界面新闻记者 | 蓝丽琦

shangzhouwu（4yue17ri），weiqisitiandedi28jiezhongguoguojichuweizhankbc（kitchen & bath china），zaishanghaipudongdexinguojibolanzhongxinzhengshibimu。

zheichangmianxiangquanyazhou、quanqiuyingxianglibijiandeguofalankefuchuweizhanishdexingyeshengshi，canzhanqiyeyigongyou1369jia，zhanchumianjida23wanpingfangmi。zhuyaozhanchuchanpinyouqianrushichufang、chufangjiaju、weishengshebei、famenhepeijian。yiweicanzhanshangrenyuanxiangjiemianxinwenbiaoshi：“jiben（toubuqiye）shangdoulaile。ruguonibulai，neizhiyouyigewenti，jiushini（gongsi）yaodaole。”

zaidaersandejiajujiancaixingyezhong，chufang、weiyuzhisuoyikeyihebingchengyigelingyu，gongcheng“chuwei”，zhuyaoyuanyinshilianggekongjianshijiajukongjianzhongyongshuidehexinquyu，douxuyaoyunyong“shuikeji”。juedaduoshuchuweiqiyeyeshicongwujinqijia，zhuanzhulongtouchanpinzhihou，zaituozhandaohuasa、matong。

xiangbiqiqitajiancaibankuai，agudechuweiqiyequzhikeshu。jiemianxinwenhuoxi，guoneichuweilongtouqiyejiumujituanyezanwujutideshangshijihua。yishangshidejianpaijiaju（001322.sz）、dongpengkonggu（003012.sz）、haiouzhugong（002084.sz），qipinpaiyingxianglihehaozhaolidouzanshiwufayuzhikaoqi。zheiyedaozhilechuweizaijiajuquanneichengweixiangduididiaodecunzai。

buguo，weiyushichangyikelekohler、totodongtao（5332.t）、lizhujituan（5938.t）weidaibiaodewaiziqiye，zaizhongguodalushichangbiaoxianchuse。

外资强调小而美，国产依旧豪气

zaiguochanqiyehaiweichengshudejieduan，waiziweiyupinpaijiuyijingxianshengduoren，jingguoleshiyuniandebentuhuajingying，qiyingxiaotuanduidedajian、duiguorenxiaofeixiguandedongcha，sihaobuxunseyubaofashichengzhangdeguochanqiye。

yejiyuci，meiniandekbczonghuikandaowaizi、guochanliangpaixianghu“jiaojing”。guochanqiyeshanyucongcanzhanguimo、kongjiandajianshang，yiqishiyadaoduishou；waiziqiyezegengshanyuhuafengengduokongjian，yigengxizhidepeise、jieshuoshangzhisheng。

buguo，jinguanfenggebutong，gejiaqiyedouyouyigegongshi——canjiakbc，yaodaishangqixiasuoyouzipinpaigongtongcanzhan，zengjiapuguangdu。

guochanlongtoujiumujituancicijiudaishangle6gepinpai，chuqu“jiumu”“xiaomuweiyu”yiwaiqiyu4gezeshishougoudehaiwaipinpai，zheiqizhongzuishouzhumudeshifaguoweiyupinpaithg。thgdingweiweiyujiedeshechipin，yigelongtoukeyishoujiaershiwanrenminbi。cicithgdesuzhouqijiandianyejieshizaizhanhuiqijiankaimenyingye。

cicijiumudecanzhanmianjijiangjin3000pingmi，yigongfenlezhineng、lvse、yanzhi、jiankang4gezhutiguan。jiumujituanfangmianbiaoshi，shicicicanzhanguimozuidadeqiye。

zaiyanzhiguanneibu，jiumujiudajianleyigezhijingzhangdajin5midehuasaxiaoguozhanshiwei，zhanshijiangjin10gehuasachanpin，guanzhongkeyizhijieshoudongtiyanbutongchanpindelinyuxiaoguo。

