文|愉见财经

zailvyoushichang，haerbinchengweilezheigedongtiandetouhaowanghong。haerbinrenduiyoukedechenghucong“nanfangxiaotudou”bianchengle“nanfangxiaojindou”，liulianghereduyezhuanhuachenglezhenjinbaiyindelvyoushouru。yuandansantianjiaqi，haerbinshileijijiedaiyouke304.79wanrenci，shixianlvyouzongshouru59.14yiyuan——xiangdangyusigesanyadelvyoushourutiliang。

haerbinhuole，shenzhidaidonglezhenggedongsanshenglvyoushichangkuaisuhuinuan，zheiyidiangurankexikehe。danshi，hulianwangrediancengchubuqiong，renmendejiyishiduanzande，zhuyilishihuizhuanyide，wanghongdereduzhudingwufazhangjiuweichi。yinci，womenxuyaozuoxiehaerbin“re”beihoude“leng”sikao：zheibaredushizenmeqilaide，younaxiejingyankecankao？“yundongshi”derenaoguohou，ruhebaochiyingshanghuanjingdezhangjiubiange，jiyizuochengshidailaizhenzhengkechixudehongli？

开年空降了一座网红城市

haerbinbenshenyouzhe“bingchengxiadou”detianduhoudelvyouziyuan。genjuzishenqihoutiaojian，meiniandongtian，haerbinweiraobingxuezheitiaozhuxian，dazaofengfuduocaide“bingxuejie”、“bingxueyou”dengwenlvhuodong。benzhishang，zaijingying“bingcheng”dewenlvbianshidushang，haerbinyouzheshushinianruyiridejianchi。

erzaijinniandongtian，ju《caijing》caifangshuli，congheilongjiangshengdaohaerbinshi，dangdizhengfudouweiladonglvyoujingjitiqianzuolechongfendezhunbei。

yishizaitizhijizhishang，heilongjiangqianghualedingcengsheji，jianlileshengyijide“lvyoulianxihuiyijizhi”，zongzhaojirenshishengzhang，zhuguanfushengzhangheshengweixuanchuanbuzhangyezuoweizhaojirenjinrulianxijizhi，xiaxiasuoyoudishidoudeshelvbumendouzaizheigekuangjiazhinei，yicitigaoliandongnengjihexingdongxiaolv。

ershizaixuanchuanzhendishang，zaozaibingxuejidaolaizhiqian，zhengfujiuyijingzuolechongfenzhunbei。buzhi“haerbinwenlv”douyinhaodechixuhuoyue，hegegechengshizhankailiandong，shengwenlvting、shiwenlvjuhaizuzhigechengyuandanweibenfuwuhan、zhangsha、zhongqing、guangzhou、beijingdengshigechengshijinxinglvyoutuijie。zheiyeweihouxuhaerbinyuguangxide“xiaoshatangju”、sichuande“xiaoxiongmao”deng“wangeng”hudongtuijiedianxialejichu。

zhuisuhaerbincicifanhongdefaduan，queqiaqiashiyiciyuqingfengbo，dandangdidegaoxiaojuece、kuaisufanying、zhenchengerdizitaidejiejuefangan、youxiudefuwuyishi，fanerhuaweijiweiqiji，tuishenglehaerbindereduyumeiyudu。

2023nian12yue18ri，diershiwujiehaerbinbingxuedashijiezhengshikaiyuan，jin3xiaoshibianxiyinlelaiziwuhusihaide4wanduomingyouke，dakeliudaozhi“dahuati”“motianlun”dengremenxiangmuxuyaopaiduishuxiaoshi，yinfayoukebuman。youyoukeqihan“tuipiao”dexianchangshipinjingwangluoqudaopuguanghouxunsuzaigeshejiaoneirongpingtaishangfajiao。

haerbinzhimianwenti，kuaisuxingdong。gejilingdaozuzhixianchangbangong，anfuyoukeqingxu，anpaituipiaohezhenggai。12yue19ri，《zhiguangdayoukedeyifengxin》diyishijianduiwaifabu，yongchengkendeyanyubiaodaqianyi，bingmingxidijichujiejuefangan。zheiyixiliecaozuo，yishijianchengweifangjianjinjinledaodehuati。

suihou，haerbinyouqiaomiaodizhuazhuleredian，zhankaileyixilie“chongfen”xingdong，neixieqichuyinyuqingbeixiyinerlaidedazhongzhuyili，haiweilaidejisanqu，jiubeizhuanhuachengleduihaerbinzheizuobaozangchengshidetanxunreqing。

“种草经济”助推网红城市出圈

bulunshihaerbinciqiandeyuqingfajiao，haishiqizhuanweiweijizhihoudeyoukoujiebei，douzhesheleshuzijingjishidaideyigezhongyaoxianxiang：shejiaoneirongpingtaijubeide“fangdaqixiaoying”。

jinnianlai，shejiaoqudaodeshengtaihua、xianshangpingtaideneironghua，shirenmenhuoquhefenxiangxinxidefangshifashenglehendadebianhua，shenzhisuzaolerenmenderenzhi，daidonglerenmendejuece。renmenjujizaishejiaoneirongpingtairehuochaotianditaolun、fenxiang、shufaziwo，pingtaizezhenghehailiangneirong，bingxifenchengweibutongdebiaoqianleibie，jiezhusuanfatuijian、shejiaochuanbodengfangshishixianguimohuakuosan。

