文|毒眸

2024nian，guoneiyouxiquanyiranmohuan。

yibianshi“zhongguodiyikuan3adazuo”《heishenhua：wukong》jijiangshangxian；lingyibian，shicengjingdeguominduanyou《dixiachengyuyongshi》neicejiunian，zhongyuduanshanglaileyizhibanshouyou。

《黑神话：悟空》宣传片

5yue21ri，《dixiachengyuyongshi：qiyuan》（yixiajianchengdnfshouyou）gongceshangxian，haochengrang“babaiwanyongshi”huijia。shoudaozhaohuandewanjiamenyiyongerru，zaigedapingtaidachulechaodifen：1.4 wanrenzaitaptapdachu3.6fen，14 wanrenzaibilibiliyouxidachu 2.4fen，yinweibeiqiangzouledaoshudiyidebaozuo，cijuhaiyinfale《sanguosha》wanjiadebuman。

《地下城与勇士：起源》登顶App Store总榜（图源：微博）

yukoubeixingchengxianmingduibideshireduyushouru。juqimaishujuxianshi，dnfshouyoushangxiandezheiliangzhouyilai，yizhibaochizaizongbangdiyi；gengkuazhangdeshishouruqingkuang，youxiyanjiugongsiniko partners cheng，dnfshouyoushangxianyizhou，shouruchao1.4 yimeiyuan（yuehe10.16yirenminbi），shitongqiquanqiuyouxishichangzuizhuanqiandeyouxizhiyi。

dnfshouyoushouzhoushouruchao1.4yimeiyuan（tuyuan：weibo）zheiyangdekoubeiyuliushuiliangzhongtian，zaijinshijinrideyouxixingyelvexianhanjian，buguofangzaidangnian，shishuzhengchang。dnfshouyouzuiteshudedifangzaiyu，gaixiangmuzaozai2015nianjiuyijingfabule，2016nianjiukaishineicele，danzhidaojinniancaishangxian，shengshengcuoguoleshouyoushichangdelianggeshidai——huanpiyizhihengshengdeshidaiheeryou、kaifangshijiejueqidejingpinhuashidai。jibianrujinyehuangjinmandi，dandnfshouyouhaishicuoguolenengshouhuogengduohuangjindehuangjinniandai。

网游时代，地下城与“老钱”

xiangbi《chuanyuehuoxian》“sanyishubiaodeqiangzhanmengxiang”zheigekouhao，“babaiwanyongshi”zheigeshuziduiyudangniande《dixiachengyuyongshi》huoxubingbukuazhang。zitengxunconghanguowangyoujutounexon（qixiayou《dixiachengyuyongshi》《maoxiandao》《paopaokadingche》dengyouxi）shoulinaxiaguofudailiquan，yu2008niankaishigongcezhihou，dnfhenkuaijishenchengweiyikuanguominjiyouxi。2016niandefabuhuishangcengtidao，tadetongshizaixianrenshudadaole500wan。

2008nianqi，《dixiachengyuyongshi》jiuchengweitengxunlehenexondexijinjushou。zaidnfjinruzhongguodedishinian，nexonzai2018nianfabudeyifenshengmingzhongtidao，dnfdequanqiushouruchaoguole100 yimeiyuan，ercongliniannexondecaibaozhongkeyikandao，zhongguoshichangweiqitigongledabufenshouru。

dnfjinruzhongguodezheishinian，zhenghaocaizhongleduanyouzuihoudepengboqi，cong《rexuechuanqi》《menghuanxiyou》dao《moshoushijie》《paopaokadingche》《dixiachengyuyongshi》《chuanyuehuoxian》，yidapiguominjiremenduanyoudanshengyu2000dao2010zheishinian，chulejigebiedeyouxi，laowanjianengjitatigongdeshengmingli，yezhigoukeyimianqiangrangtamenjinruxiayigeshinian。

suizheyidongduandefazhan，pcduanwangyoubukebimiandishoudaochongji。youxidachangyefenfenrujushouyousaidao，xinyilunde“qiangqiandazhan”jiucidaxiang。

