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集体降价后,激光雷达玩家们离盈利更近了?

jiguangleidaxingye,zhongyudaoledaguimoshangyehuadeshihou。

文|连线出行 边城

编辑|陈锋

daodiyaobuyaojiguangleida?

zheigewentiyiduzaiqichexingyeyinqilehendazhengyiyutaolun。shizhijinri,zidongjiashidaodiyinggaizouchunshijuefangan,haishijiguangleidafangan,yeneihaizaizhenglun。

bazheigewentipaodaosuoyoucheqimianqiande,shitesilachuangshirenmasike。

masikeshijiguangleidadejiandingfanduizhe。zaozaijinianqiandetesilazidongjiashirihuodongshang,tajiushuo“renheshiyongjiguangleidadezidongjiashigongsizhudingshibai。”

2022nian,suizheibeo、quanergyxianhoupochan,ousterhevelodynehebing,masikedezheiyipanduansihuzhengzaiyingyan。

jujiaodaozhongguoshichang,zeshilingyifanjingxiang。

zi2020nianyilai,weiraozhinengjiashi,zhongguodexinnengyuancheqimenzouchuleliangtiaobingxingdejishuluxian——congzhinengjiashifuzhuxitongdaomaixianggenggaojibiezidongjiashideguochengzhong,suirantaolunyizhibuduan,danjiguangleidashangchedesuduyemeiyoutingxia。

2022nianbeiyejiepubianshiweijiguangleidaliangchanyuannian。gaishiqicheyanjiuyuanshujuxianshi,2022nian,zhongguoshichangjiguangleidazhuangcheliangdadao11.8wantai。zaidao2023nian,suizhegaojiezhijiajiasuzouxiangpuji,jiguangleidazhuangcheliangyejiejin55wantai,tongbizengsuchaoguo300%。

jiguangleidadejiasushangche,yedaidongleguoneiyipidujiaoshouqiyechengzhangqilai。

an2023niandechuhuoliangpaixinglaikan,xingyeliweijuqiansandehesaikeji、tudatong、sutengjuchuang,hejinadaole87.1%deshichangfene。muqianhesaikejihesutengjuchuangyijingfenbiezainasidake、gangjiaosuoshangshi,tudatongyezaijiasutuijinshangshijihua。

2023年中国激光雷达厂商市场格局,图源山西证券

congmuqiandejieduanlaikan,tamendechuhuoliangzaibuduanshangsheng,jinguanhaiweidaodayingliguaidian,dancongjinnianyijidudecaibaolaikan,tamendekuisunfuduzaimingxianshouzhai,yeyouwanjiajichuleyinglishijianbiao。

yucitongshi,jiguangleidadejiageyezaichixuxiatan。juguolianzhengquancesuan,2024nianyongyuadas(gaojifuzhujiashi)xitongdejiguangleidajunjia,jiangtongbixiadie15.56%zhi3800yuan。

gengdidechengben,yiweizhejiguangleidachanpinyougengdadeshichangkongjian。hesaikejixianglianxianchuxingbiaoshi,jinnian4yue,15wanyuanjiyishangxinnengyuanshichangjiguangleidashentoulvdadaole18.4%,chenggong“kuayuehonggou”,jinrukuaisuzengzhangdequanxinzhouqi,hesaikejiyejiangchixutuidongjiguangleidachanpinzaigaoduanchexing、zhongdiduanchexingliangdashichangfangxiangdeshentou。

duishangshujijiatoubudujiaoshoueryan,yeyiweizhe,tamenyouletongguoguimoxiaoyingtanbochengben,jiasuzouxiangdaguimoshangyehuadejihui。

01 亏损收窄,激光雷达企业们距离盈利不远了?

5yue20ri,jiguangleidatoubuqiyesutengjuchuanggongbulejinnianyijiducaibao。

zaiyingshoufangmian,sutengjuchuangtongbizengzhang149.1%zhi3.61yi;yinglifangmian,yijidusutengjuchuangjingkuisunewei1.307yi,jiao2023niantongqide3.428yishouzhai61.9%,ruobubaokuoyigufenweijichudexinchou、xiangtouzizhefaxingdejinronggongjudegongyunjiazhibiandongheshangshifeiyong,zesutengjuchuangdiaozhenghoujingkuisunwei8410wan,tongbishouzhaile11.5%。

jiuzaisutengjuchuanggongbucaibaodehouyitian,hesaikejiyefabulejinnianyijiducaibao。

caibaoxianshi,yijiduhesaikejiyingshoutongbixiahua16.5%zhi3.6yi,tongshi,hesaikejidejingkuisunyezaitongbishouzhai,shouzhaifuduwei10.01%,jingkuisunewei1.069yi。

hesaikejihesutengjuchuangdaguimojiankuibeihou,shizeshijiguangleidasaidaoshuguangchuxian。

jiguangleidabenzhishangrengshuzhizaoye,guimoyuedajuntanchengbenyuedi。er2022nianzhijin,quanqiuxinnengyuanchexiaoliangbuduanzengzhang,weijiguangleidachangshang,youqishitoubuchangshangdailailejiaodadedingdanzengliang,tuidongjiguangleidajiasushangche。

