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kekoukelezaitui“miniguan”,danyuanyinheyiqianbuyiyangle

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可口可乐再推“迷你罐”,但原因和以前不一样了

fangdaomuqiandexiaofeihuanjingli,minibaozhuangyigegengjiabunenghushidezuoyongjiushinengrangxiaofeizhejuedegengbianyi,tongshijianshaojuecenandu。

图片来源:界面新闻 匡达

界面新闻记者 | 李烨

界面新闻编辑 | 许悦

yikuankeyifangzaikoudailidekekoukele,nihuidaishangtacity walk(chengshimanyou)ma?

6yue5ri,kekoukeleguanweixuanbushangxinkekoukele、xuebihefenda3kuanchanpindekoudaipingqingzhuang,juchengkeyibianxiefangrukudai。xinpinyu6yueqizaiguangdong、hubei、yunnan、beijingluxushangshizhong。

kekoukelegongsiweizheikuanxinpincehualeyicicity walkdeyingxiaohuodong,shouzhanshezhizaileshenzhendenantougucheng,bingweizhishejile18gedakadian,haozhaorenmencanyujinlai。

图片来源:可口可乐

muqianzhenduizheikuankeledejutiguigeheshoujia,kekoukeleguanfanghaiweiyougongbu。zixianshangxianxiapingtai,jiemianxinwenshangweikandaogaichanpinyouchushou。yiqiandeminikelechanpinhuoxukeyishiyigecanzhaoyangben。

zheibushikekoukelediyicituichuxiaobaozhuang。quanqiufanweinei,kekoukeleyizhizaituichugengxiaobaozhuangdeqishui,biru2022nianjiuxuanbuzaimeiguoheribentuichu250mlji350mlguigedechanpin。zaizhongguoshichang,2018nianqi,kekoukelekaishituichu200mldeminiguanbaozhuang,ciqianhaicengtuichuguogengxizhangde330haoshengdemodengguan。

danzhidezhuyideshi,xiangjiaoqianxienian,zheicikeleminiguandehuiguikenengmianlinzhebutongdexiaofeihuanjing。

2018nianqianhoudekeleminiguan,beirenweishishunyinglejiankanghuadefengkou——xiangjiaoyudapingzhuangdekele,gengxiaodebaozhuangyouliyuyingzao“shaoheyidiangengjiankang”derenzhi,congergulixiaofeibingzengjiaxiaofeizhedegoumaipinci。

dangran,xianzaijiankanghuadequshiyijiubujian,danfangdaomuqiandexiaofeihuanjingli,minibaozhuangyigegengjiabunenghushidezuoyongjiushinengrangxiaofeizhejuedegengbianyi,tongshijianshaojuecenandu。

jiaoduodeguigexuanzenengbangzhukekoukelezheiyangdegongsiliuzhugengduoyangdexiaofeizhe,xiaofeiquyubaoshoudehuanjingxia,xiaoguigechanpinduizhuzhongxingjiabidexiaofeizhelaishuogengjuxiyinli。2022niandeyejijiaoliuhuishang,kekoukeleshouxizhixingguanzhanmusi·kunxi (james quincey)cengbiaoshi,dangxiaofeizhedanxinzhichushi,“baozhuangchuangxinfahuizhegengdadezuoyong”。

“zheishiweilekuodajiagedai。”kunxidangshishuo,“quebaorumenjiagedian,zaijiagefanweineijinkenengdi,shijizifufeiyongjinkenengdi。”

duibiciqiankekoukelezaizhongguoshichangshangdexiaobaozhuangshoujia,jiemianxinwenzishijihualian、darunfadengbufenxianxiashangchaokandao,200mltingzhuangminiguandekelejiagezai21.9-25yuanyixiang,baohan12guan。xiaoxiangchaoshidengxianshangpingtai,shoujiazaibudao20yuanyixiang,300mldesuliaominizhuangjiagewei18.9yuan/xiang/12ping。

shangshuminizhuangkelededanpingshoujiasuanxialaizai2yuanzuoyou,duiyuxiaofeizhelaishuo,jiagegengdi,qiezhengxianggoumaikanshangqugengjiashihui。xiaobaozhuangkeleyezaigaigongsiguoqudejingyanliladongxiaoliang,biru2019nianshidedisanjidu,jinshizaimeiguo,dangjiminiguandexiaoliangjiuzengzhangle15%。

ciwai,duiyukekoukelegongsieryan,shoumaixiaobaozhuangdechanpin,shijirangkekoukelezhuandaodelirungengduole——zhiyaoshaojiaduibitahechangguikelededingjia,nijiuhuifaxian,changguikelerongliangshi500ml,jihushiminizhuangdeerbei,dandingjiatongchangwei3yuan。

lirunkongjiandetishengduiyanxiadekekoukelegongsiyeyouzhezhongyaoyiyi,biruduikangchengbenyali。

