wen|biaowaibiaoli yuliling

bianji|caobinling fuxiaoling

数据支持|洞见数据研究院

danggeguanpeisheng，zenmehaiyaojiaoqian？kanzhebiaojia200yuandepeixunfei，gulexinlizhifandigu。

dantahaishitaoleqian，anlingdaodeshuofa，“laoshichuqujiangkehenguide，jidajiadeyijingshiyouhuijiale”，kaohechengjiyouyidehua，feiyonghui“fanbeifanhai”。

dangulehenkuaifaxian，fanhaidebushixuefei，shixueyuleidejiaoxun。

suoweikaohe，qishishikaohexiaoshouyeji，dachenglegongsihuoli，dabuchengtahuishiquzidongzhuanzhengdezige；lungang、jinsheng，yezhicunyulingdao“haohaogan，gandehaoshaobulehaochu”dedabingli。

“zheigenzhapianyoushenmequbie？”guleqifenbuyi，guoduantitongpaolu。

genguleyiyangganjuebeikengderenbuzaishaoshu，guoqujinian，guanpeishengzaigexinggeyepinpinliangxiangshualian，jinzitajiandexinchou、“sanniandangjingli，wuniandanggaoguan”dezhitongguihua，chiluoluodixiezaizhaopinjianzhangli。

raner，suizhe“sanbailiushixing、xingxingdouzhaoguanpeisheng”dexianxiangyuyanyulie，guanpeishengdehanjinliangkaishiduanyashixiajiang。

pizheguanpeishengwaiyizhao“zagong”、kongyoumingtoumeiyoutixidetucaoquanwangfenfei，qiaolimingmufa“guanpeicai”dekongsuyelvjianbuxian。

shenzhi，xuduojinpaiguanpeixiangmuyedieluoshentan，qiyemenbuzaibipingaoguanchumiaolv，zhuanerqiangdiaoqileliucunlv。

cengjing「jinguangshanshan」deguanpeisheng，daodishiruheyibubulunwei“pianju”de？

一、管培生，是“仅供参考”的雇主品牌广告？

yanwuliaoraodebangongshili，jingxiaoshangdageyongfahuangdeshouzhidilaiyizhiyan，lukasilianmangbaishoujujue，zhizhebiaogeshangdeshujujixubaogenwendi。

bulejielukasideren，hennanbazheiyangyiweishenjuwuxianxiaochengshi、hunjizailaoyoutiaozhijiandexiaonianqing，gendingdingyoumingdebaojieguanpeishenglianxizaiyiqi。

lianlukasizijidoumeiyouxiangdao，qinyanjianzhengdeguanpeishengxiangmu，ruzhihouhainengbiancheng“maijiaxiu”。

6nianqiandexiaozhaoji，lukasigangdidaxuanjianghuixianchang，jiubeiyanqiandeyimumushenshenxiyinzhu：daqidezhanbanhehaibaoyilumianyan，xizhuanggelvdegongzuorenyuanjiadaohuanying，fuzongcai、shouxijishuguanyezaireluodiliaotian。

meiweidaochangdetongxue，dounenglingdaoyifenbaohanhufupintaozhuang、xifashuizaineidejingmeilipin，haiyoujihuichouqujiazhi2000yuandedajiang。

buguo，zuilingtayinxiangshenkede，haishuxuanjianghuishang“yijinhaixiang”dexuezhangxuejiemen。

“ruzhidiyigeyuejiuzhenqiangshizhanshangshengyichang，diyinianfuzeshangyixiangmu”“yinianshengqudaozhongdiankehujingli，liangnianshengquyujingli”……zaitamendefenxiangli，zhiyejinglirendeweizhisihuchushoukeji。

bujinqidiangao，waiqilihaiyouchongmantiaozhanherenqingweidegongzuofenwei、danxingdegongzuoshijian、29tiandenianjia，keyisuishilaiyichangshuozoujiuzoudelvxing。

canjiawanxuanjianghuidangwan，lukasijiuhuosutoudilejianli。zuozaiwuxingjijiudiandengdaimianshideshihou，tayijingnengxiangxiangdao，zijiyihouchuruyixiancbd，zaigaodaotianjixiandebangongshilihekafeidechangjing。

raner，chenggongruzhihou，dengdaitadequeshizaixiaochengshidechaoshilibaihuojiamaixiyifen、muyulu，yijikaizhexiaodianlvchuanguobangexiaocheng，quchakanjijingxiaoshangdegonghuo。