图源上海证券

jutilaikan,jinnianyijidu,hesaikejijiaofule59101taijiguangleida,jiaofuliangtongbizengzhangle69.7%;qizhongadasjiguangleidadeyiyulixiangdengpinpaidedaidong,jiaofuliangtongbizengzhangle86.1%dadao52462tai,yidingchengdushangmibulerobotaxijiguangleidajiaofuliangtongbixiajiangdequekou。

buguo,youyuadasjiguangleidashoujiadiyurobotaxijiguangleida,yinerrobotaxiyewufanghuanduihesaikejideyingshouzaochengleyidingyingxiang。

ershouwowenjiedengdakehudesutengjuchuang,bansuizhewenjiedengpinpaidedamai,qichuhuoliangzaijinnianyijidushixianlebaofashizengzhang,jiaofuliang12wantai,tongbizengzhangle457.4%;qizhongyongyuadasyingyongdejiguangleidazhuangjiliangyue11.6wantai,bujintongbizengzhangle542.0%,haiyi51.6%deshichangfeneweilieadasjiguangleidazhuangcheliangbangshou。

youyeneirenshifenxicheng,adasjiguangleidajiangbendeguanjianzaiyu“liang”,danggaichanpinshixiandaguimoshanglianghou,qiyeguimohuaxiaoyingjiangriyixianxian——ciqian,didazailiangyizhishizhiyuejiguangleidachangshangyinglidezhongyaoyinsu,erdangchangshangbuxiyijiahuanlianghou,cheqiduijiguangleidadejieshouduhuibiangao,shengchanguimodekuodahuizhutuichangshangzouxiangshangyezhengxunhuan。

womenyekandao,hesaikejihesutengjuchuangdouduigongsideyingliqianjingpoweileguan。hesaikejiyujinengzaijinniansijidushixianyingli,sutengjuchuangzejiangyingkuipinghengdemubiaoshijianshezhizailemingnian。

jichuyinglishijianbiaodediqiyuanyuchongzudedingdan。hesaikejiyiyongyoulaizi18gezhujichanghetier-1kehujin70kuanchexingdingdian;sutengjuchuangyezhanhuole22jiacheqijitier 1de71kuanchexingdeliangchandingdiandingdan。

禾赛科技客户情况,图源禾赛科技官方微信公众号

dangran,tamenzhisuoyinengzoudaojiejinyingli,yidingchengdushang,yeshiyinweiyaduilejishuluxian。jiguangleidaxingyegongrendejishufazhanluxian,shicongjixieshidaobangutaizaidaochungutai。erdaozailimingqiandejiguangleidabizuibeoyishanglaijiujianchizougutaijiguangleidazheitiaojishuluxian,guoyujijindecelveshitahaimeichengdaohuibaoqijiupochanle。

fanzhi,hesaizuichucaiyongdeshijixieshilujing,houfabulehunhegutaijiguangleidaat128hequangutaijiguangleidaft120,zuizhongxingchenglewanzhengdejiguangleidajiejuefangan。shishizhengming,zheizhongjianjinshidecelvegengrongyibeishichangjieshou。

02 降价后,激光雷达的市场会更好吗?

ciqian,jiguangleidazheiyijishuluxianzuihexindezhengyizhiyi,shichengbengaoang。zheiyedaozhi,qianjinian,jiguangleidade“shangche”kongjianyouxian,gengduoshicheqidezhonggaoduanchexinghuidazai。

guojinzhengquanciqianjiucengtongjicheng,2021nianshi,dazailejiguangleidadechexingjiagepubiangaoyu40wanyuan,chezaiqianzhuangjiguangleidadejiagepubianchaoguo5000yuan。

dangshi,yijiaqichezhinengfuzhuxitongdegongyingshangrenshicengxiangmeitibiaoshi,yiliangshoujia15wanyuandeqiche,lingbujiancaigouchengbenbuchaoguo8wanyuan。qizhongdianzidianqixitongyuezhan40%,ji3wanyuanzuoyou,zhinengjiashifuzhuxitongdechengbenzexukongzhizai8000yuanyinei,erjiguangleidayigeyingjianjiujihuyuzhixiangdang,hekuangyoudecheqizaiyiliangcheshanghaibuzhidazaiyikejiguangleida。

buguozaichengbenzheiyizuidadechezhouzhiwai,jiguangleidadeyoushiyiranmingxian。

jiguangleidadegongzuoyuanlishi,tongguogaojingdujulijiancehesanweijianmonengli,weizidongjiashicheliangshibiezhangaiwu、dingweixinxi。yinertabuxiangshexiangtou,jishizaiyewanyenengjiaojingzhunshibiezhangaiwu,ciwai,jiguangleidayebushouyu、xue、wudengtianqixianzhi,zaielietianqixiabishexiangtougenganquan。

