wen|shidaizhoubao xiesilin

编辑|邱月烨

jinglile“dacaiche”dezijietiaodongyouxiyewu，youyoulexindebianhua。

3yue14riwanjian，shidaicaijinghuoxi，zijietiaodongfabuquanyuanyoujian，bingbiaoshizaijinglizhanlvedingweidediaozhenghou，gongsiyouxiyewujianghuigui“fuhuazhuangtai”。xiayijieduan，youxiyewudehexinshinaixindezuohaowendingjingying，anzhaofuhexingyefazhanguilvdefangshi，youshiming、youyuanjingdibaochitansuo。

weimanzuzheiyimubiao，zijietiaodongyeduiyouxiyewudezuzhijiagoujinxinglexiangyingdediaozheng。youxiyewufuzerenbiangengweigongsihrbumenfuzerenhuawei，guanliugc、mutonghechaoxiguangnian，yuanyouxiyewufuzerenyanshoujiangzhuangangzhigongsicaiwubu。gaixiaoxidedaochaoxiguangnianxiangguanfuzerenqueren，bingzhichuzheishizhengchangderenshidiaozheng。

yucitongshi，youzhiqingrenshitoulu，zijietiaodongqixiabufenzaiyanyouxiyibeitengxunjieshou。jutibaokuoshenzhenyinligongzuoshideerciyuanzhanshujingjixiangmu（s1），yijijiangnangongzuoshideerciyuankaifangshijiexiangmu（j5），erzhehebingchenglisaluosiwangluokeji（shenzhen）youxiangongsi，bingrudaotengxunguangzigongzuoshiqun。

erjubaobianbaodao，beirenweishizijietiaodongziyanyouxizhongshouge“baokuan”deleidnfshouyou《jinghe》yeyijingzhaodaomaijia，maijiaweichuhaiyouxigongsifunplus（qujia），yujizai2025nianwanchengzhuanjie，xiangguanrenyuanjiangbaseshanghai。

duiyuzheiliangtiaoxiangmuchushoudexiaoxi，zijietiaodongfangmianweiyuhuiying。erzaicizhiwai，zijietiaodongqixiahaiyoudaliangyouxixiangmudechushoumeiyouqueqiexiaoxi，ruyishangxiandeyouxijiuhaiyou《xingqiu：zhongqi》he《hanghaiwangrexuehangxian》。

yejiushishuo，muqianzijieyouxi3geyouxixiangmuyichenggongmailechuqu，haiyoubufenxiangmuzaishou，danjindubuyi。erliuxialaidebufenkaishijinglidiaozhenghezhongzu。

dangenzuichuchuanyanbutongdeshi，zijietiaodongciqianzhongjinshougouerlaideyouxigongsimutongbingweibeichushou，chaoxiguangnianxiayehaiyiranbaoliulebufenxiangmu。congzheigejiaodulaijiang，zijietiaodongdeyouxizhilurengweijieshu。

zi2023nian11yueyouxiaoxichuanchuzijietiaodongjiangboliyouxiyewuyilai，shichangjiuduiqiqixiayouxixiangmudeguishubaochizhezhangqideguanzhu。suizheduokuanyouxidechenggongchushou，yijizuzhijiagoudiaozhengdeluodi，zheichangfengbozhongyuyinglaizhongju。

腾讯抓走二次元

tengxunyuzijietiaodongshangqiayouxixiangmushougoushixiangyiyouyiduanshiri。

zaozai1yuechu，jiuyouxiaoxichengchaoxiguangnianzhengyutengxuntanpanchushouduokuanyouxi。shejichushouxiangmudetuanduifensanzaishanghai、shenzhendengdi。qizhong《jinghe》yu《xingqiuzhongqi》liangkuanyishangxianzhengyi“liushui×guzhichengshu”deguzhifangshijingjiachushou，chaoxiguangniancengweikaifazheixieyouxihuaqushangyiyuan，danxianzaibudebujinxingjiaodafududezhejia。

buguoyushichangyuliaobutongdeshi，tengxunzuizhongbingweimaixiayijingshangxianqiebiaoxianshangkede《jinghe》。disanfangjiancejigouqimaishujuxianshi，gaiyouxishangxianshouzhouzaiiospingtailiushuijiudadaojin7000wanyuan，bingzaiapp storeyouxichangxiaobangqianshitingliujinyigeyue。

duici，youxichanyefenxishizhangshulerenwei，yifangmian，shiyinwei《jinghe》biaoxianchulaidedeqiannengbuzu，shangxianshuyuezhihou，liushuihepaimingxunsuxiahua，julitengxunqidaidechaojibaokuanyouxiangdangchaju。“tengxundailide《dnfshouyou》yeyizainianchuzhanhuobanhao，bingxunsukaiqixianqianceshi，tengxunmeibiyaojiang《jinghe》maihuilaizuoyoushouhubo。”zhangshulejinyibufenxidao。

yuzhixiangbi，tengxunmingxiangengkanzhongerciyuanyouxizheigepinlei。cicishougouerlaidelianggeyouxixiangmu，yigeshierciyuanticaibairenjingjishejiyouxi，lingyigezeshierciyuanticaidekaifangshijieyouxi。

“tengxunzuoyongqqheweixinliangdaliuliangchi，cengpenghongbushaobaokuan。danzhenzhengbeiyejiekanzuoshiyigeyouxidachang，zeshiyi《yingxionglianmeng》kailu，《wangzherongyao》yu《hepingjingying》shuangjianhebizhihoucaidacheng。”zhangshulefenxidao。

suizhewanjiaduiyouxipinzhiyaoqiudebuduantisheng，guoquneitaoyikaoliulianghuoquwanjiadedafazainanzouxiao。tebieshizainianqingyidaiwanjiaxiaideerciyuan、neirongxingdeyouxileixingshang，tengxunxianyouchenggonganli。

