wen|techxingqiu linjing

zuoweijiaqicengjingzuizhuanqiandelvyoushengyizhiyi，jinnian“wuyi”，lvpaidianshangjiabingmeiyouyinglaixiangxiangzhongpotiandefugui。

“mendianbaozeng，jiagezhandadetaixiongle，biandihuangniuqiangkehu，jinnianwuyijiaqimendiandingdanliangshenzhiburudanji”，yiweilvpaidianlaobanduitechxingqiushuodao，tayuanjihuazaitouziyijialvpaidiandexiangfayijingdongyao，yekaishidanxinxianyoumendiannengfouchixujingying。

butongyuguoqudeshineiyinglouxiezhen，lvpaizhuyaomianxiangdekehuquntishiyouke。beijinggedajingqulideqingzhuanggegefushi、yanjiminsuyuandechaoxianzufushi、haerbindeeluosigongzhufushi……chuanshangdangdidetesefushidakapaizhao，chengweinianqingrenlvyoubibukeshaodehuanjie。

lvpaiganghuobaoshi，congyezhejihushitangzhezhuanqian，dingdanpaidaobanye，mendiannianrubaiwandecaifushenhualvjianbuxian。

buguo，duanduanyinianduoshijian，quanguogedideguzhenhejingqudoukaimanlelvpaidian。zaiyunnanlijiang，lvpaidiandeshuliangcongjishijiaduanshijianneibaozengzhishangqianjia，zaixinjiangkashengucheng，sanbujikekanjianyijialvpaidian。

raner，genfengtaojindelvpaidianshangjia，quefaxianzhuanqianyuelaiyuenanle。yiweisheyingshigaosutechxingqiu，tasuozaidexingyequnnei，meitiandouyoujishigelvpaidianzhuanrangdexinxifabu。lvyouwangji、xiaozhangjiazhiqiangengrongyizhaodao“jiepanxia”，zaishejiaopingtaishang，jinnian“wuyi”zhiqian，dali、xianggelila、fenghuangguchengdengdideduojialvpaidiankaishizhuanrang。

nianqingrenpenghongdezheimenlvyoushengyixihuo，zaofushenhuazhongjielema？

01 旅拍店暴增，最少投入40万，比婚纱店还贵

“zaiyunnanjiandaozuiduodezhuanrangxinxi，yigeshiminsu，yigeshilvpaixiezhendian。”yiweisheyingshizaishejiaopingtaishangtucaodao。

lvpaicongyezheyangyanggaosutechxingqiu，zuichulvpaizaixizanghexishuangbannakaishiliuxing，youqishizangzufushihedaizufushi，feichanghuobao，suihoudangdideshangjiaququanguoqitajingqufengkuangkaidianfuzhi，gedajingqudeshangjiayefenfengenfeng“taojin”kaidian，yijialvpaidianlaobanduozetouzishijijiamendian。

2022nianneibokailvpaidianderen，douzhuandepenmanboman，yangyangshuo，danquniankaishi，zheimenshengyiyijingmeiyouneimehaozuo。

yifangmian，qunianyiqingfangkaihou，kaidianfangzuchengbendafushangsheng，touruchengbenzengjia。yilijiangguchengweili，yangyangjieshao，yiqingqianyige30pingmizuoyoudemendian，meinianfangzupingjunliudaoqiwanyuan，zuiremendiduanmeinianfangzuyebuhuichaoguo10wanyuan。danyiqingfangkaihou，tongyangmianjidemendian，meinianfangzudouzhishao16wanyuanqibu，youdeweizhiyinianfangzuzhangdao40wanyuan。

