wen|huazhuangpinbao lijiaxin

zheigedongtian，haerbinyipaoerhong，yuandanjiaqishixianlvyouzongshouru59.14yiyuan，dangdidaxiaofandianpaihao，jiudianbaoman。quanguowangyouduihaerbinbingxuetesehebeiguohuolide“zaifaxian”，daidongdangdilvyouye、canyinyedehuore，zheizhongreduyechuandidaolehuazhuangpinxingye，jiyuhaerbinxianshangxianxiaqudaoquanxindehuoli。

meilihuiquanqiumeizhuangjingxuanjihedianshihaerbindangdideyijialongtouliansuomendian，fuzerenlimingaosuhuazhuangpinbao，meilihuiweiyuhaerbinzhongyangshangcheng、zhongyangbaishengdengzhongyangdajiefujindedianmian，zaizheigedongtianxiaoshouededaoleyidingtisheng。“shangzhoukanbaobiaodeshihou，wojideshitishengle27%zuoyou。”

zhongyangdajiezuoweihaerbinhexinjingquzhiyi，yeshibushaoyoukedingjiudiandebuerxuanze。liminfenxishuo，waidikerenjizhongzaizhongyangdajiefujingoumailvxingjinianpin、caigoutechanruhongchang，zheizhong“goumaireqing”yehuilingqitapinleidechanpin“zhanguang”。

haerbinbentuqiyefuerjiagaosuhuazhuangpinbao，ciqianbingweiyiliaodaohaerbindebaohuohuiyinfarucijudadeliuliangxiaoying，pinpaideyixilieyingxiaocehua，zhengshizaibingxuedashijiechoubeiqijianjinxingde。erjin，haerbinbuqierzhide“potianfugui”yulujunzhan，lingdangdishangyehuanfashengji，yixielaizijiangzhehudiqudegongyingshangyejiangmuguangfenfentouxiangshanhaiguanwai，zaicunliangshidaixunzhaoxindeshengyizengzhangjiyu。

01 小包装产品成为线下消费者不二之选

zaigukegoumaidejutichanpinfangmian，liminjieshaocheng，youkehuigoumaiyixiemanzulvyoulinshixingxuqiudexiaobaozhuangchanpin。liminjieshaocheng：“diyileishixiangshui，xiangshuixiedaidengjiyouguiding，bunengchaoguo100ml，suoyidianli5ml、15mldexiangshuixiaoliangzuigao。congpinpailaijiang，fansizhe、babaoli、guchidengdapaixiangshuishijindianxiaofeizhedejizhongxuanze，ciwai，yixiebijiaowanghonglieqidechanpin，birupeiqiangzhuliye，yexiaoliangbucuo。“dierleishihufupin，yibufenkequnhuixuangoudapaizhongxiaoyang，birusk-ii、aoerbin、feiluojia、lankouzheixiepinpai。lingyibufenkequnhuixuanzehanshuzheileidazhongpinpai。”liminshuo，hanshupinpaifangyizhiyouzhongxiaoyanggongyingjibaiqiangdailishang、baiqiangmendian，yizhijiemianzhiyao9kuai9deshihuijiageguangshouxiaofeizhehuanying。

suirandianlixiaobaozhuangdehufupin、xiangshui，yizhishoujia16.8yuandao22yuan，dangukeyicijindianhuixuangouduojianchanpin，zuihouyehuimai300duoyuandechanpin。

zhidezhuyideshi，limintidao，jindiandexiaofeizhezhong，duixiaoshouegongxianjiaogaoderengshihaerbinbendiren。haerbindequanwangredusihuganranlebendiren，zaizhengtixiaofeixinxintizhenxia，jindiandedangdirenyejiaoyiwangzengduo，youderenshenzhihuiyicixinggoumaidajiqianyuandehuazhuangpin。

02 自带时尚底蕴

haerbinyuhuashiyingxiaogengdahaerbincengshidongbeiyashangyeshuniu，yigeguojihuadadoushi。zaihaerbinlvyoudereduxia，rujinquanguogedidedongjishishanghuijiyuci，bushaohuazhuangpinpinpaiyezhankailehuashiyingxiao。zheixieguoneifadadiqudezuixinshizuiyangqidexuanchuan，yuzheigebingxueshijiexiangdeyizhang，bingxingbubei。xiaohongshushang，gedapinpaizhengzhuajin“ceng”haerbinderedu。youdecongganpidezirunbaoshirushou，tuichu“yongchuanghaerbinhufugonglve”，youdecongfangdonglieqieru，xiangnanfangwangyoukepudongshanghulizhishi，yeyoumianmopinpaiyi“donghouxiufu”weimaidian，shualeyibocunzaigan。

ciqian，fuerjiazaibingxuedashijieneijiannuanwu、zaiditieguanggaolitixingyoukebaohuhaopifu，ciwaiyoukekeyipingjiebingxuedashijiemenpiao，mianfeilingquyizhangdonghouxiufumianmo。huazhuangpinbaolejiedao，muqianpinpaiyileijixiangbingxuedashijieyoukemianfeifafangliangwanyupianmianmo。

“youkezaiqieshentiyanmianmodeshuhuanxiuhugongxiaohou，huizaishejiaomeitishangziranchuanbo，fajiaohaoping，tigaopinpaipuguang，goujianyigexianshangtiyandaoxianshangfenxiangdebihuan。”fuerjiafangmianrucipingjiamianfeifafangmianmodehuodong。

hangzhoumeiyitianpinpaiguanliyouxiangongsizongjingliqianqigaosuhuazhuangpinbao，tadailideoushimanqixiashaonianzhuanyanhulipinpaioulemeng，dasuanyumeilihuizai1yuejinxinghezuo，zhulidianpushangjiapeihewanghongdarentandian。“haerbinshijinlaizuiredechengshifengkou，zuijinyouganshangshaoerbozhutandianchao，zheishiyijuduodedexuanchuanjihui。”qianqishuo。tadechangshikezuoweinanfanghuazhuangpingongyingshang、dailishangbeishangxunzhaojiyudeyigesuoying。

rujin，haerbinderedufangxingweiai，yujizaichunjieqijian，haihuiyinglaidalianglaiziquanguogedideyouke。yucitongshi，“wenlvjuneijuan”chengweishixiarechao，hebei、shandongdengshengfenfenfenxiaofang，lituchengwei“xiayigehaerbin”。lvyoudailaikeliu，keliudailaishangyehuodong，shangyehuodongdailaishichanghuoli，ruguohaerbinnenggouzaiweilaijinianfazhanchengweiguoneijijiexinglvyouchengshidebiaogan，jinniandehuazhuangpinchanyequanqudaohuorehuojiangzhishigekaiduan。