文｜选址中国  

xuanzhi960buwanquantongji，2023niangongyou40jiashangshigongsipilulegoumaifangchandexiaoxi，zongjineyu100yiyuan，zongjianzhumianjijin47wanpingfangmi，zheixiefangchanzhuyaoweibangonglou、changfang、cangchu、shangpuyijicheweihepeitaosheshi，duoweiqiyeziyonghuojingyingshiyong。

beishangguangshensigeyixianchengshi“yaoyaolingxian”，chanshengle18zongjiaoyi，fangkuanyue70yiyuan，shuliangzhanbi45%、jinezhanbi70%，qizhongdeshanghaixiyinleduoda10jiashangshigongsimaifangzhiye。

zaizheixiejiaoyibiaodezhong，jiyouchaochu10wanyuan/pingfangmide“dingshe”xiezilou，yeyoudanjiabuzu5000yuan/pingfangmide“jingjishiyongfang”，daduoshugongsidoucaiyonglezichanmaimaidefangshi，yebufayongganxiadandefapaichengjiao，tongshiguanlianjiaoyiyeshibukehushidezhongyaoleixing。

dongzheshangyiyuandexianjinzhichu，shangshigongsimaifangde“xinlulicheng”shishenme？maifang“mozhou”weishenmezhidejingti？benwenhaijiangtaolunqiyemaifangzhiyebeihoudexuanji。

01、100亿元买房，均价2.18万元

genjuhushenliangdijiaoyisuopilu，xuanzhi960buwanquantongjifaxian，2023nianyou40jiashangshigongsigonggaolegoumaifangchandejuecehuozhejinzhan，shejixiangguanjine101.88yiyuan，jianzhumianji46.64wanpingfangmi，culvejisuan，pingjunloumianjia2.18wanyuan/pingfangmi。

yijineji，paimingqiansandeshi：tangchenbeijian18.3yiyuanmairuguangbaoyunhuixiangmu；waifukonggu13.87yiyuanmairulvdiwaitanzhongxint3shucengbangonglouhechewei；yuhetian5.83yiyuanmairuzhongliang futiandayueguangchang1dongazuoshucengbangonglou。zuidigoufangjinewei2157wanyuan，xihongboxincaigourujiangxilechengshideyichubangongyongfang。

yimianjiji，tangchenbeijiantongyangweiliediyi，nigoufangchandejianzhumianjiwei5.70wanpingmi，wufangzhai3.04wanpingfangmi、puruiyanke2.82wanpingfangmifenlieer、sanwei。

congleixingkan，fangchangouzhideleixingyibangongheyanfaweizhuliu，shuliangzhanbigaoda90%，tongshiyeyouchangfang、shangpu、jiudian、cangkudengyishengchanhejingyingweimudezichanmairu。

qizhong，yicanyinweizhuyedetongqinglounigoumaiweiyuwuxishijingkaiqude24jianshangpu，jiaoyizongjia1.83yiyuan；zhuyingkuajinghuagongwuliudeyongtaiyunyi7214wanyuanqudeqingdaoshihuangdaoqudeyichutudihechangfang；jingyuanhuanbaochuzi5280wanyuanmairuweiyujiangsunantongdeyichuchangfang；nanxingzhuangbeiyi2298wanyuandejiagemairudongguanyichuchangfang；huawenjituankonggudehainanwenlvyi3yiyuangourulezhoujijiudianbzuo13-18ceng。

congloumianjiakan，dichushanghaihexinweizhidelvdiwaitanzhongxinzuigui，lanshenggufen、waifukongguliangjiashangshigongsizaicigoumaibangonglouhechewei，danjiaculvejisuanyuehe10wanyuan/pingfangmi；zuidiloumianjiazezai4000-5000yuanqujian，jizhongzaisansixianchengshi。

02、一线城市最受青睐，上海拔得头筹

zheixieshangshigongsidegoufangbiaodefenbuzai24gechengshi，fenbieshishanghai10ge、shenzhen3ge、beijing3ge；guangzhou、wuxi、jinange2ge；hangzhou、xianyang、haikou、chengdou、shijiazhuang、jiaxing、fuzhou、dongguan、wulumuqi、suzhou、maoming、haerbin、zhangzhou、zhangzhi、nantong、qingdao、zhongqing、lepingge1ge。

