wen|lieyunwang sunyuan

youyijialiansuoyujiapinpai，qiaorandaoxia。

6yue1ri，kamoyujiagongzhonghaofabulezhikamohuiyuandeyifengxin，biaoshiyouyuwaijieyuanyingengongsiweinengjishiduishichangbianhuazuochuxiangyingdiaozhengdengneibuyuanyin，daozhijinnianzijinlianduanlie，erbudebuyongjiubidian。jinri，touzigongsiyemingquegaozhi，buzaiduikamoyujiajinxingtouzi。

zuoweiyijiachengliyu2013niandeyujialiansuopinpai，zuoyongquanguo30duojialiansuozhiyingmendiandekamoyujia，suanshiyujiaguandewanghongzhiyi，cengzai2022nianhuojin3000wanzhanlverongzitianshiluntouzi，zhengejijin、lingyichuangtou、lanxiangzibenjitiyazhu。

erzheijiafengtouchongerbeihou，qidongshizhanghoujinggangzaijiaoyupeixunjieyikequankedian。

shenweibeijinglebolebojiaoyukejiyouxiangongsichuangshiren，tachuangbandejiqirenjiaoyupeixunjigoulebolebocengyi4.3yiyuanbeishangshigongsishengtonggufenshougou，qisuoyongyoudeshenfenzhonghaicenglieyou“zhengejiaoyujijinhehuoren”yixiang。

chenggonglianxuchuangyezhe+touzirendeshenfen，ranghoujinggangchengweilekamoyujiazuidadebeishu，jinnian2yue，gongsihaiguanxuanhuodemeigushangshigongsiacgguojiyishujiaoyujituandezhanlvetouzi，shenzhi5yuechu，gongsihaiweileqingzhu11zhouniangangjubanleyouhuihuodong。

buguo，zheiyiqie，bansuizheyizebidiantongzhiyijijingyingzheyishiliandexinxi，quesihuchenglebaofengyuqianzuihoudeningjing。

“突然哑火”早有端倪，五月迎来戏剧转折

zaibidianxiaoxixuangaodetongshi，kamoyujiazhibaibiaoshi“dangxiameiyoutuifeidenengli”，ruguozhijieshoutuifei，haixunaixindengdai，danyejichulehuiyuanyuezhuanjiefanganyi。

zaigaifanganzhong，haokaxuanzeyousan，qiejunjieshoukamoyujiahuiyuanyue1:1zhuanka：yishishoushensuxingjigousuccipulati，danzhinengjieshou200ren；ershigaoduanliansuohufupinpaibeilishispa，danshi18jiabeijingkamoyujiamendianduiying15jiabeilishispamendian，qiexuyaoanzhaozijibankadekamomendianquzhaoduiyingdebeilishimendianzhuanka；sanshixinyanyimei。

kamoyujiabiaoshi，yuezhuanhuafanganhaijiangluxutuichu，yujixiazhouhaihuiyouqitaqiyegenyujiatongxingdezhuanjiefangan。erkamoyujiadeturanyahuo，zaijinnianchu，jiuyousuoduanni。

1yue，zaizhongguoshangbaodewenzhangzhong，jiuyouxiaofeizhezhichu，weiyubeijingtaiyanggong、wangjing、heshenghui、wukesongdengduogedidiandekamoyujiamendianyijingguanbi，huiyuanmenzhengzaixieshangtuike。duici，youkamoyujiadedianzhubiaoshi，guanbidemendianshi“peiqian”demendian，qitamendianrengzhengchangyingye。

mianduidangshishichangshangcaiwuweijideshuofa，houjinggangyeyousuojingjue，kuaisuzaiyigeyuehoujiujichulerongzi“jiuhuo”deduice，chuanchuleacgguojiyishujiaoyujituanzhanlverongzidejiebao。

zai2yuederongzixiaoxizhong，zhanxiandeshikamoyujiaweilaifazhandelantu：acgbujinnengyaozhuliqiguojihuashengji，shuangfanghaijianggongtongchouzi10yiyuandenvxingxiaofeijijin，zhiliyutouzimeirong、pifuguanlidengnvxingxiaofeigaosuchengzhanglingyu。

cijubujinyisaozhiqiandecaiwuweijiyinmai，yeranghuiyuanmenzhongshilexinxin。

5yue1ri，kamoyujiazai11zhounianqinghuodong“meigutouzizhulitengchu”dedashixuanchuanxia，jichuledanbixiaofei8000yuanfan1000yuandaijinquan、man16000yuanfan2000daijinquandedaechongzhihuodong。

danxijuxingdezhuanzheyezaiwuyuejianglin。

xianshi5yue13ri，kamoyujiayintongguodengjidezhusuohuozhejingyingchangsuowufalianxi，beibeijingshichaoyangqushichangjianduguanlijulierujingyingyichangminglu，zaiguoleyizhou，kamoyujiajiuzhijiejichule5yue22riqixiuyediaozhengdetongzhi。