2022nianyilai,jiguangleidajinrulechuhuoliangjiasushangshengtongdao,yinweijiagejiangxialaile。

zi2020nianzhi2022nian,sutengjuchuangadaschanpindejunjia,fenbieyuewei2.25wanyuan、1wanyuan、4300yuan。zaidaojinnianyijidu,sutengjuchuangadasjunjiajinyibuxiatanzhiyue2600yuan。

hesaikejiyezaijiasutuichugengdijiagedejiguangleidachanpin。jinnian4yue,hesaikejifabulejiyudisidaixinpianjiagoudechaoguangjiaoyuanjujiguangleidaatx,suiweizhijiegongbuzheikuanjiguangleidadejutijiage,danduociqiangdiao“xingjiabi”,miaozhunleshoujia15wanshangxiadeqichezheiyimubiaoshichang。

zhangyuanlaikan,jiguangleidadejiageyeyouwangchixuxiatan。

图源东吴证券

zuohaoxinpianjichenghua,shijiguangleidachangshangzuizhongyaodejiangbenshouduanzhiyi。suoweixinpianjichenghua,zhideshibachuantongjiguangleidalideshubaigedianziyuanqijianjichengdaojipianxiaoqiaodexinpianshang,jiertongguoxinpianshixianduiyushangbaigejiguangfashe、jieshoutongdaodegaozhiliangkongzhiheyunsuan。

xinpianhuajichenghuadehaochushi,shijiguangleidasuoxudeyuanqijianshuliangdafujianshao,congerjianhualezhuangpeibuzhou,bingshizhijubeizidonghuashengchandeyoushi。jianeryanzhi,xinpianjichenghuatongguojianshaoyuanqijianshuliang、youhuashengchanxiaolvshixianjiangben。

erhesaikejicong2017nianjiukaishiziyanjiguangleidazhuanyongxinpian,meiyidaixinpianyanfadouxiangzhegenggaojichengdudefangxiangyanjin。muqian,hesaiyijinxinglesidaixinpiandekaifa,qizhongdisidaixinpianjiangzai2026nianliangchan。zaixinpianfangmianjianchibuxiedetoururanghesaikejichenggongbajiguangleidadejiagedalexialai。

zheiyeshisutengjuchuangcaiyongdejiangbenfangshizhiyi。ciqiansutengjuchuangceoqiuchunchaozaicaibaoyejihuishangtongyangbiaoshi:“tongguoxinpianhuakaifatidaidengfangshilaijiangdicailiaodechengben。”

zongdelaishuo,jiangjiatuokuanlejiguangleidaqiyedekehuqunti,yincigejiadechuhuoliangsuizhishangsheng。buguo,zheirengbuzuyirangjiguangleidachangshangmengaozhenwuyou,mianduichunshijuedebubujinbi,heqichexingyeyueyanyueliedejiagezhan,tamenhaidejinyibutishengzijiachanpindexingneng、tishengtouruchanchubi。

03 价格不是唯一的武器,激光雷达玩家还在拼技术

congjiagezoushilaikan,jinnianyilai,jiguangleidachanpinzhengjiasumairuqianyuanjijieduan。

zhanzaicheqideshijiaolaikan,zheiziranshiyijianhaoshi,tamenkeyizaigengdijiagedechexingzhongyecaiyongjiguangleida,tishengzhinengjiashinengli。

danzhanzaihesaikeji、sutengjuchuangdenggongyingshangdeshijiao,zheidailaide,shiwufabimiandejingyingyali,hegengjiajiliedeshichangjingzheng。

jiandanlaishuo,tamenxuyaozaiyixialianggecengmianzuohaopingheng。

qiyi,ruhezaituidongjiguangleidajiagejinyibuxiatandejichushang,chixubaochijishuyoushi,zheijuedingdeshi,mianxiangshichangjingzhengshi,tamennengfouzhuazhujiexialaijiguangleidachixushangchedeshichanghongli,chixukuodaguimo;qier,ruhepinghenghaochengbenheshouyi,tishengtouruchanchubi,jinkuaishixianyingli。

muqianjieduan,congchanpinliheshichangyanzhengdulaikan,jiguangleidasaidaoyijingxingchengjiaomingxiandemataixiaoying,hesaikeji、sutengjuchuangdengtoubuchangshang,yijingjubeileyidingdeyoushi。

jinnianshangbannian,hesaikejihesutengjuchuangxiangjifabulexinchanpin。

1yue,hesaikejifabule512xianchaoyuanjujiguangleidaat512,tadazaideshihesaizuixindedisidaiziyanxinpian,keshixian300mibiaozhunceyuan,zuiyuancejudadao400mi,shishichangtongleiyuanjujiguangleidade2bei。erzheiyiweizhedazaileat512decheliangnengzhishaotiqianyibeijulishibiezhangaiwu,congerxitonganquanjueceduole40%yishangdefanyingshijian。

