文|智驾网 王欣

bianji|langlangshanyumingzhishan

congliangjiazhongguotoubujiguangleidagongsidecaibaoshujulaikan，chunshijuedejishuluxianzhizhengduiyujiguangleidachanyeshangchuyuzayin，bingmeiyouyingxiangzheiyichanyedejiezouheweilaiyuqi。suizhezhongguozhinengqichechuhai，jiguangleidadechuhaiyeyijingtishangricheng，zailiangjiagongsidekehuzhongdouchuxianlequanqiuhuadeguojiqichejutou，jiguangleidalingyuyouwangjidonglidianchizhihoudanshenglaizizhongguodeshijiejigongyingshang。

qianhoujiao，zhongguoxianxingshangshideliangjiajiguangleidagongsihesaikejihesutengjuchuangxianhougongbule2024nianq1caibao，liangjiacaiwushujudegongtongdianshi：yingshou、chuhuoliangjinyibushixiandaguimozengzhang，danyijiuweinengbaituokuisun，danhaoxiaoxishifeiqicheyewu，youqishijiqirenyewuzhengchengweixinzengzhangdian，haiwaishichangduiyuliangjiagongsidexiyinlizhengjiada，yuzhongguocheqiyiqibujuhaiwaishichangyitishangricheng。

yinglishiyigejinpodewentima？

zailiangjiagongsixianxingshangshizhihou，zheiyiwentibiandebuzaijinpo，yihesaihesutengweidaibiaodetoubujiguangleidachangshangdangxiagengzhongyaodemubiao，shirangzheiyichanyezaibeizhinengqichecuishuzhihou，xunsuchengzhangweijushenzhinengshidaibukehuoquedeyibufen。

erliangjiacaibaodeshuju，yeji2024nianjiguangleidaxingyeqilegediao。

01.‍‍基本面向好，出货量加速

5yue20rihe5yue21ri，sutengjuchuanghehesaikejifenbiegongbule2024niandiyijiducaibao，rangrenjingyadeshiyingshoushujujuranxiangtong：doushiyuewei3.6yiyuan，zhishiyizengyijiang。‍

sutengjuchuangjinnianyijidushixianyingshouyue3.6yiyuan，tongbizengzhang149.1%，sutengjiangyingshouzengzhangzhuyaoguigongyuadasjiguangleidachanpinxiaoshoudedafuzengzhang。

xiangbisutengdecaibaoshuju，zhongguojiguangleishangshidiyiguhesaikejijintianfabude2024yijibaoshujutongyangweiyue3.6yiyuanrenminbi。buguozheiyishuju，xiangjiao2023niantongqi4.3yiyuantongbixiajiangle16.5%。

xiamianwomenxianlaifenxisutengjuchuangdeshourugoucheng。‍‍‍

muqian，sutengjuchuangdezhuyingyewubankuaijutibaohanchanpinxiaoshou（yingyongyujiqirenjiqitayijiyingyongyuadas）、jiejuefangan、fuwudeng。congcaibaoshujulaikan，sutengmuqianyingshouzhuyaogongxianlaiyuanyuchanpinxiaoshou，gaiyewushouruzaijinnianyijidushixianyue3.45yiyuanshouru，zhanbidadao95.6%。

zaixiaoliangfangmian，sutengdechuhuoguimozhengdafuzengzhang。

jinnianyijidusutengjuchuangjiguangleidachanpinzongxiaoliangyue12.04wantai，tongbizengzhang457.4%，yingyongyuadaslingyudejiguangleidachanpinxiaoliangyue11.62wantai，tongbizengzhang542%。

biaoxianzaiyijidumaolilvshang，wei12.3%，shangniantongqiwei8.4%。qizhongsutengadasmaolilvyou2023niandiyijidudemaosunlv58.5%tigaozhi2024niandiyijidudemaolilv10.6%，guigongyuadasjiguangleidachuhuoliangdezengzhang。

