界面新闻记者 |
界面新闻编辑 | 许悦
jinri，bushaoxiaofeizhezaishejiaopingtaishangfatiechengmosuannai“jiangjia”le，yiqianjiagezai30yuanzuoyoudesuannainaixixilie，xianzaishi20yuanzuoyou。dantongshi，maidaoshoudebeiliangyegengxiaole。youmosuannaimendiantiechutonggaobiaoshi，weitishengxiaofeizhedeyinyongtiyan，mendiancong3yue5riqiquanxinqiyong420grongliangde“youhaobeixing”，bingqiangdiao“tongyangdepinzhi，gengyouhaodejiage”。
jiemianxinwenzimosuannaixiaochengxuneikandao，muqianmosuannaidaduoshuchanpindanbeiguigetongyicongciqiande520ghuanchengle420g，jiage18yuanqi，zhiyou“jingdianyuanchuangniuyouguosuannainaixi”shi520g，ciwai“yishengjunsuannaidaican”xiliechanpintongyizai380g，zhengtichanpinjiagezai30yuanyixia。
shanghaiputuoquyijiamosuannaimendiandianyuangaosujiemianxinwen，zhiduinaixixiliedejiagejinxinglediaozheng，suannaibeiyuyishengjundaicandengqitaxiliechanpindeguigehejiagezedoumeidiaozheng，jiangjiayijingyouyigeyue。
buguo，suirankansijiagexiadiao，danyidankejisuan，shijishangdabufenchanpinjiagefanerlveweishangzhang。
jiemianxinwengenjuwangyoufachudemosuannaiyimendianciqiancaidan，yudangxiacaidanjiageduibilaijisuan，suoyou“suannainaixi”pinlei，yiqianpingjundanjiayuezai26.64yuan，pingjunmeike0.051yuan；xianzaipingjundanjiazai23.36yuan，meike0.056yuan。
jutilaikan，yimosuannaizhaopaichanpin“yanyanyehuangniuyouguosuannainaixi”weili，yuanxianshoujiazai24yuan，dazhishigaixiliechanpinzhongdezhongshu，pingjunmeike0.046yuan，yanxiashoujia21yuan，pingjunmeike0.05yuan；mingxingchanpinhaihongshanzhasuannainaixicong21yuanjiangzhi18yuan，pingjunmeikejiagecong0.04yuanzhi0.043yuan。
zhiyoubiaojiaxiajiangfuduzuidade“badanmuniuyouguosuannainaixi”yu“yuanchuangniuyouguo”pingjunmeikejiagexiajiang，pingjunkejiaqianbianhuafenbieshi0.065yuanzhi0.064yuan、0.056yuanzhi0.055yuan。
zheimelaikan，mosuannaibingfeijiangjia，fanershibianxiang“zhangjia”。
ciqianmosuannaijiuyingaojiayinfaxiaofeizhetaolun。
suizhexichadengxinchayindebaofadakaixiaofeixinzhi，yibeiyinpinjiagezai30yuanyishangyiduchengweiyijianliuxingdeshi。zaicijichushang，yimosuannaiweidaibiaodexianzhisuannaipinpaimaichulegenggaodeyijia。qunian7yuemosuannaideyifenwenjuandiaocharangzheiyipinpaixianruyulundefengkoulangjian，wenjuanlitaxiangxiaofeizhezhengjiduibishijijiangshangxinde“maoshanwangliuliannaixi”dexinlijiawei，sangejiagexuanxiangfenbiewei68yuan、88yuan、108yuan，yinfaxiaofeizhezhiyi。
虽然随后这一品牌澄清表示问卷并不等于实际定价，定价策略并非高价，但68元起步的价格也牵扯出消费者觉得这一品牌可能使用了植脂末的争议。在消费回归理性的大环境下，这一对性价比的质疑也倒逼茉酸奶在一个月之内火速更换奶底。
yanxialaikan，mosuannaisihushixiangyaotongguobiaojiadegaibian，yingzaochuyizhong“jiangjia”debiaoxiang，yiyinghedazhongxiaofeiqushi。
butongyuxicha、naixuemenyichazuoweijidi，xianzhisuannaidehexinjiushiweiraodiwensuannaijiarushuiguo、jianguodengpeiliaojinxingchanpinchuangxin。birumosuannaizhudadeyuanchuangniuyouguoxilieyinjiarulebadanmu、kaixinguo、bigenguodengjianguoerzuochuchanpinchayihua，lingqiyibeisuannainengmaidaoshoujia30yuanqibu。