zaidao4yue,hesaikejifabulechanpinatx。

atxdetijixiangjiaoshangyidaisuoxiaole60%,tancejuliquetigaodaole300mi,shichangjiaodadao140°。zheiyiweizhetanenggenghaodirongrudaochedingjiegou,gengzaodibangzhijiacheliangganzhiweixian,tongshizaililunshangyongyikeqianxiangleidaqidaoliangcebumangleidadezuoyong。

lingyibian,tongyangzai4yuefen,sutengjuchuangyezaishenzhentuichuleyikuangaojicheng、xiaochicundezhongzhangjuchezaijiguangleidamx。

zheikuanjiguangleidazuiyuancejukeda200mi,shichangjiao120°×25°,youzaiyanyongmpingtaikebianjiaozhuanlijishudejichushang,shengjilezhineng“ningshi”gongneng。zheiyiweizhe,dangcheliangxingshizaizaigaosushi,mxkeyiqiehuanweiyuanjiaomoshi,jiangsaomiaozhongdianjizhongzaidaoluzhengqianyuanfang,erdangcheliangxingshidaochengshiluduanshi,mxhuiqiehuanwei120°×25°guangjiaoshiye,yiciyingduigezhongtufaqingkuang。

ciwai,ruwomenshangwensuoshu,wulunshizaishizhanlvhaishihezuocheqideshulianglaikan,zheilianggewanjiayeyijinglvxianzouzaileqianlie。

danzhidezhuyideshi,zhangyuanlaikan,jiguangleidachangshangzuihexindetuidonglihaishijishu,tamenrengranyaomianlingaoangdeyanfatouru。

zheiyiqushixia,hesaikeji、sutengjuchuangnengfouanyuqijindushixianyingli,yaodagewenhao。

congyanfatourulaikan,2023nian,sutengjuchuangdeyanfazhichuzhanjuleyingshoudeyibanyishang,wei6.35yiyuan,tongbizengjiale107.59%;tongqi,hesaikejiquanniandeyanfafeiyongyedadaole7.91yiyuan,tongbizengzhangle42.4%。

禾赛科技和速腾聚创近几年研发费用变化,连线出行制图

erqiezheizhongzhongtourudejumian,duanqineikenengyenanyidedaodafugaibian。

qiuchunchaociqianjieshoumeiticaifangshicengbiaoshi,“zaiguoqujinian,jiguangleidabenshenzhubujinruliangchanjieduan,danyiranshimeiniandouzaikuaisujinhua,jiazhikehudexuqiuzaidongtaibianhua,yincixuyaotourudaliangyanfa。”

hesaikejidechuangshirenliyifanyerenwei,jiexialaijiguangleidadejingzhengbushidajiaxiangxiangzhongdejiagezhan,ershixingneng。“yourenshuowomenjiexialaidegongzuoshibushijiangben,meinianjiangyiban?womingqueshuobushi。jintiandejiageyijinghendile,kehugengkanzhonghaobuhaoyong。”

hesaikejigaosulianxianchuxing,jinrushangpinshidai,yinglinengliduijiguangleidagongsiwubizhongyao,“hesaibuhanbaicaijia,xiwangtongguojishudiedailaihangshizhengxiangjingyingnengli,pingjiechengbenheguimojianliqiliangxingxunhuandefeilunxiaoying。”

youcilaikan,zaiyanfatourubunengshengdejichushang,jiguangleidagongyingshangyaoxiangzaorishixianyingli,bujinyaokanchengbenjiangdidesuduhefudunengbunenggenshangjiagexiajiangdesuduhefudu,yeyaokannengfoukaojishushilixiyinkehu,chixukuodashangcheguimo。

shichangyecunzaibuquedingxing。

yifangmian,cheqijianchixudejiagezhan,yehuijiangyalichuandaodaoshangyougongyingshangce,dailaichengbenyali。

lingyifangmian,jiguangleidadaodishibushibichunshijuejishugenghaodefangan?muqianyejierengranmeiyoudinglun,danqueshiyijingyoucheqixuanzelehouzhe。

yulailedao、jiyuedengpinpaiyijingmingquexuanbufangqijiguangleida;zaibiru,xiaopengqicheyijingzaigaikuandep5zhongnadiaolejiguangleida,tacengshishougedazaijiguangleidadezhongguochexing。

huanjuhuashuo,zhangyuanlaikan,cheqiduizhinengjiashiluxiandepanduanhexuanzedebuquedingxing,mouzhongchengdushanghuizhijieyingxiangdaojiguangleidadeshangcheguimohesudu。

youci,conghesaikejidaosutengjuchuang,tamenyijidudedafujiankuiqueshishiyigejijixinhao,dantamenshenshangdeyali,yeyidianmeiyoujianshao。

