界面新闻记者 | 李烨

界面新闻编辑 | 牙韩翔

lingshijihedianbaotuanzuozhanderechaozhong，sanzhisongshuqiwangtongguogaigezaixianxiatuchuzhongwei。

5yue29ride“sanzhisongshu2024quanyushengtaidahui”shang，zheiyipinpaixuanbujianghuituichuyizhengtaoquanxindianxingfalixianxia，xindianxingbaokuo120-150㎡deqijiandian、80-100㎡debiaozhundian、40㎡zuoyoudejingpindian、50㎡-100㎡demalldian，yiji15㎡-30㎡dedangkoudian，bingtichule“0jiamengfei0zhuangxiufei0puhuofei”deyourenkouhao。

congmendianmianjiguigelaikan，zheitaozuheshipeibutongdexuanzhi，biruqijiandianyumalldiankeyishipeishangquan，biaozhundianyujingpindianshiheshequ，dangkoudianzegengjiaqingqiaolinghuo。

sanzhisongshufangmianxiangjiemianxinwenbiaoshi，xindianxingdetouzimenjiangengdi，youyushipeibutongdexiaofeichangsuohechanpinjiegou，yincimuqianduiyujiamengshangxuanzhiyezanshimeiyoupianxiangxingyaoqiu。

sanzhisongshuxinshequdianyewuzuzhaoshangfuzerengaosujiemianxinwen，gongsimuqianshixingmianfeipuhuozhengce，anzhao80pingfangdechangguidianjisuan，busuanfangzuzhixutouzi16wan-18wanzuoyoujike。ciwai，xindianxingyejiangyongyougenggaomaolishuiping，jiamengshangcduanzonghepingjunmaolilvzai28%zuoyou。

chanpinfangmian，jusanzhisongshuchuangshirenzhangliaoyuan5yuefabudegongkaixinxi，sanzhisongshuweizheipixindianxingzengshele“xianzhichaohuo”mokuai，tongshigaigongsiqiangdiao，zai“gaoduanxingjiabi”zhanlvexia，zheipimendianneiyehuishangxinpinzhigenggao、pinleifengfudexingjiabilingshi，biruhangengduohuangyoudehongbeichanpin、gengjiankangdezhongshizibu，genggaoduandeertongjiankanglingshi，dengdeng，yuciqianmendianxiangbi，shangpinfanxinlvda60%。

erzhenduibutongdianxing，sanzhisongshukenenghaihuizaijutipinleishangzuochuyidingchayihuadiaozheng。“butongdedianxingjunpeibeiyouxianchaoxianzhibankuai（huasheng、guazi、banlideng30yukuanchanpin），butongdedianxingdechanpinjiegouyeyouchayihua。”sanzhisongshuxinshequdianyewuzuzhaoshangfuzerenduijiemianxinwenshuodao。

sanzhisongshuduizheipimendianxiongxinbobo。

chuangshirenzhangliaoyuanzaishangshuxinxizhong，lixialedao6yuediqiankaichu130yujiademubiao。

sanzhisongshuqijiayudianshang，jinliangnianyejideniuzhuanyezhuyaodeyiyuzaidouyindengduanshipinpingtaizaiduqudetupo。danxianzailingshijihedianzaixianxiadeweijiao，shijishangyijingduisanzhisongshu、liangpinpuzidengpinpailingshixingchengjiyafenliu。

zheizhongbeijingxia，yidianshangweitesedesanzhisongshuyewufazaihushixianxiaqudao。

shishishang，jinliangniandesanzhisongshubutingtansuoxianxiazengliang。2023nian6yue，taqidongyipishequlingshidianbingkaifangjiameng，weizhengmianyingzhandijiadelingshijihedian，sanzhisongshudeshequlingshidianneichanpinyeqiangdiaoxingjiabi，lirusanzhuangshipinjiesuancaiyonglequpichengzhongdefangshi，mendianjianchibubanhuiyuan、buchuzhi，xiaofeizhekeyizhijiexiangshoudianneizuidijia，bufenchanpinyebixianshangqudaobianyi。