“fangzuchengbenjiashangfuzhuang、daoju、shipinchengben，zailijiangkaiyijialvpaidianzhishaoyao40wanyuanqibu”，yangyangshuo，zheibihunshadiandetourudouda，yinweihunshadianbuyongkaizaijingqu，30wanyuanzuoyouzailijiangkaiyijiadian，yijingsuanbijiaogaodechengben。

lingyifangmian，lvpaidianshuliangduanqineibaozeng，shichangxunsubaohe。yangyangjieshao，xiangbiyuquanguoqitaquyu，lijiangguchengsuanshilvpaifazhanjiaozaodechengshi，dangdidelvpaidianshuliangyuanlaizhiyouliu、qishijia，xianzailijiangguchengjiashangshuhe、baisha，lvpaidianjiaqilaiyouyiqianduojia，doushijizhongzaiqunianhejinniankaidian。

zailuoyang、xian、xinjiangdengquanguoqitajingqu，yishiruci。lvpaicongyezhewanghaogaosutechxingqiu，quniantadasuanqukashenguchengkaiyijialvpaidian，danfaxiandangdishichangyijingyanzhongbaohe，jibenshi“sanbuyijialvpaiguan”，feichangmiji。

duoweiyeneirenshixiangtechxingqiutoulu，muqianlvpaidianrujuzhezhong，yishihuazhuangshi、sheyingshi，tamenganshoudaolvpaishichangdehuobaozhihou，huizhuanerzijikaidian；ershiyuanlaizuofuzhuangzulin、shineiyinglouxiezhen、laojiudehunshadiandengmendian，tamenhuomianlinzhejingyingyejibujia，huomianlinzhebushengjigaizaojiuhuibeishichangtaotai，zhuanerzhuiganlvpaifengkou；sanshizaijingqulankedehuangniu，zailvpaixingyeneibeichengwei“xiaomifeng”，yeqinzixiachangkaidian。

mendianmianjiyecongsanshipingmikuozhandaoyibaiduopingmi，dabufenrujuzhe，shaozetouziliangsanjia，duozetouzishijijia。zaijingqulimian，henduobutongmingzidelvpaidian，beihoushizeshiyigelaoban。

henduoyeneirenbujindiaokan，lvpaidianbaozeng，youkedoukuaibugouyongle。bijing，lvpaidianjibenmeiyouhuitouke，quanguobiandilvpaiguan，yiweizheyiweiyoukedaolaizhiqian，yexuyijingyouguoncidelvpaitiyan，xinxiangandafujiangdi，duilvpaidiandoushitiaozhan。

weilezhengqiangkeyuan，xianzaishangjiabujinzaixiaohongshu、douyindengxianshangpingtaijinxingdaliangtoufang，zaixianxiayehuiyuchuzuchesiji、zufushidianpuheminsujiudiandenghezuo，biruminsulaobanjieshaoyigekeyuan，keyihuode20%～40%deticheng。

02 打价格战、遍地黄牛，九成旅拍店难赚钱

“lvpaishichangtaijuanle”，duoweilvpaicongyezheduitechxingqiutucaodao，erneijuandebiaoxianzhiyi，bianshijiagezhan。

yangyangjieshao，lvpaidiandelirunlvtongchangzai40%zuoyou。yi399yuandetaocanweili，shangjiatongchangxuyaojidaosheyingshihehuazhuangshige80yuan、lifushi10yuan，zaijidaoxiaoshourenyuan10%ticheng，zuihoukouchuxiutupian、fuzhuang、mendiandengchengben，lirunzai160yuanzuoyou。

guowang，yitaolvpaitaocandejiagetongchangzai399yuan、499yuan，bufentaocanshangqianyuan，danxianzaishichangjiageyijingjuandao“199yuanpaiyitaosongyitao”、“99yuanpaiyitao”。

lvpaicongyezhejiangyuanfaxian，xianzaikaidiandechengbenlirunyuelaiyuenansuanle。quniandihaerbinbaohuo，“eluosigongzhu”zhaoyechengweichaoliu，lingxiajishidudewanshang，suofeiyaguangchangshangyitianyoushangqiangechuanzheeshifushideyoukezaipaizhao。jiangyuansuijijiangyuanlaideyinglougaichengleyijialvpaidian，taxiangjianchizoupinzhiluxian，weichi400yuanzuoyoujiage，dandaojinniandingdanshaodekelian。

