文|节点财经 八真

feifeiyangyangleshuride“beibanma”shijianzhongyuchenailuoding。

4yue19ri，beijingmalasongsaishiguanwanggongbuchulijieguo：duisheshixiangguandanweihegerenjinxingchufa，quxiaohejie、weili、dejienei、luobotedeng4renbisaichengji，shouhuijiangbei、jiangpaihejiangjin。

suihou，tebu、zhongaolupaoyexiangjifawenzhiqian。

jutineirongjiubuzaizheilizhantiele，dajiakeyiqugezideguanweichakan。

dansanzhishengmingnengfoudaxiaogongzhongyilv？youdaodigairuhekandaizheiciyuqing？jiediancaijingrenwei，yiqiehaidehuidaomalasongguizede“yuandian”。

马拉松背后的“兔子”真相

cici“beibanma”，dazhongdezhengyidianzhuyaojizhongzainanzizuguanjunhejieshifoubei“baosong”。

congshipinjilulaikan，3mingwaijiheirenxuanshouhehejie，congchufaqibianyizhichuzaiduiwudelingxianweizhi，bisaideguochengzhong，huxianghaiyouyanyushangdegoutonghezhitishangdepengchu。

zaikuaidaodazhongdianzhiqian，3mingwaijiheirenxuanshouzhongyourenzuochuhuitoukan、baishoudeng“rangdao”dongzuo，zuizhong，hejieyi1xiaoshi03fen44miaodechengjiduoguan。

yeyinci，wangluoshangyipianfenkai，juedeyouweitiyuchengxinjingshen、“jiasai”、“yanxi”shenmede。

ruguoyisurenyanguangkanlai，hejiezheidingguiguan，queshidaideyoudianfeiyisuosi，danzai“shuyezhuangong”zhekanlai，yiqiedoufuheguize，heqingheli。

benshen，zhei3mingwaijiheirenxuanshoujiushihejiede“tuzi”。

rezhonglupaoderendouzhidao，yichangmalasongbisaizhong，ouyujizhi“tuzi”naizhijishizhi“tuzi”，shihenxisongpingchangdeshi，yeshiguoneiwaitongxingdezuofa。

“tuzi”youchengpeisuyuan、lingpaoyuan、peipaozhe、pofengshoudeng。tamenzaimalasongzhongdezuoyong，jiushiweicansaixuanshoutigongwendingdejiezouhepeisu。jiuxiangzhanchangshangdezhugongshou，tuidongzhulijunzaiyudingdeshijianliwanchengmubiao。

genjuzhongguotianjingxiehuifabude《zhongguomalasongjixiangguanyundongbansaizhinan》，peisuyuanshiguanfangrenzhengdelingpaozhe，fuzezaibisaizhonglingpao，bangzhuqitaxuanshoukongzhisudu，yidadaohuochaoguotedingdewansaishijian。peisuyuanxuyaojubeifengfudepaomajingyan、wendingdekongsunengli，yijiqiangliedezerenxin。

zheiyiweizhe，“tuzi”shimalasongbukehuoquedeyibufen，tamendezhiliangzaiyidingchengdushangjuedinglesaishijingcai、jilieyufou，yeyouliyutishengzhenggesaishidezhuanyexinghetiyangan。

youqiduiyuneixiediyicicanjiamalasongdexinshoupaozhe，huozhexiangyaoshuaxingerenzuijiajiludedingjianpaozhe，“tuzi”jiushitamendedingxinwan、cuihuaji，tebieshihouzhe，wangwanghuishunzhe“yixianjinmofanweijing，xiangxianjindianxingkanqi”deluoji，pinqingshuipingzaizijizhishangde“tuzi”，yigenghaodijifaqianneng，shixianchaoyue。

zhongsuozhouzhi，feizhouxiongdifeichangshanzhangpaobu，qianshu3mingwaijiheirenxuanshouzhongdebijila，qibanmazuihaochengji（1xiaoshi01fen16miao），gaoyuzhongguonanzibanchengmalasongquanguojilu（1xiaoshi01fen58miao）。

suoyi，womenzaisaichangshangkandao3mingwaijiheirenxuanshouyourenyouyu，hejiejibiankaizumali，rengbeiganjiannan，qishijiushishuangfangshilihaicunzaichaju。

danzheixianranbushirending“rangdao”、“yanxi”deliyou，“tuzi”shijidingdejiaose，chengdanjidingderenwu。jihejieshipei“tuzi”，chuzhongshiweileyouhuatadejingjibiaoxian，bagaowoguozhangpaoxiangmudechengji。

danshiqingzuihouyanbianzhici，wentichuzaichoubeigongzuozhongdeyichushiwu。

特步有错：一次小失误，一场大讨论

wuyongzhiyi，tebuyoucuo。

“beibanma”choubeiqijian，jingtebutuijian，zhongaolupao（saishichengbandanwei）dingxiangyaoqingle28mingguoneiwaiyundongyuancansai，qizhongjiubaokuohejiehe4mingwaijiheirenpeisuyuan，danyouyuqishuhuleduipeisuyuandemingquebiaozhu，daozhizhongaolupaoweixiangzuweihuibaobei，jiang4mingpeisuyuanbaomingweiteyaoyundongyuan。

