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中国小县城,制霸澳洲房车

zhongguofangchede“jijinshi”jinhuazhongyukaishile。

图片来源:Unsplash-Leon Bublitz

文|霞光社 刘景丰

编者按:

从1885年10月世界第一辆内燃机汽车的诞生算起,汽车工业已经有近130年的发展史。这期间,汽车经历了流水线、工业化、产品多样化等发展,并拉动了钢铁、橡胶、石化等行业,成为现代工业的“皇冠”。

这个“皇冠”,在过去的一百多年里,一直戴在欧美国家的头上,并形成难以逾越的壁垒。但最近十年,随着全球汽车拉开电动化大幕,中国凭借超过四十年的电动车产业积累,正问鼎全球电动汽车产业,并通过出海将这一能力输送到全球,逐步引领整个汽车产业的百年变局。

为此,霞光社开辟“中国车全球化”这一产业观察栏目,梳理、观察和记录全球汽车产业大变局下中国车企的出海之路,为中国汽车产业全球化提供新视角下的思考。3月,霞光社走进威海荣成房车产业带。本篇将记录一个正在壮大的中国房车产业集群出海的故事。

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juaodaliyafangchegongyexiehui(ciaa)2023nianjinkoushujuxianshi:2022nian,jin50000liangxinfangchejinrugaishichang,qizhongbendishengchandexincheshuliangdadao28031liang(xiangjiaowangniantongbizengzhang17.1%),jinkouxincheshuliangdadao20498liang,qizhonglaizizhongguoshengchanzhizaodefangchezhanbichaoguo50%。

guoqubeioumeizhudaodefangcheshichang,zhengyinglaizhongguodexuanshou。tamendeshengchandi,yerangrenyixiangbudao——shiyizuoxiancheng,weihaixiashuxianjishirongcheng。

renkou70duowanderongcheng,shiguoneizuidadefangcheshengchanjidihechukoujidi,you10jiaguishangfangcheshengchanqiye,50duojialingbujianpeitaoshengchanqiye,chanpinhangaizixingshi、tuoguashi、yingdishi、zhangpengshidengdalei。fangchechanliangyuezhanquanguode30%,chukouliangzhanquanguode70%。

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aodaliyarenduifangchedeqinglai,sihushikezaiguzilide。

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zaiaozhou,xuduobendirenhaibaoliuzhecengjingyoumuminzusichuweijiadexiguan。yifangmian,aozhougedichaqihouchabiejida,birudaerwenshiyujichaoguo120tian,quannian1/3deshijianzaixiayu,eryixiezhongbuchengshixiajizekureganhan;lingyifangmian,zuoweiquanqiuzuishihefangchezijiadeguojiazhiyi,quanaozhouyoujiqiangegeshigeyangdefangcheyingdi,keyimanzubutongaihaozhedetiyan。

ciwai,shouyiqingyingxiang,jinnianlaiaodaliyarenduifangchelvxingdereqinggengmingxian。zaozai2020nianyiqingqijian,aodaliyagedizhubujiefengdanwufachuguo,yushi67%dedangdirenbiaoshi,gengyuanyimaiyiliangfangche,yincidangdifangchexiaoliangyidubiaosheng。jiezhi2022nian,aodaliyafangchebaoyouliangjin80wanliang,2022nianyinianjiuxinzenglejin5wanliang。eraodaliyaderenkoujinyou2600wan,hezhemei1000renyongyouyue30liangfangche,jinciyumeiguo(mei1000renyoufangche48.5liang)。

zuoweiduibi,zhongguomei1000renjinchiyou0.14taifangche;jibianouzhou,mei1000renfangchechiyouliangyezhiyou8.7liang。kejianaozhourenduifangchedereaizhiqing。

zaixuduoaozhourendefangchelvxingzhong,dayanglushiwufabikaideyiduanlvcheng。

kuazaixiongyongbotaodenantaipingyangyuaodaliyaweiduoliyazhouzhuangkuoshanluanzhijiandedayanglu,yiqiyantucengjiandiechudeqijing,aoliyushijieziranjingguandedianfengzhilin。zaidayanglushang,bujinkeyimianxiangnanji,baolanyiwangwujidedahaiheguifushengongdehaiyan,hainengzouhaitan,chuanyulin,ganshougulaodegangkouxiaozhen;yijishibushipengshangnanbanqiuteyoudeyeshengdaishu、kaoladengdongwu。

suoyi,dayanglulilaibeizijiayouaihaozhefengwei“yishengbiqudezijialuxiandiyiming”,liyameiguo1haogonglu。

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meinianyidaowangji,dayangluzhoubiandeluyingjidishangbiantingmanlegeshigeyangdefangche。congzixingshidaotuoguashi,buyierzu。guoqu,zheilidefangchezhuyaolaizioumeiguojiahebendishichang。danxianzai,zheixiefangchelixiangdangduodeyibufen,bujinyunyingzheshihuaren,lianchedechandiyelaizizhongguo。

quanguogongshanglianqichejingxiaoshangshanghuifangcheluyingzhuanweihuichangwuhuizhang、luchengwangxfangchexingchuangshirendinghongbolianxushiyunianguanzhuzhongguofangchechanye。tagaosuxiaguangshe,zaiquanqiufangcheshichang,huarendeshenyingyuelaiyueduo,“zaiaodaliyahemeiguo,youhenduozuchegongsi、fangcheqiyedouyouhuarenbeijing,youxiefangchesuiranpinpaibushizhongguode,dantabeihoudezhizaochanglaobanhenduoshihuaren。jiulianmeiguozuidadeyingdijituankoadelaoban,yeshiweihuaren。”