canzhanfeiyonganpingfanglaisuan，jiumucongguimoshangjinxiancaili。ciqianjiumujituancenggongbu，2021nianshixianzongyingshoujiangjin152yiyuan。danyeyouduoweicanzhanguanzhongxiangjiemianxinwenbiaoshi，jiumujinniandecanzhanguimoqishiyijingsuojian，“qunianjirendeganjueshiyizhengtiaojiedoushijiumude”。

xiangbizhixia，waizipinpaizeshaoxiankezhi。hansigeyahansgroheyanxuleyiguandejijianzuofeng，keyiganshoudaoshitoubuqiyezhongtouruzuishaode；totozeshifeichangmingxianderiziqiyefengge，qiangdiaojingzhi；kelezeqidongrenhaizhanshu，linshizhaopinduogemotezhuzhen。

jinguanlizhujituanzheiyiciyeshidaileqixia4gepinpai——gaoyi、meibiao、yinai、lizhuchufangcanzhan。danzaizhanweishejishang，yijiuyanxulelizhuzhengtixiaoermeideqiyefengge，buhuijinxingdapiliangdechanpinchenlie，gengduodeshizhenduixiangyaotuiguangdechanpinerjinxingkongjiansheji。

“kbcshixingyezuizhongyaodemaoyizhanlanhuizhiyi，womenfeichangzhongshizheiyidian。zheiyeshiweishenmewomentouruzheimeduozijin，basuoyoudepinpaidoudaidaozheilideyuanyin。”lizhujituanquanqiushejiguanpaul flowersxiangjiemianxinwenbiaoshi。

zhideyitideshi，cicikelehetotodouyoudailaifuzhichanpin——daiyoushengjianggongnengdezhinengmatong。yiweitoubuqiyehexinquyudexiaoshouzhurengaosujiemianxinwen，zheiliangnianchulezhinengchanpinyiwai，fuzhichanpinyeshidafangxiangzhiyi，zhuyaomianxiangyanglaoyuan。

超过20个功能按键的智能马桶，售价两万

zongguanzhanhuideduogechanpin，shouguanzhuduzuigaodehaishijiumudexinpinx90jingyinshuzhimatong。

fabuxianchang，jiumujituanshichangfuzongcaizhouliangbiaoshi，zheikuanchanpindazaijiumushouchuangdeqiangjingchongshuajishu，yi“pai”dai“chong”，shimatongchongshuashengyindizhi38fenbei。jiumufangmianhaibiaoshi，x90matongpaiwuguanjingdezhijingdadaole65haomi，shixingyechangguiguanjingde1.5bei。38fenbeixiangdangyuzaierbianshuoqiaoqiaohuadeyinliang。

“ruguochongshuishengqudao38fenbeidehua，xiangdangyushuiliusuduhendi。”yiweitoubuqiyerenyuanduicipingjia，matongchanpinbunengzhikandanyicanshu，paiwu、chuchou、zaoyindouxuyaokaoliang。gairenyuanbiaoshi，yibanwaiziqiyeyebuhuiyongjutidezaoyinfenbeizuoweichanpinmaidian。

buguo，rangxingyecemudeshi，jiumudexinpinshiqijidaquangongnengzhizuo，jibenshangmeigegongnengdouyanshenlejinyibudefuzhuxuanze，guangshianjianjiuyouchaoguo20ge。

jiumujituanpinpaifuzongcaizhangbinzaijieshoujiemianxinwencaifangshibiaoshi，zheikuanchanpinshoujiabugaoyebudi，jiangjinliangwanrenminbi。liangwanbingbushiqibujia，ershimuqiansuokandaosuoyougongnengjichenghoudejiage。zhangbinduicigandaozihao，haibuchongyiju“ruguozaitongyangdeguojiyoushanglibian，yaomaidaohaojiwanle。”

jiumuxianchangrenyuanbiaoshi，xinpinmuqianhaiweizhengshiduiwaishoumai，yuji6yuecaikaishidapiliangpuhuo，jieshishoujiahaishiyaokanzuizhongmendian，butongdiqushilixionghoudejingxiaoshangyougengduodingjiahuayuquan。

