文|连线出行 边城
编辑|陈锋
daodiyaobuyaojiguangleida?
zheigewentiyiduzaiqichexingyeyinqilehendazhengyiyutaolun。shizhijinri,zidongjiashidaodiyinggaizouchunshijuefangan,haishijiguangleidafangan,yeneihaizaizhenglun。
bazheigewentipaodaosuoyoucheqimianqiande,shitesilachuangshirenmasike。
masikeshijiguangleidadejiandingfanduizhe。zaozaijinianqiandetesilazidongjiashirihuodongshang,tajiushuo“renheshiyongjiguangleidadezidongjiashigongsizhudingshibai。”
2022nian,suizheibeo、quanergyxianhoupochan,ousterhevelodynehebing,masikedezheiyipanduansihuzhengzaiyingyan。
jujiaodaozhongguoshichang,zeshilingyifanjingxiang。
zi2020nianyilai,weiraozhinengjiashi,zhongguodexinnengyuancheqimenzouchuleliangtiaobingxingdejishuluxian——congzhinengjiashifuzhuxitongdaomaixianggenggaojibiezidongjiashideguochengzhong,suirantaolunyizhibuduan,danjiguangleidashangchedesuduyemeiyoutingxia。
2022nianbeiyejiepubianshiweijiguangleidaliangchanyuannian。gaishiqicheyanjiuyuanshujuxianshi,2022nian,zhongguoshichangjiguangleidazhuangcheliangdadao11.8wantai。zaidao2023nian,suizhegaojiezhijiajiasuzouxiangpuji,jiguangleidazhuangcheliangyejiejin55wantai,tongbizengsuchaoguo300%。
jiguangleidadejiasushangche,yedaidongleguoneiyipidujiaoshouqiyechengzhangqilai。
an2023niandechuhuoliangpaixinglaikan,xingyeliweijuqiansandehesaikeji、tudatong、sutengjuchuang,hejinadaole87.1%deshichangfene。muqianhesaikejihesutengjuchuangyijingfenbiezainasidake、gangjiaosuoshangshi,tudatongyezaijiasutuijinshangshijihua。
2023年中国激光雷达厂商市场格局,图源山西证券
congmuqiandejieduanlaikan,tamendechuhuoliangzaibuduanshangsheng,jinguanhaiweidaodayingliguaidian,dancongjinnianyijidudecaibaolaikan,tamendekuisunfuduzaimingxianshouzhai,yeyouwanjiajichuleyinglishijianbiao。
yucitongshi,jiguangleidadejiageyezaichixuxiatan。juguolianzhengquancesuan,2024nianyongyuadas(gaojifuzhujiashi)xitongdejiguangleidajunjia,jiangtongbixiadie15.56%zhi3800yuan。
gengdidechengben,yiweizhejiguangleidachanpinyougengdadeshichangkongjian。hesaikejixianglianxianchuxingbiaoshi,jinnian4yue,15wanyuanjiyishangxinnengyuanshichangjiguangleidashentoulvdadaole18.4%,chenggong“kuayuehonggou”,jinrukuaisuzengzhangdequanxinzhouqi,hesaikejiyejiangchixutuidongjiguangleidachanpinzaigaoduanchexing、zhongdiduanchexingliangdashichangfangxiangdeshentou。
duishangshujijiatoubudujiaoshoueryan,yeyiweizhe,tamenyouletongguoguimoxiaoyingtanbochengben,jiasuzouxiangdaguimoshangyehuadejihui。
01 亏损收窄,激光雷达企业们距离盈利不远了?
