nianzhongguoxiaofeizhedongchabaipishu》xianshi，“jingxihua”chengweixiaofeiguanjianci，chaoguo92%dexiaofeizhebiaoshizijidexiaofeiguanniangengjiabaoshou，xuyaogengjingxidiguihuahuojianshaoxiaofei，bingyou45.6%de00hounianqingrenbiaoshihuichangshichanpinpingti。

benqixiaojiuguan，womenhejiweishenghuozhongchangmaidazhechanpindexiaofeizheliaoleliao。tamenzhizhong，yourenweizaimaicaiappshangqiangdaodijiacai，ningyuantuichiwanfanshijian，yeyaojianchimeiwan6dianhouqiang“zhekoucai”；yourenmeizhouguang5ciyouyiku，zhiwei“jianlou”zhekoukuan；haiyourenjibianshidao“aolai”maiguojidapai，yezhuantiao“zheshangzhe”huo“duanma”chanpin，zhiqiugengbianyi；gengyouyouxiaihaozhe，jibenzhimaizhekouyouxi，chengdayouxiyejiangxingjiabi。

cong“chongdongxiaofei”dao“jinshenlixing”，nianqingrenzaigouwushiyufazhuzhong“xingjiabi”。zheiyushouruwuguan，tamenkeyi“maiguide，danbunengmaiguile”，jujueyijia，gaopinyudijiacaishitamendejiyaoyouyao。

01 为节省开支，在买菜APP上蹲点抢打折菜

关雨|28岁，公司职员

gangbiyedeneijinian，wowanfanzuichoudeshichishenme，xianzaizuichoudeshijidianxiadancainengmaidaobianyicai。

zuoweichaojiuwanwu，ouerhaiyaojiabandebeipiaoyizu，gongzuoqianjinianwodewanfanyizhidoukaowaimaijiejue。zhidaozheiliangnian，suizhenianlingdezengzhang，woyuelaiyuezhuzhongjiankangyinshihejieshengkaizhi，zhiyaoshijianyunxu，wojiumaicaizijizuofan。

yinweibuxiangchumen，kaishizuofanhou，wobianyizhizaiappshangmaicai。maidecishuduole，zhujianfaxianyigeguilv，moupingtaidecaizaixiawu6dianyihoubiqitashijiangengbianyi。biru，youcaixiawu6dianqiandeshoujiawei2yuanduo，6dianhoujiujiangzhi1yuanduo。

wocaicezheizhongjiangjiashiyinweishengxianchanpindechucunshijianduan，henduoshucaijintianmaibuchuqumingtianjiuhuaile。congneiyihou，womeicimaicaidouyaodengdaoxiawu6dianyihou，nengshengjiusheng。

danzhikexizheizhongbianyicaimeiduojiujiumaibudaole。gujishipingtaizai“dashujushashu”，wofaxianxianzaijishiyijingguolexiawu6dian，shucaiyemeiyoujiangjia。youhaojiciwodengdaowanshang7dianduo，shucaihaishiyuanjia，jiujiezhixiayehaishixiadanle，bijingcongpinzhilaikan，caihaishihenxinxian。

tongshi，woyezaixunzhaoxindekeyi“haoyangmao”depingtai。zuijin，wojiufaxianlelingwaiyikuanapp。hezhiqianyongdeneikuanappyiyang，wanshangxiadanbiqitashijianduanxiadanbianyihenduo。

liru，moutianxiawu5dianduo，wofaxiantiegunshanyaohelvdouyafenbieshi500ke8.69yuan、350ke4.19yuan。wanshang8dianduozaikan，jiujiangjiale，fenbiejiangdaole500ke3.83yuan、350ke1.83yuan，tiegunshanyaoshenzhijiangleliangbeidejiage。

图/某APP同一天晚上8点（左图）和下午5点（右图）的菜品价格，来源/关雨提供

danshizheikuanappdejiangjiacaipinyouxian，ganjueshinagecaipinnanmaijiujiangjiamainage。

lingwaijiushi，zheixiecaiwoyebuxihuanchi，mianqiangchiyiliangdunhaixing，zhangqikendingshibuxingde。zhinengshuoxianzaixiangzaizheixiepingtaishang“haoyangmao”yuelaiyuenanle。

02 一周逛5次优衣库，只为“捡漏”