buguoxiangbiduixinmendiandeguihua，sanzhisongshushangyipideshequlingshidianjinzhanbujijin。

jushangshufuzerenxiangjiemianxinwentoulu，shequlingshidiancongqunian6yuexiangmuqidong，muqiandeshuliangshichaoguo200jia。

zaiyejifangmian，zhudaxingjiabirangsanzhisongshu2023nianyilaideyejizouchudigu。

genjucaibao，2023niansanzhisongshushixianyingyeshouruyue71.15yiyuan，tongbixiahua2.45%，suiranzheishizheijiagongsizi2020nianyilailianxudisinianyingshouxiahua，danjinglirunyousuozengzhang，2023nianguishuyushangshigongsigudongdejinglirunyue2.2yiyuan，tongbizengzhang69.85%；duibi2022nianbaodie68.61%de1.29yiyuan，yijingkaishiniuzhuan。

2024nianyijidu，sanzhisongshushixianyingshoujinglishuangzeng，qizhongyingshouwei36.456yiyuan，shangniantongqiwei19.005yiyuan，tongbizengzhang91.83%，zengsuchuangxiashangshiyilaidexingao；shixianguishuyushangshigongsigudongdejinglirunwei3.083yiyuan，shangniantongqiwei1.917yiyuan，tongbizengzhang60.8%。

shuzideshangzhangbeisanzhisongshuguigongyugongsijinliangnianshixingde“gaoduanxingjiabi”zhanlve。

zheitaojizhitongguoconggongyingliandaoneibuzuzhijiagoushangshixianjiangbenzengxiao，youcibaozhengpinzhijichushangzuodaojiaodijia，bingbeisanzhisongshuyongzailexianxiamendiancelvezhong。

ersanzhisongshuduixinmendianneichanpintongyangqiangdiao“gaoduanxingjiabi”，tongshi，tayeqiangdiaozheipidianyuqianyipidechayiyushengji——chuleshangpinpinzhigenggaowai，zhangliaoyuanzaijieshouxingyezimeiti《shipinban》caifangshibiaoshi，xindiannengtongguoxianzhichaohuofangdasanzhisongshuzaijianguoshangdeyoushi，tongshibuhuidamianjicaiyongwaibupinpai，ershiduiduozhongpinleideyuanliaozuoshengji，gongyishangyinghejiankanghuaqushi。erzheishiqianyipimendiansuomeiyoude。

erxingyedejingzhengxia，sanzhisongshuyezhengduixianxiatouruyuelaiyueduoguihua。

birutazaiguoqutichuleyigexianxiaqudaobanyanhexinjiaosede“shuangbai”yejimubiao，qieyifanfutiji，gaixiangjihuabaohan“baiwanzhongduan、baiyifenxiao”，jishixianpushizhongduanshucong10wandao100wan、fenxiaoyewuguimocong20yidao100yi。

jusanzhisongshubencihuodongpiluxinxi，muqiangaigongsizaixianxialingshiguimozhanbizuigaodequdaoshia/b/cchaojidleidian，danzongdezhanbiyefenbiezhiyou37%yu18%，qiefenxiaochanpinshangdatouzailihelibaoyujianguopinlei，wulunguimohaishipinleifengfudushangdouhaiyouhendakaifakongjian。caibaoshujuxianshi，quniansanzhisongshudexianxiafenxiaoyingyeshouru16.41yiyuan，zheiyishuzijuligongsicengwei2023nianlixiade50yimubiaoyoujiaodachaju，tuicelaikankenengyeshisanzhisongshumuqianchuxinguihuajinxingdiaozhengdeyigeyuanyin。

专卖店之外，三只松鼠还规划了其他措施以激励线下。

比如这次活动上它宣布区域运营上引入区域合伙人机制，区域合伙人直接负责线下终端的铺市，组织架构上划分成总部、省区经营单元和区域合伙人的扁平化结构提升效率。该公司称，这一机制下预计100万人口区域范围内通过对多类型终端的覆盖，能达有效铺市超1000，对比此前收入“翻一番”。