“ruzhiqiandoushijianhaodeshuo，ruzhihoucaizhidao，bushisuoyouguanpeishengdoushigaodashangde。”lukasishuo。

yibaojieshichangbuweili，guanpeishengyouxianshang、xianxiazhifen，xianxiayoufenweijingxiaoshang、lingshou、otodengchuizhilingyu，gexifenfangxiangzhijianbuhuidakuadulungang。

zheiyiweizhe，butongyewushangdeguanpeisheng，jingyukenengtianchadibie：guangxian、cijidegongzuotiyanwangwangshuyudianshangdengxinqudaodeguanpeisheng，ershenzaijingxiaoshangqudaodeziji，zuodeduoshijiediqidegongzuo。

lukasizhidao，zaixianxiamopagundajinian，zijihuoxuyenengchengzhangweidudangyimiandejiaose。danxiaozhenzuotijiachushendeta，jiushibenzhe500qiangwaiqiguanghuanlaide，pengshangzheiyangdexianshinanmianhuiyouxinliluocha。

duilukasidezaoyu，zhengzaiyijiatoubufangqiguanpeishengxiangmushixidexiaoyao，yougengshendeganchu。

tongxuemensanwuchengqundipaiduilingbanshouli，xiaoyaohunjiqizhong，jiazhuangzaiwanshouji，shijishangqueshibeiwanglulitoutoujiluxuanjianghuibailejigeyilabao、songdeshenmepinpaidechongdianbaoyijizhunbeichounakuanipad。

tashibeixiaozhaofuzerenpailai“jiejian”tongxingde，danbushiyaozhaobanbierenjingyan，ershiquebaotamendexuanjianghuiguigebunengbiduishoudi。

zaifangqijiliezhengqiang“qianyimenjian”deshidai，rencaizhengduozhanshiqizhongdeguanjianyihuan，guanpeishengxiangmuchenglegedaqiyexiujiroudewutai。

juxiaoyaojieshao，dangshitop50fangqijihudouyouzijideguanpeishengxiangmu，wuyiliwaidoudazhe“gaoxin、gaoqidian、gaojinshengsudu”deqihao。

tashixicanyudeguanpeishengxiangmuyouzhedichan“huangpujunxiao”demeiyu，danbingbushiyeneiweiyiyijia，yincizaizhaopindegegexijieshangdouhuianzhonggenqita“huangpuxi”fangqijiaoliang，jin2changxiaozhaoxuanjianghui，tamendehuafeijiutupole10wanyuan。

“youshihoubudebuchengren，guanpeishengzhaopinyijingbeipinpaijingzhengguoxiele。”xiaoyaogankaidao。

dantamenzhishaozhendezaiqiangren，xiaoyaohoulaifaxian，yixiehuodongbandehonghonglielie，xuanchuanshouduanhuayangbaichudefangqi，zuihouqishizhizhaofengmaolinjiaodejigeguanpeisheng。

qiefangdichanzhishikuangredeyijiao，huikanneijiniandejiuyeshichang，hulianwang、jinrong、jiudiancanyindengxingyedeguanpeixiangmubiandikaihua，guanpeishengjihuchenglegongsishilixionghou、guanlixianjinde“huozhaopai”。

“xinaoduole，dajiajiuhuiduiguanpeishengyoulvjing。”xiaoyaoshuo，chuchumaoludebiyeshengmenyiweizhaodaolemaixiangzhiyejinglirendejiejing，shubuzhiguanpeishengzheige“jintangchi”，henduoshihouzhishidujineryi。

二、管培生本身不坑，进错了公司才叫坑

yixiangzhenduiguanpeishengdediaochaxianshi，yousifenzhisandeqiye，meinianhuazaiguanpeishengshenshangdepeixunfeiyongshiqiyuexinde2beiyishang，sifenzhiyideqiyetourudadaole10beiyishang。

zheiyiweizhe，qiyemeiyouzugoudetiliang，huobushiyibashoutuidong，guanpeishengxiangmudexiaoguojiangdadazhekou。

raner，dakaixianzaidezhaopinruanjianhuifaxian，guimo20renyineidegongsi，douzaidazhangqigudizhaoguanpeisheng。youmeitizaishuangxuanhuixianchang，liuyidaoyijiaqiyeshenzhiyubeizhaopin51ming“chubeiganbu”。

“guanpeisheng”fanlanxia，henduoxinrenruchangjiuchenglepaohui，liansuolingshouguanpeishengxiaoyu，jiushidaomeidanzhiyi。

chudaomendianlungangshi，tadejihuashijileijicengjingyan，nulijinshengzhizongbu。danganleduanduanyizhou，tajiuyishidaozijizhishishouyin、yaohe、zhenglicangkude“dazagong”，meitiandoupiyubenming，genbenhexuexiguanlibuzhanbian。

genglingrenxinhuiyilengdeshi，guanpeishengmeiyouticheng，zhiyoudixinhebutie、jixiao，hrdejieshishi“ruohuaxiaoshouzhineng”，danruzhihoucaizhidao，tichengcaishixiaoshoushourudedatou。

yejiushishuo，xiaoyugenputongdianyuanganzhetongyangdehuo，shouruqueyuandiyurenjia，tamengranhuiguoshenlai：“gongsizhishiyongguanpeishengdemingyi，zhaoyixielianjiayingjieshenglaizuodianyuan。”

shishishang，napashizhenxinshiyixiangzhaoguanpeishengdegongsi，youshihouyehuizaizhixingzhongbianxing。