youci,laizizhongguodefangchejianjianchengweiaodaliyafangcheshichangdezhuliu。juaodaliyafangchegongyexiehui(ciaa)shuju,2019nianaodaliyajinkoule10404liangtuoguacheheyeyingtuoche,qizhong9769lianglaizizhongguo;er2022nian,aodaliyajinkouxincheshuliangdadao20498liang,laizizhongguoshengchanzhizaodefangchezhanbiyechaoguo50%。

zhongguofangche,yizhujianchengweiaodaliyafangcheshichangdezhuliu。

zaiaodaliyadefangcheshichang,zuishouhuanyingdeshituoguafangche。

jutongji,meiniandexinzengfangchezhong,tuoguashifangchekezhandaojin40%-55%deshichangfene。erzaiaozhouzhucedefangchezhong,youjin90%shituoguafangche,zhiyouyue10%shizixingshifangche。

jiuzaizheixietuoguafangchezhong,you60%laizizhongguoweihaishixiaxiaxianjishirongcheng,zheilishi“zhongguofangchechanyechukoujidi”。

rongchengfangchechanyedexingqi,yidingchengdushangdeyiyuqisuozaideweizhiheyuanyoudechanyejichu。

zaozaishangshiji50niandaichu,weihaibianchenglileshandongshengweihaichuanchang。suihou1953nian,rongchengzaochuangongyeyouxiangongsijianchang,jingguogaizaohou,qichengweiyijiapojuguimodeyuchuanshengchanqiye。zheixiechanyejichu,shiderongchengrihoufazhanqichuanboyuhaigongzhuangbeichanye。

ertuoguashifangche,yuzaochuanxingyeyoufeichanggaodexiangsixing。zhizaoyuchuandezhongyaocailiaojiushiboligang,ertuoguafangchedecheshenjiegouyeshiyongboligangcaizhizhichengde。“zaoqiwomenhuifaxian,dangrihandefangcheqiyelaidaozhongguoxunzhaochanyezhuanyichengjiefangshi,zuixianzhaodaodefangchedaigongqiye,qianshenjiushizuochuande。”dinghongbocheng。

ciwai,rongchengzaishangshiji90niandaicengxingchengyidingguimodeqichegaizhuangchanye。1991nian,rongchengshichengliqichegaizhuangchang,chengjiehanguoqichezhuangpeichanyezhuanyi。1996nian,gaichangyuxiandaijinggongdachengxieyi,hezuoshengchanaobenyueyeche。cihou,rongchengqichegaizhuangchanggengmingweihuataiqiche,yishengchanhegaizhuangsuvhejiaocheweizhu。danyouyuqimofangguozhong,qiezhangqimeiyouxingchengpinpaili,qiyizhiweinengzaiguoneiqicheshichanglizu。

jinguanrongchengdeqichechanyebingweifazhanqilai,dantuotaiyucidefangchechanyequezairihoufengshengshuiqi。yirongchengzuidadefangcheshengchanqiyerongchengkangpaisixinnengyuanchelianggufenyouxiangongsi(xiachengkangpaisi)weili,qidongshizhangwangweiyuanzaoxianzhengshihuataiqichedezongjingli,cihouhaichuangbanguorongchengdeyuansuyeyouxiangongsi。

2014nian,kangpaisichengli。bishi,zhenghaoyinglaihaiwaifangcheshichangdezengzhangqi。shijishang,kangpaisichenglizhichudeyewujiushichengjiehaiwaifangchedaigongshengchan。zaikangpaisizaoxiandezhaogushuhecaibaozhongcengpilu,qizhuyaokehushie&zyeyingtuochegongsi、aositeyeyingtuochegongsi、pmxyeyingtuochegongsi、topyeyingtuochegongsiyijiexpyeyingtuochegongsi。zheixiekehujunweiaodaliyadefangchejingxiaoshang。

cihou,dangkangpaisizaiaozhouzhanwenlejiaogen,biankaishilexiayizhan,jinruhanguo、beimeidengshichang。2019nian,kangpaisizaihanguosheliquanzizigongsi。muqian,qizaihanguodexiaoshouejixiaoliang,yijingwenjuhanguofangcheshichangshouwei。

shijishang,zhongguofangcheqiyezhisuoyinengzaiaozhouzheigefangchedashichangzhanwenjiaogen,youlianggehenzhongyaodeyuanyin。yishiaozhoubenshengongyejichuboruo,meiyoutebieqiangdeqichechanye,yinciqifangchechanyeyanzhongyilaihaiwaidegongyinglian,erzhongguodeqichegongyinglianbujinqiquanerqiechengbengengdi,shibuerzhixuan;qici,tuoguafangchekongjianda,zhangtuyunshuchengbengao,yinciyibandouhuicaiquchaizhuanghoujizhuangxiangyunshu、daomudedizuhejiagongdeshengchanfangshi,pingjiechanyeliandepeiheyoushi,guoneidefangchegengshihezuochengjimuzuzhuangdefangshi。

muqian,rongchengdefangcheshengchanqiyeyichaoguo10jia,lingbujianpeitaoshengchanqiye50duojia,xingchenglechanyejujiyoushi。zaigangguoqude2023nian,rongchenggongzaihaiwaimaichufangche16000yuliang,chukoue18.2yiyuan,tongbizengzhang17.8%。rujin,zheilidefangchechukouliangzhanquanguode70%,zaihaiwaiyishentoujinaodaliya、xinxilan、hanguo、meiguo、nanfeidengshichang。

上图:荣成等待出口的拖挂式房车,图源:霞光社拍摄,下图:澳大利亚公园里停放的房车,图源:AUSTRACK CAMPERS官网

2024nian,huobaohaizaichixu。

kangpaisizongjingliliushaoxunzaichunjiefugonghoushuo:“womenxianzaidedingdanpaidaole3、4yuefen,anzhaokehuxuqiufahuo,zuiduoshiyitiankefa20gejizhuangxiang。”

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cong2014niansuanqi,zhongguofangchechanyeyijingfazhanle10nian。