bisaidangri，4mingwaijiheirenpeisuyuanpeidailehehejieyiyangdeteyaoyundongyuanhaomabu，youyinweishenzhetongpinpaidefuzhuang，rangdajiawujiangduifangde“keyi”dongzuo，shizuoduihejiede“fangshui”，erhulvelebeihoudeshenfenchayi，bingyinfabuxiaoderenzhipiancha。

shishishang，3mingwaijiheirenxuanshouzhiyidemunanjiatezaijieshoubbccaifangshitanyan，tamenyixinggong4renyi“tuzi”deshenfenqianyuecansaibeibanma（qizhongyirenweinengwanchengbisai），mudejiushibangzhuhejiedapozhongguonanzibanmaguojiajilu。

shuoqizheijianshi，munanjiateyouxiemihuo：“wobushiqubisaide，woyebuzhidaoweishenmetamenyaobawodemingzixiezaihaomabushang。”zaitadelijiezhong，zijizaibeijingbanchengmalasongzhongdejiaoseshipeisuyuan，erfeijingzhengduishou。

erjujiediancaijinglejie，zaiwuximalasongbisaizhong，munanjiatetongyangdanrenguohejiedepeisuyuan。

shifeiquzhejishiruci，tebugujiyemeiyouxiangdao，yigexiaoxiaodeshiwu，jingxianqizheimedadebolan，danzuoweizanzhushanghehezuohuoban，cuojiushicuole，bulundaxiao。

gengzhongyaodeshi，renshidaocuowuhou，yaozenmegai，zenmezuo。tebubiaoshi，“womenjiangshenkejiqujiaoxun，quanmianpaichasaishiyunyinggongzuosuoyouliuchenghezhidu，jishigaijin，quebaojinhoubuzaifashengcileishijian。”

马拉松与品牌方，就像选手与“兔子”

suiran“beibanma”shijianchenailuoding，danxingyeshensibingweitingzhi。

jinxienian，meifengyuqingweiji，pinpaifang（zanzhushang）zonghuibeikoushang“zibenhufenghuanyu，zuoyoujinpaisaishi”de“maozi”，huozhebeigezhongjijuxiangxianglide“caokonglun”、“yushelun”、“yuanzuilun”yanmei。

jiezhecicifengbo，womenbufanglaitantaotiyusaishihepinpaifangdeguanxi。

zaijiediancaijingkanlai，pinpaifangguranyoutadesuqiu，biruqianghuapinpaizhimingdu，kuodaxiaoliangguimodeng，danqigengmingbai，shanghaichenfu，shengyizhangcunlibukaixinren、shengyudejishihegongyingdetaidu，zheishiyitiaosili。

huanyanzhi，tiyusaishihepinpaifangyeyourucansaixuanshouhetade“tuzi”，zhiyouxiangfuxiangcheng，huxiangchengjiu，cainengzuoda、zuojiu。

xianrujin，womenkandaoquanguogedipengbofazhandemalasongsaishi，libukaipinpaifangdegongxian，zhengshitamendezhutuihefuchu，cairanglupaoxiangmuyuepaoyueyuan，yuepaoyueguang，weigengduorentigonglezhanshiziwo、chaoyueziwodejihuihewutai，yezaigenghongguandecengmianbagaowoguodelupaoshiye。

据统计，2023年我国共举办了613场马拉松赛事，总参sairenshudadaolejingrende567wanrenci。zheigeshuzichuangxialelishixingao，biaominglerenmenduiyundongdereaiheduishenghuodereqingchixugaozhang。

zheiqizhong，tebudegonglaozuyi“gaiguandinglun”。

henduorenkenengbuzhidao，tebucong2007nianjiukaishizanzhumalasong，17nianjian，yileijizanzhumalasongsaishichaoguo1000chang，shiguoneizanzhumalasongsaishizuiduodepinpai。

jiezhimuqian，yiyou83weizhongguoyundongyuan，chuanzhetebuqixiade160xxiliepaoxie，huodele370gemalasongguanjun。

shenweitebudeqianyueyundongyuan，hejiebujinshiduojiemalasongguanjunhuodezhe、zhongguomalasongjilubaochizhe，haishizhongguoshouweiyayunhuinanzimalasongguanjun。

wulunshiduitebu，haishihejie，duoyigeguanjun，shaoyigeguanjun，yingxiangdoubuda，chongqiliangjiushishuliangdezengjian，bingmeiyouzhidebianhua，yinweijingguoshiduoniandegengyunhechendian，zaidajiaxinli，zaojiuxingchengtebuvsmalasongguanjunqiangguanliandepinpai“maodingxiaoying”。

zheizhongbeijingxia，tebuhaiyoubiyao“jiapao”ma？genbenjiumeibiyao，debuchangshi。

jinyibujiang，zaidangqiansuipianhua、xinxihuashidai，liebianshixianzhutezheng，jixiaode“wudian”doukeyibeiwanbei、jiwanbeidefangda，zhengkeweiyisunjusun，sheiyaoganmaoxian“jiapao”，pohuaixinrenheshengyudejishi，neijianzhijiushiziduodiyu。

jiyushangyechangshihejingjitiyujingshen，yijiachenglisanshiyuniandeqiye，yijiayinyundongershengdeqiye，tebumeiyouliyouzijizazijifanwan。

keguandijiang，zheicishijiandequeduitebudepinpaixingxiangzaochengjiaodashanghai。jiexialai，ruhejinkuaihuifupaozhexinxin，yijisuoxiaoxinxihonggou、duiqigongzhongrenshi，rengshitebu、zhongaolupaodengxuyaonulidedifang。