就在5月底,可口可乐公司在河北、河南、山东等地上调了价格,涉及888毫升的可乐、雪碧、芬达,与2升装PET瓶产品。这是可口可乐公司今年内第二次被传涨价。

jinguanjiezhimuqian,keledezhongduanshoujiasihuhaimeiyoudafanweishouyingxiangershangzhang,danjiehexingyedongtaikan,zhangjiazhuyaoshiyinweiyinliaoshengchandeyuanliao、gongyinglian、baozhuangcaizhijirenlidengchengbenshangsheng。

2023quannian,kekoukelegongsishixianyingshou457.54yimeiyuan,zengzhang6%;jingyinglirunwei113.11yimeiyuan,zengzhang4%。quanqiudanxiangxiaoliangzengzhang2%;yataishichangdanxiangxiaoliangzengzhang2%,zhuyaoshouzhongguoheyindushichangdezengzhangqudong。qizhonghanqiyinliaosijidujiquannianxiaoliangjunzengzhang2%,zhuyaoshouladingmeizhoujiyataishichangdezengzhangqudong。

kekoukelezaizhongguoneidideliangdapingzhuangshang,taigukekoukele2023niandeqishuiyewuxiahua4%,zhongguoshipin(zhongliangkekoukeledagudong)deqishuiyewuzhizengjia0.6%。

zhongguoshipindenianbaozhongbiaodaleguoquyinianyuancailiaofangmiandechengbenyali,biaoshi“suiranguotangchengbenshouyumizengchanyingxiangyousuoxiajiang,danbaitangjiageshoujianchanyingxiangdafushangsheng,yizhibengongsimaolilvtongbiyousuoxiahua”,dantongshibiaoshi,zaixiandaiqudaofangmian,gongsitongguoyouhuapinleijiegouhebaozhuangjiegou,jiadaqitapinleidexiaoshouzhanbi,dalifazhanduobaozhuang,tongguodiaojiecuxiaolidu,zhubutishengpinleimaolilvjiyinglinengli。

huiguidaozheicikeledekoudaizhuang,chuleshangshuyoudianwai,tagengweimingxiandeyigetezhengjiushizengqiangleduicity walkzheizhongxiuxianhuwaichangjingdexiaofeixiyinli,youcihuoxuyekeyikuosandaohuabandengmuqianbeishounianqingrenhuanyingdexiuxianyundongdangzhongqu。

muqianlaikan,koudaizhuangkenengshikekoukeleweilecijixiaoliangercaiqudeqizhongyizhongduoyangxingbaozhuangfangshi。erzheijiagongsishijishangyijingshifenshenanbaozhuangshangdeyingxiaozhidao,birucengzai2015niantuichuguodequnbaiyanghuxingping、geciping,yiji2018niantuichude“chengshimodengguan”。

未经正式授权严禁转载本文,侵权必究。

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可口可乐再推“迷你罐”,但原因和以前不一样了

fangdaomuqiandexiaofeihuanjingli,minibaozhuangyigegengjiabunenghushidezuoyongjiushinengrangxiaofeizhejuedegengbianyi,tongshijianshaojuecenandu。

图片来源:界面新闻 匡达

界面新闻记者 | 李烨

界面新闻编辑 | 许悦

yikuankeyifangzaikoudailidekekoukele,nihuidaishangtacity walk(chengshimanyou)ma?

6yue5ri,kekoukeleguanweixuanbushangxinkekoukele、xuebihefenda3kuanchanpindekoudaipingqingzhuang,juchengkeyibianxiefangrukudai。xinpinyu6yueqizaiguangdong、hubei、yunnan、beijingluxushangshizhong。

kekoukelegongsiweizheikuanxinpincehualeyicicity walkdeyingxiaohuodong,shouzhanshezhizaileshenzhendenantougucheng,bingweizhishejile18gedakadian,haozhaorenmencanyujinlai。

图片来源:可口可乐

muqianzhenduizheikuankeledejutiguigeheshoujia,kekoukeleguanfanghaiweiyougongbu。zixianshangxianxiapingtai,jiemianxinwenshangweikandaogaichanpinyouchushou。yiqiandeminikelechanpinhuoxukeyishiyigecanzhaoyangben。

zheibushikekoukelediyicituichuxiaobaozhuang。quanqiufanweinei,kekoukeleyizhizaituichugengxiaobaozhuangdeqishui,biru2022nianjiuxuanbuzaimeiguoheribentuichu250mlji350mlguigedechanpin。zaizhongguoshichang,2018nianqi,kekoukelekaishituichu200mldeminiguanbaozhuang,ciqianhaicengtuichuguogengxizhangde330haoshengdemodengguan。

danzhidezhuyideshi,xiangjiaoqianxienian,zheicikeleminiguandehuiguikenengmianlinzhebutongdexiaofeihuanjing。