“2014nian,keyishuoshizhongguofangchechanyefazhanyuannian。zheiyinian,zhongguochengbanledibashijieshijieqichefangcheluyingdahui。cihou,gegeshengshikaishigaoluyingxiehui,guihuajiansheyingdi。zhongguodeluyingchanyekaishiyoulewenbudifazhan。”dinghongbocheng。

kehenzhangyiduanshijianli,zhongguodeluyingshichangbingweifazhanqilai,90%deyingdiyishibaigaozhong。zheidaozhiguoneidefangcheshichangyizhibijiaodimi,qiyezhinengkaojihaiwaifangchejingxiaoshangqiyedaigongweisheng。“keyishuo,guoquzhongguodefangcheqiyechuhai,duoshaoyouxiebeidong。zaihaiwaishichang,tamenyemeiyoutaiduohuayuquan,rengshiwaiguoqiyelaizhudao。”dinghongbobiaoshi。

dan2023nianxiabannian,dinghongbomingxianganjuedaoshichangqingxuzaizhuanbian——“wozaiyixiehaiwaidezhanhuishang,kandaozhudongcanhuidezhongguoqiyekaishibianduo。biruqunianribenfangchezhanhuishang,anwangchanghenduozhongguofangcheqiyebuhuiqu,danneiyici,zaixianchangwokandaoshangbaihaobijiaoshuxidezhongguofangcheqiyefuzeren。”dinghongbocheng。

zheishuoming,zhongguodefangcheqiye,kaishizhudongchujihaiwaile。

fangchechuhai,yigegengdadebeijingshi,quanqiufangcheshichangzhengchuzaidabiangedeqianye。

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zaizheiyigejuxia,meiguoyongyouquanqiuzuidadefangchezhizaoshangsuoergongye(tho),yijiquanqiuzuidafangchelingjianheyongpingongyingshangluyingshijie(cwh)。jihushikongzhizhezhenggeshijiedefangchechanye。

danshi,zigubayenanzhangjiu。tongqiangtiebidehaiwaifangchechanye,zai2016nianzhihouchuxianleyixie“liehen”。

shouxianshimeiouchuantongdashichangdebianhua。2018nianmeiguofangchexiaoliangwei48.4wanliang,bi2017niande50.5wanliangxiajiangle4.1%。cihou,zheizhongtuishibingweizhizhu。juzuixinshujuxianshi,2023quannianmeiguofangchechuhuoliangwei31.3wanliang,jiao2022niantongbixiajiang36.5%,chuangxiajinjiniandezuididian。meiguofangcheshichangdeweimi,zhuyaoshouqijiaxidaozhitonghuopengzhang、xiaofeizhegoumailixiajianghefangchekucunzengjiadaozhi。

ouzhoutongyangyebuleguan。genjuouzhoufangchegongyexiehui(ecf) gongbude2023nianqiansanjidushuju,ouzhoufangcheshichangxinchezhuceliangdadao171945liang,jiao2022nianxiajiangle6.7%。qizhongweisuozuiyanzhongdeshituoguafangche,xiangjiao2022nianxiajiangle13.2%。

shichangzengzhangfali,biranyasuobendifangcheqiyedezengzhangkongjian。jiazhiyouyulaodongli、yuancailiaodengshengchanchengbendeshangzhang,oumeifangcheqiyekaishimianlinfazhanpingjing。

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xinxingshichangdejiyu,rangzhongguofangcheqiyeganshanglehongli。kangpaisijiushidianxingdaibiao,cong2016nianqi,qifangchexiaoshoushourulianxushunianweichizai40%yishangdezengzhangshuiping,bingyiyuechengweiguoneituoguashifangchechukouliangzuidadeqiye。erfangyanquanqiu,zhongguoyeyizaifangcheshengchanzhizaozongheshujushangchaoyueaozhou,chengweiquanqiufangcheshengchanzhizaodisandafangcheshichang。

rangdinghongbozhenzhengganjuedaoxingyedabianhuadeshijiandian,shizai2023nianxiabannian。zaiwai,takandaolehaiwaizhanhuishangdezhongguomiankongyuelaiyueduo;zainei,tafaxianyuelaiyueduodezhongguoqiyesiweizaizhuanbian,zhudongtansuohaiwaishichang,bingkaishiyinlingbufenfangchexingyedebiange。

“zaineigeshijiandiankan,haiwaixinxingshichangqueshidaolebaofadian。”dinghongbobiaoshi。

haiwaixinxingshichangbaofazhixia,zhongguodefangcheqiyeyezaiqiubian。

zhongguofangchezouchuqu,bingbushiyifanfengshunde。

guoqushushinian,zhongguoqiyeyizhiyi“daigong”zheizhongfangshicanyuquanqiuhua——zhongguokaolianjiadelaodongli、dichengbendeziyuan,zuozhezuileizuikudeshengchanhuanjie,ernadaozuishaodelirun。

zheishizhongguoqiyezaiquanqiuhuaguochengzhongjitidetong。

xiangyaoyingdegengdadejiazhi,jiuxuyaoxiangweixiaoquxiandeliangduanzou。duizhongguoqiyeeryan,jiushipinpaihua。

danquanqiufangcheshichangdepinpai,yijingbeioumeiqiyelongduanlejinbainian。fangchejibenyizaihuoche、mianbaochedipangaizhuangweizhu。“congchengbenshangkan,fangchededipanyupeijiangezhan50%,jihupingfenqiuse。danshicongzhongyaochengdushangkan,dipanshihexin,peijianzhishifuzhu。yinci,sheizhangwolefangchededipan,sheijiuzhangwolefangchedepinpai。”dinghongbocheng。

muqian,guoneizixingshifangchezhuyaoyousandapinpai:yiweike、futequanshunyijishangqidatongmaxus。zheisangepinpaidedipan,junshicongguowaiyinru。“dangnidedipanbeibierenkongzhizhe,nidefangchehennanyouzijidepinpai。”dinghongbobiaoshi。