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集体降价后,激光雷达玩家们离盈利更近了?

jiguangleidaxingye,zhongyudaoledaguimoshangyehuadeshihou。

文|连线出行 边城

编辑|陈锋

daodiyaobuyaojiguangleida?

zheigewentiyiduzaiqichexingyeyinqilehendazhengyiyutaolun。shizhijinri,zidongjiashidaodiyinggaizouchunshijuefangan,haishijiguangleidafangan,yeneihaizaizhenglun。

bazheigewentipaodaosuoyoucheqimianqiande,shitesilachuangshirenmasike。

masikeshijiguangleidadejiandingfanduizhe。zaozaijinianqiandetesilazidongjiashirihuodongshang,tajiushuo“renheshiyongjiguangleidadezidongjiashigongsizhudingshibai。”

2022nian,suizheibeo、quanergyxianhoupochan,ousterhevelodynehebing,masikedezheiyipanduansihuzhengzaiyingyan。

jujiaodaozhongguoshichang,zeshilingyifanjingxiang。

zi2020nianyilai,weiraozhinengjiashi,zhongguodexinnengyuancheqimenzouchuleliangtiaobingxingdejishuluxian——congzhinengjiashifuzhuxitongdaomaixianggenggaojibiezidongjiashideguochengzhong,suirantaolunyizhibuduan,danjiguangleidashangchedesuduyemeiyoutingxia。

2022nianbeiyejiepubianshiweijiguangleidaliangchanyuannian。gaishiqicheyanjiuyuanshujuxianshi,2022nian,zhongguoshichangjiguangleidazhuangcheliangdadao11.8wantai。zaidao2023nian,suizhegaojiezhijiajiasuzouxiangpuji,jiguangleidazhuangcheliangyejiejin55wantai,tongbizengsuchaoguo300%。

jiguangleidadejiasushangche,yedaidongleguoneiyipidujiaoshouqiyechengzhangqilai。

an2023niandechuhuoliangpaixinglaikan,xingyeliweijuqiansandehesaikeji、tudatong、sutengjuchuang,hejinadaole87.1%deshichangfene。muqianhesaikejihesutengjuchuangyijingfenbiezainasidake、gangjiaosuoshangshi,tudatongyezaijiasutuijinshangshijihua。

2023年中国激光雷达厂商市场格局,图源山西证券

congmuqiandejieduanlaikan,tamendechuhuoliangzaibuduanshangsheng,jinguanhaiweidaodayingliguaidian,dancongjinnianyijidudecaibaolaikan,tamendekuisunfuduzaimingxianshouzhai,yeyouwanjiajichuleyinglishijianbiao。

yucitongshi,jiguangleidadejiageyezaichixuxiatan。juguolianzhengquancesuan,2024nianyongyuadas(gaojifuzhujiashi)xitongdejiguangleidajunjia,jiangtongbixiadie15.56%zhi3800yuan。

gengdidechengben,yiweizhejiguangleidachanpinyougengdadeshichangkongjian。hesaikejixianglianxianchuxingbiaoshi,jinnian4yue,15wanyuanjiyishangxinnengyuanshichangjiguangleidashentoulvdadaole18.4%,chenggong“kuayuehonggou”,jinrukuaisuzengzhangdequanxinzhouqi,hesaikejiyejiangchixutuidongjiguangleidachanpinzaigaoduanchexing、zhongdiduanchexingliangdashichangfangxiangdeshentou。

duishangshujijiatoubudujiaoshoueryan,yeyiweizhe,tamenyouletongguoguimoxiaoyingtanbochengben,jiasuzouxiangdaguimoshangyehuadejihui。

01 亏损收窄,激光雷达企业们距离盈利不远了?

5yue20ri,jiguangleidatoubuqiyesutengjuchuanggongbulejinnianyijiducaibao。

zaiyingshoufangmian,sutengjuchuangtongbizengzhang149.1%zhi3.61yi;yinglifangmian,yijidusutengjuchuangjingkuisunewei1.307yi,jiao2023niantongqide3.428yishouzhai61.9%,ruobubaokuoyigufenweijichudexinchou、xiangtouzizhefaxingdejinronggongjudegongyunjiazhibiandongheshangshifeiyong,zesutengjuchuangdiaozhenghoujingkuisunwei8410wan,tongbishouzhaile11.5%。

jiuzaisutengjuchuanggongbucaibaodehouyitian,hesaikejiyefabulejinnianyijiducaibao。

caibaoxianshi,yijiduhesaikejiyingshoutongbixiahua16.5%zhi3.6yi,tongshi,hesaikejidejingkuisunyezaitongbishouzhai,shouzhaifuduwei10.01%,jingkuisunewei1.069yi。

hesaikejihesutengjuchuangdaguimojiankuibeihou,shizeshijiguangleidasaidaoshuguangchuxian。

jiguangleidabenzhishangrengshuzhizaoye,guimoyuedajuntanchengbenyuedi。er2022nianzhijin,quanqiuxinnengyuanchexiaoliangbuduanzengzhang,weijiguangleidachangshang,youqishitoubuchangshangdailailejiaodadedingdanzengliang,tuidongjiguangleidajiasushangche。

