wen|yilanshangye mengjiayi

编辑|木鱼

liansuokafeidezhanhuorengweitingxi。

juyilanshangyebuwanquantongji，20jialiansuokafeipinpai2yuefenxinkaimendian895jia，tongbi2023nian2yueshangsheng67.60%，mendianzongshuda40976jia。

congpinpaixiancunmendianqingkuanglaikan，paimingdiyiderengshiruixingkafei，mendianshuyida17887jia，qicibianshixingbakeyukudi。zhidezhuyideshi，timskafeimendianshuliangyida914jia，qieyimeiyue10yujiadesuduwendingzengzhang，yujijinnianjiangtupoqiandian。

buguo，jinru2yuehou，liansuokafeipinpaikaidiansuduzhengtijixufanghuan。20gepinpaizhongjinyou5jiaxinkaimendianshuchaoyueshangyue，ruixingkafei、xingbake、kudikafeikaidianshuliangjiejinyaozhan。qizhong，kudi2yuefenxinkaimendianjinwei95jia，zaidushuaxinkaidianzuishaodejilu。chuciyiwai，seesaw coffee、double win coffeezai2024nianmeiyoukaichuyijiamendian。yilanshangyerenwei，2yuemendianshuliangdafuxiajiangyouyibufenyuanyinshizhengfengchunjie，keliubuwending、gongyingnanbaozhang，bushihekaichuxindian。

lingjuyilanshangyetongji，jiezhi2024nian3yue15ri，kafeisaidaogonghuoderongzi3qi，pilurongzijinewei5000wanyuan，zhengxuanzibenyushunweizibendouzaijiamakafeishichang。

bulunshirongzicishuhaishipilujine，junburuquniantongqi。xianran，zaijinglileguoquyiniandegaogemengjinzhihou，kafeisaidaoyijingzhujianhuiguichangtai，xingyezhongduanzebiaoxianweidijiadafakaishisuoshui，pinpaimenkaishixiangqitafangxiangfali。

1、低价不香了

2yuefen，kafeijiagezhanyoulesongdongjixiang。

2yue18ri，#ruixing9.9yuanyibeihuodongsuoshui#dengshangresou，suihou，ruixingjinjixuanbuliangkuanjijiexiandingkafeihuigui，9.9yuankafeizengzhi10kuan，danyiranjinzhanqi60yukuanyinpinzhongdeyixiaobufen。2yue26ri，kudikaiqi“haokafeiquanchang9.9buxianliang”huodong，weiqi3geyue。wangyouxunsuduibilekudikafeicuxiaojia，duibichixushijianzuijiude8.8yuan，9.9yuanyexiangdangyu“zhang”le1yuan。

kandongapplianhechuangshirenfuxuejungaosuyilanshangye，kafeixingyejuanrudijiajingzhengdeyuanyinyouduofangmian。shouxian，shichangjingzhengjilie，kafeipinpaizhongduo，weilexiyingengduodexiaofeizhe，jiangdijiagechengweiyizhongchangjiandejingzhengshouduan。qici，xiaofeizhexuqiudebianhuayeshiyuanyinzhiyi。suizhekafeiwenhuadepujihenianqingrenduikafeidepianhao，xiaofeizheduikafeidexuqiuliangzengjia，danduijiageminganduyetigao，dijiachengweitamenxuanzekafeidezhongyaoyinsu。

buguo，ruguoshuozhiqianliansuokafeipinpaimenzhizheyudijiashiweilejiaoyushichang、xunzhaozengliang，xianzaidadijiazeduolejifennongsuomeishibandekuse。yinweidijiadailaidebulianghouguo，zhengzaimanmanxianxian。

yifangmian，dijiadafajiyirangxiaofeizhechanshengjiagemaoding，jizhangqiqidaidijia，ernanyijieshouzhengchanghuotishengdejiagetixi。zaipingjiakafeiyichenggangxudeshidai，jiagebiandongyinqilexiaofeishichangdeanliuxiongyong。shemeipingtaishang，yixiewangyoubumai“9.9suoshui”dezhangle，sihu“chiledakui”。

lingyifangmian，jiangjiabutiejiqiyeyunyingfangmiandailaideyingxiangburongxiaoqu，yebuliyuxingyedezhangqifazhan。pinpaizhijiandeexingjingzhengkenenghuidaozhilirunkongjianjinyibusuoxiao，shenzhiyoupinpaiwufachengshoudijiajingzhengertuichushichang。juzhaimencanyanshuju，jiezhi2024nian3yue，kafeimendianzongshu191301jia，jinyinianxinkaimendian96391jia，jingzengzhangquezhiyou53854jia，yejiushishuo2023niankafeisaidaobidianlejin4.2wanjiamendian。

chuciyiwai，dijiaduiyupinpaidechanpinlitichulegenggaodeyaoqiu。duichakapinpaieryan，meiyikuandounengchengweibaopindekenengxingweihuqiwei，danruowufatuichuyikuan“dangjiahuadan”，mianduijingzhengduishoumenduoshaoxiandeyouxiequefachanpinli，jiagezaijuyouhuoyenanyizhangjiuliuzhuxiaofeizhe。

zhuduopinpaizhongxindiaozhenglezijideyunyingcelve，buzaipingjia。liru，costakafeidianxinrenzhuanxiang8.8meishiyezhongxinshengzhi21.6yuan，bumianhaixinke5.9yuanmeishishengzhi7.9yuan，lawasakafeixiajiale9.11huiyuanjiadeyishikafei+bingqilingzuhe，zhuanerbiancheng29.9yuandekesongpeishuiniurudirty。

zaiyilanshangyekanlai，pingjiakafei，yijinglaidaoleyigejiedian。mianduijudadeshichangkongbai，zhuduopinpaiyueyueyushi，queyoukaolvdaochengbenwenti，jintuiweigu，zaizhanlinggengduoxiachenshichanghechengbenquxianshangshengzhongxunqiupinghengdian。yinci，kafeixingyeweilaixuyaoxunzhaogengjiakechixuhechayihuadejingzheng，bushaoliansuokafeipinpaijiangmuguangfangzailejiyinkafeizhishang。