参展商数量比2020年减少2/3，凸显行业处境

huidaozhanhuibenshendeguocheng，duogeqiyerenyuanxiangjiemianxinwenbiaoshi，jinnianmingxiannengganshoudao“jiaoliudedoushitongxing，kehuquemeijige”。yiweiyingongsichalvyusuanjianshaowufadaochangdeqiyerenyuanyefachutongyangdegankai。

qianwentidao，chuweizaijiajuquanneishuyuxiangduididiao、shenmidecunzai，zheizhongtezhiyeyanxudaolekbc。zaikaizhanqianyitian，kbcmeiyouxiangguoneiqitajiajuzhanhuiyiyang，fabuguangzhangonglve，yemeiyouxianshangdezhanweifenbutu，zaixuanfatourushangmingxianyaoshaoyijie。

zaiguowangyitobweizhudexingyemoshizhong，zhubanfangtuozhancanzhanshang、maoyirenyuanziyuancaishiwangdao。danzailingshouqudaojueqidedangxia，zhanhuitongxingdouyouzhuanyedexuanfaduiwu，haikeyijiecijiashouzengzhifuwufei，yingchenchukbcdemoshishaoxianluohou，zaiyidingchengdushangyehuizuainianqingxueyedejiaru。

genjukbcguowangdeshuju，2020niandecanzhanshangdadao4700jia，weichuqu2017niande5600jiayiwailiniandiergao。danrujin2024nianzhishengxiabudao1400jia，xiangbi2020niandeguimoyijingjianshaochaoguo2/3。

duibizhixia，yichengpinjiajuweizhudezhongguojiabohui（guangzhou），jinniandecanzhanpinpaichao4700jia，zhanlanguimoda85wanpingfangmi，yijinghuishengzhiyiqingqianshuiping。

yiweichangniancanzhandeguanzhonggaosujiemianxinwen，chuquyiqingqijiandaobideqiyeyiwai，gengduoshibijiaobianyuande、zhanjuwaiweizhanweideqiyebulaicanzhanle，“toubu（qiye）jiuyizhizuodehenhao。”

实际上，国内家居展会众多，除去大而全的家博会以外，每个细分领域、甚至是每个区域都有各自影响力大的展会。界面新闻曾对2024家居展会进行梳理，广州、上海、北京、成都都有对应的展会市场。但国内还没有培育出如意大利米兰家具展一般，高度集中的绝对头部展会。

genjujiemianxinwenguancha，chuweiqiyeyebuzhicanjiakbc，kele、jianpaiweiyuhuicanjiaguangzhoushejizhou，dulaweite、weibaozecanjiashejishenzhen，kenengjiumu、lizhuduikbcdezhongchengduzuigao。

dansuizhejiajuxingyezhengtiquyudazhenghe，gejiatoubuzhanhuidouzaitansuoquanpinlei。bijiaodianxingdejiushiguangzhoushejizhou，wanchenglecongshineishejidaozhenghejiancaishangdezhuanbian，yeshimuqianguoneihaozhaolizuiqiangdejiancaishejileizhanhui；

yijiadianweizhudeawe（zhongguojiadianjixiaofeidianzibolanhui），yeyouhuafenzhinengweiyubankuai，awerujinyichuyuquanxingyezhanhuizhongguanzhududiyitidui。

erkbcbuqiangdiaosheji，meiniandezhanhuiyemeiyoucehuazhuti，yemeiyouqutuozhanpinlei，zhengtishanglaikanmeiyouchuangxin，jinkaozhezhongguoshichang、waiqiziyuan、shanghaibanzhanzheisandianyoushi，yanxuzhijin。danruguoyoutoubuqiyeyuanyilingzazhongjincanjiaqitazhanhui，huoxuhuichengweikbczhongyaoxingbeixishidediyibu。