上市公司所购房产的城市分布

shangshigongsi“hanliang”benjiujiaogaodebeishangguangshenshouqinglai，hejixiyinle18jiagongsimaifangzhiye。

qizhong，shanghaishishangshigongsilouyugoumaizuiweihuoyuedechengshi，gongyouwaifukonggu、lanshenggufen、xinzhiruanjian、yuanlongyatu、rongmeigufen、youchekeji、saiweiweidian、kaichungufen、geerruanjian、yingfangruanjian10jiagongsiguanxuanmailou。zheixieqiyezhuyaojizhongzaizhuanyefuwu、wenhuachuangyi、ruanjiankaifa、bandaoti、xinlingshoulingyu，culvejisuan，zongjineyuewei35yiyuan，hejijianzhumianji6.59wanpingfangmi。

beijingde3zongjiaoyifashengzaihaidianhefangshan。jutieryan，zhongkehuanbaogoumaiweiyuzhongguancundedahengkejidashaliangcengxiezilou，haoziyue1.74yiyuan；tianzhihangyiyue3.38yiyuandaijiagoumaihaidianxisanqi(jinyu)kejiyuanyanfashejilou；jiangnanhuagongqixiagongsichizi1.24yiyuangoumaibeijingfangshanyuanliangdongbangonglou。

tianyima、yuhetian、weichuangdianqi3jiagongsizaishenzhenmailou。qizhong，yuhetiannixiangzhongliangzhihuigoumaiweiyushenzhenshifutianqudezhongliang futiandayueguangchang1dongazuo29-32、34-38cengchanyeyanfayongfang，gaizichanjianzhumianjiyue1.82wanpingfangmi，zongjiakuanyuewei5.83yiyuan。tianyimanigoushenzhennanshanquqiaochengyihaoguangchangdasha27ceng03、05、06、07、08haofang，zichanmianjiyue1200pingfangmi，zongjiaoyijiakuanyue6786wanyuan。weichuangdianqinixiangshenzhenrunxuegoumaiweiyushenzhenshibaoanqudexiezilou，zongjianzhumianjibuchao7800pingfangmi，zongjiayujibuchaoguo2.1yiyuan。

guangzhoudeliangzonggoufangjunfashengzaihuangpuqu。qizhong，tangchenbeijian18.3yiyuanmairuguangbaoyunhuixiangmubangonglou，hongjingkejiyi1.70yiyuangouruyingrilu111haozongbujingjiquyidongxiezilou。

zhideguanzhudeshi，zaiquanqiuhuadejingyingbujuxia，yixiegongsihaipilulehaiwaigoufangdejihuahuojinzhan。biru，lijungufenpilu，weituozhangongsizhuyingfenmozhuangbeiyewudeguojishichang，jihuazichouzijinbuchaoguo1000wanmeiyuanzaixinjiapogoumaibangongyongfangchan；zhuyingshengjiangzhuodelegegufennianneiwanchengmeiguoyichuhaiwaicangdechanquanjiaoge，jiagewei1600wanmeiyuan，mianji23.4wanpingfangyingchi，youmeiguosiyinggongyedichankaifaqiyejax2983, llcjianzaochushou，goumaigaicangkuzhizaituidongkuajingdianshangyewu。shujuxianshi，jiezhi2023nian9yue，legezaimei、ying、de、rigongjiyou13gehaiwaicang，mianji28.82 wanpingfangmi，qizhongmeiguode10gecangkuquanbuyongyugonggonghaiwaicangyewu，gongji26.95wanpingfangmi。

截至2023年9月，乐歌股份公共海外仓情况

ciwai，legegufenhaizai2023niannianzhongpilu，jiangshiyongbuchaoguo3450wanmeiyuanxunqiuzaimeiguogouzhiheshidetudijianzaohaiwaicang。

