wen|wenhuachanyepinglun liujinxiang

编辑|半岛

guoquyitiqi“baokuan”，renmenzuixianxiangdaodeshiyibuyingshiju、yijianshangpinhuoyikuanfushi，er2023nianzhi2024niannianchu，zui“baokuan”dezeshiyizuochengshi——haerbin。zaisushahanlengdedongji，manyandoushibingtianxuedi，shijianwanwudoubiandeningjing、sumu、congrong、danding，zhengshizaizheiyangyigebianzhiqihuanyuchongmanlangmandejijieli，haerbinbingxuedashijieyidutedemeilixiyinzhewushuyoukeqianlaitiyan，yuzhixiangfuxiangchengdebingxuewenchuangchanpin，yeranghaineiwaiyoukeganshoudaodutedebingxuewenhuaqixi。

jinnianlai，haerbinyibingxuedashijie、xuebohui、jidigongyuan、songhuajiangbingxuejianianhuadengbingxuelvyouxiangmuweiyituoheqiandong，yunyongbeifangrenteyoudeconghui、ruizhi、linggan，yugaokejishouduanwufengduijie，kaifayanzhichujishangxinyuemuyoujingjishiyongdewenchuangchanpin，dedaoyoukedehaoqi、qinglaihexiaofei，shidehaerbinbingxuewenchuangchanpinjichucaigeng“chuquan”，bingxuewenlvdeyoujirongheranghaerbinbingxuelvyougengjiajingwuhuobao，qijinlvyoureduyiranjugaobuxia，youqishizaidazhongxiaoxueshengyifanghanjiadejiachixia，pinpinxianqilvyourechao。yibingxuelvyouweizhutihejidiao，haerbinkaifaleduozhongbingxuewenchuangchanpin，bujinmanzuleyoukegexinghua、dingzhihua、pinzhihuadexuyao，erqieweidangdibingxuelvyouzhurunonghoudewenhuaneihanyurenwendiyun。

冰雪文创赋能冰雪产业

zoujinhaerbinbingxuedashijiebingxuemeishiguanneidewenchuangqijiandian，keyikandaolinlangmanmu、gezhonggeyangdebingxiangtie、yaochikou、mingxinpian、dingzhimaozi、dingzhishuibei、shuijingdeng、wanoudengwenchuangchanpin，zheixiebingxuewenchuangchanpinjiyouchuantongdeminsutese，yourongrulexiandaishenmeiguannian，jijuyouyidingdeguanshangjiazhi，youjuyoujiaoqiangdeshiyongjiazhi，xiyinlenanfangyoukedemuguang，henduoyoukezaiwenchuangqijiandianlixixintiaoxuan，dasuanbabingxuewenchuangchanpinzuoweibanshoulisongjiqinpenghaoyou。wenchuangchanyeyuanligaosuwomen，dangchuantongwenhuachanyezaixinshidaibuduanchuangxinzhiji，xuyaoyongxinlinianxinsiweixinshouduan，yindao、guihuahekaiqidangxiawenchuangchanpinfazhanqushihefazhanlujing，duiyuhaerbinlaishuo，zhiyoubawoyoukegexinghua、duoyuanhua、pinzhihuadejingshenxuqiu，zhiyouzhangwobingxuewenchuangchanpindefazhanguilvhezhuyaotedian，zhiyoujiasutanjiujiangbingxuewenhuabingfuzhuanhuaweibingxuewenchuangchanpindeshijiancelve，cainengkaifachuxindebingxuewenchuangchanpin，cainengweibingxuewenhuachanyedefazhanzhuangdafunengzhuli。

dangxia，haerbinbingxuelvyouredubujian，fanshilaidao“bingcheng”haerbin，yidingyaoqubingxuedashijie，erbingxuedashijiekaifawenchuangchanpindelinianjiushi，chongfenrongruhaerbinbingxuewenhuahedongbeiminsuwenhua，rangyoukezaiguanshangyouwanxiaofeizhiyu，badongbeiminsuwenhua、bingxuewenhuadaihuijia。weilezengjiayoukedexintiyan，bingxuedashijiecaiyong３ｄfuhebingjishudazaolejingguan“tiankongzhiwu”，yuyoukuzhankaishenduhezuogoujian“bingxuebaoku”，jiang《xiangcunaiqing》《zhenhuanchuan》《zheijiushijiewu６》《zhangyuejinming》dengyingshijudechangjingherenwu，yibingdengxuediaodexingshijiayifupanhechengxian，gongguangdayoukeyouwandaka。