zaozai2014nian,zhongguodefangcheqiyejiuyishidaozheigewenti,bingkaishitansuopinpaichuhai。

huodepinpai,zuizhijiedefangfa,jiushishougou。

2014nian,weiyuzhejiangtaizhoudexinjiaoqichejiukaiqilefangcheyewubankuai“xianwaihounei”dequanqiuhuazhilu,shougouleaodaliyayongyousanshinianlishidezhimingfangchezhizaoshangregent,bingzaiaozhoushichangkaifachufangchexinpinpaisnowy river。2022nian,regentyizaiaozhoushichang“zuosanwanger”,xinpinpaisnowy riverzezaiaozhoushichangchanlian“niandufangche”dajiang。

zheishizhongguofangcheqiyezaihaiwaipinpaikuozhangdediyichangshengzhang。

suihouzai2019nian,xinjiaoyouzhuanzhanouzhoushichang,yudeguodierdafangchezhizaoshanghobbyqianshulezhanlvehezuoxieyi,jianghobbydechanpinyijinkoumaoyidexingshiyinruzhongguo。

“zhisuoyizhongguofangcheqiyenengyihoulaizhebinggouhaiwai‘laozige’defangcheqiye,yigehenzhongyaodeyuanyinshi,jinjiniansuizhequanqiujingjixiahua,haiwaizhizaoyeqiyeriziyuelaiyuebuhaoguo,jingyingxiadie。erzhongguoqiyebeikaoqiangdadegongyinglianyoushi,yijingyounengligenhaiwaiqiyepingqipingzuo,shenzhichaoyuetamen。”dinghongbobiaoshi。

danshougoudepinpai,haibushizhenzhengde“zhongguopinpai”。zhongguodefangcheqiyeyaojianlizijidepinpai,haixuyaoyigeshiji。

yanxia,quanqiuqichexinnengyuanhuadashiyiyuyanyulie,erzhongguozaixinnengyuanquanchanyedouyouzhewukebinideyoushi:

zhongguoshiquanqiudonglidianchidiyidaguo,zaiquanqiudonglidianchishizhanlvyitupo63%;ciwaizhongguohaishiquanqiuxinnengyuanqichediyidashengchanguo,zhongguodexinnengyuanqichezhanquanqiuzongxiaoliangde64.8%。

zheixieshujudouzaizhixiangyigejubian:zaiquanqiuqichechanyezhong,zhengshangyanzhe“dongshengxiluo”。

“zheijinianwomenmingxianganjuedao,xifangdeqichechanyezaishuailuo,erwomenjiezhuxinnengyuansaidaozaishangsheng。”dinghongboshuo。

erqie,fangcheqishigenxinnengyuancheyoutianrandeqihedu。dinghongbogaosuxiaguangshe,hundongzheizhongcheliang,feichangshihezuozixingshifangche,“yinweitadedonglishihezhangjulixingshi,tongshidianpinghainengzailuyingshifanbujiyoukeshiyong。”

zaihaiwai,yixieguojiayijingkaishizhenduifangchezhidingxinnengyuanzhuanxingjihua。2022nian9yue,aodaliyalianbangzhengfubianbiaodalezhidingdipaifanghuanjingzhengcedeyuanwang。suihouchutailexincheliangxiaolvbiaozhun(nves),jihuacong2025nianqiduizhizaoshangdexinchexiaoshouzongpaifangliangshezhishangxian;cheliangdepaifangliangyuegao,zaishoudaochufazhiqian,tamenzuoweizongpaifangliangdeyibufenchushoudecheliangjiuyueshao。congbenzhishangjiang,zheizhizaijilizhizaoshangzhizaohexiaoshougengshengyoudeqiche,bingweidiandongqichexiaoshouyijizaimouxieqingkuangxiadeshengwuranliao、hunhedongliheqingnengqichetigongewaidejifen。

genjuaodaliyadezuixinshuju,dipaifangqichezaidangdihenshouhuanying,hunhedongliqiche、chadianshihunhedongliqichehedianchidiandongqichezhanxiaoliangde17.4%。xiangbizhixia,chundiandongqichejinzhan 5.4%。

zheixiebianhua,wuyijilezhongguofangcheqiyeyigejuejiade“fanpan”jihui。

yixieguoquzoudaigongluxiandefangcheqiye,jinnianlaiyezoushangzhuanxingzhilu。yikangpaisiweili,qizhengcongyigeguowaifangchepinpaidaigongqiye,zhuanxingchengweiziyoupinpaiqiye,bingzaihanguoshichangjianchangtouchanziyoupinpaidefangche。

rujin,zhongguodefangcheqiyezhongyujiqiledabiangeqiandetianshi、dili、renhe。jiexialai,jiushiyingjieyichangquanqiuhuadachao。

zhengruchenglianhuimishuzhangcuidongshusuoyan,zhongguofangcheshichangde“jijinshi”jinhuazhongyukaishi。

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中国小县城,制霸澳洲房车

zhongguofangchede“jijinshi”jinhuazhongyukaishile。

图片来源:Unsplash-Leon Bublitz

文|霞光社 刘景丰

编者按:

从1885年10月世界第一辆内燃机汽车的诞生算起,汽车工业已经有近130年的发展史。这期间,汽车经历了流水线、工业化、产品多样化等发展,并拉动了钢铁、橡胶、石化等行业,成为现代工业的“皇冠”。

这个“皇冠”,在过去的一百多年里,一直戴在欧美国家的头上,并形成难以逾越的壁垒。但最近十年,随着全球汽车拉开电动化大幕,中国凭借超过四十年的电动车产业积累,正问鼎全球电动汽车产业,并通过出海将这一能力输送到全球,逐步引领整个汽车产业的百年变局。

