界面新闻记者 | 刘素楠

界面新闻编辑 | 谢灵宁

3yue，yigeputongdezhoumo，congshanghaiwangfanjingdezhendegaotiepiaotiqianyizhoushouqing；4yue5ri，qingmingxiaozhangjiadiertian，douyinzhibojianlidetaoxichuanwenchuangshijirenlairenwang。

zaixinguanyiqingqijianyiye“fanhong”dejingdezhen，daojintianrenqiyijiu。

taoxichuanwenchuangjiequrijunrenliuliangdashuwanrenci，shaoyoumingqidecantingdongbudongpaidui3gexiaoshiyishang，zuiputongdeliansuojiudianyifangnanqiu。

2023nianzhongqiuguoqingzhangjiade8tianshijianli，zheigechangzhurenkoujin162wanrendexiaochengshi，gongjiedaiyouke851.99wanrenci，tongbizengzhang107.39％。

“zheigechengshiconglaimeiyoulaiguozheimeduoren，womendoubuzhidaozenmequjiedai，chengshidepeitaoyegenbushang，dangranjiuhuiyouyixiefumianpingjia，danshiwoxiangxinhuiyuelaiyuehao。”taoxichuanyunyingfangtaoyiwenhuafazhanyouxiangongsi（xiacheng“taoyiwenhua”）zongjingliganghaoshuo。

最新数据显示，今年清明小长假3天，景德镇景区共接待游客55.85万人次，旅游总收入6.14yiyuan，ankebikoujing，tongbizengzhang113.93%、104.83%。

“qianniancidou”zaicifanhong，xiyinyoukedeshouxiandangranshitaociwenhua。

dabufenyoukedaojingdezhendediyizhan，wangwangshizhongguotaocibowuguan。zheilide“wuyupusa”zhanweiqianjingchangpaiqizhanglong，nianqingrenaigepaizhaoliunian，shangchuanshejiaomeiti，hahaxiaozhezhuanshenliqu，shijimiaoneiyiqihecheng。

“yinweijingdezhenciqizailishishangyizhiyaoyaolingxian。”1939nianchushengyujiangxijiandeliuyuanzhangshuo。tacengzaiguoyingcichangdanrenchangzhang，zaijingdezhenzuoleyibeizitaoci。

1949nianyihou，jingdezhenluxujianlileshijigeguoyingcichang，yigongsiheyingfangshijinxinggaizao，tongcheng“shidacichang”。zaizuihuihuangde1980niandai，jingdezhentaocichanliangjixiaoliangyuanchaolishijilu。

zaicihoujingjizhuanxingguochengzhong，shidacichangzhujianburushengcunweiji。cong1995nianxiabanniankaishi，guoyingcichangxianhoutingchan。buguonannengkeguideshi，zhizhijinri，jingdezhenrengranbaocunlewanzhengqiechengshudeshougongzhicichanyelian，baoliuledapijiyijingzhandechanyegongren。

yezhengyinweiruci，zaijishinianzhihou，zheixieshougongyirenyu“jingpiao”yishujia，yiqiyourunianyuyibanzhongxinjifalezheizuoshougongyizhidoudedna。

jingdezhenletiantaosheshezhangzhengyidaxuebiyehoudaoxianggangletiantaoshegongzuo。2005nian，letiantaoshezaijingdezhendiaosucichangyuanzhizujieleyikuaidifang，kaisheletiantaosheshiyangongchang。

diyigexiangmushiguojiyishujiazhuchanggongzuoshi，yaoqingguojiyishujialaijingdezhenzhuchangchuangzuo，taoshetigongchizhuyijifanyidengfuwu。juletiantaosheguojizhuchanggongzuoshigongzuorenyuanyujiajiajieshao，taoshemeinianjiedaiguojiyishujia100weizuoyou，jiyouduliyishujia，yeyouyuanxiaolaoshidaizhexueshengkaizhantuantizhuchang。

2008nian，jiweinianqingrenxunwenletiantaoshe，nengbunengzaiqikafeidianmenkouzhigexiaotanzi。jiuzheiyang，“letiantaoshechuangyishiji”zhubuchengxing，meizhouliushangwu9dian-11diankaifang。

dangshi，beijing798yishuqupoyoumingqi，shanghaitianzifangyihuodezhongguozuijiachuangyiyuanquchenghao，zhongguowenchuangchanyefangxingweiai。zheigufengchaoxijuanjingdezhenhou，zhijiezhuanhuaweigoumaili。wenchuangmaishoumenchushoukuochuo，shenzhizhijie“baotan”。zaizuizaodeletianshijili，baitan3xiaoshi，shouruguowanbushimeng。