小七|26岁 设计师

jinyinian，wojihumeiyoumaiguozhengjiadeyouyiku，shourunangzhongdedoushidazhekuan。tebieshidangyouyikuyuelaiyueguishi，“zhekoujia”jiuxiandegengxiangle。

congdushuqi，yi“xingjiabi”zhuchengdeyouyikujiushiwoyijuzhongdechangke，tebieshiyixiejichukuandetxuhechenshan、neidadeng，wochangniangoumai。dankenengshiyinweiguangdepincibugao，neiduanshijianyebuhuitebiezhuyidaozhekou，jingchangshichuanheshihou，jiuzhengjiarushou。

zhidaowobandaoleyouyikumendianpangbian。banjiahou，meicixiabancongditiechulai，wodourenbuzhuquguangxiayouyiku，suanshangzhoumoyoushiyizhounengqu5tang。

qudepincigaole，yudaodazhedejihuibianyeduole。wofaxian，zhekouhoudeyouyiku，caishi“xingjiabi”zhongde“xingjiabi”。cong149yuanjiangdao129yuandewaitao、cong129yuanjiangdao79yuandeneida、cong79yuanjiangdao59yuandetxudengdeng，doubeiwo“hao”daole。

qijian，wohaiyidujuedeguoqudeziji“chiledakui”。tebieshidangwokandaozhiqianzhengjiamaideyifu，zaibudaobangeyuezhineijiangjialejihuyibanhou，wogengjiandingle“bumaizhengjia”dexuanze。

图/优衣库价格前后对比，来源/小七提供

weile“dun”youhui，wohaihuijiangyuanjiadeyifupaizhaojixialaidengdazhe，budazhebumai。youshihousikaihongsedezhekoubiaoqian，kandaogaoangdeyuanjia，wodoujuedeziji“zhanjinlebianyi”。

houlai，wohaizhuanmenquxiaohongshushangzhenglileyouyikudezhekouguilv。biru，zhouergengxinchaozhijingxuan，zhouwuxianshiteyou。erchuledacuwai，meinian1yue、6yuechu、7yue、11yuedideng，doushiyouyikude“dazheji”。woyehuiteyitiaoxuanzheijigeshijianlaiguangyouyiku。

guangyouyikuduole，wofaxiancengjingdejichukuanxingjiabizhiwang，zaijianjiantuolijichukuandetongshi，jiageyekaishibiangaole。buguo，kuaishishangzhangjiale，wo“gaishengsheng，gaihuahua”dexiaofeiguanquemeiyoubian，qiemaidazhekuandeyouyikujimanzulewodegouwuyu，yeshidangjianxingle“jiejianzhuyi”，gengrangwozaidijiazhongganshoudaole“haoyangmao”dekuaile。

03 告别线上，下班后和大爷大妈抢超市打折菜

张大方|29岁 设计

sheinengxiangdao，wohaimeidao30sui，jiuyijingguoshanglehedayedamamenzaichaoshizhaduiqiangdazhecaideshenghuo。

yiqian，wosuandeshangshixianshangdezhongshixiaofeizhe。jinnian6yuefen，zaibanlejiazhihou，wofaxianxiaoqufujinyouyijiachaoshi，jingchangyoulaorenzailimianmaicai，zaihaoqixindequshixia，bianyequguangleyici。

meixiangdaozheiyiguang，zhijiedakailewodexinshijiedamen。

duibiyixiexianshangapp，louxiachaoshideshucaibianyiyoushihui。biru，yuanlaizaimouxianshangappmaiyike400gdexilanhuayaohua5yuan，zaichaoshizhiyao3.5yuan；tongyangjiagedexiaobaicai，zaixianxiachaoshinengmaidaodeliang，mouxianshangappde3beizhiduo。

bujinruci，xianxiachaoshijingchangyoudazhecuxiaohuodong。zaiwanshang7dianzhihou，chaoshilibushaoshucaishuiguodouhuijiangjiachuli。

tongchangzheizhongdazhehuodongyichulai，zhouweibianhuiweishangyiqundayedamajiqingqianggou。woyiqianshibuhuitiaoshuiguoheshucaide，danxianzaizhijiewangdayedamaderenqunlizhadui，genzhetamenxuexizenmetiaocai。keruguoquwanle，jibenjiuqiangbushangle。