为此,霞光社开辟“中国车全球化”这一产业观察栏目,梳理、观察和记录全球汽车产业大变局下中国车企的出海之路,为中国汽车产业全球化提供新视角下的思考。3月,霞光社走进威海荣成房车产业带。本篇将记录一个正在壮大的中国房车产业集群出海的故事。

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meinian,quanqiuyou270wanyoukedaofangzheitiaogonglu,erzuishoutamenhuanyingdeyoulanfangshi,bianshijiashifangchezaizheitiaogonglushanglaiyichangshenduzijiayou。youqizaishengdanjieqianhoudelvyouwangji,zheitiaogongluliangcedeyingdishang,jingchangtingmanlegeshigeyangdefangche。danhenshaoyourenzhidao,zheixiefangchelixiangdangduodeyibufen,shijishanglaizidiqiulingyiduandezhongguo。

juaodaliyafangchegongyexiehui(ciaa)2023nianjinkoushujuxianshi:2022nian,jin50000liangxinfangchejinrugaishichang,qizhongbendishengchandexincheshuliangdadao28031liang(xiangjiaowangniantongbizengzhang17.1%),jinkouxincheshuliangdadao20498liang,qizhonglaizizhongguoshengchanzhizaodefangchezhanbichaoguo50%。

guoqubeioumeizhudaodefangcheshichang,zhengyinglaizhongguodexuanshou。tamendeshengchandi,yerangrenyixiangbudao——shiyizuoxiancheng,weihaixiashuxianjishirongcheng。

renkou70duowanderongcheng,shiguoneizuidadefangcheshengchanjidihechukoujidi,you10jiaguishangfangcheshengchanqiye,50duojialingbujianpeitaoshengchanqiye,chanpinhangaizixingshi、tuoguashi、yingdishi、zhangpengshidengdalei。fangchechanliangyuezhanquanguode30%,chukouliangzhanquanguode70%。

yizuoxiancheng,qiaokailezhongguofangchezoujinshijiededamen。

aodaliyarenduifangchedeqinglai,sihushikezaiguzilide。

yiweilvjuaozhoudehuarenzailvxingrizhizhongxiedao:“yidaojiejiari,zailichengshishaoyuandegonglushang,paozhedequanshifangche。fangcheyijingbujinjinshiyizhonglvxingdefangshi,ershiaozhourenshenghuofangshihewenhuadeyibufen。”

zaiaozhou,xuduobendirenhaibaoliuzhecengjingyoumuminzusichuweijiadexiguan。yifangmian,aozhougedichaqihouchabiejida,birudaerwenshiyujichaoguo120tian,quannian1/3deshijianzaixiayu,eryixiezhongbuchengshixiajizekureganhan;lingyifangmian,zuoweiquanqiuzuishihefangchezijiadeguojiazhiyi,quanaozhouyoujiqiangegeshigeyangdefangcheyingdi,keyimanzubutongaihaozhedetiyan。

ciwai,shouyiqingyingxiang,jinnianlaiaodaliyarenduifangchelvxingdereqinggengmingxian。zaozai2020nianyiqingqijian,aodaliyagedizhubujiefengdanwufachuguo,yushi67%dedangdirenbiaoshi,gengyuanyimaiyiliangfangche,yincidangdifangchexiaoliangyidubiaosheng。jiezhi2022nian,aodaliyafangchebaoyouliangjin80wanliang,2022nianyinianjiuxinzenglejin5wanliang。eraodaliyaderenkoujinyou2600wan,hezhemei1000renyongyouyue30liangfangche,jinciyumeiguo(mei1000renyoufangche48.5liang)。

zuoweiduibi,zhongguomei1000renjinchiyou0.14taifangche;jibianouzhou,mei1000renfangchechiyouliangyezhiyou8.7liang。kejianaozhourenduifangchedereaizhiqing。

zaixuduoaozhourendefangchelvxingzhong,dayanglushiwufabikaideyiduanlvcheng。

kuazaixiongyongbotaodenantaipingyangyuaodaliyaweiduoliyazhouzhuangkuoshanluanzhijiandedayanglu,yiqiyantucengjiandiechudeqijing,aoliyushijieziranjingguandedianfengzhilin。zaidayanglushang,bujinkeyimianxiangnanji,baolanyiwangwujidedahaiheguifushengongdehaiyan,hainengzouhaitan,chuanyulin,ganshougulaodegangkouxiaozhen;yijishibushipengshangnanbanqiuteyoudeyeshengdaishu、kaoladengdongwu。

suoyi,dayanglulilaibeizijiayouaihaozhefengwei“yishengbiqudezijialuxiandiyiming”,liyameiguo1haogonglu。

yeyinweizheigeyuangu,yitiaodayanglu,sihuyezhengjianzhengzhequanqiufangchechanyezhongyaodebiangeshike。

meinianyidaowangji,dayangluzhoubiandeluyingjidishangbiantingmanlegeshigeyangdefangche。congzixingshidaotuoguashi,buyierzu。guoqu,zheilidefangchezhuyaolaizioumeiguojiahebendishichang。danxianzai,zheixiefangchelixiangdangduodeyibufen,bujinyunyingzheshihuaren,lianchedechandiyelaizizhongguo。

quanguogongshanglianqichejingxiaoshangshanghuifangcheluyingzhuanweihuichangwuhuizhang、luchengwangxfangchexingchuangshirendinghongbolianxushiyunianguanzhuzhongguofangchechanye。tagaosuxiaguangshe,zaiquanqiufangcheshichang,huarendeshenyingyuelaiyueduo,“zaiaodaliyahemeiguo,youhenduozuchegongsi、fangcheqiyedouyouhuarenbeijing,youxiefangchesuiranpinpaibushizhongguode,dantabeihoudezhizaochanglaobanhenduoshihuaren。jiulianmeiguozuidadeyingdijituankoadelaoban,yeshiweihuaren。”

