jiemianxinwenjizhe | tangjun

ju“shanxifabu”3yue14rixiaoxi，《shanxishenglvyoufazhancujintiaoli（caoan）》（xiacheng《caoan》）jinrifabu，zhengzaixiangshehuigongkaizhengqiuyijian。

zheishishanxijin2geyueneifabudedisanfenlvyouxiangguandewenjian。3yue8ri，shanxiwenlvtingfabu《2024nianjiakuaituijinwenlvkangyangjijuqu、wenlvkangyangshifanqujiansheshishifangan》。1yue17ri，shanxishengzhengfufabule《guanyutuidongwenlvchanyegaozhiliangfazhandeshishiyijian》（xiacheng《yijian》）。

zheisanfenwenjiandemubiaojunshiweilecujindangdilvyouchanyefazhan，baokuojihezhengfugegebumendeliliangweilvyouyefuwu、zengjia5ajingqushuliang、zengjialvyouxiaofei、tishenglvyoupinzhidengcuoshi。

shanxidelvyouziyuanjiaoweifengfu。jiezhi2023niandi，shanxishenggongyou390jiaajilvyoujingqu，qizhong5ajilvyoujingqu10jia，4ajilvyoujingqu141jia，baokuowutaishan、yungangshiku、taixingshandaxiagu、pingyaogucheng、hukoupubu、qiaojiadayuandengzhumingjingdian，yijidaliangdegujianzhu。

raner，conggongzhongdeshijiganshoulaikan，shanxilvyouyedeshouguanzhuchengdubingbusuangao。tongguoshulixiecheng、tongchenglvxing、mafengwo、feizhudengpingtai2023niangegejiaqifabuderemenmudedibangdan，jiemianxinwenfaxian，changnianzaibangshangdezhuyaoshibeishangguangshenyijichengdou、hangzhou、xiandengchengshi。zhongqinghongyadong、xiandatangbuyecheng、zhangshawuyiguangchang，doushichangnianrenliuliangbaopengdejingdian。erzaizheixiebangdanshang，meiyoukandaoshanxitaiyuandeshenying。

chuleshangshulaopailvyouchengshi，shejiaomeitiyezaibuduan“penghongxinren”。2023nian，zibo、haerbinxiangjihuobaochuquan；gengzaozhiqian，《kuangbiao》daihuojiangmen、《yinmidejiaoluo》daihuozhanjiang、dingzhendaihuolitang；zuijinjitian，malatangzhengjianggansutianshuideredubuduantuigao。erguanchashanxi，meiyouzaiwangluoshangchuxianpoquandechengshi。

jinjinian，shanxiweigongbuquanshengdelvyouxiaofeishuju。buguoshanxishengwenlvting2024niangongzuoyaodianxianshi，jihuajinniandelvyoujixiangguanchanyezengjiazhizhangdpbizhongda3.7%。zheiyiweizhequnian（2023nian）shanxidezheiyibizhongbudao3.7%，diyuquanguoshuiping。

genjunianchufabude《yijian》，shanxijihuadao2026niandi，5ajilvyoujingquzengjia3jia，zongshudadao13jia，renjunlvyouhuafeidadao1000yuan，lvyoujixiangguanchanyezengjiazhizhangdpbizhongdadao4.4％；dao2028niandi，lvyouyechengweishanxizhizhuchanye。

yaoranglvyouyechengweizhizhuchanyebingburongyi，shanxilvyoumianlinbushaowenti。

zaizhihushang，youbushaoleisi“shanxilvyouziyuanfengfu，weishenmequderenshao”zheiyangdewenti，canyutaolundehuidayoushuqiantiao。qizhongyigegaozanhuidatidao，suiranshanxizhengtilvyouziyuanfengfu，danshizuoweizhongzhuanzhandeshenghuichengshitaiyuanquemeiyoutaiduoyouwanzhichu，erqitadifangdejingdianyouguoyufensan，jiaotongchuxingbubian。gaihuidahaitidao，shanximeiyoutebiechumingdemeishi，lvyouxuanchuanyemeiyouqudehenhaodexiaoguo。