“gukehenrongyibeidijiaxiyin，dangaodijiazhandeshangjiashizaiziwotouzhi”，jiangyuanshuo，199yuandetaocandemendian，huiyongjiagegengdiliandejianzhisheyingshihehuazhuangshiyasuochengben，zuihouyidanzhuan30yuanzuoyou，ruguowufazouliang，genbenzhuanbudaoqian。

dijiazhandechuxian，yifangmianshilvpaidianbaozeng，gongjiguosheng，shangjiazhengqiangkeyuan。lingyifangmian，zheibenzhishiyimendimenjiandeshengyi，henduoxiangduanqizhuankuaiqiandeshangjiayongru，shenzhiyouxieshangjiahaimeiyoujiyonghujingxiutupian、qianzheyuangongxinzi，jiuyijingjuankuanpaolu。

lvpaicongyezhewanghaogaosutechxingqiu，tajianguoyoudehunshamendianyijingfeichangguoshi，binlinbeishichangtaotai，dangaizaochenglelvpaidian，huiyouzhuanmendedisanfangyunyingtuanduijinxingguanli，“dijiazhanyehao，qitafangfayeba，zheixietuanduideyewujiushijimendiandailaidingdan，buhuikaolvqita，chaping、tousuzengjia，mendiankoubeixiahua，tamengenbenbuhuizaihu。”

rujin，dadijiazhandeeguoyijingkaishizailvpaixingyexianxian。yiweilvpaicongyezhegaosutechxingqiu，2022niantazailijiangguchengkaileyijialvpaidian，ganshanglvpaishichangdezaoqihongli，neishihoukeyinianrubaiwan，dan2023nianyinian，jibenbaguoquzhuandeqianquanpeiwanle。

buzhilvpaidiandelaoban，huazhuangshi、sheyingshiyemianlinzheshouruxiahua。yunnandalideyiweihuazhuangshixiangtechxingqiubiaoshi，2023nianchushihou，shichanghaimeiyoujuanjiage，dangshitajianzhidelvpaidianyifentaocanjiageshi298yuanqibu，huazhuangshikeyihuodexiaoliangtichengde20%，meitianshouru700yuanzuoyou，yueruguowanfeichangqingsong。

qunian3yuekaishi，tajiucengtingdaolvpaishichangjiangyaojuanjiagedechuanyan，danmeixiangdaohuijuanderucicanlie。tajianzhideyijialvpaidianshenzhizaiqunian“wuyi”jiaqi，doumeiyoukaizhang，youdelvpaidiankaishisuojianyuangongshuliang，jiangbenzengxiao，sheyingshijianzhixiutushi，huazhuangshijianzhixiaoshouzaimenkoulanke，“meibanfa，huazhuangshimeiyoudixin，meiyoudingdanyiweizhemeiyoushouru。”

“taijuanle，biandidoushichunxinshouhehuangniu，jiageyuejuanyuedi”，yiweihenanluoyangdelvpaisheyingshigaosutechxingqiu，zuirangtatoutengdejiushihuangniudangmianjiehushengyi，tadetaocanwei199yuan30zhangdipian6zhangjingxiu，huangniuzhijiejiangjiadao90yuan“jie”zouguke，haiduosongliangzhangjingxiu。

zaiyangyangkanlai，anzhaomuqianlvpaimendiandeshangjiashuliang，shichangyanzhongbaohe，jiuchengmendiandaohoumianhuiyizhikuiqian。bufenchuqichangdaoshichanghonglideshangjiajiagezhandadegengxiong，“tamenqianqizhuandeqian，zugoudadijiazhan，yijijiamaxianshangyingxiaotoufang，manmanbazheixiexinkaidemendian‘aosi’。jiuxiangzaihunshalingyu，bojuelvpaimeinianshangyideguanggao，jiukeyidabaiqita99%demendian。”

