文｜豹变朱晓宇

编辑 | 邢昀

「核心提示」

销量增长波动放缓，产能跟不上，交付周期过长，对手虎视眈眈，更多用户对小米汽车的质量检验，雷军造车的考验还在后面。

kaijuyizhangwangzha，rangxiaomiqichezaishangshiyigeyueneichuangzao“suodanchaoguo7wanliang”deshenhua，suizheredumanmanxiaqu，xiaomisu7dexiaoliangzengzhangyechengxianbodongpiruandetaishi。

jiuzaizuijin，guoneizaochexinshili6yuedierzhou（6yue10ri-16ri）xiaoliangpaixingbangchulu，lixiangqichewenjudiyi，wenjiehejikefenliedierhedisanwei。xiaomipaimingdiqi，zhouxiaoliang0.25wanliang，yuqianyizhou（0.21wanliang）xiangbilveyoutisheng。

shichangdekanfayechengxianliangjifenhua。yourenjuede，xiaomizuoweiyigexinshilipinpai，zaiyingxiaoxiaoyingxueruodeqingkuangxianengyouzheiyangdezhouxiaoliang，yixiangdangbucuo。yeyourenzhiyixiaomizaidangqianshichangjingzhengrucijiliedeqingkuangxia，bujinzetui，houxuxiaolianghuishoujinyibulakua。

xiaomiqichezuidadedaihuobozhuleijunjinqiquanguodaochubenpao，weixiaomiqichezhantaixuanchuan。gengweiguanjiandeshi，channengwentiyijingchengweizhiyuexiaomiqichede“jingu”。

6yuezhongxun，xiaomijituangongguanbuzongjingliwanghuazaiweiboshanghuiyingcheng：“jihumeiguojizhoudouhuiyoumeitibaodaoxiaoliangxiahua。qishidesuodanshuliangmeitiandouyouwendingxinzeng，zuoweiyigeqichexinpinpailaishuo，muqianjinyoudankuanchexing，erqiemuqianquanguojiaofuzhongxinshuliangshifenyouxian，meizhouhainengshangjiaofuliangpaixingbang，jiaofuyalidangranshijidade。”

ciqianxiaomiguanfangxuanbu，cong6yueqi，xiaomiqichegongchangzhengshikaiqishuangbanshengchanlashengchanneng，weilejiasudingdanyushengchanpipeixiaolv，jiangyu6yue5ri0dianqi，jiangdadingsuodanyouyuqicong7tiansuoduanzhi3tian。

gaoguangmanmantunqu，xiaomiqichezhenzhengkaoyandeshikelailin。

产能与销量的矛盾

jinqileijunzaiweibozhongxiedao，jiezhi6yue13ri，xiaomisu7leijijiaofuyitupo2wantai，yuji6yuedanyuejiaofujiangtupo1wantaiyishang。suirantaduocibiaoshi，zhengzaichixukuochongchanneng，“chengnuo24nianbaodijiaofu10wantai，chongcijiaofu12wantai”，danpinglunqulibushaomifenpaolaicuijiaofu，“xianzaidingche，jinnianhaiyoujihuitichema”“jiaofutaiman”“dengdaizhouqitaizhang”。

zheisannianlai，leijunweilezaochekeyishuoquanliyifu，xiaomiqichechengweixiaomijituanneibujibiezuigaodexiangmu，weilezhuanxinzaoche，leijunbaxiaomishoujiquanquanjiaobangjiluweibing。

ranerxiaomiqichemianlindeshijiqingkuang，yuanbiguanfangxuanchuandeneirongfuzadeduo。

jinnian3yue，xiaomiweiyubeijingyizhuangdeqicheshengchanjidiyijingwanchengchannengceshi，yitiandanbandechannengzai300liangzuoyou。ju《baobian》dujialejiedao，dao5yue，xiaomiqicheweilelashengchanneng，jiangxianqiandedanbangongzuoshizhangtishengzhi10gexiaoshi，danrichannengzuiduodao420liangzuoyou。

zi6yuechu，xiaomiqicheguanfangxuanbukaishuangbanbinglashengchannengzhihou，gongchangdedanbanshijiancong10gexiaoshixiaojianwei7gexiaoshi，danbanchannengyecong420liangjiangdidao320liang。

genjuxiaomigongchangdeyixianyuangongtoulu，chanxianshejidechannengshiyigexiaoshi40tai，danban10gexiaoshijiuzai420liangzuoyou，6yuekaishuangbanzhihoulashengchanneng，7gexiaoshichanneng320liang，suiranpingjunmeixiaoshidechannengtishengdao45.7liang，danshidanbanshizhangyezaijiangdi，qizhongzuigenbendeyuanyinzaiyuxiaomigongchangmeiridingliangshengchan，chanlianggoushujiuyaoting，6yuexiaomigongchangdeyuechanmubiaoshibudiyu10000liang。

zongtilaikan，xiaomiqicheshengchangongchanggengxiangshiduichannengzaizuojinyibudiaoshi。

daozhidingliangshengchandeyuanyinzhuyaozaiyu，cunzaiyidingderenliquekou，tongshiwuliaogongyinggenbushang。xiaomiqichegongchangdeyixianyuangongliudongxingjiaokuai，zhaopinwangzhanshangyenengkandaoxiaomiqicheshifangchudalianggangwei，baokuochejiandepugong、caozuogong、tuochesijideng，bushaozhaopinxinxixiezhe：liangbandao，nianzhong13xin，zonghe6000yuandao7500yuandeng。

channengpaposhimeigeqichepinpaidouraobuguoqudeguankou，xinshilimenguoqugengshichangguochannengpingjingdekutou。