huiguhaerbincicichuquandegegejieduan，ouranxingzhongbufabiranxing，zheilibudebutidaodeyigeguanjiandian：“zhongcaojingji”。tayushejiaoneirongpingtaidefazhanxiangbanxiangsheng，zuichuzaicduanxiaofeizhecexingchengchaoliu，zhihoumanyandaobduanqiye，bushaoxinxingpinpai，youqishixinxiaofeileibiedepinpaishang，huizhuanmenyanjiuzhongcaoyingxiaodeneirongdafa。rujin，“zhongcaojingji”tongyangbeigduandezhengfubumenshulianyunyong，zaishulichengshixingxiang、dazaochengshipinpai、zhenxingchengshijingjifangmianfahuizhejuzuqingzhongdezuoyong。

jutilaishuo，“zhongcaojingji”deguochengbaokuo“zhongcaosanbuqu”：renqunzhongcao、chanpin/fuwuzhongcao、renshezhongcao。xiamianlaikankan，zhei“sanbuqu”shiruhezaihaerbinzheizuoxinjinwanghongchengshishangzhuyishixiande。

diyishirenqunzhongcao。haowuyiwen，cicihaerbinzhongdianguanzhaodeshi“nanfangxiaotudou”，yejiushilaizinanfangdeyouke。chule“xiaotudou”yiwai，haiyoudiyuxifende“xiaoshatangju”dengnicheng，zhuduozhenduimubiaorenqunde“chongfen”xingdong，shenzhilingbendirengandaozhenjing，“congmeijianguozheimeduohuahuoer”。

diershichanpin/fuwuzhongcao。zaicilunrechaozhong，haerbinwei“nanfangxiaotudou”menzhunbeileyixiliebiechuxincaidechanpinjifuwu，congjietoubeichengwei“tudoudapeng”dewennuanyizhan，daoditiezhandefanghuaditan；congxiangshenyangjielai“feitianfenghuang”，daojingquderenzaoyueliang、feimatabing，congshangjiabaipandongliqiepian，daosijiachemianfeijiesongnanfangyouke……zheiyixilieanpai，youzhengfuxingwei，youqiyexingwei，zuihoudaidongleminjianzifagenjin。zaiyichangyuanziwenlvyingxiao，quezhujianbeiyanhuaweichengshizihaogandejitixingdongzhong，haerbinderedubeijijutuisheng。

disanshirenshezhongcao。youmeiticheng，haerbindebaohuo，huojiangchengshijingjidefazhandairudao“renshe”shidai。dajiakaishitaolun，haerbinshidiyizuoyouxingbiedechengshi，xingbiewei“nan”，youzhe“taohaoxingrenge”，dui“nanfangxiaotudou”debaohulilaman。zhurucileijiangchengshixingxiangnirenhuadechuanbofangshi，zaidiejiaduanzi、wangengdengwangluohudongfangshidepuchen，lajinleyudazhongzhijiandejuli，yigereqinghaokeeryou“chongfen”dechengshixingxiangbianbeidazaolechulai。

种草三部曲，有“1”才有“0”

jinyibuxifen“zhongcaosanbuqu”，bunanfaxian，diyibuyudisanbujunshuyuneirongyingxiaofanchou，keyizaiduanshijianneichuangzaoyanqiuxiaoying。yigedianxingdeguanchadianbianshizaihaerbinzouhonghou，gediwenlvfenfenxingdong，daduoshufalifangxiangrengshi“xijing”，xiaofanghaerbindazaochengshirenshe。resoucitiaoshuogediwenlvdou“juanfengle”，danshijishang，yixiedazaobaokuandelujingdequeshikeqianyi、kefuzhide。

erzhenzhengtixianshili，yaojiedezhuzhei“potiandeliuliang”deneigong，yeshixuyaolijingshijianjidiandedifang，qiaqiashibuneimerongyixijingde“dierbuqu”。

zaiputiangaidideshejiaopingtaineirong、yijiyuandanchunjiedengjiarifenweidehongtuoxia，“erbin”yuyoukedezheichangjidongrenxinde“shuangxiangbenfu”zhengchuyushangtouqi。dandangreduguohou，zheizuochengshizhenzhengxuyaoguanzhude，yonghaerbinren、meiguodukedaxueshehuixuejiaoshougaobozaijieshou《caijing》caifangshidehuashuo，shiruhebazheichang“yundongshi”dedongyuanbianchenggaishanyingshanghuanjingdezhangjiubiange。

erwoxiang，zheihuoxuyeshiyigeqiji，niuzhuanguowangneixie“touzibuguoshanhaiguan”deguoshidekebanyinxiang。

kequnshikeyiquandingde，rensheshikeyidazaode，danyizuochengshideyingshilidiseshixuyaoshijiandamoyuchendiande。congzibodaohaerbin，zaiyiciyouyiciwanghongchengshigengtidelangchaobeihou，womengengqidaibeireduxilihouliuxiade，shiyizuochengshiyuelaiyuegaoxiao、kaimingdezhengfu，yuelaiyuegongping、qinglangdeyingshanghuanjing，yuelaiyueguoyingdebendichanpinyufuwu。

“zhongcaosanbuqu”，dierbushi“1”，diyi、sanbushi“1”houmiande“0”。duiyuchengshijingjidejianshelaishuo，dierxiangnengli，neige“1”，caishijiang“potiandefugui”congyishizhuanweichangtaideguanjiansuozai。

zhufuhaerbin，dangzheizuochengshidexingxianghekoubeiyirantisheng，yuanzheixiemeiyuduyenengdaidongshichangduihaerbindetouzixinxin，yijichanyeshengjiherencaihuiliu。womenqidaihaerbinchuangzaochuxiayigeqiji。