界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

jinri，jiemianxinwenliuyidao，xichazaiqixiaohongshumianxiangyingguohemeiguoshichangdeguanfangzhanghaoshangfabuxiaoxicheng，xichaquanqiumendianshuliangyitupo4000jia。2024nian1yue2ri，xichacengfabu2023niandubaogao，baogaoxianshijiezhi2023niandi，xichamendianshuyitupo3200jia，qizhongshiyehehuomendianchao2300jia。

yejiushishuo，zaiguoqubannianshijianli，xichayigongxinkaichule800jiamendian。

zheigesududuibixichaganggangkaifangjiamengshiyousuofanghuan。

2022nian11yuekaifangjiamenghou，xichademendiankuozhangsudujiuxiangzuohuojian，yiqi2022niandiyue850jiamendianzongshujisuan，2023nianxichaxinzengmendianshuliangwei2350jia，yuejunkaidianshuyuewei196jia，eryanxiaqiyuejunkaidianshuyuewei133jia。

jiumuqianeryan，xichazaiguoneidemendianyizhujianxiangxiachenshentou。

zhaimencanyanshujuxianshi，qimendianzaiyixian、xinyixianchengshi、erxianchengshidezhanbihegongyue62%，sanxian、sixian、wuxianchengshizhanbifenbieyuewei20%、13%、5%。yejiushishuo，rujindexichayiyouyue4chengmendiankaizaisanxianjiyixiachengshi。

zhidezhuyideshi，xichasihudasuanjinyibujiamahaiwaishichang，tebieshiyingguoyumeiguo。

xichaxiaochengxuxianshi，muqianyizaixinjiapo、yingguo、meiguo、aozhou、hanguo、malaixiya、jianada7geguojiabujumendian，muqianyikaichu22jiamendian，jijiangkaichu45jia。qizhong，yingguoxianyoumendian7jia，jijiangxinzeng5jia；meiguoyikaichu2jia，jijiangxinzeng22jia。

jiumendianbujueryan，yingmeiliangguoshixichazaihaiwaidezhongdianshichang。

xichazai2023nian3yuexuanbukaifanghaiwaishiyehehuorenshenqing，8yuezaiyingguolundunkaichuyazhouyiwaideshoudian。zheijiamendianshenzhiyinfaxijuxingdeyimu——kaimenbujiuhou，baodanbiandaozhixichamendiandalouchuxiandianliguzhang，xichalundunshoudianzaikaiyediyitianbiantingyele。zaizheizhihou，xichayequwangmeiguoniuyuedengdikaidian。

zhidaoxianzai，xichahuoxurengshisuoyoubujuhaiwaifadaguojiadezhongguochayinpinpaizhong，zuikuaijinxingkuaquyutuodiandepinpai。

yuqitachayinpinpainaizhixiaofeipinpaixiangbi，xichazouleyitiaowanquanbutongdechuhaidaolu。

zaidiyuxuanzeshang，guoqudabufenchayinpinpaizaituozhanhaiwaibantudecelveshang，gengpianxiangyuxianzaixiaoquyushidianzaihuanmanpukai，shouxuandemudediduoweidongnanya。birunaixuedechazhongqichuhaishouzhanbianshitaiguomangu。

erconglundundaoaozhouzaidaoniuyue，xichaxuanzedejunshijingjifadadehaiwaishichang。

xichachayihuadechuhailu，chutongguogaojugaodadefangshizaiquanqiushichangjianlipinpaiyoushi、tishengdiaoxingwai，huoxuyeshibikaiguoneishichangneijuan，xunzhaoyejixinzengdiandefangshi。

zaihaiwaishichang，dabufennaichapinpairengtingliuzaishangyige“zhenzhunaicha”shidai，buyongruzhongguoshichangyiyangzaixiannai、shuiguodapei、shangxinpinlv、yingxiaolianmingdengfangmianjingzhengneijuan，buguodangdiyeyijingyouyuelaiyueduohouqizhixiuyongxian。liruzainiuyue，youhuarenchuangshiyu2018niandedebuteayeshizhudazhenshuiguo、zhennaidepinpai，yenengzuochuyuguoneipinpaiyiyangdeniuyouguonaixi、guihuaqingtidengkouwei，bingqieshejiaomeitishangpojuredu。