yejihuishang，sutengbiaoshihaihuizaijinnianxiabanniantuichuziyandesocxinpianlaiqudaifpga，chanpinjiageshanghuiyouxiangyingxiajiang。tongshisuizhechanpinqiliang，gaigongsiyuancailiaoyijianenglitigao，yuancailiaojiangbenmingxian。

lingwai，butongyuhesaikejizhudaadasjiguangleidadechanpinxiaoshou，jiqirenxiangguanyewuyeshisutengzhongdianchuangshoubankuai。

sutengyijibaoshujuxianshi，jiqirenjiqitajiguangleidachanpin，maolishixian1140wanyuan，jiaoquniantongqi2900wanyuanyousuoxiajiang，maolilvcongquniantongqi67.2%xiajiangzhijinnianyijidu29%。

qiuchunchaorenwei，jiqirenshichangshiyigezhujianshangliangdeguocheng，yujimingnianshangbannian，jiqirenhuizaigongsicaiwushangchengxianchujiaohaodebiaoxian。

buguozailirunfangmian，sutengjuchuanghehesaikejideyijibaodourengweikuisun，danyouxianghaojixiang。

sutengyijibaoxianshi，bubaokuoyigufenweijichudexinchou、xiangtouzizhefaxingdejinronggongjudegongyunjiazhibiandongheshangshifeiyong，diaozhenghoujingkuisunwei8410wanyuan，2023niantongqijingkuisunwei9500wanyuan，tongbishouzhai11.5%。

kuisunbeihoudeyigejixiangshi，gaijidu，sutengjuchuangdeyanfafeiyongyue1.5yiyuan，jiao2023niantongqideyue0.8yiyuanzengzhang97.4%。

zhiyushenmeshijiandiansutengnengshixianshouzhipingheng，qiuchunchaobashijiandianfangzaile2025nian，yejiushimingnian。

xiangbisutengdecaibaoshuju，hesaikeji3.6yiyuanrenminbideyingshou，chaifenqishourujiegoulaikan，hesaikejibaohanchanpinshouruhefuwushourulianggebankuai，xiangjiaosutengdeyingshoujiegougengweijiandan。

jinnianyijidu，hesaikejiadasjiguangleidachanpinshouruwei3.53yiyuan，jiao2023niantongqi4.2yiyuanxiajiang16.8%。fuwushourushixianle610wanyuan，jiao2023niantongqide580wanyuanrenminbiweizeng5.2%。

jiaofuliangshang，hesaihesutengtongyangzaichuhuoliangshangdouyouxianzhuzengzhang。

hesaijiguangleidayijiduzongjiaofuliang59101tai，tongbizengzhang69.7%；qizhongadaschanpinjiaofuliangwei52462tai，tongbizengzhang86.1%。

maolilvshang，hesaikejiyijiduderobotaxiyewuheadasyewuzonghemaolilvwei38.8%，er2023niantongqiwei37.8%。gaiyewubankuaimaolilvsuiranyaogaoyusuteng，danxiangjiaogongsiquniantongqi，hesaiyijiduzengzhangjinwei1%。

hesaikejiyijidudeyanfafeiyongyuewei1.94yiyuan，jiao2023niantongqide2.1yiyuanjianshaole6.8%。tongbijianshaodezhuyaoyuanyinshigupiaobuchangfeiyongjianshao6210wanyuan，zhuyaoshiyouyuyu2023niandiyijiduquerendeipoyejitiaojianshouyudegupiaoqiquanxiangguandeyicixinggupiaobuchang，beiyanfarenyuanrenshuzengjiadaozhidegongzifeiyongzengjia2640wanyuansuodixiao。

lirunshang，hesaikejiyijidujingkuisunwei1.069yiyuan，er2023niantongqiwei1.189yiyuan。