5yue23ri，jujiemianxiaoxi，xichengtiyujuxiangguangongzuorenyuangengshibiaoshiyiwufalianxidaogaigongsifarenhefuzeren，qiegonganzhengzaishoujizhengjudiaochazhong，jianyixiaofeizhejinzaotichushangsuyiwanhuijinqiansunshi。

zaicixiaoxizhong，chulexiaofeizhe“ganjueturan”wai，kamoyujialaoshizaijiedaodisanfanglaowupaiqiangongsijiechulaodongguanxitongzhizhiqian，kamoyujiayijingtuoqiangongsiliangbaiduomingyuangongzhishaosangeyuedegongzi，bingqiequnian11yuekaishijiuyijingyouchifagongzideqingkuang。

erbeituoqiandehaibuzhitamen，shenzhichangdifangyezaiqizhong。

rangrenbujinhaoqi，mingxingxiangmuweihehuifazhanzhici？

创始人第8次败走，网红瑜伽店倒在资金链

kamoyujia，congmouzhongyiyikan，keweichengyehoujinggang，baiyehoujinggang。

suiranyouguoyicichenggongdejingyan，danhoujinggangbingbusuanshiyangeyiyishangdechenggongdelianxuchuangyezhe。

2000nianbiyeyubeijingjiaodadianqizidonghuazhuanye，houjinggangzaichuangbankamoyujiaqian，yizhizaijiaoyujiemopagunda，danyizhilvzhanlvbai、lvbailvzhan。

diyicichuangye，tacengzailaojiazuoleyigeshaoeryingyupeixunxuexiao，danyinbudongshangyemoshiyebudongcaiwu，zhaoyigexueshengjiupeiyigexueshengdeqian，daozhizhaodeyueduopeideyueduo，zuihoushangyemoshizenmedouchengbule，jiuguandiaole。

duiyushoucichuangyeshibai，houjinggangzailanxiangzibenfaqide《jiaoyuxinkeneng》shipinlanmudi1qizhongcengyi“hencanhencan”laixingrong，tashuoyikaishixiangjianchi，jiuchengleliangnianban、sannian，dengdaohoulai，jiuzaibeijingbiangongzuobianyongtadegongzilaifadangdidegongzi。

houmianchuangye，tazuikuaiyiciyigeyuejiuguanbilexiangmu，zuiduoyicishizuoyoueryuanbinggouxiangmushibai，peiledagailiang、sanbaiwan。

zaineiduanshijian，houjingganggongji9cichuangye，7ciyishibaigaozhong。

zhidao2012niancaizhongsteamjiaoyudefengkouchuangbanlelebolebojiqiren，fenbiehuodelejingweichuangtou、zhengejijin、xindongfangzhantoudetouzi，zuihouyijiaoyizuojia4.3yiyuanbeishengtonggufenbinggouhou，houjinggangcaizhongyuyizhanchengming。

zhengejijingengshizaiqi2017nian8yuexuanbuchenglide“zhengejiaoyujijin”zhong，zhijiebatalieweilezhengejiaoyujijintouzihehuoren。

tongnian，houjinggangzhucechenglibeijingkamozhinengjiankangguanliyouxiangongsi，zaichufaziranyiqifengfabushao，shenweidongshizhangjianfaren，chigu34.4%，zaizhengedezaicijiamaxia，gengshichengweiquanneishaoyoudevczhuziwanjia。

danshiyujialiansuodeakaliusizhizhong，sihuyemeixiangraoguokamoyujia。

shishishang，jinliangnian，xirifengguangwuxiandeduojiaxingyetoubuliansuoyujiapinpaidoubeishouzijinlianshengcuntiaozhan，2023nianyijingkaishilebidianchao。

cengzaishanghaijingyinglejin10nianzhijiudemysoulyujiaguan，cong2022nian10yuekaishijiuhaowuzhengzhaodiguanmen，tuoqianhuiyuanfei，zuihouzheijiashanghailaopailiansuoyujiaguandaozaile2023nianchu。