2023nian6yuefabiaodeyipiantiwei《shanxishengwenlvchanyefazhanmoshiyanjiuyusikao》deqikanlunwenxiedao，shanxidejingquchuangxinyingxiaolidubuzu，rengjiuyidanchunxuanchuanshanshuirenwenfengguangweizhu，hushiledangqianlvyouxiaofeiqingxiangyuchuantongyuxiandaichaoliuderonghe、jingquchenjinshitiyandetedian。

zai2020nianquanguolianghuiqijian，shirenshanxiwenlvjituandongshizhangwangwenbaoyetandaoguozheigewenti，“shanxishiwenhuaziyuandasheng，weishenmemeiyouchengweilvyoujingjiqiangsheng，worenweizuizhongyaodeyuanyinshi，womenhenduoyiwenwuweidaibiaodewenhuaziyuanhaimeiyouzhenzhengchengweidazhongxiaofeidelvyouchanpin。”

shanxisihuyeyishidaolezheixiewenti，bingzaizuochugaibian，tebieshitigaozailvyoujiedecunzaigan。

2023年，山西各地几十位文旅局局长出现在各个平台推广山西旅游，例如高平市文旅局长拍摄戏服变装视频为炎帝故里代言，临汾文旅局长去到西安大唐不夜城做推广，甚至左权县denvxianzhangyepiguashangzhenpaisheguzhuangshipin。shanxiwenlvguanfangzhanghaohaikaiqi“tihaizhanshu”，yiwanshangfabule50duotiaoshipin。

zheixiedongzuozaidangshiqueshiweishanxiyingdeyidingdepuguangliang，danzhengruxinhuashedepinglunzhichu，jiyushenmeipilao、neirongtongzhihuadengyuanyin，kaowenlvjuzhangpaishipinxiyinyoukedebianjixiaoguochengxiajiangqushi；eryigedifanglvyouyefadayufou，buzaiyu“juzhangchuquan”，erzaiyu“lvyouchuse”。

cilunshanxilvyoucujinzhengcezhengshizhixianggaishanlvyouchanpinhefuwubenshen。shangshushanxide《caoan》tidao，xianjiyishangrenminzhengfuyingdangzhidingbingshishicujinlvyouyugongye、nongye、shangye、weisheng、tiyu、keji、jiaoyu、jiaotong、xinxi、chengxiangjianshedenglingyuronghefazhanzhengce。yejiushishuo，dangdizhengfudegegebumendouyaobafazhanlvyouzuoweigongzuorenwu，baokuorongzizhichi、wanshanjichusheshi、wenlvronghe、quanfangweitishengfuwudeng。

eryoushanxishengzhengfufabude《guanyutuidongwenlvchanyegaozhiliangfazhandeshishiyijian》zhong，zetichulegengduojuticuoshihemubiao，baokuotuidongshanxishengwenbojituanzhongzu，tuidongjincitianlongshan、guangongguli、hengshan、yongheqiankunwanchuangjian5ajingqu，dazaohuanghejinshanxiagufengguangdai、dazaojingpinjincaipinpaideng。

重点景区也将改变运营模式。该意见提到，山西将推进云冈石窟、五台山、平遥古城、关公故里文化旅游景区理顺管理体制和经营机制，建立政府做“生态”、景区做“平台”、市场做“业态”的开发运营管理体系。其中特别提到，2024年要推动五台山文化旅游集团真正发挥市场主体zuoyong，xingchengshichanghuayunying。

shanxishenghaijiangzhichitaiyuandazaoshengyuwenlvzonghejisanzhongxin，tongshiqidongjianshetaiyuanban“datangbuyecheng”、tuidong“qingyuanshuicheng”xiangmujianshe。shangshutidaodeyaochuangjian5ajingqudejincitianlongshan，yeweiyutaiyuanshi。

shanxishengjihua，dao2028niandi，taiyuanshi、datongshi、yunchengshijinruguoneizhumingguojizhiminglvyouchengshixinglie，renjunlvyouhuafeidadao1100yuan，lvyoujixiangguanchanyezengjiazhizhangdpbizhongdadao5％yishang。zheiyishuipingyumuqianxiangbi，jiangtigao1.3gebaifendian。