03、关联交易占比近1/4，法拍也有成交

zaizheixiefangchanjiaoyizhong，you9gefangchangouzhiweiguanlianjiaoyi，jijiaoyishuangfangweiguanlianguanxi。

qizhong，jingyuanhuanbaosuogoufangchandechushourenweijingyuanfazhan，maimaishuangfangweitongyishikongren；wufangzhaigoumaibangongloudejiaoyiduishoushijiaxingshiyuanhongfangdichanyouxiangongsi，yuanhongfangchanweiwufangzhaijituandequanzisungongsi；hongdougufensuogoubangonglouyouhongfuzhiyesuoyou，liangzhejunshouhongdoujituankongzhi；shensangdaazaishijiazhuanggoumaizhongdianzhihuiguangchanggudingzichan，jiaoyiduishouweizhongdianhebeifangdichankaifayouxiangongsi，zhongdianfangdichanyushangshigongsitongshuzhongguodianzishijikongzhi；zhangzhoufazhansuogoufangchanweizhanglongjituan，xigongsikonggugudong；nanxinggufengoumaidongguantiananshumachengyichuchangfang，suoyouzheweiwangyukeji，xigongsifudongshizhangkongzhideqiye；huhuagufengoufangdejiaoyiduishouweizhanghutouzi，xigongsidongshizhangkonggudeqiye。

bunanfaxian，shangshuguanlianjiaoyiduoweijituanneidegongsijianjiaoyi，huoshizaigongsishikongrenhuogudongkonggudeqitaqiyejianwancheng。zhideyitideshi，xiangduieryan，guanlianjiaoyidezichanbiaodezaifeiyixianchengshidebiligenggao。

xijiuguanlianjiaoyideyuanyin，bushaoshangshigongsiyoufangdichanjianshede“fuye”，huoshishikongren、dagudongyouxiangguanchanye，maizijiqixiadefangzishuyufeishuibuliuwairentian，zhigenzhidiyejianshaolecaikengdefengxian。buguo，guanlianjiaoyisuoqianzaideliyishusongkenengyezhidejingti。

chulezhijiedezichanmaimai，haiyou2jiashangshigongsiyi“paimai”fangshihuoqufangchan。yongtaiyunsuohuogongyeyongdihechangfang，shitongguocanyujingdongfapaidachengde；puruiyanketongguochanquanjiaoyisuojingpai，yi1.8yiyuandedaijiajingdezhongguoyinxingzhongqingshifenxingchiyoudeyuzhongquyichubangonglou。

04、五大驱动力，买房魔咒需警惕

qiyeweihemaifang？shangshigongsiduoshuhuijianyaoshuomingmaifangdeyuanyinheyingxiang，xuanzhi960shulileqizhongdewudachangjianyuanyin。

yuanyinyi：wenzhubangongchengben。bushizubuqi，ershimaifanggengjuxingjiabi。waifukongguzaigonggaozhongbiaoshi，shanghaiwaifuxiashe8geyewuzhongxin，zaishanghaigecbdzulinbangongchangdi，suizhe5geyewuzhongxinzuyuejijiangdaoqi，xuzukenengmianlinzujinshangzhangdeqingkuang，maifangkejiangdibangonglouzulinchengben。

yougongsipiluxizhanglizhenggoumaigenghesuan。liru，nanxingzhuangbeizaigonggaobiaoshi，quanzizigongsigoumaifangchandejiagewei2298wanyuan，ancanzhilv 5%，shiyongnianxian30nianjisuan，meinianzhejiuewei72.78wanyuan；ruozulintongdengyongfang，zemeinianzujin114.04 wanyuan；gongsirenwei，goumaifangchandezhejiusuixingchengyidingfeiyongyingxiangdaojingyingyeji，danshizongtijinexiaoyujixuzulinxuyaozhifudezujin，qiegaibudongchanjuyoushiyongqixianjiaozhang、diliweizhijiaohaobaozhizengzhixiaoguogaodengtedian，houxunengweirongzitigongzichandanbao。

