界面新闻记者 | 唐俊

dongjiaojiyizhiyuchengdou，rutong798zhiyubeijing。

ruguoyigechengdourenyijingyinianduomeiyoudaofangguodongjiaojiyi，neimetajiangduiyanqiandebianhuagandaojingya。zheiliyijingshibendinianqingrenhanliangjigaodequyu，yechengweiwaidiyouketuozhexinglixiangdouyaodakadexinjinwanghongdi。

cengjinghuihuangdeguoyinglaogongchangzaishidaidelangchaozhongmengshanghuichen，erhoubeigaizaochengyinlegongyuanzhonghuanshengji，danyuanquzaijinianhoushiqulexiyinli，xianzaiyinruxindeyunyingfanghouyouyiquanxindemianmaozhongxinhuidaowutaizhongyang。

2024nianchunjie，chaoguo70wanrencidaofangdongjiaojiyi，tongbizengzhangchao300%，zaichengdouajijingquzhongpaimingqiansan。chunjieqijian，dongjiaojiyiligeshanghuleijixiaoshouetongbizengzhangchao500%。

ganggangguoqudeqingmingxiaozhangjia，dongjiaojiyiredujixupansheng，jishenzhenggesichuandierdakeliujingqu，jinciyuchuantongremenjingdiankuanzhaixiangzi，rikeliuchaoguo10wanrenci。

zheikuaizhandi282mudeyuanqu，muqianyou300duojiashangpuzaiyunying，dabufenshizai2023nianyinjinde，qizhongbaokuoquanguoshoudian9jia、xinanshoudian14jia、chengdoushoudian30yujia。xianzai，yuanquneidepinpaiyetaibaokuoguochao、kuaishishang、yinle、zhanlan、xiju、kafei、meishideng，tongshihaiyouchuangyigongzuoshi、yingshijigou、fuhuajididengbangongkongjian。

sannianqian，dongjiaojiyibingbucunzaizheimeduoyetaihedianpu。gengzaozhiqian，neilizhishichengdouchengdongyipianwurenwenjindejiuchangqu。chengdouchuanmeijituanzai2009nianjieshougongchanggaizao，2011niankaiyuanyunying，dangshiyidufeichanghuobao，danhouxujingyingxianrutingzhi。

2021nian7yue，chengdouchuanmeijituantongguogongkaizhaobiaoyinruxindeyunyingfangdongfangzhenghuowenhuachuanmeiyouxiangongsi，jiangyunyingquanjiaoyouminyingqiyedongfangzhenghuo。dongfangzhenghuoanzhaozhaobiaoyaoqiuquanmiandiaozhengyunying，zaiyiqinghouxunsupukaibingzouhong。zuoweixuexianli，2023niandongjiaojiyigongjiedaileyue1.5wanrencidekaochadiaoyan。

dangqitayuanquhaizaijiaolvruheshengcunhuozhezhuanxingshi，dongjiaojiyijiqiqianshenhongguangdianzichangyijingwanchenglelianggezhouqidediedai。

1958nian，weiyuchengdoudongbujiaoqudeguoyinghongguangdianziguanchangjianchengtouchan，gaichangshi“yiwujihua”qijiansulianyuanjianzhongguode156gexiangmuzhiyi，danshenglexinzhongguodiyizhiheibaixianxiangguan。chengdoushidifangzhikanfade“chengdouwangshi”xiedao，hongguangdianziguanchangzuihuihuangdeshihou，jiqiyunzuodehongmingshengcongzaoxiangdaowan，yunzaikachechuanliubuxi，dangshiliuchuan“beiyoushougang、nanyouhongguang”deshuofa。

21shijichu，chengdouduidongjiaolaogongyequneideqiyeshishibanqian，hongguangchangjiuzhizuoweigongyeyizhibeiwanzhengbaoliu。guoneiyoudaliangxianzhidelaojiugongchang，bushaochangquxiangyaozhongxinhuanfahuoli。beijingde798shizuichenggongdeanli，yeshigedidexuexiduixiang。