channenggenbushang，jiaofuzhouqilazhang，xiaomiqichedeyixianxiaoshouyeshoudaokunrao。yiweixiaomiqichedexiaoshoubiaoshi，laidianlishijiakanchedekehu，youdayueyibanderentingdaojiaofuzhouqiyaobannianzhijiebeiquantuile，zheiyeduixiaomiqichehouxudexiaoliangchanshengyidingyingxiang。

congxiaomifangmiandeshijixingdonglaikan，gaocengdejiaozhuochengdu，yebuyayuyixianxiaoshou。

jinlianggeyuelai，leijunzuoweixiaomiqichezuijuyingxianglide“xingxiangdaiyanren”he“huashiren”，bushipaiduanshipin，jiushizaipaiduanshipindelushang，yaomejiushigaozhibo。butingxiedizaiquanguogediqudexiaomiqichezhiyingdianbenzou，weixiaomiqichezhantaiweichixiaomideredu。

jinguanruci，duanqineixiaomichannengdetishenghaixuyaoshijian。ruheweichixiaomiqichederedu，chuleleijunqinliqinwei，xiaomiqichekaifaxinchexing、jinjunhundonglingyudengxiaoxiyeshibushiliaobozheshichangdeshenjing。

小米汽车绕不开的难题

zaileijundeguihuazhong，xiaomiqichequannianbaozhengjiaofu10wantai，chongci12wanliangdemubiao。

ruguoquannianjiaofu10wantaizhennengwancheng，xiaomijiangdapowenjieyongshi15geyuedejilu，chengweizuikuaishixianzheiyimubiaodezaochexinshili。duibilaikan，lixiangyongle32geyuecaiwancheng10wanliangxiaxian，yulaizehuale33geyue。

congxianshicengmianlaikan，jiaofuxuyaolagaochanneng，beihoushichixuchongzudewuliaogongying，gongyinglianshifoushunchang，wuliaogongyingshifouchongzu，zhudongquanbingbuzhangwozaixiaomishouli，tongshikaoxiaomiqichedanfangmiandeyizhiyehennanjiejue。

congzaochechuqi，xiaomijiumianlinyidingdewuliaogongyingnanti，duiyugangrujuzaochedecheqilaishuo，zheisihushiyigeraobukaidekan，yeshisuoyoufeizhuliuchangshangdetong，danggongyingshangdewuliaogenbushangshengchanjiezou，xiaomiqichedechannengyeyincishouxian。

shangshuxiaomiqicheyuangongxiang《baobian》biaoshi，xiaomiguanfangxuanchuan70duomiaozuzhuangyiliangsu7，zuzhuangqianhouhaiyouyidaduiliucheng，zhiqiangongyingshanggongbushang，xianzaizaizhaogongyingshangxiatanxunqiuqitajiejuefangan，daijiajiushineibufendegongzuolianghuibianduo。ruxiaomixuyaoalingjiandangongyingbushang，xiaomikeyiyongbhechechengalingjian，zengjiadebuzhoujiuzhanyongleshijian，ladilexiaolv。

xiangyaobaituogongyingliankunrao，bujinyaokanzhenggeqichexingyeshangxiayoudeshengchanxiaolv，haiyaokancheqizaixingyelidehuayuquan。

dianchishidiandongqichezuihexindebujian，erjiaofuyalihendayibufenzhengshilaizidianchigongying。6yue18ri，youningdeshidai、beiqijituan、xiaomijituandenggongtongtouzijianshedebeijingshidaidianchijidixiangmuzhengshikaigong，kejianxiaomiduibaozhangdianchigongyingquedingxingdezhongshi。

zaineibuwentihaimeijiejuedeqingkuangxia，xiaomiqichehaimianlinzhesuishibeiqitacheqijujidefengxian。zixiaomiqicheshangshiyilai，youbushaocheqizhenduixiaomisu7desuodanyonghutichubutie5000yuanbutiekuan，qizhongjiubaokuozhijieheyulai。

yeneirenshixiang《baobian》fenxi，yezhengyinweijiaofushijianzhangdewenti，qijianruguojingzhengduishoupaochuyixieyouhuizhengce，duiyujiyutichedeyonghulaishuo，gengrongyifangqixiaomiqiche。

duicileijunyefaweibocheng，muqianxiaomisu7dechannenghejiaofusuduzhengzaikuaisutisheng，biaozhunbanhemaxyijingtiqianjiaofu。ruguoyonghushizaizhejigouche，guochandezhijies7、yulaiet5、xiaopengp7xiliedeng，dajiayekeyikaolvxuangou。

keyishuo，leijunbuguanghuizaoche，renqingshigufangmianyejingzhunnaniele。

yucitongshi，dangyuelaiyueduodeyonghukaishangxiaomiqiche，chanpinliyeyinglaizhijiekaoyan，xiaomiqichezhiliangshangderenhewentidouyoukenengyinfayulunfengbao。

bujiuqian，qichechanjingbaodaocheng，muqianxiaomisu7dazaidejinshilaiziyingfeilingdetanhuaguigonglvxinpianjiuyijingshixiaole7li。anzhaojiaofuliangyue3wankexinpianlaiculvegusuandehua，shixiaolvyijinggaodawuqianfenzhiyi。tongchang，cheguijixinpiandebulianglvyaodiyubaiwanfenzhiyi。

xiaomiqicheshangshijin90tian，jingliguofengkuangheshenhua，yeyiduchengweicheqixingyedeliuliangdandang，ranersuizheredumanmanlengque，baoluzaigongzhongmianqiandewentiyeyuelaiyueduo。

leijuncengbiaoshiyaozai15zhi20niandeshijiannei，chengweiquanqiuqianwudeqichechangshang，zaizheiyangdemubiaoxia，xiaomiqichehaiyouhenzhangyiduanluyaozou。

你看好小米汽车后续销量吗？