jingyanbiaoming，dakabingxuedashijieyibanyaocongjuyou“tonghuaqizhi”dewenchuangxuegaokaishi，youbingxuedashijieyuzhonghualaozihaomadieerbinguanxieshoubingjian，jingxindazaodewenchuangxuegao——“xuehuamotianlun”shenshou“chongai”，gaikuanxuegaoshigenjuhaerbinxindibiaoxuehuamotianlunzuochengde，bujinzaoxingjingmei，erqiekekouyiren，muqiangongyouniunai、caomeihemangguosanzhongkouwei，youkechimeiyikoudoushizaiyuhaerbinbingxuedashijiejinxingtianmihudong。guanshangbingxuemeijing、pinchangwenchuangxuegao，bahaerbinbingxuelvyouzhilvdetianduchongyinglaman，zheiyijingchengweizhongduoyuanfangyoukebuzijuedegongtongxuanze，keyishuowenchuangxuegaojiaqilehaineiwaiyoukeyuhaerbinbingxuedashijiezhijiandebujiezhiyuanyumeihaolianjie。

duibingxuewenhuaziyuanjinxingzhenglihefajue，jiangqiyudangdaidazhongshenmeixiangjiehe，yunyongshehuichengyuanyiyulijie、leyujieshoudefangshijiayibiaodahechengxian，zheishibingxuewenchuangchanpindeyichenggongdezhiweizhongyaodehuanjie。

chuletongguowenchuangxuegaolianjieyoukeyuhaerbin，zaihaerbinrexiaodebingxuewenchuangchanpinhaiyouqitaleixingqitapinzhong，birugenjuhaerbinremenjingdianshejikaifade“xuehuamotianlun”bingxiangtie、zhongyangdajiebingxiangtie、sheng·suofeiyajiaotangbingxiangtiedengwenchuangchanpin，waidiyouketongguozhinengshoujisaomiaobingxiangtiejiukeyiguankanardonghua，huamianqingxi、yiyunyouren、chuangyimanman。gaikuanbingxiangtieyijingmianshi，jiubeixianxiayoukeqianggouyikong。

ciwai，haerbinwenhualvyoubumenhaiyuyixiezhimingwaimaipingtaijinxingxiezuoliandong，yi“zheibeiwoqing”weizhuti，dazaozhuanshuhaerbinchengshidenaichamingxinpian，zaimeiyibeinaichadebeishentieshangyizhangjuyouhaerbinchengshiyuansudemingxinpian，congershihenaichachongmanleyizhongyishiganhewenhuafaner，zheixiebingxuewenchuangchanpinjidadimanzulebutongdiquyoukedexingquhexuyao，qixiaoshoueduchengfanlunbeidizengzhang，youlidicujinlehaerbinbingxuewenhuachanyeshixiangaozhiliangfazhan。

冰雪文创衍生新的经济业态

bingxuewenchuangchanpindejiexukaifaqiegongbuyingqiu，fanyingchushichangduihaerbinwenchuangchanyefazhandegaodurenke，biaominglebingxuewenchuangchanyezhengzaichixugengxin、diedaishengji。ruhedazaorangxiaofeizhezhongqingyuxiaidebingxuetesewenchuangchanpin，zhutuihaerbinwenlvchanyeronghefazhan，jindongdehaerbindequeweiguangdayoukejiaochuleyifenbijiaowanmeidedajuan。

dangjinshidai，yirengongzhineng、dashuju、wulianwang、yunjisuanhequkuailiandengweidaibiaodeshuzijishuxiangjidansheng，bujincuishenglequanxindeshuziwenming，erqieyunyulezhongduoxindejingjiyetai。zhengshizaizheiyangyigeshidaibeijingxia，haerbinbingxuewenhuachuangyizhujianyanshengchuyuelaiyueduodexinchanpinxinyetaixindongneng，liruzaiyuletiyanfangmian，benjiebingxuedashijiebeishouyoukehuanyingdeshichaojibinghuati，huadaoyou８tiaozengzhi14tiao，bujinmanzuleyoukedeyouwanreqing，erqiejianshaoleyoukepaiduishijian。

zhideyitideshi，wanghongxiangmuxuehuamotianlunshibingxuedashijielizuiyaoyandewenchuangxiangmu，youketongguochengzuoxuehuamotianlunkeyiniaokantiandixian，conggaokongjiangzhenggebingxuedashijiedemeijingjinshouyandi，bingnenggoubaolansonghuajiangliangandexiumeifengguang。lingwai，bingxuedashijiehaixinzenglehuaxuetiyanqu，duiyuhuaxueaihaozhehexiangyaochangshihuaxuedeyoukelaishuo，keyizaihuaxuetiyanquyuxueqinmijiechu，jinqingtiyanhuaxuedecijiyukuaile。

huiwanghegaikuoershishijizhongyeyilaiquanqiuwenhuachanyedefazhanzhuangkuanghezhuyaotedian，zhanwangershiyishijishuzihuabeijingxiayouwenhuashengchanyuwenhuaxiaofeigouchengdexinwenchuang，bunanfaxianchuantongwenhuachanyezaishidailiubianzhongzhengchixujinhuaweixindewenchuangyetai，haerbinbawobingxuewenchuangdehexinyaoyiheyunxingjili，yishendukaifabingxuewenhuabingfuweijidianheyituo，zheligoujianbingxuewenhuashengchan、bingxuewenhuayingxiaohebingxuewenhuaxiaofeifangshi，tuidongjinbingxuewenhualuoji、bingxuechanyeluojihebingxueshichangluojidehutonghulianhuqia。

