yageer（600177.sh）2024nian3yue21rifabuxiaoxicheng，2024nian3yue20riyageerjieshouzheshangzhengquandengjigoudiaoyan，dongshihuimishu：fengjuancanyujiedai，binghuidalediaoyanjigoutichudewenti。

调研机构详情如下：

zheshangzhengquan；wanjiajijin；shangyinjijin；guoliananjijin；guohaifulankelin；huaanjijin；nongyinhuili。

调研主要内容：

交流内容主要如下：

1、gongsiduopinpaizhanlvedeshishiqingkuang？

答：2021年以来公司主动进行多品牌调整，逐步将MAYOR、HARTMARX撤出集合店，重新对品牌进行定位和渠道布局。目前，MAYOR专注于高定市场，HARTMARX转型为户外运动与都市休闲，HANP利用汉麻纱线的功能性打造健康生huo，tongshishougoulemeiguochaopaiundefeated，hezuoyunyingyihanghaihuaxueweijiyindehellyhansen，xingchengchayihuapinpaijuzhen。

2、gongsishishangtiyanguandejiansheqingkuang？

da：gongsiqianqigouzhideyierxianchengshihexinweizhidedaxingmendian，doujiangdazaoweishishangtiyanguan，muqianzhengtiyunyingmoshihaichuyutansuojieduan。gongsiweiyujiangxiganzhoudeshishangtiyanguanyiyujinnian1yuekaiye。

3、gongsiruhelianjienianqingkequn？

da：zhupinpaiyoungortongguopinleideyanshen、xiliedetuozhanyijihunqingdezhongtui，manzunianqingkequndeshenghuofangshihechangjingxuqiu。muqianyikaishichenshanjieyuhunqingjidetuiguang。weilaigongsihuizhubujiadayingxiaotourulidu，jinniandetuiguangzhuxianshi“shaonianyuxiansheng”。tongshi，gongsishougoudemeiguochaopaiundefeated，hezuoyunyingdeyundongpinpaihellyhansen，doushishounianqingkequnhuanyingherenkedepinpai。

4、gongsidichanyewuzaishouxiangmudejiezhuanshijian？

da：gongsicunliangxiangmujibenhuizai2023nianzhi2025nianjiesuan。

5、jinniangongsifenhongshifouyoujihua？

da：gongsijiangyijuzhengtijingyingqingkuang、weilaifazhanguihuahexianjinzhichujihuatongchoukaolv，zainiandudongshihuishangxingchengfenhongyuan，tijiaoniandugudongdahuishenyi。