youci,laizizhongguodefangchejianjianchengweiaodaliyafangcheshichangdezhuliu。juaodaliyafangchegongyexiehui(ciaa)shuju,2019nianaodaliyajinkoule10404liangtuoguacheheyeyingtuoche,qizhong9769lianglaizizhongguo;er2022nian,aodaliyajinkouxincheshuliangdadao20498liang,laizizhongguoshengchanzhizaodefangchezhanbiyechaoguo50%。

zhongguofangche,yizhujianchengweiaodaliyafangcheshichangdezhuliu。

zaiaodaliyadefangcheshichang,zuishouhuanyingdeshituoguafangche。

jutongji,meiniandexinzengfangchezhong,tuoguashifangchekezhandaojin40%-55%deshichangfene。erzaiaozhouzhucedefangchezhong,youjin90%shituoguafangche,zhiyouyue10%shizixingshifangche。

jiuzaizheixietuoguafangchezhong,you60%laizizhongguoweihaishixiaxiaxianjishirongcheng,zheilishi“zhongguofangchechanyechukoujidi”。

rongchengfangchechanyedexingqi,yidingchengdushangdeyiyuqisuozaideweizhiheyuanyoudechanyejichu。

zaozaishangshiji50niandaichu,weihaibianchenglileshandongshengweihaichuanchang。suihou1953nian,rongchengzaochuangongyeyouxiangongsijianchang,jingguogaizaohou,qichengweiyijiapojuguimodeyuchuanshengchanqiye。zheixiechanyejichu,shiderongchengrihoufazhanqichuanboyuhaigongzhuangbeichanye。

ertuoguashifangche,yuzaochuanxingyeyoufeichanggaodexiangsixing。zhizaoyuchuandezhongyaocailiaojiushiboligang,ertuoguafangchedecheshenjiegouyeshiyongboligangcaizhizhichengde。“zaoqiwomenhuifaxian,dangrihandefangcheqiyelaidaozhongguoxunzhaochanyezhuanyichengjiefangshi,zuixianzhaodaodefangchedaigongqiye,qianshenjiushizuochuande。”dinghongbocheng。

ciwai,rongchengzaishangshiji90niandaicengxingchengyidingguimodeqichegaizhuangchanye。1991nian,rongchengshichengliqichegaizhuangchang,chengjiehanguoqichezhuangpeichanyezhuanyi。1996nian,gaichangyuxiandaijinggongdachengxieyi,hezuoshengchanaobenyueyeche。cihou,rongchengqichegaizhuangchanggengmingweihuataiqiche,yishengchanhegaizhuangsuvhejiaocheweizhu。danyouyuqimofangguozhong,qiezhangqimeiyouxingchengpinpaili,qiyizhiweinengzaiguoneiqicheshichanglizu。

jinguanrongchengdeqichechanyebingweifazhanqilai,dantuotaiyucidefangchechanyequezairihoufengshengshuiqi。yirongchengzuidadefangcheshengchanqiyerongchengkangpaisixinnengyuanchelianggufenyouxiangongsi(xiachengkangpaisi)weili,qidongshizhangwangweiyuanzaoxianzhengshihuataiqichedezongjingli,cihouhaichuangbanguorongchengdeyuansuyeyouxiangongsi。

2014nian,kangpaisichengli。bishi,zhenghaoyinglaihaiwaifangcheshichangdezengzhangqi。shijishang,kangpaisichenglizhichudeyewujiushichengjiehaiwaifangchedaigongshengchan。zaikangpaisizaoxiandezhaogushuhecaibaozhongcengpilu,qizhuyaokehushie&zyeyingtuochegongsi、aositeyeyingtuochegongsi、pmxyeyingtuochegongsi、topyeyingtuochegongsiyijiexpyeyingtuochegongsi。zheixiekehujunweiaodaliyadefangchejingxiaoshang。

cihou,dangkangpaisizaiaozhouzhanwenlejiaogen,biankaishilexiayizhan,jinruhanguo、beimeidengshichang。2019nian,kangpaisizaihanguosheliquanzizigongsi。muqian,qizaihanguodexiaoshouejixiaoliang,yijingwenjuhanguofangcheshichangshouwei。

shijishang,zhongguofangcheqiyezhisuoyinengzaiaozhouzheigefangchedashichangzhanwenjiaogen,youlianggehenzhongyaodeyuanyin。yishiaozhoubenshengongyejichuboruo,meiyoutebieqiangdeqichechanye,yinciqifangchechanyeyanzhongyilaihaiwaidegongyinglian,erzhongguodeqichegongyinglianbujinqiquanerqiechengbengengdi,shibuerzhixuan;qici,tuoguafangchekongjianda,zhangtuyunshuchengbengao,yinciyibandouhuicaiquchaizhuanghoujizhuangxiangyunshu、daomudedizuhejiagongdeshengchanfangshi,pingjiechanyeliandepeiheyoushi,guoneidefangchegengshihezuochengjimuzuzhuangdefangshi。

muqian,rongchengdefangcheshengchanqiyeyichaoguo10jia,lingbujianpeitaoshengchanqiye50duojia,xingchenglechanyejujiyoushi。zaigangguoqude2023nian,rongchenggongzaihaiwaimaichufangche16000yuliang,chukoue18.2yiyuan,tongbizengzhang17.8%。rujin,zheilidefangchechukouliangzhanquanguode70%,zaihaiwaiyishentoujinaodaliya、xinxilan、hanguo、meiguo、nanfeidengshichang。