2009nian，hongguangdianzichangjiaoyouchengdouchuanmeijituangaizao。2011nian，dingweiyiyinleweizhudaochanyedechengdoudongquyinlegongyuanzhengshikaiye，yinruzhongguoyidongwuxianyinlejidi，xiwangyichanyedaidongyuanqufazhan。dangshirengzailiuxingdecailingshiyinlejididezhuyaoyewu，zhongguoyidongqixiademiguyinlezaidongjiaojiyidansheng。

chulewuxianyinlejidi，yuanquhaiyinruyishuheyinlegongzuoshi，luodidianshitaiyanbozhongxin，jubanguomilanshizhuangzhou、xiangnaierfabuhui、shijiekehuandahui、chengdoushuangnianzhan，yecenghuode“guojiayouxiuyinlechanyexiangmu”、“guojiawenhuachanyeshifanjidi”dengchenghao。

“dangchukaiyuandehonghuochengdugenxianzaishiyiyangde，yuanquneide7-11bianlidianchuangxiaguodanrixiaoshouequanqiudiyi。”chengdouchuanmeijituanxiangguancanyuzhexiangjiemianxinwenhuiyi。

danjinianhou，yuanqusuoyilaidexingyefashenglegaibian。zaizhinengshoujihe3gwangluopujihou，yinlezaitifashengbianhua，cailingzhujiantuichuwutai。yuanqudehexin——wuxianyinlejidikaishishuailuo，hexinchanyedeshuaituidaozhiyuanquzhengtijingyingchuxiantuibu。zhihou，yuanquneidepinpaiyetaibiandezaluan，shangpukaishituizu，yuanqufazhanchuxian“zhongnianweiji”，shenzhiyiduxianrukuisun。

shishishang，ciqianyuanqudedingweijidufashengbianhua。2011nian，yuanqukaiyeshidemingchengshichengdoudongquyinlegongyuan，2012nianyuanqugaimingweidongjiaojiyi，2015niantuozhanlehulianwangchuangyichanyeyuan，2019niandingweigaiweidongjiaojiyi·chengdouguojishishangchanyeyuan。

buguocong2019nianzhihou，yuanqudedingweimeiyouzaigaibianguo，chengdouguojishishangchanyeyuandedingweiyanyongzhijin。xindeyunyingfangdongfangzhenghuotichudechaoliu、nianqing、huolidengbiaoqian，yefuhezheiyidingwei。

zheiqijianhaifashengleduidongjiaojiyifazhanzhiguanzhongyaodeshi，yuanquzai2012nianbeipingweiguojia4ajijingqu，erhouyoubeilieweichengdoushijiwenwubaohudanwei。“tadaodishiyigechanyejidi、shiyige4ajijingqu、haishiyigetesejiequ？dingweifashengleyaobai。”shangshuchengdouchuanmeijituanrenshishuo。dongjiaojiyizaiyinlechanyefashengbianhuazhiji，meiyouzhuazhujihuixiangshuzihuayinlejidizhuanxing，zuihouyetaihepinpaibiandezaluan，jingyingzouxiangxiapolu。

2019nianzhihou，chengdouchuanmeijituankaishiyunnianggaige，jihuajiangdongjiaojiyizhuanxingshengji，“gaobieguoqushitongkude，danbudebuzuo”。zheizhihoudaozhaobiaowanchengjinchangqian，dongjiaojiyimeiyouzaijinxingzhaoshang，shangpuzhichubujin，weihouxuxindeyunyingfangdazaoxinyetaizuozhunbei。

zhenduiyuanquyaozuochudegaige，diyijianyaokaolvdeshishixuanzeweituoyunyinghaishizhengtizulin。jiandanlaishuo，weituojingyingshiyuanqufukuanrangdisanfanglaijingying，shangpuzujinzhijiejiaojiyuanqu；zhengtizulinshijingyingfangyufuzhenggeyuanqufangzu，zaijinxingercidazaohezhaoshang。xiangbieryan，zhengtizulinqingkuangxia，yunyingfangjuyougengduozizhuquan。

zaichengdouchuanmeijituanyanjiugaigefangandetongshi，zhenghaopengdaoyiqingbaofa。xiangmudefuzaxingjiashangwaibukeguanyinsu，shidezheiyifanganyunniangleliangnianzuoyou，zuizhongxuanzeyizhengtizulindemoshiyinruxindeyunyingfang。