“nijiushineigetousudeguanpeisheng？wojinggaoni，buyaoluanxiedongxi！”mianduiduoduobirendelingdao，xuligandaowuyu。

dinggangjigeyuelai，tawushuciqiuzhudouxianyouhuifu，rujinzhishizaichaosongceodehuibaoxinlibaoyuanjiju，jiuzaodaolelaizizongbu、difanghebumenlingdaodecengcengweijiao。

zheirangtayufaquexin，guanpeishengxiangmujiushiquangongsiyanjiceokandeyichangxi。

xulishiyijiashangshihulianwanggongsideguanpeisheng，ruzhihoudediyicijianmianhui，ceoqinzizhuchi，fuzongcaimenlieweichuxi，yiduiyizhiyefazhanguihualiangshendingzhi。

houxulungangqijian，yemeiyoukpiyali，meiyuedekaohechulehuibaogongzuochengguo，jiushiduiruhekaituochuangxin、tigaogongzuobiaozhundeng“zhanlvexing”mingtidezuanyanqingkuang。

fenwaizhenxijihuidexuli，meixiangrenwudoudaqishierfenjingshenduidai，zaiqimoxiangceohuibaodekaohezhongnaxiale“jingyingjinjiang”。

ranerrangtameixiangdaodeshi，zheigerongyujuranshizuihoudegaoguang。

dinggangdaoerxianchengshizuodakehuxiaoshouhou，yidaodifangjiuzaoyuzongbuhr“duanlian”，chengnuodepeiyangjihuahejinshengfanganzaiyewurentiqi，difangdelingdaohetongshijixulifafanglejibaiwandekpi，yesashoubuguanle。

zheihaimeiwan，tahenkuaiyoufaxian，xingyelidedakehuziyuanzaoyibeiguafendaijin，gongsiyaotawanchengdeyeji，jiuxiangotapingtaiyaoqiuxinrenqupiliangqianyuewuxingjijiudianyiyangbuqieshiji。

guliwuyuanzhixia，tazhudongchujiqiutupo，kexiangdifanglingdaofankui，huanlaideshiyiwanshuiduanping；qiuzhuzongbu，huifuyongyuanshi“zhaoxingyezishenzhuanjiajidajiafenxiangjingyan”。

beibiwunai，xulizuihoujuedingzhijiezhaoceo，bijingguanpeishengxiangmushitafuze，zhenggegongsihuoxuzhiyoutanengzhenzhengguanxin、jiejueguanpeishengdekunjing。

danzheifengxinhaiweishangdatianting，jiuzaizhongzhongyalixia，liantongxulizuihoudexiwangyiqihuifeiyanmiele。

xiangbixuli，jinrulaopaiwuyewaiqiguanpeidejieke，ganjuezijixingyunxuduo。

jingguoweiqiyigeyuedexinrenpeixunhou，tadezhizijikeyigenjuzhiyefazhanguihua，zixuanxinyidedaoshi；zailungangdebannianshijianli，duitadepeiyangjihuayehuijutidaomeizhouxuesha、zuosha，qieyangeanzhaojihuazhixing。

shenzhi，tahaikeyixuanzezaiguoneilungang，haishiquhaiwaixiangmulilian，erhouzhejiangdedaogongsidezijinzhichi。

kanbibaojie、lianhelihuashideyanjin，rangjiekeduijijiangdaolaideguanpeishenghuochongmanleqidai。danyihandeshi，yiwaizongbimingtianxianyibudaolai。

三、蛋糕变小，留给管培生的上升空间不多了

“renshineibianshuo，2024nianbuzhaoguanpeishengle。”tingdaozheitiaoxiaoxishi，jiekexinzhongyilin：hanqimanyandesudu，bitaxiangxiangzhonggengkuai。

danzheiyeshimeibanfadeshi，jinjinianshouhuanjingyingxiang，fangdichanshangxiayouyipiandimi，wuyegongsiriziyeyuelaiyuebuhaoguo，youxiegongsiqunianyinianzhixinzenggeweishuzhongbiaoxiangmu。

yewurouyankejiandibianshao，renlichengbenpodadeguanpeishengxiangmu，shoudangqichongbei“kaidao”，zhaopinrenshucongjiekeneijiede5ren，jiangzhi3ren，zhizhichediguanbitongdao。

