界面新闻记者 | 李烨

界面新闻编辑 | 许悦

jinri，luosenzaijinanjuxingleshandongzongbuchengliyishi，tongshihaiyujinanbendilingshouqiye“yikuaiyiman”qianyueleyixiangzhanlvehezuo——weilaijinianluosenjiangzhengqujinkuaizaishandongshichangdacheng1000jiadianpu，shoupidianmianyuyikuaiyimangongtongdazao，yuji3yuekaiye。

zheishiluosenmaichudexianghuabeishentoudebufa，tongshiyeshita2025nianshixianzaihuawanjiadianpumubiaodeyibufen。

luosendewandianmubiaozaijinjinianbeifanfutiji。zaozai2020nian，luosengongsishezhangzhuzengzhenxinzaijieshouribengongtongshecaifangshijiutoulucheng，jihuadao2025nianbazaizhongguodedianpushuliangzengzhi1wanjia。cihou2023nian，qifuzezhihuizhongguoyewudechangwuzhixingdongshisanzhaishixiuyezhongshenzheiyimubiaobubian。

muqianzuixindeshujulaikan，juccfa《2022zhongguobianlidiantop100gongshi》，2022nian，zaizhongguobianlidianshupaimingqian5depinpaizhong，chuledengdingdemeiyijiayusanjiashiyouxiliedebianlidianwai，luosenchengleweiyiyijiajinruzhongguobianlidianshuqian5dewaizipinpai，tazai2022nianyongyou5641jiamendian，zheiyishuzizai2023nian8yueyijingdaole6000jia。

tongshi，genjuccfashuju，2022nianzairixibianlidianzhong，luosenshimendianzengsuzuikuaidepinpai，yinianjingzeng1175jia。duibizhixia，7-elevenyinianzengjia426jiamendian，quanjiafamliymartzejianshaole134jiamendian，zheiyerangluosenyijinglianxuzhishao3nianchengweizaihuawaizibianlidianmendianshuliangzuiduodepinpai。jiezhi2023nian4yue，luosenyijingbianbuzaiguonei12geshengyuzhixiashi，gong90zuochengshi。

duibizhengtibianlidianxingyelvexianpitaidedapan，luosendebufakeweishitujimengjin。jugeoq datapinpaishujutongji，2023nianbaokuobianlifeng、tianfubianlidian、quanjiadengzaineideduogeliansuobianlidianguimofashengsuoshui，dapanshanglaikan，zhiyouguimozai5000jiamendianyishangdepinpai2023nianpingjunkaidianshuduoyu2022niandeshumu。

zheiyisudulibukailuosendutedejiamengmoshi。

luosendejiamengmoshileisifenjishouquan，baokuoquyushouquan、jinmixingjiameng、dajiamengdeng。

qizhongquebaoleluosenmendianzengsudezhuyaoshi“dajiamengshangmoshi”。2015nian，shirenluosenshanghaigongsizongjinglidezhangshengquanmiantuixingle“quyudajiamengshangjihua”，jiluosenzaixiangqitadiqukuozhangshihuixuanzezaidangdishichangjuyouyoushidelongtoulingshoupinpaijinxinghezuo，gaiquyujiamenghezuozhezuoweiquyudezongjiamenglaikuozhandangdiluosendemendian。

liruluosenzai2016nianjinruhubeishichangshiyuzhongbaijituanqianshulehezuoxieyi，zhongbaichengweiluosenzaihubeiquyudedujia、texuquyujiamengshang；2017nianluosenjinrunanjingshiyouyunanjingzhongyangshangchanghezuo。

jiezhujuyouziyuanyoushidebentuhezuoshang，weiluosenshengquledaliangqianqiyunyingyushichangshentoudegongfu。zheiyifangfaxia，luosenzai2020nianquanguomendianshudadao3256jia，shixianshouciyingli；2019-2021nianmeinianmendianzengsuda37%、20%，2022niankaichuledi5000jiadian，zaiwaizibianlidianpinpaizhongzhandaolelingxiandiwei。