buguo，hesaikejiduijinnianyiranbaochilexiangduileguandeguji，qiyuji2024niandierjidujingshourujiangzai4.4yiyuanzhi4.6yiyuanzhijian，tongbizengzhangyue0%zhi4.5%。

jinguanliangjiagongsirengkunzaikuisunmozhouli，danzheiliangjiatoubujiguangleidachangshangduiyujinnianchuhuoyuqidoubaoyoujidaxinxin。

congtamendingxiademubiaolaikan，dangqianzhinengqicheshichangxuqiuduanduichezaijiguangleidayiranshikanhaode，congjinnianyilai，yiduduijiguangleidaxuqiuzaochengjudayingxiangheganraodechunshijuegaojiezhijiafanganbingmeiyouyingxiangliangjiagongsiyewudezengzhang。

02.‍倒计时7个月

duiyujinnianzhengtichuhuoyuqi，sutengjuchuanghehesaikejiliangjiadoujichulemingquedezengzhangyuqi。

qiuchunchaozai5yue20riwanjianjuxingde2024nianyijiduyejidianhuahuishangbiaoshi，“yinweiqichedexiaoshoubiaoxianshiyoujijiexingde，yibanlaishuo，diyi、erjidudoushuyudanji，danyujisan、sijidudebiaoxianhuiyousuohaozhuan。”

jiezhi2024nian5yue17ri，sutengjuchuangyihuodequanqiu22jiaqichezhengchechangjitier 1de71kuanchexingdeliangchandingdiandingdan。

qizhong，baokuoyijia2021-2022nianquanqiuxiaoliangzuidadezhengchechang，zheiyebeirenweishiqiyewuquanqiuhuafazhandezhongyaolichengbei。

luodifangmian，jiezhidiyijidumo，sutengjuchuangweiqizhong12jiakehude25kuanchexingshixianledaguimoliangchanluodi。jiezhi2024niandiyijidumo，qijiguangleidalishileijizongxiaoliangtupo46wantai，qizhongchezaijiguangleidaleijizongxiaoliangchao40wantai。

genjugaishiqicheyanjiuyuanzhinengjiashipeizhishujukuxianshi，2024nian1yuezhi3yue，sutengjuchuangjiguangleidazhuangjiliangda11.6wantai，yi51.6%deshichangfeneweijubangshou。

xianjieduan，hesaikejizaiqianzhuangliangchanshichangleijiyihuodelaizi18gezhujichanghetier 1dejin70kuanchexingdingdian。

zaiciciyijiducaibaopilukoujingzhong，sutenghehesaijunxiangmeitizhezhongqiangdiaoadashaiwaiyewujinzhan。

hesaibiaoshiyiyuliangjiaquanqiushourupaimingqianshideguojiqichechangshangdachenglejiguangleidaliangchandingdianhezuo，qizhongbaokuoyijiaguojidingjiqichepinpaidequanqiuliangchanchexing。

sutengmuqianzaihaiwaishichangdeguihuashi，m3jiangzuoweizhulichanpin。danyouyuhaiwaishijianjiediantuijinjiaoman，yujiyaodao2026nianzuoyou，caihuiluxuyouyuelaiyueduodexiangmutuijinliangchan。

qiuchunchaobiaoshi，“womenmuqianshizaibeimei、ouzhouyijianlilefenzhijigou，chixugenhaiwaidekehugoutong，lingwaiwomenzairihanyeyoutongshizaidangdiweikehujinxingzhicheng，womenzuijinyezhanhuoleyigezai2021niandao2022nianquanqiuzuidaxiaoliangdezhengchechangdequanqiuyewu，zheiyedaibiaolewomenzaihaiwaituozhanqudedeyixiechengji。”

sutengjuchuangyuhesaikejizuoweizhongguojiguangleidashichangdeliangjiatoubugongsi，zhengxingchengyidingdelongduanyoushi，disanming、disimingyuliangjiagongsideshichangfenexiangjushenyuan。‍‍‍‍‍‍‍‍‍‍‍‍‍

