界面新闻记者 | 李烨

界面新闻编辑 | 许悦

“gaokaofengduanwu，quanshi985；menlouchaaihao，zuidi211”，yinianyidudegaokaodaolai，gezhongyayun、xieyindezhufuyuyebeipinpaimenqiaomiaodiyunyongdaoyingxiaohuodongzhong。

pinpaimennaodongdakai，tuichugezhonghezijiachanpinjinmixiangguandexieyingeng。

kendejihuiguile“dingshenggao”，hanchu“kendingsheng”dekouhao；chabaidaotuichugaokaoshuangbeitaocan“kaodedouhui”“baidaodoudui”。jueweiyabozejiehezijideduokuanchanpin，baxieyingengwandaojizhi，biru“zhunkaozheng”“kaoshenghao（kaoshenghao）”“xiaguancailiao（xiangguancailiao）”dengdeng，weixiaofeizhetuichudierbeibanjiadexiaweibei“jueshengbei”，yuyi“renshengchuchukejuesheng”。

danyuwangnianchangjiandexieyingengxiangbi，jinnianyigegengmingxiandebianhuashipinpaimenzaixianxiadegaokaozhoubianfuwugengjiatiexinle。

birumaidanglaotuichukaoshiqijian“zhunimanfentaocan”，bapingchangzhengzaizaocanshiduanchushoude“maimanfen”yanzhangzhiquanshiduan，haizaibeishangguangshenshezhile4jia“manfenqijiandian”、quanguo100jia“manfenzhutidian”，dianmenshezhidaka“zhuangyuanmen”，bingweizhipeitaoleyixilieyuyijinbangtimingdezhoubian。kaoshiqijiandekaosheng，pingjiezhunkaozhengkeyizaiguangdong、fujian、hunandengdimianfeilingqutaocan。

蜜雪冰城则承包了家长、考生的交通服务。它与滴滴zucheng“dixuerenqin”zuhe，zaiquanguo106gechengshituichugaokaoyouhuiquanbaoheningmengshuiquan，juchengdachefeikeyijiangdao2yuan。duiyukaohouyouzhengjianzhaoxuqiudexuesheng，mixuebingchengyechulegenhaimatidelianming，tuichu“xuewangtongkuan”biyexiezhen。

tasitinghechenguangwenjulianhetuichu“zhushijieyi”wenjuliheyuzhongxingbitaozhuang，chengbaokaoshengdebiganzi。

duiyupinpaimenlaishuo，zaishehuidemeiyigeguanjianshijiedianyingxiao，hexinzaiyuyuxiaofeizhejianliqingganlianjie，nenggoushixiangongming。

erzaixianshangliuliangyongji、xuanchuanyuelaiyuenanchuquandexianzai，ruhebayingxiaohuodongyanxudaoxianxia，binglingzhiweipinpaishouhuogengzhangjiudeyingxiangli，chenglegengbeiguanzhudewenti。

gaokaojuyoudeteshuxingzaiyu，guanzhuzheiyiyichengderenqunshifenguangfan，xuesheng、jiazhangdoujiangcanyuqizhong。zhenduidaojutiqingkuang，shiwu、yinpin、xiuxiqu、jiaotongdoushixuqiuwu。shijishangzheixielitierquanfangweidexuqiu，nengweichanpintigonggengduopuguangjihui，erruguonengzaizheiyangdehuodongliqiangxianzhanjuxiaofeizhexinzhidehua，shenzhihainengjieshibachanpinyanshendaogengduochangjing，huodexindezengzhang。

zaiguoneizheiyiyingxiaobijiaodianxingdelizishichenguangwenjude“kongmiaoqifu”xilie。chenguangyukongmiao2008niankaiqidezheiyihezuo，pingjie“kongmiao”、“qifu”denghaocaitouyuansu，jingzhunjizhongxiaofeiqingxu，chengweikaoshijixueshengbibeidemingxingchanpin。gaixiliezaijiezhijinniandekaoshijiyeshibaokuanzhiyi，tianmaogenju618kuanghuanjieqijianxiaoliangyuchengjiaojinedepaixubangdanzhong，chenguangwenjudekongmiaoliheweijuwenjutaozhuangdiyi。

guowaianlizeyouquechaozairibenshichangdeqiqiaoqiaokeli（kitkat）。“kitkat”youyuyuribenjiuzhoudiqufangyanfayinzhongde“bisheng”xiangsi，zaidangdikaoshijibeishoujiazhanghexueshengdehuanying，shangshiji90niandai，kitkatjiangyingxiaodingweixueshengqunti，zaikaoshiqijianweixueshengsongchuqiaokeliyingyuan，yuyishifangyalibinggulixueshengzhengchangfahui，youcichengweiribenxueshengxinzhong“kaoshishunli”dehushenfuxiangzheng。

zheileiyingxiaodebenzhitongyangzaiyuduixiaofeizheqingxudefuwei，yekaoyanpinpaiduiyonghuxuqiudexizhidongcha。shishishangzhiyaoyanxuzheiyisilunijiuhuifaxian，tahaiyougengduogongpinpaimenyanzhanzhichu，birukaoshiqijianxuyaodenengliangbuji、shuimianzhiliangdengdenggengxifendexuqiu，yeyiweizhezaineijuandeyingxiaohuodongzhong，kuaixiaopinpaimenyiranyougengdadechuangxinkongjian。