“shishishang，tengxunzaizheifangmianxianzaihen‘jike’，ciqianwulunshitouziyouxikexuelaifuchi《heishenhua：wukong》，huozheshikongguwangyuanshengtanglaihuode《gujianqitan》ip，doushixiangyaoyongyouzhenzhengyouxidachangdegenbenlizuzhiji，jizhenzhengyiyishangde3ayouxidazuo。danxianranzheilianggeipdouhuishidaibiaozuo，quebuhuishixijinshenqi。”zhangshuleshuodao。

ershoubianzijietiaodongqixiayouxixiangmu，zeyouwangrangtengxunzaigengduoweiduhuodejicheng《wangzherongyao》yu《hepingjingying》liangdabaokuandexijinkeneng。

“yifangmian，tengxunjikeyishixianerciyuandazuodejinji，zhanlvexingezhimihayoudezhuigan，ershizhanshujingjiyouxijiebang，rangtengxunzaidianzijingjiyouxilingyuyoukenengduoyigexinzhidian，baochizaiguoneidianjinglingyudeyadaoxingyoushi。”zhangshulebiaoshi。

字节跳动重组游戏业务

yuchushoudeyouxixiangmuxiangbi，gengzhidewanweideshizijietiaodongduizishenyouxiyewudediaozheng。

qunian11yue，zijietiaodongduiqixiayouxiyewujinxingledaguimodeyewuherenyuandiaozheng，binggongkaihuiying，duiyishangxiandeqiebiaoxianlianghaodeyouxi，huizaibaozhengyunyingdeqingkuangxiaxunqiuboli；duihaiweishangxiandexiangmu，chushaoliangchuangxinxiangmujixiangguanjishuxiangmuwai，junguanting。

bishi，cengyoujiejinzijietiaodongrenshixiangshidaicaijingtoulu，shousuoxingdongshiyanshouhezijietiaodongceoliangrubofanfutaolunxujiuhouzuochudejuece。liangruborenwei，suiranyouxiyewuqudeleyidingchengji，danguoqujinianyizhizhuiqiu“daerquan”，xiangmubujujiao，ziyuanfensan，yinggaibajingliheziyuantourudaogengjichu、gengchuangxin、gengyouxiangxianglidexiangmu。

dancongxianshiqingkuanglaikan，xiangmudechushouqingkuangbusuanshunli。chushangshushouchudelianggezaiyanyouxihe《jinghe》zhiwai，haiyoudaliangxiangmudechushoumeiyouqueqiexiaoxi。zaiyouxixingyefengxiangzhuanbiandezheiyinian，yizhongyouxichangshangduiyuweilaideyuqibingbuleguan，youlichengjiezijietiaodongqixiagaojiaxiangmutuanduidechangshangbingbuduo。

huoxuzhengshiyinci，zijietiaodongcaihuiduiqixiayouxiyewujinxingdiaozhenghezhongzu，bingzaiugcxiangmuzhiwai，jixubaoliumutonghechaoxiguangniandebufenxiangmu。

weilejizheigemishideyewuzhaodaoxindefangxiang，zijietiaodongshenzhipaichulezhangyimingzhinangtuandezhongyaorenwuhuawei，tabeishiweizheijiahulianwangjutoudezuzhihejizhijianlizhezhiyi。

gongkaiziliaoxianshi，zaijiaruzijietiaodongzhiqian，huaweicengzaifenghuangwangfuzezhanlvetouziyewu。dangshifenghuangwangzaitouziyidianzixunhejinritoutiaozhijianpaihuaibuding，huaweijiandingkanhaojinritoutiao。danfenghuangwangzuizhongxuanzetouzileqianbaidugaoguanrenxuyangchuangbandeyidianzixun，huaweisuihoucongfenghuangwanglizhi，jiaruzijietiaodong。

ruzhihou，huaweixianshizhuguanzhantouyewu，cengzhudaoleduoqitouzihebinggou，rukuaikanmanhua、dongfang ic。suihou，youzaizhangyimingdejianyixia，chengdanqiledajiangongsirenliziyuantixidegongzuo，yuzhangyimingyidaosuzaolezheijiagongsidezuzhiguanlimoshiheshanghaiyedianwang，baozhangzijietiaodongzheijianrencai“gongchang”dechixuyunzhuan。

2020nian，zijietiaodongcengzai8zhounianzhijijinxingdaguimodezuzhishengji，jiangrenliziyuanfuzerendiaozhengweiliangrubo，huaweiduanzanlikaihrbumenzhonghuizhanlvetouzi，bingtongshifuzezongcaibanxiangguanyewu。danzai2021nian，suizhezhangyimingdexieren，liangrubojierenzijietiaodongceo，huaweizaidujieqirenliziyuanguanligongzuo，yuliangruboyitongtuidongzijietiaodongde“qufeizengshou”。

erzaicicidiaozhengzhongbeizhuangangcaiwubudeyanshou，yu2015niancongtengxunjiaruzijietiaodongzhanlvetouzibu，2019niansuizhezijietiaodongrujuyouxiyewuerchengweigaiyewufuzeren。zaitarennei，yeneiduiqibaobianbuyi，cengweiyouxibumenzhengqulegengduodezizhuquan，baokuojianlilexindecaigouliucheng、zhaopinyukaohejizhi，danyecengbeiyeneizhiyibudongyouxi。

huaweishangmahou，huoxunenggoubangzhuzijietiaodongdeyouxiyewugengweipingwen，danxiangyaozaijutoulinlideyouxixingyezhizhongzhanwenjiaogen，huaweideyalibuyaneryu。