图源上海证券

jutilaikan,jinnianyijidu,hesaikejijiaofule59101taijiguangleida,jiaofuliangtongbizengzhangle69.7%;qizhongadasjiguangleidadeyiyulixiangdengpinpaidedaidong,jiaofuliangtongbizengzhangle86.1%dadao52462tai,yidingchengdushangmibulerobotaxijiguangleidajiaofuliangtongbixiajiangdequekou。

buguo,youyuadasjiguangleidashoujiadiyurobotaxijiguangleida,yinerrobotaxiyewufanghuanduihesaikejideyingshouzaochengleyidingyingxiang。

ershouwowenjiedengdakehudesutengjuchuang,bansuizhewenjiedengpinpaidedamai,qichuhuoliangzaijinnianyijidushixianlebaofashizengzhang,jiaofuliang12wantai,tongbizengzhangle457.4%;qizhongyongyuadasyingyongdejiguangleidazhuangjiliangyue11.6wantai,bujintongbizengzhangle542.0%,haiyi51.6%deshichangfeneweilieadasjiguangleidazhuangcheliangbangshou。

youyeneirenshifenxicheng,adasjiguangleidajiangbendeguanjianzaiyu“liang”,danggaichanpinshixiandaguimoshanglianghou,qiyeguimohuaxiaoyingjiangriyixianxian——ciqian,didazailiangyizhishizhiyuejiguangleidachangshangyinglidezhongyaoyinsu,erdangchangshangbuxiyijiahuanlianghou,cheqiduijiguangleidadejieshouduhuibiangao,shengchanguimodekuodahuizhutuichangshangzouxiangshangyezhengxunhuan。

womenyekandao,hesaikejihesutengjuchuangdouduigongsideyingliqianjingpoweileguan。hesaikejiyujinengzaijinniansijidushixianyingli,sutengjuchuangzejiangyingkuipinghengdemubiaoshijianshezhizailemingnian。

jichuyinglishijianbiaodediqiyuanyuchongzudedingdan。hesaikejiyiyongyoulaizi18gezhujichanghetier-1kehujin70kuanchexingdingdian;sutengjuchuangyezhanhuole22jiacheqijitier 1de71kuanchexingdeliangchandingdiandingdan。

禾赛科技客户情况,图源禾赛科技官方微信公众号

dangran,tamenzhisuoyinengzoudaojiejinyingli,yidingchengdushang,yeshiyinweiyaduilejishuluxian。jiguangleidaxingyegongrendejishufazhanluxian,shicongjixieshidaobangutaizaidaochungutai。erdaozailimingqiandejiguangleidabizuibeoyishanglaijiujianchizougutaijiguangleidazheitiaojishuluxian,guoyujijindecelveshitahaimeichengdaohuibaoqijiupochanle。

fanzhi,hesaizuichucaiyongdeshijixieshilujing,houfabulehunhegutaijiguangleidaat128hequangutaijiguangleidaft120,zuizhongxingchenglewanzhengdejiguangleidajiejuefangan。shishizhengming,zheizhongjianjinshidecelvegengrongyibeishichangjieshou。

02 降价后,激光雷达的市场会更好吗?

ciqian,jiguangleidazheiyijishuluxianzuihexindezhengyizhiyi,shichengbengaoang。zheiyedaozhi,qianjinian,jiguangleidade“shangche”kongjianyouxian,gengduoshicheqidezhonggaoduanchexinghuidazai。

guojinzhengquanciqianjiucengtongjicheng,2021nianshi,dazailejiguangleidadechexingjiagepubiangaoyu40wanyuan,chezaiqianzhuangjiguangleidadejiagepubianchaoguo5000yuan。

dangshi,yijiaqichezhinengfuzhuxitongdegongyingshangrenshicengxiangmeitibiaoshi,yiliangshoujia15wanyuandeqiche,lingbujiancaigouchengbenbuchaoguo8wanyuan。qizhongdianzidianqixitongyuezhan40%,ji3wanyuanzuoyou,zhinengjiashifuzhuxitongdechengbenzexukongzhizai8000yuanyinei,erjiguangleidayigeyingjianjiujihuyuzhixiangdang,hekuangyoudecheqizaiyiliangcheshanghaibuzhidazaiyikejiguangleida。

buguozaichengbenzheiyizuidadechezhouzhiwai,jiguangleidadeyoushiyiranmingxian。

jiguangleidadegongzuoyuanlishi,tongguogaojingdujulijiancehesanweijianmonengli,weizidongjiashicheliangshibiezhangaiwu、dingweixinxi。yinertabuxiangshexiangtou,jishizaiyewanyenengjiaojingzhunshibiezhangaiwu,ciwai,jiguangleidayebushouyu、xue、wudengtianqixianzhi,zaielietianqixiabishexiangtougenganquan。