2018nianqianhoudekeleminiguan,beirenweishishunyinglejiankanghuadefengkou——xiangjiaoyudapingzhuangdekele,gengxiaodebaozhuangyouliyuyingzao“shaoheyidiangengjiankang”derenzhi,congergulixiaofeibingzengjiaxiaofeizhedegoumaipinci。

dangran,xianzaijiankanghuadequshiyijiubujian,danfangdaomuqiandexiaofeihuanjingli,minibaozhuangyigegengjiabunenghushidezuoyongjiushinengrangxiaofeizhejuedegengbianyi,tongshijianshaojuecenandu。

jiaoduodeguigexuanzenengbangzhukekoukelezheiyangdegongsiliuzhugengduoyangdexiaofeizhe,xiaofeiquyubaoshoudehuanjingxia,xiaoguigechanpinduizhuzhongxingjiabidexiaofeizhelaishuogengjuxiyinli。2022niandeyejijiaoliuhuishang,kekoukeleshouxizhixingguanzhanmusi·kunxi (james quincey)cengbiaoshi,dangxiaofeizhedanxinzhichushi,“baozhuangchuangxinfahuizhegengdadezuoyong”。

“zheishiweilekuodajiagedai。”kunxidangshishuo,“quebaorumenjiagedian,zaijiagefanweineijinkenengdi,shijizifufeiyongjinkenengdi。”

duibiciqiankekoukelezaizhongguoshichangshangdexiaobaozhuangshoujia,jiemianxinwenzishijihualian、darunfadengbufenxianxiashangchaokandao,200mltingzhuangminiguandekelejiagezai21.9-25yuanyixiang,baohan12guan。xiaoxiangchaoshidengxianshangpingtai,shoujiazaibudao20yuanyixiang,300mldesuliaominizhuangjiagewei18.9yuan/xiang/12ping。

shangshuminizhuangkelededanpingshoujiasuanxialaizai2yuanzuoyou,duiyuxiaofeizhelaishuo,jiagegengdi,qiezhengxianggoumaikanshangqugengjiashihui。xiaobaozhuangkeleyezaigaigongsiguoqudejingyanliladongxiaoliang,biru2019nianshidedisanjidu,jinshizaimeiguo,dangjiminiguandexiaoliangjiuzengzhangle15%。

ciwai,duiyukekoukelegongsieryan,shoumaixiaobaozhuangdechanpin,shijirangkekoukelezhuandaodelirungengduole——zhiyaoshaojiaduibitahechangguikelededingjia,nijiuhuifaxian,changguikelerongliangshi500ml,jihushiminizhuangdeerbei,dandingjiatongchangwei3yuan。

lirunkongjiandetishengduiyanxiadekekoukelegongsiyeyouzhezhongyaoyiyi,biruduikangchengbenyali。

就在5月底,可口可乐公司在河北、河南、山东等地上调了价格,涉及888毫升的可乐、雪碧、芬达,与2升装PET瓶产品。这是可口可乐公司今年内第二次被传涨价。

jinguanjiezhimuqian,keledezhongduanshoujiasihuhaimeiyoudafanweishouyingxiangershangzhang,danjiehexingyedongtaikan,zhangjiazhuyaoshiyinweiyinliaoshengchandeyuanliao、gongyinglian、baozhuangcaizhijirenlidengchengbenshangsheng。

2023quannian,kekoukelegongsishixianyingshou457.54yimeiyuan,zengzhang6%;jingyinglirunwei113.11yimeiyuan,zengzhang4%。quanqiudanxiangxiaoliangzengzhang2%;yataishichangdanxiangxiaoliangzengzhang2%,zhuyaoshouzhongguoheyindushichangdezengzhangqudong。qizhonghanqiyinliaosijidujiquannianxiaoliangjunzengzhang2%,zhuyaoshouladingmeizhoujiyataishichangdezengzhangqudong。

kekoukelezaizhongguoneidideliangdapingzhuangshang,taigukekoukele2023niandeqishuiyewuxiahua4%,zhongguoshipin(zhongliangkekoukeledagudong)deqishuiyewuzhizengjia0.6%。

zhongguoshipindenianbaozhongbiaodaleguoquyinianyuancailiaofangmiandechengbenyali,biaoshi“suiranguotangchengbenshouyumizengchanyingxiangyousuoxiajiang,danbaitangjiageshoujianchanyingxiangdafushangsheng,yizhibengongsimaolilvtongbiyousuoxiahua”,dantongshibiaoshi,zaixiandaiqudaofangmian,gongsitongguoyouhuapinleijiegouhebaozhuangjiegou,jiadaqitapinleidexiaoshouzhanbi,dalifazhanduobaozhuang,tongguodiaojiecuxiaolidu,zhubutishengpinleimaolilvjiyinglinengli。

huiguidaozheicikeledekoudaizhuang,chuleshangshuyoudianwai,tagengweimingxiandeyigetezhengjiushizengqiangleduicity walkzheizhongxiuxianhuwaichangjingdexiaofeixiyinli,youcihuoxuyekeyikuosandaohuabandengmuqianbeishounianqingrenhuanyingdexiuxianyundongdangzhongqu。

muqianlaikan,koudaizhuangkenengshikekoukeleweilecijixiaoliangercaiqudeqizhongyizhongduoyangxingbaozhuangfangshi。erzheijiagongsishijishangyijingshifenshenanbaozhuangshangdeyingxiaozhidao,birucengzai2015niantuichuguodequnbaiyanghuxingping、geciping,yiji2018niantuichude“chengshimodengguan”。

未经正式授权严禁转载本文,侵权必究。