上图:荣成等待出口的拖挂式房车,图源:霞光社拍摄,下图:澳大利亚公园里停放的房车,图源:AUSTRACK CAMPERS官网

2024nian,huobaohaizaichixu。

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congzaiquanqiufangcheshichangjijiwuming,daokaishizhibayifang,zhongguofangchezaihaiwaideyingxiangliqiaoranzhuanbian。

cong2014niansuanqi,zhongguofangchechanyeyijingfazhanle10nian。

“2014nian,keyishuoshizhongguofangchechanyefazhanyuannian。zheiyinian,zhongguochengbanledibashijieshijieqichefangcheluyingdahui。cihou,gegeshengshikaishigaoluyingxiehui,guihuajiansheyingdi。zhongguodeluyingchanyekaishiyoulewenbudifazhan。”dinghongbocheng。

kehenzhangyiduanshijianli,zhongguodeluyingshichangbingweifazhanqilai,90%deyingdiyishibaigaozhong。zheidaozhiguoneidefangcheshichangyizhibijiaodimi,qiyezhinengkaojihaiwaifangchejingxiaoshangqiyedaigongweisheng。“keyishuo,guoquzhongguodefangcheqiyechuhai,duoshaoyouxiebeidong。zaihaiwaishichang,tamenyemeiyoutaiduohuayuquan,rengshiwaiguoqiyelaizhudao。”dinghongbobiaoshi。

dan2023nianxiabannian,dinghongbomingxianganjuedaoshichangqingxuzaizhuanbian——“wozaiyixiehaiwaidezhanhuishang,kandaozhudongcanhuidezhongguoqiyekaishibianduo。biruqunianribenfangchezhanhuishang,anwangchanghenduozhongguofangcheqiyebuhuiqu,danneiyici,zaixianchangwokandaoshangbaihaobijiaoshuxidezhongguofangcheqiyefuzeren。”dinghongbocheng。

zheishuoming,zhongguodefangcheqiye,kaishizhudongchujihaiwaile。

fangchechuhai,yigegengdadebeijingshi,quanqiufangcheshichangzhengchuzaidabiangedeqianye。

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zaizheiyigejuxia,meiguoyongyouquanqiuzuidadefangchezhizaoshangsuoergongye(tho),yijiquanqiuzuidafangchelingjianheyongpingongyingshangluyingshijie(cwh)。jihushikongzhizhezhenggeshijiedefangchechanye。

danshi,zigubayenanzhangjiu。tongqiangtiebidehaiwaifangchechanye,zai2016nianzhihouchuxianleyixie“liehen”。

shouxianshimeiouchuantongdashichangdebianhua。2018nianmeiguofangchexiaoliangwei48.4wanliang,bi2017niande50.5wanliangxiajiangle4.1%。cihou,zheizhongtuishibingweizhizhu。juzuixinshujuxianshi,2023quannianmeiguofangchechuhuoliangwei31.3wanliang,jiao2022niantongbixiajiang36.5%,chuangxiajinjiniandezuididian。meiguofangcheshichangdeweimi,zhuyaoshouqijiaxidaozhitonghuopengzhang、xiaofeizhegoumailixiajianghefangchekucunzengjiadaozhi。

ouzhoutongyangyebuleguan。genjuouzhoufangchegongyexiehui(ecf) gongbude2023nianqiansanjidushuju,ouzhoufangcheshichangxinchezhuceliangdadao171945liang,jiao2022nianxiajiangle6.7%。qizhongweisuozuiyanzhongdeshituoguafangche,xiangjiao2022nianxiajiangle13.2%。

shichangzengzhangfali,biranyasuobendifangcheqiyedezengzhangkongjian。jiazhiyouyulaodongli、yuancailiaodengshengchanchengbendeshangzhang,oumeifangcheqiyekaishimianlinfazhanpingjing。

yucitongshi,xinxingshichangdeqianlikaishishifang。aodaliya、xinxilan、riben、hanguo、nanfeiyijizhongguodengshichangzhandefenezhubuzengjia。youqiaodaliya,2017nianxiaoshoule2.2wanliangfangche,zhengtibaoyouliangwei64.7wanliang;dandaole2022nian,qiyiniandefangchexiaoliangjiujiejin5wanliang,shichangbaoyouliangjiejin80wanliang。zengzhangjiqixunmeng。erzhongguo,yezai2021niandiyishixianquanmianchaoyueriben,yuejuyazhoudiyi。

xinxingshichangdejiyu,rangzhongguofangcheqiyeganshanglehongli。kangpaisijiushidianxingdaibiao,cong2016nianqi,qifangchexiaoshoushourulianxushunianweichizai40%yishangdezengzhangshuiping,bingyiyuechengweiguoneituoguashifangchechukouliangzuidadeqiye。erfangyanquanqiu,zhongguoyeyizaifangcheshengchanzhizaozongheshujushangchaoyueaozhou,chengweiquanqiufangcheshengchanzhizaodisandafangcheshichang。

rangdinghongbozhenzhengganjuedaoxingyedabianhuadeshijiandian,shizai2023nianxiabannian。zaiwai,takandaolehaiwaizhanhuishangdezhongguomiankongyuelaiyueduo;zainei,tafaxianyuelaiyueduodezhongguoqiyesiweizaizhuanbian,zhudongtansuohaiwaishichang,bingkaishiyinlingbufenfangchexingyedebiange。