danzheileichanpinyuxiaofeizheeryanjuyoujiaoqiangdetongzhixingyukefuzhixing，yanxianiuyouguosuannaiyishixianzhisuannaipinpaimendetongyibiaopei，chayinpinpaiyezaiguoquyinianfenfenshangxinsuannaileichanpin，xiaohongshushangyeyoudaliangbijifenxiangruhezaijiafukeyibeimosuannaihuoblueglass，kanshangqutamendepeifangbingbufuza。
zaidangxiahuanjingxia，guoquyigaoduanzhuchengdexicha、naixuejunyijiangjiagedaijiangzhi19yuanzuoyou，kafeisaidaozhongruixing、kudishenzhixianqile9.9yuanjiagezhan，suoyouyinpinpinpaidouzainuliyinghegengshiyingdazhongxiaofeidejiagequshi，mosuannaiciqiandejiaweiyijingxiandebuheshiyi。
conggongyijiyuanliaojiaodulaishuo，ciqianrangxianzhisuannainanyixiangxinchayinyiyangkuaisujiangjiadezhuyaoshiyuancailiaojiwuliufeiyong。diwenhuojunsuannaizhengshitamendebilei，zheiduimendianwujunhuanjingtichugaoyaoqiu，zhuanyeshebeihuidaozhigenggaodechengben，zheiyerangqitachayinpinpainanyizaiduanshijianneishixian。erbaozhiqijiaoduanyerangdiwensuannaiduilenglianwuliutichugenggaoyaoqiu。
mosuannaiyezaibencidiaojiaqianhou，ji1yuefenshi，fawenbiaoshizi2024nian1yue15riqihuijiangyuanyoudecaoyuanmuchangsuannailuxushengjiweiyoujisuannai，bingqiangdiaoyiyoujishengniurufajiao，handuozhongyishengjun。
danshijishang，jibianshijialeyouyichengfen，diwensuannaizhenggexingyeyezhengzaijiangjia。
根据马上赢数据，2023年市面上酸奶品牌均出现不同程度降价，幅度在3%-22%不等。其中降价幅度最大的是天友酸奶，在所有降价的品类中，160g的天友大红枣酸奶实际零售均价较标签价的降价幅度达到了14%到22%之间；另一贵价酸奶代表，卡士3.3原味鲜酪乳三联杯100g*3，从年初开始的平均零售价格较标签价的降幅从9%，降至了12月份的13%。
界面新闻自电商平台看到，卡士酸奶上述规格的产品当下在旗舰店售价是不足80元/24杯，约合3.3元/杯，较原来单杯降低1.3元；简爱超级桶原味酸奶（450g）在盒马的售价仅为9.9元，较原来降低约6.9元。
zheiyeyidingchengdushangshiyinweishichangduidiwensuannaidexuqiuzaixiahua。nierseniqdeshujuxianshi，2023nian1yue-9yue，diwensuannaiquanguoxianxiaqudaoxiaoshouetongbixiahua8.7%，xiaoshouliangtongbixiahua10.2%。cankaopengboshuju，suannai2018-2023niancagrxiajiangle2.31%。
tongshi，suizhezhongguoruyeshichangdezengzhang，touburuqiyezaitongguozijianhuokonggudefangshiguangfanbuju，daguimodejinxingshangyoumuchangziyuanjinaiyuandejiansheyufugai，zheiyerangdiwensuannaiyoulejinyibujiangjiakongjian。
wuliujiaodukan，suizheguoneilenglianwuliutixidefazhan，diwensuannaidedaguimoyingyongyijingchengweikeneng，yilengzangcheweili，2022nianwoguodelengzangchebaoyouliangshi2015niande3.7bei。
erweileyongyougengjiawendingyouzhidenaiyuan，xianzhisuannaipinpaidangxiadejingzhengyeyijinglaidaoleyushangyounaichangjianlihezuodejieduan。
qunian11yue8ri，junlebaogourulemosuannai30%degufen，shougouzhihou，bujinmosuannaihuodelenaiyuanbaozhang，junlebaoyejiangjiemosuannaidemendiankuozhangyewu，jinyibufalisuannaiyewu。
mosuannaidangxiadetiliangbingbusuanxiao，zhaimenshujuxianshi，yanxiamosuannaiquanguomendianyijingtupo1500jia，duibitongxingblueglassde162jia、suannaiguanguande100jialaikan，mosuannaibingfeimeiyouzhenzhengjiangjiadekongjian。
congmuqianweizhishejiaowangluofatielaikan，yijingyouxiaofeizhezhuyidaolemosuannaidebianxiang“zhangjia”bingduizhibiaoshibuman。ersuizhejinrujingzhengdexiayijieduan，xingyedequshiyehuishizaiyuanliaoshengjijichushang，qiangdiaogenggaodexingjiabi——ruxinchayindangxiaduichadijiqigongyiqiangdiaodeneiban。mosuannaiyejiangmianlinjinyibukaoyan。
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