文｜新熵 古廿

编辑丨伊页

ziqunian5yuemaichuxianxiafangchanzhongjiepinpaixiaomaifangchanhou，douyinmaifangyewuzaiciyinglaixindiaozheng。youneiburenshixiangmeitiqueren，jinqidouyinjituanqixiafangdichanyewu“xingfuli”hejiazhuangyewu“zhuxiaobang”beibingrushenghuofuwuyewu。

xianran，zaimaifangzheijianshishang，douyindediaozhengshousuohaizaijixu。

yewudiaozhengqiandongzherenshibianhua。quniandouyinshenghuofuwuyewuyijibumen“zengzhangyushangyejiejuefangan”defuzerenzhushiyu，zhuangangzhidouyindianshangbankuaifuzenaiyongxiaofeipinyewu。ciqianfangchan、jiazhuangyewujibaohanzai“zengzhangyushangyejiejuefangan”zhong。

qunian12yue，zhushiyuhaiyidouyinjituanfangchanyujiazhuangyewupingtaifuzerendeshenfenxuanbu：“xingfuli”jiangshengjiwei“douyinfangchanyewupingtai”，zhenghebaokuodouyin、jinritoutiaodengpingtaideziyuanheliuliang，shixianzaineirongshengtai、chanpin、yewu、jingyingguizedengweidudelianjie，yifuwugengdaguimodeyonghuqunti。

suizhefuzerenbeijiangji，fangchanyijijiazhuangyewudabaobingrushenghuofuwuyewu，yanxiazheigefangchanyewupingtaideshengjiyuanjingsihuzhengzaizhongxinluohuichenai。

buguogenju《2024douyinfangchanshengtaibaipishu》deshujuxianshi，douyinrujufangdichanyilai，muqianzhiboyijingchengweixingyechangtaihuajingyingfangshizhiyi。2023niandouyinfangchankaifashangrenzhengzhanghao、tougaoliangshuangzeng，jiezhi2023nian11yue，xiaoshouliangtop200dekaifashangruzhulvtishengzhi90.9%，bi2022nianruzhulvgaochu9.2%。

bucuodeyewujinzhanbingbudaibiaoyewuqianjingdeguangming。duanzandejihuichuangkouqihou，zaixindefangchanyewudiaozhengxia，douyinsihuyenanyibimiandizoushangalimaifangdelaolu。

2020nianalilianheyijuchengli“tianmaohaoju”，zaizuichudeguihuazhongguanlicengtichule“weilaisannianneibuzhuanqian，suoyoushouru100%butiegoufangzhe”dekouhao，mingquesannianshijianshixianniandujiaoyiguimochaoguo2wanyiyuan。tourubuzuyinian，tianmaohaofangdeguquanbianbeializhuanrangjiyiju，jincongjishushangduitianmaohaofangjinxingzhichi。

quanmianhuiguixianshangliuliangzhichihou，maifangjiuzhububuzaishialidefazhanzhongxin，chengweiguoquzhongduoyewutansuozhongdeyigesuoying。yanxia，bansuizheyixiliedeyewudiaozheng，douyindefangchangushishuxiedaodiliunian，zhongjiuhaishizouxiangzheiyangdezhongdian。

zheiyangdejieju，duiyuzhangyiminglaishuo，poyouyixiemenghui2009niandeweidao。

zaozaizuochujinritoutiaohedouyinliangkuanxianxiangjichanpinzhiqian，diyicidulichuangyedezhangyiming，xuanzedejiushifangchansaidaodexianshangsousuofangxiang——jiujiufang。tayibudao10rendechuchuangtuandui，zaizaoqilianxutuichu“zhongjiepanduan”+“kanfangriji”+“zhangshangzufang”+“zhangshangmaifang”+“zhangshangxinfang”+“fangchanzixun”deng6kuanapp。

qizhong，yifangchanzixungongnengweizhudeappchengweigaopindakaidezhuyaochanpin。kenengshizaizheicichuangyezhongjileidejingyan，mianduizhinengshoujikaiqideyidonghulianwanglangchao，zhihouzhangyimingzhuanzhanxinxizixunsaidao，kaiqijinritoutiaodechuangyelvcheng。

bansuizhecongchuangyegongsibianchenghulianwangdachang，zaizijieqixiadelirenmingxingchanpinzhong，weifangchanxinxidouliuyouyixizhidi。

xianshijinritoutiaochengliwunianhou，zijieyu“youyouhaofang”hezuo，kaitonglexinfang、ershoufang、zufangbankuai。zaidouyinchenggonghou，bingqiangmazhuangdezijieyouyijinritoutiaodefangchanpindao，neibufuhuachufangdichanjiaoyipingtai“xingfuli”，zhizhiyanxiachengweidouyinshenghuoyewudeyibufen。maifangchengweizhangyimingchuangyezhiniandetongshi，huoxuyejiangzaidujinrudaoxiayigexunhuan。

zhongguohulianwangdachangmaifangdegushiyeyoushaoleyigeall indechuanqi，duoleyigecengjingtanludemaoxianzhe。