5yue20ri,jiguangleidatoubuqiyesutengjuchuanggongbulejinnianyijiducaibao。
zaiyingshoufangmian,sutengjuchuangtongbizengzhang149.1%zhi3.61yi;yinglifangmian,yijidusutengjuchuangjingkuisunewei1.307yi,jiao2023niantongqide3.428yishouzhai61.9%,ruobubaokuoyigufenweijichudexinchou、xiangtouzizhefaxingdejinronggongjudegongyunjiazhibiandongheshangshifeiyong,zesutengjuchuangdiaozhenghoujingkuisunwei8410wan,tongbishouzhaile11.5%。
jiuzaisutengjuchuanggongbucaibaodehouyitian,hesaikejiyefabulejinnianyijiducaibao。
caibaoxianshi,yijiduhesaikejiyingshoutongbixiahua16.5%zhi3.6yi,tongshi,hesaikejidejingkuisunyezaitongbishouzhai,shouzhaifuduwei10.01%,jingkuisunewei1.069yi。
hesaikejihesutengjuchuangdaguimojiankuibeihou,shizeshijiguangleidasaidaoshuguangchuxian。
jiguangleidabenzhishangrengshuzhizaoye,guimoyuedajuntanchengbenyuedi。er2022nianzhijin,quanqiuxinnengyuanchexiaoliangbuduanzengzhang,weijiguangleidachangshang,youqishitoubuchangshangdailailejiaodadedingdanzengliang,tuidongjiguangleidajiasushangche。
图源上海证券
jutilaikan,jinnianyijidu,hesaikejijiaofule59101taijiguangleida,jiaofuliangtongbizengzhangle69.7%;qizhongadasjiguangleidadeyiyulixiangdengpinpaidedaidong,jiaofuliangtongbizengzhangle86.1%dadao52462tai,yidingchengdushangmibulerobotaxijiguangleidajiaofuliangtongbixiajiangdequekou。
buguo,youyuadasjiguangleidashoujiadiyurobotaxijiguangleida,yinerrobotaxiyewufanghuanduihesaikejideyingshouzaochengleyidingyingxiang。
ershouwowenjiedengdakehudesutengjuchuang,bansuizhewenjiedengpinpaidedamai,qichuhuoliangzaijinnianyijidushixianlebaofashizengzhang,jiaofuliang12wantai,tongbizengzhangle457.4%;qizhongyongyuadasyingyongdejiguangleidazhuangjiliangyue11.6wantai,bujintongbizengzhangle542.0%,haiyi51.6%deshichangfeneweilieadasjiguangleidazhuangcheliangbangshou。
youyeneirenshifenxicheng,adasjiguangleidajiangbendeguanjianzaiyu“liang”,danggaichanpinshixiandaguimoshanglianghou,qiyeguimohuaxiaoyingjiangriyixianxian——ciqian,didazailiangyizhishizhiyuejiguangleidachangshangyinglidezhongyaoyinsu,erdangchangshangbuxiyijiahuanlianghou,cheqiduijiguangleidadejieshouduhuibiangao,shengchanguimodekuodahuizhutuichangshangzouxiangshangyezhengxunhuan。
womenyekandao,hesaikejihesutengjuchuangdouduigongsideyingliqianjingpoweileguan。hesaikejiyujinengzaijinniansijidushixianyingli,sutengjuchuangzejiangyingkuipinghengdemubiaoshijianshezhizailemingnian。
jichuyinglishijianbiaodediqiyuanyuchongzudedingdan。hesaikejiyiyongyoulaizi18gezhujichanghetier-1kehujin70kuanchexingdingdian;sutengjuchuangyezhanhuole22jiacheqijitier 1de71kuanchexingdeliangchandingdiandingdan。
禾赛科技客户情况,图源禾赛科技官方微信公众号
dangran,tamenzhisuoyinengzoudaojiejinyingli,yidingchengdushang,yeshiyinweiyaduilejishuluxian。jiguangleidaxingyegongrendejishufazhanluxian,shicongjixieshidaobangutaizaidaochungutai。erdaozailimingqiandejiguangleidabizuibeoyishanglaijiujianchizougutaijiguangleidazheitiaojishuluxian,guoyujijindecelveshitahaimeichengdaohuibaoqijiupochanle。
fanzhi,hesaizuichucaiyongdeshijixieshilujing,houfabulehunhegutaijiguangleidaat128hequangutaijiguangleidaft120,zuizhongxingchenglewanzhengdejiguangleidajiejuefangan。shishizhengming,zheizhongjianjinshidecelvegengrongyibeishichangjieshou。
02 降价后,激光雷达的市场会更好吗?