03 隐形消费、千层套路，年轻人抛弃旅拍？

suizhelvpaishichangdedijiazhanmanyan，henduoshangjiaweilezengjiashouru，kaishishezhigezhongyinxingxiaofeihetaolu。

dalideyiweihuazhuangshiduitechxingqiubiaoshi，dangdilvyoucongyezhehuibayoukechengwei“qianlaile”，zouzailushangdeyouke，duitamenlaishuodoushiqian。

jinrulvpaidiandeguke，shangjiahuixiangbanfazengjiatamendexiaofei，“danggukebei199yuanyitaodexiezhenjiagexiyin，jindianzhihou，jiuyoubudetamenle。jiajiemao，xiaohudie、suizuan、caihuidengtieshi，jiayigesuiranzhiyaoshijiyuan，danjiadeduole，nengduoxiaofeishangbaiyuan。”

shangjiadelingyigetaolu，zeshikaoshoumaijingxiuzhaopianzengjialirun。lvpaimendiantongchanghuiyuzhuanmenfuzezexuanpiandedisanfangtuanduihezuo。zheixiexuanpiantuandui，fuzebadipianfasongdaoyonghuyouxiang，tongshixiangbanfaxiaoshoujiyonghugengduodejingxiutupian，qutishenggukedekedanjia。

“zhiyaozuitian、huikuaren，dongxiutu，shuodaoyonghuxinkanshang，jiunengxiaoshouchugengduojingxiutupian。youdegukebenlaizhiyaoba、jiuzhangjingxiu，zuihounengjiadaosansishizhang，youdegukeweijingxiutuewaiduofudao2000yuan。”lvpaicongyezheyangyangxiangtechxingqiujieshao，xuanpianshimeiyoudixin，maichuqugengduojingxiutu，jiunenganzhao30%tichenghuodegengduoshouru。

yucitongshi，shangjiamenhuixiangbanfasuojianchengben，jiayizhangjingxiuzhaopiantongchangxuyaoewaifu40yuan～80yuan，danyouxielvpaidianhuiquxiaoxiutushi，zhijienazhaopianqutaobaoxiu，yizhangjingxiutupianzhixu5yuan，youxielvpaidianyongaixiuturuanjian，yijianpiliangxiutu。henrongyidaozhidejieguoshi，shoudaozhaopiandeyonghutousubuduanzengjia，lvpaishichangxianruexingxunhuan。

zaiheimaotousupingtaishang，yilvpaiweiguanjiancisousuo，tousugaoda5613tiao，zhuyaoshejitigongxiutufuwuyuxuanchuanbufu、guoduyingxiaotaoluxiaofeizhedeng。zaishejiaopingtaishang，guanyulvpaicaileidebiji，yelvjianbuxian。

shishishang，zheixietaoluyejingchangchuxianzaihunshazhaoshichangheyinglouxiezhenshichang，suobutongdeshi，wulunshibojuelvpai，haishicengjingyidudijiaoshangshishenqingdepanzinvrenfang，zheixiexingyedoucengpaochutoubuqiye。dandangxiadelvpaishichang，shangweidanshengchuyijiatoubuqiye，shichangfeichangfensan。

erhenduotaojinzhe，yijingkaishijishizhisun，jinnian“wuyi”jiaqiqianxi，henduolvpaidianzhuanrangdexinxizaishejiaowangluoshangbuduanfabu。yiweilvpaicongyezhegaosutechxingqiu，henduorenhuiyiweijiaqitebiezhuanqian，jiuxiangzhejiejiariqujiepan，bizijizhongxinkaiyijiamendianhuasuan，danshijishangshibei“keng”le。

rujin，zaigedajingqu，yibianshilvpaidianchuzuzhuanrangdexinxi，danyibianshixindelvpaidianhaizaibuduankaizhang。“henduorenhaizaihuanxiangzhezhuanqian，erqizhongdabufenyoudoushixingwairen”。

（文中均为化名。）