genjuyouxishichangyanjiugongsisuperdatazai2015nianfabudebaogao，neinianquanqiuzuizhuanqiandeshouyou，zhongguogongsizhiyouyijiashangbang，neijiushiwangyide《menghuanxiyou》shouyou。bishiquanqiuzuizhuanqiandeshouyouhaishi《buluochongtu》。

yuanbande《menghuanxiyou》danshengyu2003nian，bi《dixiachengyuyongshi》gengzaoyibuchengweiguominjiwangyou。2015nian3yue，wangyiyoulvxianyibudachulezheizhang“qinghuaipai”，shunlichengzhangdibitengxunqiangxianyibudengdingguoneishouyou。

tongyangchuzisuperdatazheifenbaogaode，haiyou2015nianzuizhuanqiandeduanyou，qiansanmingfenbiewei《yingxionglianmeng》（quantoukaifa，tengxunyu2015nian100%konggu）《chuanyuehuoxian》（smilegatekaifa，tengxundaili）yiji《dixiachengyuyongshi》（neoplekaifa，tengxundaili）。

tengxunshoulidepaibushao，erqizhonghe《menghuanxiyou》shouyousaidaozuijiejinde，shitongyangdaiyouqinghuaishuxing，nengxiyin“laoqianwanjia”（nianlingpianda，xiaofeinengliqiang）de《dixiachengyuyongshi》。danzuizhong，tengxunzai2015niandijielianshangxianle《chuanyuehuoxian》he《wangzherongyao》。

genjujiamashujufabude《2016nianyidongyouxichanyebaogao》xianshi，2016nianyidongduanshichangshoucichaoguolepcduan，shouruchao800 yiyuan，qizhongduanyouyizhishouyouzhanbi 42.1%。zheiyixinxichulexuangaoshouyoudeshidaizhengzaidaolai，haiyinyuzhehuanpiyizhishouyoudehengxing。yejiushishuo，shinianhouzaishoujishangzhuanniqiandeyouxi，kenenghaishishinianqiandiannaoshangdeneiyipi。

数据来源：伽马数据

2016nian，guochanshouyoushourudiyimingyiranshi《menghuanxiyou》，《wangzherongyao》kenengshidiyiciyeshizuihouyiciqujudier，tengxunde《huoyingrenzhe》paimingdisi，suanshizhengshilakaile“zhengbanipshouquan”dexumu，wangyizaineinianshangxiande《yinyangshi》chaoguole《chuanyuehuoxian》paimingdiba。

cihou，《wangzherongyao》yizhiwenjushourubangshou。genjuapp anniefabude2017nianpingguoapp storeyugoogle playshangdianshouruzuigaode52jiafaxingshang，diyimingweitengxun（180yi），diermingweiwangyi（105yi）。erzaihoulaiyoule《hepingjingying》jiachizhihou，tengxunzuowenlemobahefpsliangtiaosaidao，chenggonglakailebangeshenwei。

数据来源：App Annie Intelligence

zhidezhuyideshi，2017nian5yue《fgo》chaoyue《wangzherongyao》dengdingioschangxiaobang，guofuyoubilibilidaili，zheiyerangguoneideerciyuanyouxishichangdedaoleyanzheng。

huidao《dnf》shouyou，qishizaozai“up2015fabuhui”shang，tengxunjiutidaolezheikuanyouxi，bingzaiciniankaiqileneice。

ruguoshunli，huoxudnfshouyouyenengjiaruzheichang“guoneidiyicishouyouzhanzheng”。danguanyutadegushi，queyizhidengdao2024niancaifasheng。cuoguodiyipi，kanchengcuoguozuijiajuejinshiji。