图/晚8点，菜就被抢空了，来源/张大方供图

chulerichangdundazhecaiyiwai，wofaxianmeifengdacu，huozhezhongdajierideshihou，shangchaoyejingchangyoudazhehuodong。xiangshirichangxihuyongpin、chufangyongpin、lingshijiushuidengdouyouzhekou。yunqihaodeshihou，wuzhejiunengmaixialai。

shuang11deshihou，wojiuhaolebushaoyangmao。pingshishebudemaidejiushui，chenzhedazhe，yikouqidunleshijiping。zhidaozuotian，jiushuihaizai”maiyisongyi“。

xianzai，wodoubumai”zhengjia“decaiheriyongpinle，yebuyongxianshangmaicairuanjianle，jiudengzhechaoshi”dazhe“deshihouzaimai。yilainengshengbushaoqian，erlaiyejiangdilezijidegouwuyuwang。

04 到“奥莱”买大牌，也要等“折上折”

晓晓 |32岁 媒体人

guoqu，woshiyigeduijiagemeishenmegainianderen，kandaoxihuandeshangpin，bujingguobijiajiuhuizhijierushou。zhidaoqianliangnian，woouranjiechudaoaotelaisi，shenshentihuidaoledazhede“xiang”，yechedizhuanbianlexiaofeixiguan。

qunianshengdanjieqijian，wokandaoaolaishangchanggongzhonghaotuisong“zheshangzhe”dehuodong。benjiuhenbianyideshangpin，jiagegengdi，erqiekuanshigenguanwanghuoxianxiashangdianduibiqilai，bingbuguoshi。dangshibianjuedefaxianlexindalu，yuanlaizhekoudejichushang，haiyou“gengxiang”dejiage。zineiyihou，wojiuguanzhushangleaolaidegezhonghuodong。

wopingshixihuanyundong，danyundongxiedejiageyibandoububianyi。danmougezhoumo，wodaoaolaigouwu，zaiduanmaqukandaoguanwangjiage799yuande“feima38”，bupeixiehebaizaihuojiashang，shoujiajinxu399yuan。yinweiduanma，hainengzaida65zhe，zuihouxiezimaidaoshouzhihuale200duoyuan。yixiabiguanwangbianyilehaojibai，dunshijuedezijizhuandale。

图/奥特莱斯正在打折的飞马38，来源/晓晓提供

gengyouyisideshi，yinweiwodejiaobijiaoxiao，“duanmaxie”duiwolaishuo，tebiexiang。meiciguangaolaishi，lengmendeduanmaxiequjiuchenglewodebaozangzhidi。shouhuoyuankandaowohaihuiliangyanfangguang，tebiegaoxingdishuo，zheigexiezhongyuyourenchuanle。ranhoushifenreqingdixiangwotuijian，shenzhihaihuijimogeling。

chuleduanmaxiezhiwai，aolaidetongzhuangquwoyejingchanghuiguang，zhekoulidubichengrenqugengda。

xianzaiwohuitebieguanzhuaotelaisidedazheji，biruzhounianqing、618、shuang11、shengdanjiedeng。

xuyaotianzhiyiwushi，woyehuitiaojianfansheshidixiangdao“quaolai”，pengdaoxingjiabigaodexieziyehuiyouzhong“jianlou”dekuaile。erzhimai“zheshangzhe”degouwuxiguan，rangwoganjuebizhiqianduoshengle“yigeyi”。

05 为了囤临期折扣零食，差点买了个冰柜

小元|30岁 财务

zuoweiyigetiantianshuagouwuzhibojianderen，linqishipinshuaxinlewolingshijiagedexiaxian。

pingshi，wodegongzuoshuyu“jianxiexing”demangliuhexiuxian。mangdeshihouhenxiangchilingshibuchongtili，xiuxideshihougengxiangtangzhechilingshikanjule。danshigongsilouxiabianlidiandelingshijiagetaiguile，yibaotangnengmaidao10yuan，yibaoweilonglatiaoshaoshuoyede5yuan。

moutian，woouranshuadaoleyigezhuanmenmailinqishipindezhibojian。liulanleyiquanhou，woganjuejianzhedabianyile。gengzhongyaodeshi，zheijigezhibojiandelinqishipin，haizaidazhekoujichushang，zaiyouzhekou。

zaizhibojian，zhengxiang12pingzhuangdehetaolu，zhixuyao19.9yuan，pingjunxialaiyipinghetaoludejiagebudao2yuan。danshizaimouapp，tongkuanyinliaodeshoujiashi45.99yuan，zhibojianjiagebianyileyibanbuzhi。

jiupingzheixingjiabi，wochenglelinqishipinzhibojiandechangke，jingchangjiqingxiadan，rutongshangyinleyiban。