原因二：升级职场效能。原有办公空间散、小、破，购置集中办gongqukeyiyijushengjizhichanghuanjing。maohuashihuabiaoshi，qixianbangongloushi1996niantouyongde，shiyongjin30nian，chuxianlaohuadengwenti，qiejiaotongbubian，weishiyingzhanlvefazhanhezhengtiyewuxuyao，manzubangong、jishuyanfa、jiaoyupeixun、huiwuxuyaoyijitishengshangshigongsipinpaixingxiangdengduofangmianzonghexuqiuxuanzegoufang。dingdianruanjianbiaoshi，qigouzhide8haolouyuxianyoubangonglouxianglin，nenggouxingchengzhengtibangongqu，qiejunweiyuyuanquyoulididuan，youliyugongsitongyidiaopeibangongchangsuo，tigaogongzuoxiaolv，tishengqiyexingxiang，bingweiweilaijiniandefazhanyuliurenyuanzengzhangkongjian。tangchenbeijianbiaoshi，gongsiweiyuguangzhoudebufenbangongchangsuoweitongguozulinfangshihuoqu，gejingyingdanweibangongdidianfensan，bangonghuanjingjiaoweiyongji，gouzhibangongloujiangyouxiaogaishanbangongtiaojian，youliyujinyibujiaqianggeyewudanyuanxietongnengli，tishengyunyingxiaolv，tishenggongsiduiyuyouxiurencaidexiyinli，genghaodimanzugongsiweilaijingyingfazhanxuqiu。

yuanyinsan：shishimutouxiangmu。ipohuoxinzengmuzihou，shangshiqiyexuyaojiangsuomuzijintourudaoxiangmushishishang，zheiyanshengchulegouzhifangwuzichandexuqiu。liru，xinzhiruanjiangoumaifangchanyongyugongsishishimutouxiangmu“fenbushi paas pingtaixiangmu”hebangongjiyanfashiyong；xilingxinxigoumaiweiyuxinjiangruanjianyuandefangchan，jiangzuoweigongsimujizijintouzixiangmu“yanfazhongxinhechanyeshiyanshijianshexiangmu”shishididian。

yuanyinsi：genghaohuodeyouhuizhengce。zhengfufuchizhengcewangwangduiyugudingzichantouzi、chanzhi、luoshuidengyouyidingdeyaoqiuhemenjian，qiyezengjialuoditounenggouhuodegenghaodejilizhengce。saiweiweidianzaigonggaozhongbiaoshi，quanzizigongsizaishanghaizhangjiangjidianchanyeyuanluodibangong，keyishouyiyujichengdianluchanyejiqunxiaoying，bingxiangshouzhengfuxiangguanyouhuizhengce。

yuanyinwu：duoyuanhuazichanpeizhi。lanshenggufenzaigonggaozhongbiaoshi，gongsichiyouyidingbilidejinrongzichan，budongchanzhanbixiangduijiaodi，erguoneiyixianchengshihexindidaidebudongchanjubeibaozhixinggao、kangtongzhangnengliqiangdetedian，congzichanpeizhiduoyuanxing，fensantouzifengxianjiaoduchufa，peizhibudongchankeshigongsizichanjiegougengjiawenjian，kangfengxiannengligengqiang，gengyouliyuzichandebaozhizengzhi。

maifanghaochusuiduo，danruguobunengyuzhuyingyewudezengzhangxiangxiediao，jiuhuiyou“mozhou”fusheng，zheishishangshigongsiguanxuangoufangjingchanghuiyinfatouzizhecemuhejianguancengwenxundeyuanyin。

shouxian，xianjinbianchenglegudingzichan，shiquhuoliwufachanshenggengdashouyi，shencengcishangfanyingchuqiyemeiyougenghaodezijinyongtuhequchulai“qianshengqian”；dier，gongshangyelouyujuyouzhouqixingxianzhu、jiaoyishuifeigao、liudongxingjiaochadetedian，goufangcunzaiqianzaidekuisunfengxian；disan，zaibudongchanguzhi、jiaoyihemairuhoudezhejiutanxiaohuanjie，doukenengchanshengliyishusong、caiwuzaojiadekongjian。

jiyuci，duiyushangshigongsieryan，goufangshixuyaoshenzhongzuochudejuece，wulunshiduitouruhechanchudecesuan，haishiduijiaoyiduishou、shiji，yijizichanbiaodedexuanze，douyinggaiyouquanmianchongfendekaoliang。