“taoci+wenchuang”dezuhe，weineixienianqingren、youqishigedimeiyuandedaxuebiyeshengmen，dailaileyigeliuzaijingdezhendichengbenchuangyedejihui，yuelaiyueduonianqingrenliuzaijingdezhen，tamenyouleyigetongcheng——“jingpiao”。

zuijinliangnian，letianshijizaishaixuantanzhudeyaoqiushangzengjialeyitiao：yijinxinggongshangdengji。muqian，shijiliyou100duogetanwei，zheiyeyiweizhebeihoujiangjinyou100duojiadengjiguodegongzuoshi。

2024年，“景漂”了16年的王平chengweijingdezhenshougongzhicijiyi——taocichahuzhizuofeiyichuanchengren。“jingdezhenshibaorongxingzuiqiangdeshougongyichengshi。”tashuo。

王平yu2008niancongzhongguomeishuxueyuanzhuangshiyishuzhuanyebiyehou，zaicidichuanglilepingzaotaocigongzuoshi。chuchuangshiqi，tabaitianzaigongzuoshichuangzuo，jiangzuopinyundaogonggongyaoshaozhi，zhoumozequletianshijibaitan。zheiyeshihenduo“jingpiao”derichangshengcunzhuangtai。

jingdezhenyiliudeneixieguoyinglaochangfangyeyibuzaishileizhui，anganghaodeshuofa，“womenxuanduilewenlvzheigesaidao”。

qizhongzuidianxingdejiushitaoxichuan。2012nian，jingdezhenshizhengfujuedinggaizaoguoyingyuzhoucichang，chenglileguoyouduziqiyetaowenlvkonggujituanyouxiangongsi，yiyuanguoyingyuzhoucichangweihexinquqidong“taoxichuanguojitaociwenhuachanyeyuan”xiangmu（xiacheng“taoxichuan”）。

taoxichuanwanquanbaoliuyuanyoujianzhujilihefengmao，zhongxinshejiweibowuguan、meishuguan、shejizhongxindengkongjian，bianshenweiwenhuachuangyijiequ。

jingdezhenyekandaolejishidezuoyong：bangzhunianqingyishujiashixiandichengbenchuangye，tongshiyouxiyinnianqingxiaofeiquntilejietaociwenhua。taoxichuanchenredatie，shejilechuangyiji、taoranji、chunqiudaji“sandajishi”ip。zaizhouwu、zhouliu、zhouriwanshangkaifangdechuangyiji，tigongzongji1500getanwei，xiyin2.4wanchuangkeruzhu。

zhenzhengrangjingdezhenzhongxin“fanhong”de，zeshizhibofengkou。

2020nian，taoyiwenhuayudouyinqiandingzhanlvehezuo，chengweiquanxingyeshougetaocizhibojidi。cihou，jingdezhen1.2wanmingzhubozaixianzhiboqianniancidou，gaofengqiripuguangliangchaoyici。yiqingqijian，zhiborangjingdezhenderenqikuaisujilei，yiqingyijieshu，wenlvxiaofeidedaoshifang，xianshangliuliangzhuanhuaweirenliulianghechengjiaoliang。

“2023nianshijingdezhenfazhanshishangjijulichengbeiyiyideyinian。”jingdezhenshi2024nianzhengfugongzuobaogaoxiedao。

jingdezhenzhongxinyinglailetadegaoguangshike。

renheyigeyoukelaidaojingdezhen，douhuijingyayubendiwenboguandeshuliangzhiduo。jingguopuchadengji，jingdezhenquanshiyongyougeleibowuguan、zhanlanguan、feiyiguan、wenhuaguan、meishuguan、yishuguan、shouzangguan、kejiguan、gongzuoshi、chuangyikongjianjinqianzuo。zheiyejiangshixiayigejingdezhendewenlvip——“qianguanzhicheng”。

duiyudangdizhengfueryan，gengzhongyaodeshiwenlvlianmianbuduandepuguang，yejinyibuladongleciqizheiyizhizhuchanyedefazhan。2022nian，jingdezhentaocichanyewanchengchanzhi665.37yiyuan，bishangnianzengzhang28.95%。2023nian，jingdezhentaocichanyeyingshoutupo800yiyuan，gongxianshuishouchao10yiyuan。jinnian，jingdezhentaociyeyaochongtuqianyi。

yizhongduo“jingpiao”weidaibiaodegeti，yuzheizuochengshikaishitixianchugengshenyuandelianxi。