2、即饮赛道仍空白

genjuxiaofeijie2023zhongguoliansuokafeichanyebaogao，2023nianguoneishichangjiyinkafei、xianmokafei、surongkafeidexiaoshouzhanbifenbiewei5%、8%、85%。suizheguoneikafeishichangdekuaisufazhan，yuelaiyueduodepinpaikaishijinrudaojiyinkafeixingye。

costazhongguojixukuodajiyinyinliaoyewu，tuichushengyenatiejiyinkafei；peet'spiyekafeiyuoatlylianhedazaoyanmainatieyuyanmaimoka；seesawxieshoumeirixianyu，tuichulengcuixiankafeinatie；xingbakeyezaijinrijiangpingzhuangbanpink drinkyinruzhongguo。

zaiyilanshangyekanlai，jiyinkafeishichangyouzheqiangjingdeshichangfazhanqianli。

congkafeiwenhuachendianshangkan，xingbakeyiwanchengdiyijieduanxiaofeijiaoyu，lagaolexingyediaoxinghechanpinjiawei，bingyouruixing、kudijinyibutianbuleyibufenpingjiakafeidekongbai，rangkafeizoujinxiaofeizhedeshenghuorichang。

zhideqidaideshi，suizhehekafeizheiyixingweidechuandao，jiyinkafeixingyeshiyouwangzhubushouyide。zhanlvedingweizhuanjia、fujianhuacepinpaidingweizixunchuangshirenzhanjunhaodui《yilanshangye》biaoshi，qiyefenfenbujujiyinkafeishichang，shiyinweijiyinkafeishichangzhengzaikuaisuzengzhang，xuduoqiyekandaolezheiyishichangdeqianliheshangji。

congshijiekafeishichanggejulaikan，jiyinkafeizaidongyashichangfazhandegenghao。youqishiriben，zhanjukafeixiaofei51%defene，weiquanqiuzuigao；zaihanguo，zheiyishujuda18%。duibiqitajigeguojiadeshichangfene，guonei8%deshuipingrengjubeijiaodadezengzhangqianli。

genjutoubaoyanjiuyuanfabude《2022nianzhongguojiyinkafeixingyegailan》zhongdeshujuxianshi，2021nianwoguojiyinkafeideshichangguimoyuewei96.4yiyuan，yujiweilaijiangyi15.7%desuduzengzhang，2026nianjiangdadao204.1yiyuan。

buguo，muqianzhuyaodeliansuokafeipinpaizhong，tuichujiyinkafeichanpinderengshishaoshu，zhuyaojinglirengfangzaisurongkafei、kafeiye、guaerkafeizhishang，guoneizixunjigoukefangdeco-foundzhikuyanjiufuzerenzhangxinyuanzhichu，yuanyinyouyixiasandian。

shouxian，congchanpinfenbulaikan，surongkafei、kafeiye、guaerkafeidengchanpinxianjiaoweichengshu，juyoujiaogaodeshichangfenehelirun。liansuokafeiqiyexuyaozaibaochixianyouchanpinxiandejichushang，zhubutuozhanjiyinkafeishichang。zheijiuyiweizheliansuokafeiqiyexuyaotourujiaogaodeyanfaheshengchanchengben，quanhengtouruyushouyi。

qici，liansuokafeiqiyezaijinrujiyinkafeisaidaoshibujinmianlinqitakafeiqiyedejingzheng，haixuyaoyingduiqitayinpinqiyedetiaozhan。ruoliansuokafeiqiyexiangyaozaizhongduojiyinkafeipinpaizhongtuoyingerchu，tigaopinpaizhimingduheshichangfene，yifangmianxuyaoqiyejiadashichangyingxiaolidu，lingyifangmianxuyaojiangukouganhepinzhi，zaibaochibianjiexingdetongshi，manzuxiaofeizheduikafeikougandezhuiqiu。

zuihou，qiyexuyaoyiduanshijiantuozhanjiyinkafeidexiaoshouqudao。xiangbiyuxianmokafei，jiyinkafeishipeidexiaoshouchangjinggengguangfanyegengxihua，liansuokafeiqiyexuyaojianliwanshandexiaoshouqudao，baokuoxianshangxianxiaxiaoshoupingtai、chaoshi、bianlidiandeng，yifugaigengduoxiaofeizhe。

yilanshangyerenwei，muqiandekafeishichangtoubupinpaidegejuzhengzaizhujianxingcheng，danxifensaidaorengyoujingzhengkongjian，liansuokafeipinpaixuyaozhaodaozishenpinpaideduteyoushi，zaixifensaidaoshangfali，xunzhaodierzengzhangdian。