yijingruzhidejieke，riziyebuhaoguo，bengai“yangeanjihuazhixing”delungangzhidushiji“mingcunshiwang”，tagangjinglilelianggebumen，jiubeidiaopaidaoxiangmubuqu“kaihuang”。

buguo，jiekebingmeiyoubaoyuan，zaitakanlai，guanpeishengbukenengyongyuandaizaixiangyatazhong，zaowandouyaozhimianfengyu，erqieshizhanduitadeduanliangengda。

yincidaolexinxiangmushangdejieke，zhijiebazijibaichenglejigerenlaiyong：tuanduidajian、wuliaocaigou、caiwukongzhi、xingzhengkaoqindenggexianggongzuo，talaizhebuju，yigerenganchuleyigegongsideqipo。

meiguoduojiu，jiekejiubaxiangmudecaiwuzhibiaocong-23%，lashengdaozheng16%，yizhanchengming。

kandaoletadeqianli，gongsijitaweipaileyigecong0dao1dexinxiangmu，baruzhiduanduan1niandejieke，tibadaolexiangmujinglideweizhi。

xinxiangmudeyaligengda，jiekeyegengnuli，meitianzaoshang5dianqichuang，wanshang9dianxiaban，yimangjiushijigeyue，pengshangrenshoujinquedeshike，haihuiqinzizailingchensaocesuo、zuzhuangtuoba。

meirimeiyejianchixialai，daoquniannianzhongkaoheshi，jiekeyituibianchengledailing38rentuandui、fuze45000duopingmimianji、yewupingjiyoudengdequyujingli。

raner，rucigonglaohuanlaidequeshiyizhang“kongtouzhipiao”：titleyishengzaisheng，xinziyimaobuzhang，nianzhongjianghaibeikekouleyiban。

“chuzoubansheng，guilaizhuandehaishiputongyingjieshengshuiping。”jiekedexinliangle。

dantayijingsuanhaodele，youxieguanpeishengliantitledoumeilaozhe。jinniankainianhou，yujieketongqideguanpeishengtitongpaolulegeqiqibaba，tabuzhidaozijihainengjianchiduojiu。

cengshi500qiangkuaixiaowaiqiguanpeishengdelili，yeganshoudaolehanyi。banianqian，taruzhishi，wulunshixianxiahaishixianshang，meigerendounengfendaoyizhenggequdao，tazijijiubeifenleyijiatianmaoqijiandian。

erxianzailungangdaotazheilideguanpeisheng，zhinengguanyibufen，“jibenxifendaokefu、xiangqingye、 kol tougaodengmeigehuanjie，douyouyigeguanpeishengfuze。”

bijingguohuojueqibeijingxia，kuaixiaowaiqidekuozhangsududaburuqian，kaixincheng、xinqudao、xinpinpaichengweileguoqushi，liujiguanpeishengdezengzhangkongjianbeidadayasuo。

danguanpeishengshiqiyede“menmiangongcheng”，napameiyouneimeduorencaixuqiu，yiranyaoyaoyajixuzhao。

“dangaobuzaibianda，meiniandouzhaoguanpei，nanmiantonghuopengzhang。”lilishuodao，gongsiweilejienaguanpeilungang，zhinengbagangweiyijijidiyingchaichulai。

zheiyangqiangyunchulaidekeng，xianranbufuheluobumendeyuqi，lilijingchangzaigongzuozhongkandaozheiyangyimu：gangdashuoshi、niujinjianqiaohaiguizheixietianzhijiaozi，taotaishangwanrenjinlai，congshidequeshirifuyirimeiyoujishuhanliangdegongzuo。

gengrangtarugengzaihoudeshi，duizheixiedirty work，guanpeishengmenrengzuode“jinjinyouwei”——shenyigekolhezuoshipin，guanpeixinrenbujin“zhuzhenchaijie”，hainengtigongjishitiaoxiangguanbaokuan、keronggengzuocankao；jiaodaiyigejiandandewuliaodinghuobiaoge，huishoudaosanzhongbutongdekexuanfengge。

lukasifeichangnenglijiezheixieguanpeishengdexuanze。

zaixiaoxianchengzuoleliangnianduolengbandeng，tashenqingdiaodaoyixianchengshidedianshangbumen，congcimeizaiwanshang10dianqianxiaguoban。aole2nian，ganjueshizaichibuxiao，youbuxianghuixiaochengshi“yanglao”，tazuizhongjuedinglikai。

anzhaoguoqudejingyan，dingzhebaojieguanpeiguanghuandeta，tiaocaobushuoqingeryiju，yejuefeinanshi。danxianshishi，taqiuzhixiaobannian，mianshileyeneiduojiatoubuqiye，zuizhongbudebuquleyijiaguimogengxiaodegongsi。

“yuanlai，baojieguanpeiyijingshiwonengzhaodaodezuihaodegongzuo。”lukasixixudao。

（文中人物均为化名）