liangjiagongsizaichanpinguihua、chuhaicelveshangdouyouhenqiangdezhenduixing。‍‍‍‍‍‍

liangjiagongsidecaibaojihuzaitongyishijiangongbujiyouhenqiangdehuoyaowei，zaibeijingchezhanzhiqian，shuangfangyexianhouzaisiyuezhongxunzhaokailexinpinfabuhui，sutengjuchuangtuichudegaojicheng、xiaochicundezhongzhangjuchezaijiguangleidamxjiangjiageyasuozhilingrenzashetoude200meiyuan。

dadatuidonglejiangjiguangleidacongchezaishechipinbianchengchezaiputongpeijiandejincheng。

erhesaizaishanghaituichudejiyuhesaidisidaixinpianjiagoudazaodeyuanjujiguangleidaatx，yeshixianlexinpianhua、pingtaihua。

danceoliyifanbingweixiangwaijiemingqueqishoujia，tazaijieshouzhijiawangdengmeiticaifangshibiaotai：“to bdeshichang，tantaiduojiageganshenme。”

bansuirujinjiguangleidayuchunshijuezhengyipoduoqiechunshijueshengliangzhanshangfengdequshi，jiguangleidazhenggexingyerengcunzaijudade“buanquangan”zhizhong。

liyifanzaiatxdefabuhuishanggengshizhiyan：“chunshijuezhendehenlingrentaoyan。”

dangxiajieduan，shichangduijiguangleidadetantao，zhuyaojizhongzairuhezaichengbenkekongdefanweineiweichunshijuetigong1%deanquanrongyu，bingbeileibidezhinengqichedeanquanqinang，shizaiguanjianshikejiumingdepeizhi。

suizhejiguangleidadechengbenyuelaiyuedi、tijiyuelaiyuexiao，cheqiduiyujiguangleidadexuqiuzhengchaoyueyishidejishuluxianzhizheng。

congzhangqilaikan，qiuchunchaorenwei，20wanyuanchexingjiangbiaopeijiguangleida，15wanyuanchexingkexuanzhuangjiguangleida。

zheidangranshizuimeihaodexushi，buguozheiyeduijiguangleidachangshangdaguimoliangchandenenglitichulegenggaoyaoqiu。

guimoyueda，dangranchengbengengdi，jiguangleidajinruqianyuanjideshidaiyijianxingjianjin，bingjiangyoujinyibudejiangjiakongjian。

jusutengjuchuangtoulu，mxfabujidingdian，muqianyijingyou3kuandingdianchexing，shougedingdianliangchanliangchanshijianzai2025nianshangbannian。

erjuhesaitoulu，muqianatxyijinghuodelelaizi4jiaquanqiujiguoneilingxianzhujichangdeqianzhuangliangchanxiangmudingdian，yujijiangyu2025nianq1kaishidaguimoliangchan。

rujin，jubeiliangchannenglidejiguangleidachangshangyijingliuzaipaizhuoshang，zaiaoguomanzhangdezibenhandongjijiezhihou，jiguangleidashichanggejuzhengquyuwending，duiyujiguangleidashuangxiongdejingzheng，yigezuibuhaodeyuyanjishi，laodahelaoerjingzheng，laosanmeile。

jiguangleidazheishiyichanweishizhongguozhinengqichefazhandeyanshengxingye，dansuizheshengchengshiai，jushenzhinengdefazhan，jiguangleidadeyingyongfanweizaoyichaoguolezhinengqiche，congzhangyuanlaikan，jiguangleidadeyingyonghexiangxiangkongjianyuandayuqichexingyedexuqiu。

zuoweisutengjuchuanghehesaikejishangshiyilaizaijinnianjiaochudediyifenjibao，yerangzibenshichanghexingyekandaolexianghaodexinxin。‍‍‍