dangxiadejingdezhentaocichanye，zhuyaoyousangefangxiang：zuodariyongtaoci，zuojingyishutaoci，zhugongxianjintaoci。

zaiwangshang，daochudoushijingdezhenchande568yuanyitaode16toulinglongbaicicanju、1980yuanyitaode36toulinglongqingcicanju，zheixiejingdezhenderiyongcizhengzaizhongxinduohuishichang。

zaijingdezhentaocigongyeyuanqudetaocizhizaogongfang，yipipichengxing、sushao、shangyouzhihoudesupijinruyidao60duomidesuidaoyao，zaijingguo14gexiaoshijin1400℃degaowenshaozhi。yuchuantongshengchangongxuxiangbi，xiaolvtigaole80%，bianxinglvcong15%jiangdao5%，riyongciqishixianlebiaozhunhuashengchan。

jingdezhenshihaiduichuantongtaocichanyejinxinglehulianwanggaizao，jianchengletaocigongyehulianwang、chanyedashujuzhongxin、chanyegongyouliandengyixiliepingtai。muqiantaocigongyehulianwangpingtairuzhuqiyejin2000jia。

shandonglinyishuimohuajiazhangjingkuizaijingdezhentaobocheng4loudashiyishuciqukaisheledianpu。ciqiantaxiangtaobochengmianfeishenqingleyigedianpu、yitaorencaigongyu。“taihaole，quanguonayouzheimehaodedifang。”

zhangjingkuizaisupishangyongyouliaohuashanshui，zaisongjinyaolishaozhi。zaitaobocheng，tashouchudediyitaozuopinshiyifucibanzhongtang，biaojia1.2wanyuan。“yiweiguangdonglaidekehu，kanlejuedexihuan，jiumaixiale。”tacengjingzainanchangbanguogezhan，ciqiyequanbushouqing。

jujingdezhenshigongxinjujieshao，zaiyishutaocishichangshang，weilezhongsu“jingdezhenzhi”quyupinpaijiazhi，jingdezhenhaiweimeijiantaociyishupinshejiduyiwuerde“dianzishenfenzheng”，dajianletaociyishupinguanfangsuyuanpingtai。

weiyuzheizuochengshidongbiandejijiagongchang，shenzhiyoulejiangtaociyingyongyuyueqiutanceqidejishu。

xianghuzhengongyeyuandichujingdezhenshidongbujinjiao，jinghuatezhongtaociyouxiangongsi（xiacheng“jinghuatetao”）hejinglongtezhongtaociyouxiangongsi（xiacheng“jinglongtetao”）liangdaxianjintaocilongtouqiyejunzuoluoyuci。

2013nian12yue，jinghuatetaoshengchandeyuanqijiangensui“changesanhao”dengluleyueqiu；2021nian，woguoshoucihuoxingtancerenwu“tianwenyihao”tanceqi，zeshiyonglegaigongsiyanzhidegaoyajueyuancidengpeitaotaocilingjian。judongshitangdangfajieshao，gongsi2023nianchanzhitupole1yiyuan。zongjinglihuangwenlongzetoulu，gongsihaikaituoleyidongtongxin、xinnengyuanqicheyijiyiliaoqixiedenglingyu。

lingyilongtouqiyejinglongtetaoyinkuodashengchanguimo，yu2023nianzaixianghuzhengongyeyuanjianlileerqishengchanjidi，jianmianchao4wanpingmi，zheiyeshijingdezhenzuidadeyijiatetaogongchang，chanzhitongyangpoyi。

buguogongsizhixingdongshi、zongjinglichenguibaorengyouweijigan。jinliangnian，xinnengyuanqichexianqi“jiagezhan”，chengbenbuduanyasuo，zuoweicheqipeitaoshengchanqiye，mianlinjudadejingzhengyali，tayezhengzaixunzhaoxiayigejubeizengzhangqianlidesaidao。“worenweixiayigefengkouyinggaijiushidikonglingyu，womenzhengzaiyanfahangkongjidianqi。”

genjujingdezhenshigongyehexinxijutigongdeshuju，2021nianzhi2023nian，jingdezhenxianjintaocichanyeguimoxunsuzhuangda，zongchanzhicong49yiyuanzengzhangdao253yiyuan，zengfuda416%。lingju《jingdezhenshixianjintaocichanyefazhanguihua（2022-2025nian）》，lizheng2025nianxianjintaocichanyeguimodadao500yiyuan，zaizaoyigejingdezhentaocigongye。