erzaiguoneishichang，xichamuqianzhengmianlinbawangchajimendeweizhuidujie。

bujiuqiande5yue21ri，bawangchajichuangshirenzhangjunjiezaiqijubande“xiandaidongfangchachuangxinluntan”shangpilu，2023nianbawangchajizongxiaoshou（gmv）108yiyuan，2024niandiyijiduzongxiaoshouchao58yiyuan，yuji2024nianquannianzongxiaoshoukeyichaoguo200yiyuanrenminbi。

conglingshouelaishuo，bawangchajigongbudegmv108yiyijingkeyiweijuzhongguochayindisiming。

bawangchajihaizaiyixunmengdesudukaidian。

bawangchajizai2022nian4yuemendiantupo500jia，2023nian1yuefanfantupo1000jia，bingqiezicikaiqibeisumoshi。2023nian12yue，bawangchajixuanbumendianshuliangtupo3000jia，yejiushiyinianneikaidianchaoguo2000jia，ercongyanxiaqiquanqiumendianda4500jiamendianshulianglaikan，zheigepinpaidemendianzengsuhaizaitisheng，jinniandeyuejunkaidianshudagaizai291jia。

bawangchajidexunmengzengsuyifangmiandeyiyutazaixianzhichayinsaidaoshangdechayihua。

zaipinpaidingweishang，butongyuxicha、gumingmenduojujiaoshuiguocha，zhudaxinzhongshi、chanpinjujiao“yuanyexiannaicha”debawangchajizaiqizhongzhaodaolechayihuakongbai；ciwaixuanzhifangmian，bawangchajiyeyidingchengdushangbikailejingpin，genjujihaipinpaijianceshuju，bawangchajizaiyixianchengshimendianzhanbijinyou7.91%，chaoyibanmendiankaizailexinyixianjierxianchengshi，zheihuoxulingtabimianzhijieyuxichadengzhijiejingzheng。

zaipinpaiyingxiaodefangmian，xichayubawangchajisihuyezaiananjingzheng，birutamendouzhengdang“jiankangnaicha”。

4yue26ri，bawangchajiguanxuanzhongguowangqiuyundongyuanzhengqinwenchengweipinpaishouwei“jiankangdashi”。zaiwangqiantuisu，3yue25ri，xichaqianyuezhumingjianshenbozhupameilawei“jiankangtuijianguan”。jihuyuzhitongqi，bawangchajihaicengyaoqing“quanminjiaolian”liugenghongweiqixinpin“xingchunshan”zuotuiguang。ciwai，lianggepinpaiyeluxutuichureliangjisuanbiao、gongbupeifangdengjucuo。

erhuiguidaoxianzhichayinsaidao，suiranxicha、bawangchajirengshizheigesaidaoshangzuijushengshidepinpaizhiyi，dansuizhewanjiayuelaiyueduo，gepinpaimendiankuozhangzhanjushichangshangjinshengbuduodekongbaidianwei，zhengtisaidaodezengsuzhengrouyankejiandefanghuan。

genjuhongcanpinpaiyanjiuyuan，2022nianchayinshichangguimowei1423yiyuan，tongbizengsujinwei+0.3%。juzhongguoliansuoxiehui、meituan《2022chayinpinleifazhanbaogao》，2022nianwoguoxianzhichayinxingyemendianshuliangyuewei35wanjia，an9yichengzhenchangzhurenkouji，pingjunmeijiaxianzhichayinmendianfugai2571ren。xianzhichayinzhengtiyichuyujiaobaohezhuangtai。

《2023xinchayinyanjiubaogao》xianshi，jingli3niandezhefu，2023nianxinchayinshichangguimoyouwangdadao1498yiyuan，zengsugaoda44.3%，dan2024he2025nian，zengsuhuojiangxiajiangzhi19.7%he12.4%，zengliangzhuancunliangqushimingxian。