2022nianyilai,jiguangleidajinrulechuhuoliangjiasushangshengtongdao,yinweijiagejiangxialaile。

zi2020nianzhi2022nian,sutengjuchuangadaschanpindejunjia,fenbieyuewei2.25wanyuan、1wanyuan、4300yuan。zaidaojinnianyijidu,sutengjuchuangadasjunjiajinyibuxiatanzhiyue2600yuan。

hesaikejiyezaijiasutuichugengdijiagedejiguangleidachanpin。jinnian4yue,hesaikejifabulejiyudisidaixinpianjiagoudechaoguangjiaoyuanjujiguangleidaatx,suiweizhijiegongbuzheikuanjiguangleidadejutijiage,danduociqiangdiao“xingjiabi”,miaozhunleshoujia15wanshangxiadeqichezheiyimubiaoshichang。

zhangyuanlaikan,jiguangleidadejiageyeyouwangchixuxiatan。

图源东吴证券

zuohaoxinpianjichenghua,shijiguangleidachangshangzuizhongyaodejiangbenshouduanzhiyi。suoweixinpianjichenghua,zhideshibachuantongjiguangleidalideshubaigedianziyuanqijianjichengdaojipianxiaoqiaodexinpianshang,jiertongguoxinpianshixianduiyushangbaigejiguangfashe、jieshoutongdaodegaozhiliangkongzhiheyunsuan。

xinpianhuajichenghuadehaochushi,shijiguangleidasuoxudeyuanqijianshuliangdafujianshao,congerjianhualezhuangpeibuzhou,bingshizhijubeizidonghuashengchandeyoushi。jianeryanzhi,xinpianjichenghuatongguojianshaoyuanqijianshuliang、youhuashengchanxiaolvshixianjiangben。

erhesaikejicong2017nianjiukaishiziyanjiguangleidazhuanyongxinpian,meiyidaixinpianyanfadouxiangzhegenggaojichengdudefangxiangyanjin。muqian,hesaiyijinxinglesidaixinpiandekaifa,qizhongdisidaixinpianjiangzai2026nianliangchan。zaixinpianfangmianjianchibuxiedetoururanghesaikejichenggongbajiguangleidadejiagedalexialai。

zheiyeshisutengjuchuangcaiyongdejiangbenfangshizhiyi。ciqiansutengjuchuangceoqiuchunchaozaicaibaoyejihuishangtongyangbiaoshi:“tongguoxinpianhuakaifatidaidengfangshilaijiangdicailiaodechengben。”

zongdelaishuo,jiangjiatuokuanlejiguangleidaqiyedekehuqunti,yincigejiadechuhuoliangsuizhishangsheng。buguo,zheirengbuzuyirangjiguangleidachangshangmengaozhenwuyou,mianduichunshijuedebubujinbi,heqichexingyeyueyanyueliedejiagezhan,tamenhaidejinyibutishengzijiachanpindexingneng、tishengtouruchanchubi。

03 价格不是唯一的武器,激光雷达玩家还在拼技术

congjiagezoushilaikan,jinnianyilai,jiguangleidachanpinzhengjiasumairuqianyuanjijieduan。

zhanzaicheqideshijiaolaikan,zheiziranshiyijianhaoshi,tamenkeyizaigengdijiagedechexingzhongyecaiyongjiguangleida,tishengzhinengjiashinengli。

danzhanzaihesaikeji、sutengjuchuangdenggongyingshangdeshijiao,zheidailaide,shiwufabimiandejingyingyali,hegengjiajiliedeshichangjingzheng。

jiandanlaishuo,tamenxuyaozaiyixialianggecengmianzuohaopingheng。

qiyi,ruhezaituidongjiguangleidajiagejinyibuxiatandejichushang,chixubaochijishuyoushi,zheijuedingdeshi,mianxiangshichangjingzhengshi,tamennengfouzhuazhujiexialaijiguangleidachixushangchedeshichanghongli,chixukuodaguimo;qier,ruhepinghenghaochengbenheshouyi,tishengtouruchanchubi,jinkuaishixianyingli。

muqianjieduan,congchanpinliheshichangyanzhengdulaikan,jiguangleidasaidaoyijingxingchengjiaomingxiandemataixiaoying,hesaikeji、sutengjuchuangdengtoubuchangshang,yijingjubeileyidingdeyoushi。

jinnianshangbannian,hesaikejihesutengjuchuangxiangjifabulexinchanpin。

1yue,hesaikejifabule512xianchaoyuanjujiguangleidaat512,tadazaideshihesaizuixindedisidaiziyanxinpian,keshixian300mibiaozhunceyuan,zuiyuancejudadao400mi,shishichangtongleiyuanjujiguangleidade2bei。erzheiyiweizhedazaileat512decheliangnengzhishaotiqianyibeijulishibiezhangaiwu,congerxitonganquanjueceduole40%yishangdefanyingshijian。