cicijinjunshandong，luosenxuanzedeyikuaiyimanbianshizheiyangyigejuyouyidingbentuyoushidehezuofang。

yikuaiyimanguanwangxianshi，yikuaiyimanshiyijiajinanbentuxinlingshouliansuopinpai，2013nianchuangli，2020nianhuodeshandongwenlvjituanyouxiangongsiqixiatouzigongsidewenhuajijin，2022nianzaidudedaoa+lunzibenzhuru，huotoushuqianwan，shishandongshengneilvxianshixianlianglunrongzidebentubianlidianpinpai。

zijinzhiyu，yikuaiyimanhuoxunengweiluosentigonggengduobentuziyuanshangdebangzhu。gongkaiziliaoxianshi，muqianyikuaiyimanzaijinandehezuofangshejidangdiwenlv、guidaojiaotong、yancao、wuyeyudichandengduogefangmian，ciwai，zheiyiliansuopinpaidexuanzhizhuyaojizhongzailejinancbdshangquan，muqianzaijinankaidianchaoguobaijia，zaijinanshangwuqudeshichangzhanyoulvchao6cheng——zheiyeyuluosenchangkaizaiyierxianchengshideshangwuquluojiyizhi。

congbianlidiankaidianmidushanglaikan，zhongguonanbeifenbubujun。huabeiyouzheguangkuodeshentoukongjian。

zhongguoliansuojingyingxiehui《2022zhongguochengshibianlidianfazhanzhishu》xianshi，zaichengshibianlidianbaohedufangmian，dongguanyipingjun2052renyongyouyigebianlidianpaimingquanguodiyi，zhangshayi2076ren/dianjudierwei，suihoudechengshifenbieshitaiyuan、zhongshanyushamen。

quanguofanweilaikan，bianlidianxingyezainanbeiyechengxianchu“binghuoliangzhongtian”deqingkuang，24xiaoshibianlidianzhanbichaoguo70%dechengshizhuyaojizhongzailechengdou、guangzhou、shanghai、wenzhou、haikou、fuzhouyijinanningdengnanfangdiqu。

chajumingxiandeyuanyinlaizibianlidianshengcunhuanjing、qihou、shenghuoxiguandengyinsu，huabeidebianlidianfenweiyizhibeiyeneirenshichengzuo“huangmozhuangtai”，shenzhiyourenchaofeng“zhao24xiaoshibianlidianbizhaoduixianghaikunnan”。

zaishandong，liansuopinpaililuosendezhuyaoduishouhuoxushi7-eleven，houzheyijingzaoluosenyibuyu2012nianjinzhushandongshichang，2021nianruzhujinan、dezhou、taiandengdi，zhishiconggongkaibaodaopilulaikan，7-elevenzaishandongdekuozhangsudubingbukuai。

ciwai，24xiaoshibianlidiannengfayudeturangshiyierxianchengshiyongyoudekuaijiezoushenghuoyudaliangshangwubailing，zaizhengtibianlidianfenweibugouchongyudehuabeishichang，luosenhuoxuyexuyaojinyibubentuhuadiaozheng，yibimianchuxian“shuitubufu”。

buguo，luosenyouzheyidingdechayihua，zheihuoxunengchengweitazaishandongshichangdeyoushi。

luosenshanyutongguochanpindechuangxinzhuazhunianqingxiaofeizhedezhuyili。lirutongguoiplianmingdefangshituichuyueliangdangao、emofantuandengguangshounianqingxiaofeizhexiaidechanpin，yijipingjiegongyingliandeyoushituichujuyoubenditesedeshipin，ruluosendeguangzhoumendianshangxiandeguangshiboluobao，haiyoukaidianshideguangzhouxianding“leihou”lingshifudaideng。

erluosenruguoshixianlewandianmubiao，tayejiangchengweizhongguoshichangdiyigedadaogaiguimodewaizilingshoupinpai，duibentubianlidianxingchengyejingzhengyalidetongshi，yejiasulejidatoubuwaizipinpaide“neijuan”。