2021nian7yue，dongjiaojiyixiangmuzaixinanlianjiaosuogongkaiguapai。zaizhaobiaoshi，chengdouchuanmeijituanmeiyoucaiquchuantongde“jiagaozhede”dejingjiamoshi，ershizhidingleyitaozonghepingjiafangan，qizhongjingjizhibiao（jijiaoyie）zhizhan20%，shengyu80%guanzhushehuixiaoyihepinzhitisheng。chengdouchuanmeibuzaicanyujutijingying，yunyingfangkeyichongfenfahuizizhuxinghechuangzaoliqutansuohefazhan。

jiemianxinwenlejiedao，dangshiwankeherongchuangdengdaxingfangqidouyouyixiangjingbiao，danzuihoudongfangzhenghuojingde。dongfangzhenghuoshichengdoubendiyijiaguimobudadegongsi，danyudaxingfangqibutong，dongfangzhenghuotuanduiyouwenhuachanyejiyin，zaiwenchuangyuanyunyingfangmianyouguochenggongjingyan。xianzaikanlai，tamendefanganyequdeleshijidechenggong。

suiranchengdouchuanmeijituanbucanyurichangjingying，danshiduiyunyingfangzhidinglexiangxidekaohetixi，jutizhibiaochaoguo200xiang，biruyaoyinjinduoshaozhimingpinpai、jubanduoshaoyouyingxianglidehuodonghezhanlan、tishengduoshaochengshiyingxiaoxiaoying、wanchengzhengfujiaobandegongyixingrenwudeng。

“xianzainihainengzaiyuanqulikandaoyinlegongyuandehenji，zheishibuduanfazhanbianqiandehenji，yegengnenggouzhengmingyigeyuanquyaozhuanxingshengji，hennanhennan。” chengdouchuanmeijituanyiweixiangguanfuzerenduijiemianxinwenbiaoshi，zhuanyedeshizongxuyaozhuanyederenzuo，yinrushehuiqiyedemude，jiushiweilefahuitamendeshichangmingandu、zhaoshangshiye、tebieshijueceshishidexiaoguo。

erzaibeiwendaodongjiaojiyiweihenengzaicihuoqilaishi，xiangguanshoufangzhejihubuyueertongditidao“tianshidilirenhe”。chulegefangdezhudongmouhua，waibuhuanjingdegaibiantongyangzhiguanzhongyao。

2011niandongjiaojiyigangkaiyuanshi，“zhenggeyuanquzhoubiandoushiduantoulu，yemeiyouxianzaizheimefengfudezhuzhaipianqu”。dongfangzhenghuozhaoshangzongjianlongxueshuo，congkeguanhuanjinglaijiang，dangshichengdoudedongbianzhengtishangqianquerenqiheshangyefenwei。

jiemianxinwenlejiedao，chengdoushizhengfucengyuhuaqiangfangtegoutongguohezuo，xiwangfangtezaichengdongxinjianzhutigongyuan，yidaidongdongbianquyudefazhan。danfangtekandaochengdou“xiredongleng”，xiwangluodizairenqihepeitaogenghaodechengxi。erchengdoudexibianyijingyouhuanlegu，zuizhongshuangfangmeiyoudachenghezuo。fangtehoulaixuanzelesichuanmianyang，zaijiangyouxinjianlefangtedongfangshenhua。

sanshinianhedong，sanshinianhexi。2017nian4yue，chengdoutichu“dongjin”zhanlve，chengshikaishixiangdongfazhan。dongjiaojiyizhouweidejiaotonghechengshijiemiandafugaishan，zhuzhaiyezhujianchengpian。tebieshizai2019nian，pilindongjiaojiyidewanketianhuihelonghubinjiangtianjieliangdashangyetixiangjikaiye，daidongpianquneideshangyefenwei。2020niandi，tujingdongjiaojiyidechengdouditie8haoxiankaitong，jiashangpianquneichenghuadadaotuokuan，jiaotongbiandegengjiabianli。

wangluoshangliuchuanzheyizhangtupian，dongjiaojiyisuozaideshanbanqiaopianquzai2017nianhaishiyipianhuangwu，jinjinguole5nianhoujiugaoloulinli、huanranyixin，beichengweichengdoudexinmenmian。