zaidao4yue,hesaikejifabulechanpinatx。

atxdetijixiangjiaoshangyidaisuoxiaole60%,tancejuliquetigaodaole300mi,shichangjiaodadao140°。zheiyiweizhetanenggenghaodirongrudaochedingjiegou,gengzaodibangzhijiacheliangganzhiweixian,tongshizaililunshangyongyikeqianxiangleidaqidaoliangcebumangleidadezuoyong。

lingyibian,tongyangzai4yuefen,sutengjuchuangyezaishenzhentuichuleyikuangaojicheng、xiaochicundezhongzhangjuchezaijiguangleidamx。

zheikuanjiguangleidazuiyuancejukeda200mi,shichangjiao120°×25°,youzaiyanyongmpingtaikebianjiaozhuanlijishudejichushang,shengjilezhineng“ningshi”gongneng。zheiyiweizhe,dangcheliangxingshizaizaigaosushi,mxkeyiqiehuanweiyuanjiaomoshi,jiangsaomiaozhongdianjizhongzaidaoluzhengqianyuanfang,erdangcheliangxingshidaochengshiluduanshi,mxhuiqiehuanwei120°×25°guangjiaoshiye,yiciyingduigezhongtufaqingkuang。

ciwai,ruwomenshangwensuoshu,wulunshizaishizhanlvhaishihezuocheqideshulianglaikan,zheilianggewanjiayeyijinglvxianzouzaileqianlie。

danzhidezhuyideshi,zhangyuanlaikan,jiguangleidachangshangzuihexindetuidonglihaishijishu,tamenrengranyaomianlingaoangdeyanfatouru。

zheiyiqushixia,hesaikeji、sutengjuchuangnengfouanyuqijindushixianyingli,yaodagewenhao。

congyanfatourulaikan,2023nian,sutengjuchuangdeyanfazhichuzhanjuleyingshoudeyibanyishang,wei6.35yiyuan,tongbizengjiale107.59%;tongqi,hesaikejiquanniandeyanfafeiyongyedadaole7.91yiyuan,tongbizengzhangle42.4%。

禾赛科技和速腾聚创近几年研发费用变化,连线出行制图

erqiezheizhongzhongtourudejumian,duanqineikenengyenanyidedaodafugaibian。

qiuchunchaociqianjieshoumeiticaifangshicengbiaoshi,“zaiguoqujinian,jiguangleidabenshenzhubujinruliangchanjieduan,danyiranshimeiniandouzaikuaisujinhua,jiazhikehudexuqiuzaidongtaibianhua,yincixuyaotourudaliangyanfa。”

hesaikejidechuangshirenliyifanyerenwei,jiexialaijiguangleidadejingzhengbushidajiaxiangxiangzhongdejiagezhan,ershixingneng。“yourenshuowomenjiexialaidegongzuoshibushijiangben,meinianjiangyiban?womingqueshuobushi。jintiandejiageyijinghendile,kehugengkanzhonghaobuhaoyong。”

hesaikejigaosulianxianchuxing,jinrushangpinshidai,yinglinengliduijiguangleidagongsiwubizhongyao,“hesaibuhanbaicaijia,xiwangtongguojishudiedailaihangshizhengxiangjingyingnengli,pingjiechengbenheguimojianliqiliangxingxunhuandefeilunxiaoying。”

youcilaikan,zaiyanfatourubunengshengdejichushang,jiguangleidagongyingshangyaoxiangzaorishixianyingli,bujinyaokanchengbenjiangdidesuduhefudunengbunenggenshangjiagexiajiangdesuduhefudu,yeyaokannengfoukaojishushilixiyinkehu,chixukuodashangcheguimo。

shichangyecunzaibuquedingxing。

yifangmian,cheqijianchixudejiagezhan,yehuijiangyalichuandaodaoshangyougongyingshangce,dailaichengbenyali。

lingyifangmian,jiguangleidadaodishibushibichunshijuejishugenghaodefangan?muqianyejierengranmeiyoudinglun,danqueshiyijingyoucheqixuanzelehouzhe。

yulailedao、jiyuedengpinpaiyijingmingquexuanbufangqijiguangleida;zaibiru,xiaopengqicheyijingzaigaikuandep5zhongnadiaolejiguangleida,tacengshishougedazaijiguangleidadezhongguochexing。

huanjuhuashuo,zhangyuanlaikan,cheqiduizhinengjiashiluxiandepanduanhexuanzedebuquedingxing,mouzhongchengdushanghuizhijieyingxiangdaojiguangleidadeshangcheguimohesudu。

youci,conghesaikejidaosutengjuchuang,tamenyijidudedafujiankuiqueshishiyigejijixinhao,dantamenshenshangdeyali,yeyidianmeiyoujianshao。

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