ciqian,jiguangleidazheiyijishuluxianzuihexindezhengyizhiyi,shichengbengaoang。zheiyedaozhi,qianjinian,jiguangleidade“shangche”kongjianyouxian,gengduoshicheqidezhonggaoduanchexinghuidazai。
guojinzhengquanciqianjiucengtongjicheng,2021nianshi,dazailejiguangleidadechexingjiagepubiangaoyu40wanyuan,chezaiqianzhuangjiguangleidadejiagepubianchaoguo5000yuan。
dangshi,yijiaqichezhinengfuzhuxitongdegongyingshangrenshicengxiangmeitibiaoshi,yiliangshoujia15wanyuandeqiche,lingbujiancaigouchengbenbuchaoguo8wanyuan。qizhongdianzidianqixitongyuezhan40%,ji3wanyuanzuoyou,zhinengjiashifuzhuxitongdechengbenzexukongzhizai8000yuanyinei,erjiguangleidayigeyingjianjiujihuyuzhixiangdang,hekuangyoudecheqizaiyiliangcheshanghaibuzhidazaiyikejiguangleida。
buguozaichengbenzheiyizuidadechezhouzhiwai,jiguangleidadeyoushiyiranmingxian。
jiguangleidadegongzuoyuanlishi,tongguogaojingdujulijiancehesanweijianmonengli,weizidongjiashicheliangshibiezhangaiwu、dingweixinxi。yinertabuxiangshexiangtou,jishizaiyewanyenengjiaojingzhunshibiezhangaiwu,ciwai,jiguangleidayebushouyu、xue、wudengtianqixianzhi,zaielietianqixiabishexiangtougenganquan。
2022nianyilai,jiguangleidajinrulechuhuoliangjiasushangshengtongdao,yinweijiagejiangxialaile。
zi2020nianzhi2022nian,sutengjuchuangadaschanpindejunjia,fenbieyuewei2.25wanyuan、1wanyuan、4300yuan。zaidaojinnianyijidu,sutengjuchuangadasjunjiajinyibuxiatanzhiyue2600yuan。
hesaikejiyezaijiasutuichugengdijiagedejiguangleidachanpin。jinnian4yue,hesaikejifabulejiyudisidaixinpianjiagoudechaoguangjiaoyuanjujiguangleidaatx,suiweizhijiegongbuzheikuanjiguangleidadejutijiage,danduociqiangdiao“xingjiabi”,miaozhunleshoujia15wanshangxiadeqichezheiyimubiaoshichang。
zhangyuanlaikan,jiguangleidadejiageyeyouwangchixuxiatan。
图源东吴证券
zuohaoxinpianjichenghua,shijiguangleidachangshangzuizhongyaodejiangbenshouduanzhiyi。suoweixinpianjichenghua,zhideshibachuantongjiguangleidalideshubaigedianziyuanqijianjichengdaojipianxiaoqiaodexinpianshang,jiertongguoxinpianshixianduiyushangbaigejiguangfashe、jieshoutongdaodegaozhiliangkongzhiheyunsuan。
xinpianhuajichenghuadehaochushi,shijiguangleidasuoxudeyuanqijianshuliangdafujianshao,congerjianhualezhuangpeibuzhou,bingshizhijubeizidonghuashengchandeyoushi。jianeryanzhi,xinpianjichenghuatongguojianshaoyuanqijianshuliang、youhuashengchanxiaolvshixianjiangben。
erhesaikejicong2017nianjiukaishiziyanjiguangleidazhuanyongxinpian,meiyidaixinpianyanfadouxiangzhegenggaojichengdudefangxiangyanjin。muqian,hesaiyijinxinglesidaixinpiandekaifa,qizhongdisidaixinpianjiangzai2026nianliangchan。zaixinpianfangmianjianchibuxiedetoururanghesaikejichenggongbajiguangleidadejiagedalexialai。