野蛮生长结束，不合时宜的上线

cuoguodiyipiqishibuyaojin，benlaihainengganshangdierpi。

2018nian，shouyouxingyedeyemanshengzhangzhengshitingzhi。yuanguojiaxinwenchubanguangdianzongjufabu《youxishenbaoshenpizhongyaoshixiangtongzhi》，chengjiangzantingyouxibanhaoshenpigongzuo。zheiyizantingjiushijiugeyue，zhidao12yuecaizhongxinkaifang。banhaojiedongdeyinianli，xiafadebanhaoyezhiyoubudao2000kuan，zhiyou2017niande1/5。

zai2018、2019liangnianshangwanjiaxiaoxingyouxigongsi、gongzuoshijiesan，dangranyouxidachangderiziyebuhaoguo，2018nianq2caibaoxianshi，tengxunwangyijinglirunshoucitongshixiahua，2018nian10yue，tengxungupiaodiepo300gangyuan。

jiushizaizheiyangdebeijingxia，2020nian《dixiachengyuyongshi》shouyouxuanbu8yue12rigongce，binghanchuleyoumokouhao——“zheicijueduibuge”。danjiuzaijijiangshangxianqian，guanfangweiboturanfabugonggaoxuanbuyanqi。

xiaoxiyichu，yinfadaliangwanjiabuman，fennudewanjiayuguanerru，zaitaptapshangdachule2.5dedifen。fanfu“bianshi”liangnianhou，hanfubandnfshouyoushangxian，dapiwanjiazhuanxianghanfu，jihufangqiledengdaiguofushouyou。

buqiaodeshi，jiuzaidnfshouyouxuanbuyanqihoudeyigeyue，guochanyouxiquanhaifashenglelingyijiandashi：2020nian9yue15ri，mihayoukaifade《yuanshen》shangxian。zhihoushizhongsuozhouzhideduoguoappstoredengding，“heianjianglin”。

jusensor towerdeshujuxianshi，《yuanshen》zi2020niantuichudao2023nian1yue，yidongbanyijingqudelechaoguo40yimeiyuandeshouru。zuizhongzai2021niandeshourupaixingzhong，jinsuitengxunde《wangzherongyao》he《hepingjingying》zhihou，chengweidisanzhuanqiandeshouyou。

qishi，zai“heian”zhengshi“jianglin”zhiqian，eryouyijinglongzhaoduoshi。pingjie《benghuai》xilie，mihayouyijingjileileyidingdejishulihewanjia，yuyingjiao（mingrifangzhou），diezhi（lianyuxilie），lilisi（jianyuyuanzheng）bingcheng“shanghaisixiaolong”，zheijijiagongsidoukeyilongtongdiguiwei“eryou”，dandouzaigezidexifensaidaobuduanshuaxinzhexingyejilu。

banhaodejinsuo，xingongsidetuidong，doutongshijiangguochanshouyouxingyetuixiangyigexindefangxiang：conghuanpi、yizhi，daojingpin、xifen。gengbuyaoshuojijiangshangxiande《heishenhua：wukong》，suiranzoudeshilingyitiaosaidao，danwanjiaduiyouxiyuzhidetigao，kebuhuifenpingtai。

erchuantongsaidaodetiaozhanzheyeyirancunzai，wangyide《danzipaidui》zi2022nianshangxian，jiuchengweilebushaodilingwanjiade“diyikuanyouxi”，shenzhishitonglingrenzhijiandeshejiaohuobi。

fashengdezheiyiqietengxundangranbuhuikanbudao。2023niandi，tengxuntuichule《yuanmengzhixing》，bingjinxinglehailiangxuanfa，danjiuxiang《pinganjing》dabuguo《wangzherongyao》yiyang，weishiyiwan，duoshaoyouxiechili。er《yuanshen》daihuodekaifangshijiesaidaoli，tengxunyezai2021nian10yuejiuyijingfabule《wangzherongyao·shijie》dediyizhixuanchuanshipin，zhijinsannianguoquzanweishangxian，danzheigesaidaoyijingbeixuduohoulaizhemenjiman。

conglixingshangpanduan，youxishichangdeguilvyijinggendangnianwanquanbutong，xinrujuzhezhongyehuidailaixindetiaozhan，gengbieticiqianhaiyinfadewanjiafennu……fancizhongzhong，dounengchengweiyakuadnfshouyoudedaocao。

dan2024nian2yue，dnfshouyoudemingzizhongyuchuxianzailexiafabanhaomingdanzhong。tengxunzuixiangyaodezheizhangpai，haishichuxianzaileneisanzhangdipaili，bingqiechengjizhendehaibucha。