图/某购物软件订单截图，来源/小元供图

xianrujin，linqishipinbumanjialigegejiaoluo，chengweiwojialilingshide“zhulijun”。weilechucunzheixielingshi，woshenzhihaikaolvguoyaobuyaoxiangzhibojianlimiande“jiaren”yiyang，maiyigexindebingjuyonglaidunhuo，danzuizhonghaishilizhizhanleshangfeng。

wogoumaidelinqilingshi，bingfeishijiaobuchumingzide“yejichanpin”，jibendoushirichangshenghuozhongjiaoweichangjiandepinpai，suoyizhengtipinzhihengao，henshaochuxiancaileideqingkuang。

qiesuiranlianjieshangbiaozhudeshi“linqichanpin”，dandaduoshujuliguoqishijianzhishaohaiyouyigeyue。wohejiaren、qinqiyiqi“xiaomie”lingshi，zaizaipengyoushangmendeshihoushunshousongyixie，tongchangdounengzaiguoqiqianchiwan。

linqilingshi，zhendehenshihehejiarenqunjudewo。

06 蹲“史低”入手，打游戏也讲求“性价比”

图图|27岁 运营

zheixienian，“gaishengsheng，gaihuahua”dedaoliguanchuanwodeyishizhuxing，shenzhibaokuo“jingshenyule”——dayouxi。

qichu，tongguonintendo switchruyouxikengshi，wojiuyanjiuguoruhemai“zhekou”youxi。dangshi，wobianfaxian，switchdeyouxifenweishuzibanheshitikadaibanliangzhong，qizhong，shuzibanyouxigenjudiqubutong，youhuiyebutong。

faxianzheiyixianxianghou，weilemaidaobianyideyouxi，wotongguokangezhongjiaochengmaibutongdiqude“dianka”，dundaoguobushaodazheyouxi。

zheiliangnian，wotuokengns，zhuantoups5dehuaibao，bubiandeshirengzaiyanjiuruhemaidaodazheyouxi。

weile“dundao”shishangzuidi，wozaiweixingongzhonghaoheyixiepingtaishangguanzhulebushaoyouxizixunzhanghao。zheixiezhanghaohuidingqihuizong“jinqipsshangdianzhekouyouxi”，haihuixiangxiliechugaijiageshi“xinshidi”haishi“pingshidi”。

tongguozheixiezixun，wodundaoleshoucidazhede《shenghuaweijisizhongzhiban》hedale6.6zhede《aierdengfahuan》，junshi“xinshidi”。qieerzhedoushigaopingfenyouxi，tebieshidang《shenghuaweiji》xilieyouxishitibanbuyigoumai，《aierdengfahuan》hen“naiwan”deqingkuangxia，yi“xinshidi”jiagegourujueduichengdeshangshi“chaozhi”。

图/图图打折买的游戏，来源/图图提供

chuleyouxirichangdazhewai，zaiyixiezhongyaodedacujiedian，ru“shuang11”“heiwu”deng，xuduoyouxipingtaibujinhuifangchu“lishidijia”，jiuliandingyuezhihuiyuanfuwuyehuidazhe。

biru，zaijinnian6yue，gangfupsnshangdian“day of play”zhekouhuodongshang，dingyuezhihuiyuanfuwuniandushoucidazhe，“yiersandangnianhuiyuanquanbu75zhe”。shoudaozheigexiaoxihou，wolijiyouxufeileyinianhuiyuan。

jinnianshuang11，woyezhongyudengdaole“3zhe”de《wushi3：kuangliewanquanban》，erciqianzheikuanyouxideshuziban“chengsi”yejiudizhi5zhe。

laowanjiamenqishidouzhidao，ps5shangdeyouxijingchangdazhe。suoyiwozheizhong“jiagemingan”deyouxiwanjia，jibenbumaiyuanjiayouxi，naixindengdao“shidi”rushou，xingjiabilaman，youxitiyanyemeicha。

*文中小元、晓晓、张大方、图图、小七、关雨为化名。