zheiyeshisutengjuchuangcaiyongdejiangbenfangshizhiyi。ciqiansutengjuchuangceoqiuchunchaozaicaibaoyejihuishangtongyangbiaoshi:“tongguoxinpianhuakaifatidaidengfangshilaijiangdicailiaodechengben。”
zongdelaishuo,jiangjiatuokuanlejiguangleidaqiyedekehuqunti,yincigejiadechuhuoliangsuizhishangsheng。buguo,zheirengbuzuyirangjiguangleidachangshangmengaozhenwuyou,mianduichunshijuedebubujinbi,heqichexingyeyueyanyueliedejiagezhan,tamenhaidejinyibutishengzijiachanpindexingneng、tishengtouruchanchubi。
03 价格不是唯一的武器,激光雷达玩家还在拼技术
congjiagezoushilaikan,jinnianyilai,jiguangleidachanpinzhengjiasumairuqianyuanjijieduan。
zhanzaicheqideshijiaolaikan,zheiziranshiyijianhaoshi,tamenkeyizaigengdijiagedechexingzhongyecaiyongjiguangleida,tishengzhinengjiashinengli。
danzhanzaihesaikeji、sutengjuchuangdenggongyingshangdeshijiao,zheidailaide,shiwufabimiandejingyingyali,hegengjiajiliedeshichangjingzheng。
jiandanlaishuo,tamenxuyaozaiyixialianggecengmianzuohaopingheng。
qiyi,ruhezaituidongjiguangleidajiagejinyibuxiatandejichushang,chixubaochijishuyoushi,zheijuedingdeshi,mianxiangshichangjingzhengshi,tamennengfouzhuazhujiexialaijiguangleidachixushangchedeshichanghongli,chixukuodaguimo;qier,ruhepinghenghaochengbenheshouyi,tishengtouruchanchubi,jinkuaishixianyingli。
muqianjieduan,congchanpinliheshichangyanzhengdulaikan,jiguangleidasaidaoyijingxingchengjiaomingxiandemataixiaoying,hesaikeji、sutengjuchuangdengtoubuchangshang,yijingjubeileyidingdeyoushi。
jinnianshangbannian,hesaikejihesutengjuchuangxiangjifabulexinchanpin。
1yue,hesaikejifabule512xianchaoyuanjujiguangleidaat512,tadazaideshihesaizuixindedisidaiziyanxinpian,keshixian300mibiaozhunceyuan,zuiyuancejudadao400mi,shishichangtongleiyuanjujiguangleidade2bei。erzheiyiweizhedazaileat512decheliangnengzhishaotiqianyibeijulishibiezhangaiwu,congerxitonganquanjueceduole40%yishangdefanyingshijian。
zaidao4yue,hesaikejifabulechanpinatx。
atxdetijixiangjiaoshangyidaisuoxiaole60%,tancejuliquetigaodaole300mi,shichangjiaodadao140°。zheiyiweizhetanenggenghaodirongrudaochedingjiegou,gengzaodibangzhijiacheliangganzhiweixian,tongshizaililunshangyongyikeqianxiangleidaqidaoliangcebumangleidadezuoyong。
lingyibian,tongyangzai4yuefen,sutengjuchuangyezaishenzhentuichuleyikuangaojicheng、xiaochicundezhongzhangjuchezaijiguangleidamx。
zheikuanjiguangleidazuiyuancejukeda200mi,shichangjiao120°×25°,youzaiyanyongmpingtaikebianjiaozhuanlijishudejichushang,shengjilezhineng“ningshi”gongneng。zheiyiweizhe,dangcheliangxingshizaizaigaosushi,mxkeyiqiehuanweiyuanjiaomoshi,jiangsaomiaozhongdianjizhongzaidaoluzhengqianyuanfang,erdangcheliangxingshidaochengshiluduanshi,mxhuiqiehuanwei120°×25°guangjiaoshiye,yiciyingduigezhongtufaqingkuang。