haerbinbingqibingxuewenhuachanyexiangguangelingyugexingyeduziyunzuodemoshi，zuzhizhengheyuneibingxuexiangguanlingyuwenhuadanweihewenhuaqiye，gongtongkaipituozhanbingxuewenchuangchanyedeguangkuoshichang，youqiyi“wenhua+keji”weiqiandongheyindao，buduanzuodazuoqiangzuojingbingxuewenhuachanye，buguanshisonghuajiangbingmianshangdereqiqiu，haishisuofeiyajiaotangshangkongderenzaoyueliang；buguanshijidiguande“taoxueqie”，haishizhongyangdajiebuxingjieshangdeelunchunzuxunlu；bulunshisuoyoucanyindiantigongdeqiehaobaipandongli，haishibingxuedashijiehexuebohuilide“wennuanyizhan”，zheixiexinshengdewenchuangchanpinxunsuchengzhangweidangdizengjiashouruhekuodajiuyedexinyetai。

冰雪文创打造新的文化IP

jinnianlai，haerbinliyongtaiyangdao、yabuli、zhongyangdajie、zhonghuabaluokejiequ、suofeiyajiaotang、fuerjiazhuangyuandengyixiezhumingwenlvdakadi，yigoujiantesewenhuaipweiqianyin，zhubutuidongzhuangdatesebingxuewenchuangchanyefazhan，dazaobingxuewenchuangfazhanxinyinqing，shendufunengbingxuewenchuangchanyeshengji，peiyuxindejingjisaidaohejingjizengzhangdian，kaifachuxiangyuguoneiwaidebingxuewenchuangchanpinhebingxuewenchuangfuwu，qianshuneixiejiaoweichenggongdeanlishuoming，bingxuewenchuangzhiyouzaigengguangfandefanweineijinxingzhutilianjie，cainengshibingxuewenhuaderenwenjiazhihechanyedejingjijiazhixianghuzhuanhua、huxiangfuneng，cainengjianzaochugenggaoxiaogengjiyuedechengshiwenhuaip。

xuyaozhichudeshi，shuzihuashidaidebingxuewenchuang，qihexinjiushicongneirongshengjiweitiyan，qigenbenjiushicongguanshangshengjiweichenjin，jinnianhaerbinbingxuewenchuangchanyedeshichangqianlizhengzaifajiaohexianxian，bingjiezhuwangluokejishouduanhedangdaishenmeibiaozhun，zaikeyuqideshijianneibuduankuochongjudadebingxuewenhuashichangkongjian。chuangyishibingxuewenchuangchanpindehexinjingzhengli，haerbinyouguanfangmianyishichangxuqiuweidaoxiang，yiyoukexihaoweihexin，zhuzhongyinjinguoneiwaizuihaodeshejituanduijinxingchuangyibohuahepinpaiyingxiao，tongguoxinyingdutedewenhuachuangyihepinpaijianshe，jiangjianzhuwenhua、bingxuewenhua、yinlewenhua、minsuwenhua、canyinwenhuadengyuansurongrubingxuewenchuangzhizhong，dazaochubiejuyigedebingxuewenchuangchanpin，shiqijuyoudutedewenhuameili，tigaolebingxuewenchuangchanpindezhimingduhemeiyudu。

danmuqianshouzhukeguanyinsudeyingxianghezhiyue，haerbinzaizhengtishanghaichengdubutongdicunzaizhebingxuewenchuanggongjiduanfali、gongxujiegoushiheng、fuchizhengcebuwanshan、yingshanghuanjingbukuansong、wenhuashichangkaifabudaoweidengduanbanheruoxiang。zheijiuyaoqiuhaerbinyingdangjiangbingxuewenchuanggengjiashendudirongrudangdijingjishehuifazhanzhizhong，jujiaobingxuewenhuaziyuandeshuli、wajue、baohuheliyong，congzishentesehefazhandingweichufa，zaifuyubingxuewenhuaziyuanchuantongshenmeiyuansudejichushang，yishichanghuasiweibohuabingxuewenhuaziyuandekaifa，yishuzihua、zhinenghuamoshidazaobingxuewenhuachaojiip，shibingxuewenchuangchanpinzaigengdafanweihegenggaocengmianshangjichucaiyou“chuquan”，weiguoneiwaiyouketigonggaoduanhua、gexinghua、pinzhihua、dingzhihuadebingxuewenchuangchanpin，nuliweibingxuewenhuaqiyezishenchuangzaojueliuliangshouyihejudajingjishouru。