xianshibingbuhuiyangezunxunlixing，wanjiayoushihouyebuanchanglichupai。

抢手的冷饭，勇士的情怀

dnfwanjiayongshijixingdongzhengmingleyijuhua：qinghuaishiwujiade。

genjuqimaishujuxianshi，dnfshouyoushangxianliangzhou，zai app storechixudengding。erdiyizhoudeyugushouru，dadaolejingrende1.4 yimeiyuan（shujulaiyuan：niko partners）；zuoweiduibi，yuanshenzaishangxianciyuezhengyuedeshourushi 2.39 yimeiyuan（shujulaiyuan：sensor tower），bingqieqizhongyoujin 70%laiziguowai。budebugantanyiju，daofantiangang。

suiranqinghuaiwujia，danzhuangbeiyoujia。xiangbi《yuanshen》zheileiwupvp（wanjiaduizhan）youxi，he《wangzherongyao》zheileiwufamaishuzhidejingjiyouxi，dnfzuowei“mmoact”（duorentongshizaixian+dongzuo）youxi，tianranyongyougengduodeyinglidian。erwuqiqianghuadeshibaigailv，weikejintigonglegengduokenengxing，dnfbankuaitoubuzhuboxuxubaobao，jiucengzaizhibojianyouguo“hualejiejinyigeyi，zengfuyishenzhuangbei”deyanlun。

“yigeyi”huoxuyouxiekuazhang，danzujianxiangyaozaizhuangbeishangshixian“dengfengzaoji”，xuyaohuafeideshijianyujinqian。ciwai，youyudnfduanyoutigongziyoupaimaixitong（dnfshouyoubingweikaifang），zaiyouxizuihuobaodeneixienian，yeyanghuolewushu“banzhuan”dewanjiahegongzuoshi。

zaibutongdeyouxizhong，“huobidanwei”yegeyoubutong。youqizaizaoniandewangluoyouxili，biru《chuanqi》lide“tulongdao”，《menghuanxiyou》detianjia“baobao”，doushizunguishenfendexiangzheng。youxifuwuqilidetuhao，qishiyurujindebangyidagebingwubenzhishangdequbie。zheiyekeyijieshitongweilaoyouxiyizhi，《menghuanxiyou》shouyoudebusuliushui。zaiyidingchengdushang，dnfshouyouwanjiajichengleyuanlaidnfyouxilide“huobidanwei”，zaiduiguoqude“xiaofei-bianqiang-shoudaozunzhong”lianluchanshenglujingyilaihou，“laoqian”menyiranwendingfali。chulexiaofeiguan，lingyigerangwanjiaxuanzednfshouyoudeliyou，keyishuoshiqinghuai，yekeyishuoshiduiyouxideshenmei。

lilunshang，zai2024nianwanjiayouhenduoxuanze，danshijishangbingmeiyouxuanze。

yongqitadelingyubiyu，jiushimingmingyoukanbuwandewenxuemingzhu，danzuihuoredeyiranshinanpinshuangwen。qubieyuwenxuedeshi，youxibenshenyoujuyoujiqiangdediedaishuxing。

pingtaizaibianhua，jishuzaijinbu，conghongbaijishidaidaojintian，zaoyibuketongrieryu。dandiedaideyuekuai，yuehuiyouyipiwanjiabeidouluozaijiafengzhong。tamenzaiqingshiqijiechuleyipiyouxi，ranhouyinweizhongzhongyuanyinbuzaijiechuxindeyouxi。

xindepingtaiheyouxileixing，yeyiweizhegengduodexuexichengben，yijiyaozaishenmeishangzuochudegaibian。zuizhongdejieguojiushi，tamenduiyouxideshenmeiquwei，ji“zenyangdeyouxinengdaijiwokuaile”wangwanghuitingliuzaiqingshaonianshiqi。duonianhoude2024nian，youxiyijingzhishitamenduanzantaobishenghuodeyixiaobufen。erneigenianji，yanqiandeyigefuben，yitaozhuangbei，jiushishenghuozhongquanbudefannaohekewang。

suoyi，jiurangdagemenhuadianba。