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星巴克升级会员制度,为自己留住更多顾客

muqian,laizihuiyuandexiaoshouezaixingbakezhongguoxiaoshouzongezhongyizengzhi75%debizhong。

图片来源:星巴克

界面新闻记者 | 李烨

界面新闻编辑 | 牙韩翔

xingbakedehuiyuantixi“xingxiangjulebu”youyoulexindewanfa。

6月20日,星巴克中国宣布升级会员体系,相较之前,会员级别将在银星、玉星、金星三种之上增设“钻星”,加入了新的星星兑换机制和玩法;此外,星巴克还与酒店集团希尔顿合作,双方的会员体系即日起相互打通,有额外积星奖励、会员等级加速升级等福利。

jutilaikan,xingbakebencidiaozhengduixinlaoyonghudoujuyouyidingxiyinli。

星享俱乐部会员在指定渠道每累计完成指定消费50元,就可累积1点成长值与1颗好礼星星。

duiyulaoyonghulaishuo,shengjizhihoukeyixiangshoudaogengduofuli。meinianjilei100dianyishangchengzhangzhi(jifen)dejinxinghuiyuan,jiangnengshengjichengweizuanxinghuiyuan,xiangshoudaogengduoxingbakehuiyuanfuwu,baokuokuaisudiandan、shengrizhuanshuliwuyuxingbakeshanghaihongbeigongfangdexianchangtiyandeng。

zhenduiputonghuiyuan,xingbakezaiyuanlai“9kexingxingduihuanyibeizhidingzhongbeiyinpin”he“1kexingxingduihuanxiangyingyinpinwai,zengjiale3kexingxing、5kexingxingdeduihuan,duiyingbutongdengjideyouhuifuwu。huanjuhuashuo,nixianzaibuxuyaoxiaofeitaiduoqian,yekeyiduihuanliwu。

图片来源:星巴克

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图片拍摄:界面新闻 范剑磊

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未经正式授权严禁转载本文,侵权必究。

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星巴克升级会员制度,为自己留住更多顾客

muqian,laizihuiyuandexiaoshouezaixingbakezhongguoxiaoshouzongezhongyizengzhi75%debizhong。

图片来源:星巴克

界面新闻记者 | 李烨

界面新闻编辑 | 牙韩翔

xingbakedehuiyuantixi“xingxiangjulebu”youyoulexindewanfa。

6月20日,星巴克中国宣布升级会员体系,相较之前,会员级别将在银星、玉星、金星三种之上增设“钻星”,加入了新的星星兑换机制和玩法;此外,星巴克还与酒店集团希尔顿合作,双方的会员体系即日起相互打通,有额外积星奖励、会员等级加速升级等福利。

jutilaikan,xingbakebencidiaozhengduixinlaoyonghudoujuyouyidingxiyinli。

星享俱乐部会员在指定渠道每累计完成指定消费50元,就可累积1点成长值与1颗好礼星星。

duiyulaoyonghulaishuo,shengjizhihoukeyixiangshoudaogengduofuli。meinianjilei100dianyishangchengzhangzhi(jifen)dejinxinghuiyuan,jiangnengshengjichengweizuanxinghuiyuan,xiangshoudaogengduoxingbakehuiyuanfuwu,baokuokuaisudiandan、shengrizhuanshuliwuyuxingbakeshanghaihongbeigongfangdexianchangtiyandeng。

zhenduiputonghuiyuan,xingbakezaiyuanlai“9kexingxingduihuanyibeizhidingzhongbeiyinpin”he“1kexingxingduihuanxiangyingyinpinwai,zengjiale3kexingxing、5kexingxingdeduihuan,duiyingbutongdengjideyouhuifuwu。huanjuhuashuo,nixianzaibuxuyaoxiaofeitaiduoqian,yekeyiduihuanliwu。

图片来源:星巴克

huiyuanzhidubenjiushixiaofeipinpaipeiyangzhongshiyonghudefangfa,zheizhongshangyemoshitongguojianlihuiyuanquanceng,shixianhuiyuanduipinpaideshenfenrentong,congerzengqiangxiaofeizhanxing。

xingbakezhongguocengfenbiezai2015nianyu2020nianliangcishengjihuiyuanzhidu,danduibiciqianyuxianzaihuiyuantixidiaozhengdebeijing,xingbakezhongguodezuixinjudong,shijishangyouzhegengzhongyaodeyiyi。

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muqian,xingbakeyouzhepangdadehuiyuanduiwu。jiezhi2024cainianerjidumo,zongshuyidachao1.27yidelishixingao,qizhong90tianhuoyuehuiyuanguimojiuchao2100wan,zheizaikafeixingyeshishuyishuerdecunzai。

shangshucaibaocheng,laizihuiyuandexiaoshouezaixingbakezhongguoxiaoshouzongezhongyizengzhi75%debizhong。zaixingbakebuduanxiachendeguochengli,huiyuanyechengweizhongjianliliang,xiachenshichangde90tianhuoyuehuiyuanguimozengzhangjiaokuai,huiyuanzengsuchaoguogaoxianchengshi,xiaoshouzengsuweigaoxianchengshideliangbei。

图片拍摄:界面新闻 范剑磊

mianduixingyeneimuqiande“9kuai9”bipin,suozhugengduozhongshixiaofeizheyenengrangxingbakebimianbeijuanruzheiyidijia“guaiquan”。

xingbakezhongguodongshizhangjianceowangjingyingcengduociqiangdiao,xingbakewuyicanyujiagezhan,zhuanzhuyushixiangaozhiliang、yingli、kechixudezengzhang,mubiaoshichengweizhongguogaoduankafeishichangdeshouxuanpinpai。

qijuti“tuwei”defangshi,shitongguojiadajiyonghufasongyouhuiquandelidu,laibachanpinlahuigengpingjiadefanchou,yiqianghuachanpinjipinpaibenshendejiazhigan。

birumuqiantadexiaochengxuneijiuyousanbei49.9、shuangbei39.9、danbei7zhedengyouhuiquan。tongshi,gengduoyouhuiquanzaizhibojianhetuangouqudaodengchang,xiaoliangzuigaode19.9yuandanbeikafei、78.7yuansancidedabeixingbinglequandengxuanxiang,yijiangxingbakedexingjiabituxianzhilishixingao,zaizheixieguanfangqudaoshang,shiyongyouhuiquangoumaiyibeixingbake,jiagezheheyijingjiangzhi20-25yuanzuoyou。

ciwai,xingbakeyejiaqiangleshangxinpinlv,zaiguoqudedierjidutagongtuichu27kuanxinpin,shuliangshishangyijidudeliangbei,shiquniantongqidesanbei。

erbencihuiyuanzhidushengjihou,yejiangliyuxingbakedexiaofeikuozhandaogengduochangjing。

yuzhichenggong“qianshou”dexierdunzaizhongguoshichangyezhengzaigaosukuozhang,jiezhi2024nian4yue,xierdunjituanzaizhongguoyiyunying660duojiajiudian,zi2020nianzhijin,xierdunjituandoubaochilemeinianzaihuaxinkaiyejiudianchao100jiadefazhansudu。zheiyerangzhongguochengweigaijituanquanqiuchumeiguoyiwaizuidadequyushichang。juci,dangruzhuxierdundezhongguoxiaofeizhexiangyaolaishangyibeikafeideshihou,huoxuhuigengqingxiangyuxingbake。

未经正式授权严禁转载本文,侵权必究。