dongjiaojiyilaogongchangzishendutedefengmaohejianzhukongjian，yeqihelewenhuachuangyichanyedexuqiu。chengdoubendichaopai1807jiangzongbuluohudongjiaojiyi，youhendayibufenyuanyinshiyinweitadekongjianjiegou。1807zhulirenliyuhaoduijiemianxinwenbiaoshi，tamenqiwangdekongjianshihengpingshuzhi、kongjiankuanda、ganganjingjing、meiyoulizhu，dongjiaojiyidelaogongchangzhenghaomanzu。

longxuehaitidao，suiranyiqingjiangdilexiangmujindu，dantongshiyejiletamengengduoshijianquyouhuagaizaofanganhezhaoshang。

zheiyiqiedouweidongjiaojiyi2021niandebiangeyiji2023niandebaohuotigonglejichu，huanyigeshijianhuozhehuanyigedidian，kenengxiaoguodouhuibuyiyang。yezhengshiyinweigezhongwaibuyinsudecunzai，shenchuqizhongderendourenweidongjiaojiyidejingyannanyifuzhi。

danshiyouyixiedicengdeluojishihutongde。shangshuchengdouchuanmeijituanxiangguanfuzerenrenwei，ruguozhendeyaozongjiedongjiaojiyidepoquanmima，gaigehechuangxinjiushimimasuozai。“yigeguoyouwenhuaqiye，ruguomeiyoujianrenbubadejingshen，shenzhiziwogemingdedandang，shizuobuchengde！”

xianzaidongjiaojiyirenqiwangsheng，shangyeyetaizhujianfengfu，danzheixiepinpaidabufendoushizhongxiaoqiye，shichangchengshoulibugouqiang。

cengjingrangrenshiyideyinlechanyezaicizoujindongjiaojiyi，buguozheicibushicailing，ershishuziyinle。wanshengyinlemuqianyiruzhudongjiaojiyi，jiangchengweituidongdongjiaojiyiyinlechanyefazhandezhongyaoliliang。wanshengyinleshianzhuoduandaxingshuziyinlefuwupingtai，weioppo、vivo、xiaomisanjiashoujichangshangyonghutigongyinleliumeitifuwu，fugaibduanchangshangzhongguoyudongnanyashiduogeguojia。

kedaxunfeiqixiadexunfeiyinlezai2023nian3yuefenyeruzhudongjiaojiyi。xunfeiyinleyirenfuhuazhongxinfuzerenchenligaosujiemianxinwen，tamenzaidongjiaojiyizulinle1500pingmidekongjian，baokuoyinlerenfuhuajidihebangongshi，zhisuoyijiangbangongshibandaodongjiaojiyi，zhuyaoshikanzhonglezheilideyinleyishufenwei。

erduiyumuqiandongjiaojiyiguojishishangchanyeyuandedingwei，longxuexiwangnengzhenzhengshixian。“shishangshiyouyinlingxingde，tajiushichengdoudeguojishiye。”

guochaoshiyigetupodian。jiezhi2024nianchun，dongjiaojiyiyuanquyiyou30duojiachaopaifuzhuangdian，dabufenshixinguochaopinpai，qizhongyixiechaopaiyijingzouxiangquanguoheguoji。liruguochaopinpai1807cengshouyaozaidongjingsegujubanguokuaishanhuodong，muqianzaichengdou、beijing、wuhan、xiandengquanguogediyou23jiamendian。

liyuhaoduijiemianxinwenjieshao，quanguocengmianlaishuo，chengdoudeguochaopinpaichuzaitoubudiwei，kenengyejibuyidingzuihao，danquweixingheneironghenhao。chengdoudanshenglehenduoshuochanggeshou，jiashangchengshifenweibijiaobaorong，wenhuaheneirongziranjiuyanshendaochaoliupinpaishang。

longxuerenwei，guochaoshizhongguonianqingrenzijideshishangbiaoda。taxiwang，weilaidongjiaojiyikeyiyituochengdouchengweifengshangceyuandi，tongguoguochaoyinlingguojishishangchaoliu。