2023nian2yue，cenghaochengguoneiyujiasaidaobiaogan，zougaoduanluxiandefanyinyujiayedaobile，qichuangshirenchengfuzhaijigeyi，daobiqiandefanyinyujiazaiquanguogongkaile82jiayujiamendian，yizetingyezhengduntongzhirangliangqianduomingyuangongzaiyiyezhijianchengweishiyerenyuan。

zaidao6yue，cengbeichengwei“huanandiquzuidayujiapinpai”defanyuyujiatongyangbeizhijingyingchuxianwenti，duogemendianzantingyunying，laoshibeituoqiangongzi，huiyuanwufatuifei。

bishi，duiyufanyinyujiadedaobi，kamoyujiadehehuorenyangminghaicengpingjiashuo，zhuyaoyuanyinyinggaishiquefashangyeyunyingdejingyan，kuozhangguoyujijin，qiezaiyujiaxingyezhiwaiyeyouyixietouzidongzuo，daozhiwufachengdangetiaoyewuxiandekaizhi。

shizhijinri，tashuodesuoyouwentidedaan，yiranyezaikamoyujiashenshangyingyan。

juzuihuafuntalkwenzhangxianshi，zuoweiyijiazhimingyujiaguan，kamoyujiashoufeibudi，tongchangyinianniankayaochaoguo1wanyuan，sijiaokeweili，tongchangyijiekedejiagezai400yuanzuoyou。gengyoudouyinbozhuzaishipinzhongfenxiang，yikamoyujiadeyijia460pingfangmidemendianweili，yinianyingshouzai900wanshangxia，kouchufangzu、rengong、richangxishudengzonghechengbenzai40wanyigeyuezuoyou，ankehaoanzongshouru90%jisuan，lirunlvzai40%，jisuanchumeiniandelirunzai360wanzuoyou。

neime，shishenmeyakualekamoyujia？huoxuyangmingsuoshuo“kuozhangjijin、touzikaizhi”huishidaan。

congqunianxiabanniankaishi，kamoyujiahaizengjialvxiuxiangguandeyewu，bingzaiqiweixingongzhongshangpinfantuisongqilvxiu“chanpin”。xiangduiyuzhuyingde“yujia”yewu，kamoyujiade“lvxiu”yewudekedanjiagenggao。

rukamoyujiazaiquniantuichudeyige“balidaokuanianlvxiu”xiangmu，lvxiushijianweiyizhou，baomingfeiyongwei10800yuandao15200yuan。congjinniankaishi，kamoyujiahaizengjiale“bosong”、“mingxiang”dengyewu。

jiehekamoyujiazaiquanguokailechaoguo30jiazhiyingliansuomendiandegongkaiziliaolaikan，zheixiemendianjingyingdouxuyaodaliangdezijinhezhangqideyunyingchengben，erkamohaicengchangshiyanfayixiliezhinengyujiashebei，zijintourukexiangkezhi。

shenweichuangyezhegentouzirendehoujinggangziranyecengshiguozaizibenshuxue，shenzhihaixiangfukelebolebobeishougoudechenggongtuichu，danshicongtianyanchashang，acgzhijinhaichuxianzaiguquanbiangengjiluzhong，weizheitiaolujingdebianshuyouzengtianleyisiquedingxing。

zailanxiangzibendeneiciduihuazhong，houjinggangcengshuo，zhangqilaikan，xiangyuminhong、chenxiangdongdengyidinghuizaiheshidesaidaodongshanzaiqi，daoshijiuhuifaxian，tamenhaishizheimelihai，buguodaobuyidingsuoyourendouhuidongshanzaiqi。

zaidouyinshang，houjinggangdezhanghao“chuangyezhenxinhua”gengxintingliuzaile2023nian11yue25ri，erlingyigehao“xingzuozhenxinhua”zetingliuzailejinnian5yue26ri，zaihoumianneigehaoshang，houjinggangmeiyoujizijitianhenduobiaoqian，zaijianjieshangzhixiedao“quanwangzuixihuanshuangyudebozhu，woduiyigexingzuodejiedudoushiweileliuliang。”

youyisideshi，zheilianggezhanghaodebeijingtudoushiyizhanghoujinggangzai2017 acesuzhijiaoyuxingyefenghuidefayanzhaopian，neiyinianshitachuangyegongchengmingjiudegaoguangshike，yeshitazaichufakamoyujiadeqidian。

chuangye，jiusiyisheng，congmouzhongyiyishangshuo，houjinggangbingbupashibai。

zhibuguozheiyici，tabuzaishitongguobiedexiangmuhegongzuoqutianpingxiaobaiwanyuankulongdehoujinggang，kamoyujialiujitadeshigengdadetiaozhan。