ciwai,ruwomenshangwensuoshu,wulunshizaishizhanlvhaishihezuocheqideshulianglaikan,zheilianggewanjiayeyijinglvxianzouzaileqianlie。
danzhidezhuyideshi,zhangyuanlaikan,jiguangleidachangshangzuihexindetuidonglihaishijishu,tamenrengranyaomianlingaoangdeyanfatouru。
zheiyiqushixia,hesaikeji、sutengjuchuangnengfouanyuqijindushixianyingli,yaodagewenhao。
congyanfatourulaikan,2023nian,sutengjuchuangdeyanfazhichuzhanjuleyingshoudeyibanyishang,wei6.35yiyuan,tongbizengjiale107.59%;tongqi,hesaikejiquanniandeyanfafeiyongyedadaole7.91yiyuan,tongbizengzhangle42.4%。
禾赛科技和速腾聚创近几年研发费用变化,连线出行制图
erqiezheizhongzhongtourudejumian,duanqineikenengyenanyidedaodafugaibian。
qiuchunchaociqianjieshoumeiticaifangshicengbiaoshi,“zaiguoqujinian,jiguangleidabenshenzhubujinruliangchanjieduan,danyiranshimeiniandouzaikuaisujinhua,jiazhikehudexuqiuzaidongtaibianhua,yincixuyaotourudaliangyanfa。”
hesaikejidechuangshirenliyifanyerenwei,jiexialaijiguangleidadejingzhengbushidajiaxiangxiangzhongdejiagezhan,ershixingneng。“yourenshuowomenjiexialaidegongzuoshibushijiangben,meinianjiangyiban?womingqueshuobushi。jintiandejiageyijinghendile,kehugengkanzhonghaobuhaoyong。”
hesaikejigaosulianxianchuxing,jinrushangpinshidai,yinglinengliduijiguangleidagongsiwubizhongyao,“hesaibuhanbaicaijia,xiwangtongguojishudiedailaihangshizhengxiangjingyingnengli,pingjiechengbenheguimojianliqiliangxingxunhuandefeilunxiaoying。”
youcilaikan,zaiyanfatourubunengshengdejichushang,jiguangleidagongyingshangyaoxiangzaorishixianyingli,bujinyaokanchengbenjiangdidesuduhefudunengbunenggenshangjiagexiajiangdesuduhefudu,yeyaokannengfoukaojishushilixiyinkehu,chixukuodashangcheguimo。
shichangyecunzaibuquedingxing。
yifangmian,cheqijianchixudejiagezhan,yehuijiangyalichuandaodaoshangyougongyingshangce,dailaichengbenyali。
lingyifangmian,jiguangleidadaodishibushibichunshijuejishugenghaodefangan?muqianyejierengranmeiyoudinglun,danqueshiyijingyoucheqixuanzelehouzhe。
yulailedao、jiyuedengpinpaiyijingmingquexuanbufangqijiguangleida;zaibiru,xiaopengqicheyijingzaigaikuandep5zhongnadiaolejiguangleida,tacengshishougedazaijiguangleidadezhongguochexing。
huanjuhuashuo,zhangyuanlaikan,cheqiduizhinengjiashiluxiandepanduanhexuanzedebuquedingxing,mouzhongchengdushanghuizhijieyingxiangdaojiguangleidadeshangcheguimohesudu。
youci,conghesaikejidaosutengjuchuang,tamenyijidudedafujiankuiqueshishiyigejijixinhao,dantamenshenshangdeyali,yeyidianmeiyoujianshao。
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