“zaineigeshijiandiankan,haiwaixinxingshichangqueshidaolebaofadian。”dinghongbobiaoshi。

haiwaixinxingshichangbaofazhixia,zhongguodefangcheqiyeyezaiqiubian。

zhongguofangchezouchuqu,bingbushiyifanfengshunde。

guoqushushinian,zhongguoqiyeyizhiyi“daigong”zheizhongfangshicanyuquanqiuhua——zhongguokaolianjiadelaodongli、dichengbendeziyuan,zuozhezuileizuikudeshengchanhuanjie,ernadaozuishaodelirun。

zheishizhongguoqiyezaiquanqiuhuaguochengzhongjitidetong。

xiangyaoyingdegengdadejiazhi,jiuxuyaoxiangweixiaoquxiandeliangduanzou。duizhongguoqiyeeryan,jiushipinpaihua。

danquanqiufangcheshichangdepinpai,yijingbeioumeiqiyelongduanlejinbainian。fangchejibenyizaihuoche、mianbaochedipangaizhuangweizhu。“congchengbenshangkan,fangchededipanyupeijiangezhan50%,jihupingfenqiuse。danshicongzhongyaochengdushangkan,dipanshihexin,peijianzhishifuzhu。yinci,sheizhangwolefangchededipan,sheijiuzhangwolefangchedepinpai。”dinghongbocheng。

muqian,guoneizixingshifangchezhuyaoyousandapinpai:yiweike、futequanshunyijishangqidatongmaxus。zheisangepinpaidedipan,junshicongguowaiyinru。“dangnidedipanbeibierenkongzhizhe,nidefangchehennanyouzijidepinpai。”dinghongbobiaoshi。

zaozai2014nian,zhongguodefangcheqiyejiuyishidaozheigewenti,bingkaishitansuopinpaichuhai。

huodepinpai,zuizhijiedefangfa,jiushishougou。

2014nian,weiyuzhejiangtaizhoudexinjiaoqichejiukaiqilefangcheyewubankuai“xianwaihounei”dequanqiuhuazhilu,shougouleaodaliyayongyousanshinianlishidezhimingfangchezhizaoshangregent,bingzaiaozhoushichangkaifachufangchexinpinpaisnowy river。2022nian,regentyizaiaozhoushichang“zuosanwanger”,xinpinpaisnowy riverzezaiaozhoushichangchanlian“niandufangche”dajiang。

zheishizhongguofangcheqiyezaihaiwaipinpaikuozhangdediyichangshengzhang。

suihouzai2019nian,xinjiaoyouzhuanzhanouzhoushichang,yudeguodierdafangchezhizaoshanghobbyqianshulezhanlvehezuoxieyi,jianghobbydechanpinyijinkoumaoyidexingshiyinruzhongguo。

“zhisuoyizhongguofangcheqiyenengyihoulaizhebinggouhaiwai‘laozige’defangcheqiye,yigehenzhongyaodeyuanyinshi,jinjiniansuizhequanqiujingjixiahua,haiwaizhizaoyeqiyeriziyuelaiyuebuhaoguo,jingyingxiadie。erzhongguoqiyebeikaoqiangdadegongyinglianyoushi,yijingyounengligenhaiwaiqiyepingqipingzuo,shenzhichaoyuetamen。”dinghongbobiaoshi。

danshougoudepinpai,haibushizhenzhengde“zhongguopinpai”。zhongguodefangcheqiyeyaojianlizijidepinpai,haixuyaoyigeshiji。

yanxia,quanqiuqichexinnengyuanhuadashiyiyuyanyulie,erzhongguozaixinnengyuanquanchanyedouyouzhewukebinideyoushi:

zhongguoshiquanqiudonglidianchidiyidaguo,zaiquanqiudonglidianchishizhanlvyitupo63%;ciwaizhongguohaishiquanqiuxinnengyuanqichediyidashengchanguo,zhongguodexinnengyuanqichezhanquanqiuzongxiaoliangde64.8%。

zheixieshujudouzaizhixiangyigejubian:zaiquanqiuqichechanyezhong,zhengshangyanzhe“dongshengxiluo”。

“zheijinianwomenmingxianganjuedao,xifangdeqichechanyezaishuailuo,erwomenjiezhuxinnengyuansaidaozaishangsheng。”dinghongboshuo。

erqie,fangcheqishigenxinnengyuancheyoutianrandeqihedu。dinghongbogaosuxiaguangshe,hundongzheizhongcheliang,feichangshihezuozixingshifangche,“yinweitadedonglishihezhangjulixingshi,tongshidianpinghainengzailuyingshifanbujiyoukeshiyong。”

zaihaiwai,yixieguojiayijingkaishizhenduifangchezhidingxinnengyuanzhuanxingjihua。2022nian9yue,aodaliyalianbangzhengfubianbiaodalezhidingdipaifanghuanjingzhengcedeyuanwang。suihouchutailexincheliangxiaolvbiaozhun(nves),jihuacong2025nianqiduizhizaoshangdexinchexiaoshouzongpaifangliangshezhishangxian;cheliangdepaifangliangyuegao,zaishoudaochufazhiqian,tamenzuoweizongpaifangliangdeyibufenchushoudecheliangjiuyueshao。congbenzhishangjiang,zheizhizaijilizhizaoshangzhizaohexiaoshougengshengyoudeqiche,bingweidiandongqichexiaoshouyijizaimouxieqingkuangxiadeshengwuranliao、hunhedongliheqingnengqichetigongewaidejifen。

genjuaodaliyadezuixinshuju,dipaifangqichezaidangdihenshouhuanying,hunhedongliqiche、chadianshihunhedongliqichehedianchidiandongqichezhanxiaoliangde17.4%。xiangbizhixia,chundiandongqichejinzhan 5.4%。

zheixiebianhua,wuyijilezhongguofangcheqiyeyigejuejiade“fanpan”jihui。

yixieguoquzoudaigongluxiandefangcheqiye,jinnianlaiyezoushangzhuanxingzhilu。yikangpaisiweili,qizhengcongyigeguowaifangchepinpaidaigongqiye,zhuanxingchengweiziyoupinpaiqiye,bingzaihanguoshichangjianchangtouchanziyoupinpaidefangche。

rujin,zhongguodefangcheqiyezhongyujiqiledabiangeqiandetianshi、dili、renhe。jiexialai,jiushiyingjieyichangquanqiuhuadachao。

zhengruchenglianhuimishuzhangcuidongshusuoyan,zhongguofangcheshichangde“jijinshi”jinhuazhongyukaishi。

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