界面新闻记者 | 张瑶

界面新闻编辑 | 严之俊

6yue15ri，wuxitaihuxinchengzhoujijiudianshengdakaiye，rongheletaihushuibodelingganyujiangnanyumizhixiangdetese，yingzaochujianjudongfangmeixueyuxiandaiqingshefenweigandedutelvjutiyan。qizhong，jiudianzhongcantingcaifenglougewaichucai，cantingzhudaxinshiyuecaibingronghexishiweidao，tebieshijinshazhimudanxia，zheidaocaipinjianglaohuxiaqiaosuzaochengmudanhuabandexingzhuang，zaipeiyihuadiaojiugouqian，chengxianchuxianxiannenhuadejuemiaokougan。

zheishicaifenglouyiyu7yue15rizhengshituichude“caifengshiwei”zhaopaicaizhiyi，bingchichuantongyuecaijingsuidejichushang，jingxinhuijishidaoshenshoushikexiaiqiejuyoudaibiaoxingdezhaopaicaipin。jieshiquanguo50duojiacaifenglou，dounengpinchangyoushiweizhuchugezifahuizhuanzhang，yiyishiyiweiweilinggandezhaopaicaipin。

zhoujijiudianjituandazhonghuaqushouxiyunyingguanqiuyourenwei，“shi”shizhongguoxiaofeizheshenghuochangjingzhongjiqizhongyaodeyihuan，jiazhijinnianlaiguoneicanyinyefusu，canyinzhujianchengweijiudianshichangjingzhengzhongdetupodian，yezhujianchengweizhusuzhiwaitiyanjiudianpinpaiwenhuadeyigezhongyaochangjing。

ruhemanzubinkeduigaopinzhicanyindetiyanyoubushiyanhuoqidemeishiqidai，qiuyouyishidaotesecanyinjiwenhuatiyanyufashoudaozhongguoxiaofeizhedeqinglai，bencituichude“caifengshiwei”zhaopaicaidanjiyuyibinkexihaoweixian，jingxinhuijileshidaoshenshoushikexiaiqiejuyoudaibiaoxingdezhaopaicai，yishikezhixuandazaocaipin，zoujinxiaofeizhe，dadongxiaofeizhe。jiangdaiyou“yanhuoqi”demeishirongrulegaopinzhicanyintiyan。bujinshicaifengloudechengyizhizuo，yenongsuolecaifengloupinpaizhenduizhongguoshichangyuzhongguoxiaofeizheliangshendingzhidezhanlve。

genju《2024zhongguocanyinchanyeshengtaibaipishu》fabu，nianqingyidaixiaofeizheduicanyindexiaofeilinianzhengfashengshenkebianhua。tamengengjialixingheshenshen，danchundeyingxiaocelveyibuzuyixiyintamen，ershigengjiazhuzhongzaiyongcanguochengzhong，tiyanshiwudailaideqinggangongminghewenhuachuancheng。zheiyifanxiangxiaofeiliniancushizhonggaoduancanyinyaocongcaipinchuangyi、cantingshejiyijifuwuliuchengjinxingquanfangweidechuangxinhetisheng。zhoujijiudianjituanchajuelezheiyiqushi，zaicaifengloucicihuanxinshengjizhong，tebieqiangdiaole“ting、shi、wei、xiu、chu”wugantiyan，bingqiecaiyongxiandaishoufayanyizhongguochuantongwenhua，yudangqianxiaofeizhezhuiqiugengquanmian、chenjinshicanyintiyandequshixiangqihe。

lingyifangmian，《2024nianheizhenzhucantingzhinan》biaoming，jingzhicanyinzhengzaijinru“zhijiabi”shidai。mianduijinnianlaiduoyuanhuadecanyinqushi，caifenglouzaibaochichuantongyuecaipengrenjiyidetongshi，buduanchuangxin，jiehedangdiwenhuayuqitacaixitese，weixiaofeizhetigongduoyanghuademeishixuanze。tongshi，jijijianxingchangdaolvseyongcanlinian，yi“xiaofencai”dechengxianxingshi，manzu“yirenshi”、“yinshiduoyanghua”、“shaoshiduocan”dengduoyuanxiaofeichangjingxuqiu，yiyinghedangxiashichangyudazhongdeqidai，tuidongcanyinxingyedekechixufazhan。

muqian，caifenglouyizaiquanguofanweineibuju56jia，bingyichengweizhongguopinzhicanyinshichangdeshenducanyuzhe。qiuyoubiaoshi，“duoyuanhuadepinpaijiegouyekeyixingchenggengqiangdejingzhengliyuhaozhaoli，congerxingchenggengweijiangudepinpaihuchenghe，bujintuokuanlejiudianchanpindeshouzhongfanwei，yejiangconglvxingzheyanshenzhibendikeren，jiangjiudianchanpinconglvxingzhetuozhandaogenggaopincideyubendikerendelianjie。”deyiyukeguandefazhanguimo，xiaofeizhekeyizaizhoujijiudianjituanqixiadeduoyuanhuajiudianpinpaineidoukeyipinchangcaifengloudejingzhimeishi，jijiashenlejiudiancanyinyubendishichangdejinmidu，yeyujituanqitayewubankuaixingchenglianghaodepinpaixietongxiaoying。

zuoweizhoujijiudianjituanbentuhuacelvedezhongyaohexinzhiyi，caifengloupingjieshiduoniandejidian，jizhiliyuchuanchenghehongyangzhongguochuantongyinshiwenhua，gengjingenshidaimaibo，shenrudongchazhongguoxiaofeizhedexuqiuyuxihao，buduantuichenchuxin，yichuangxindecaipinhebuduanyouhuadefuwu，manzuguangdashikedeweileizhuiqiu，yushikebaochishenkelianjiedailaiyiciyouyicidejingxi。zhanwangweilai，zhoujijiudianjituanzaipinpailidazaoshang，ruhefunengcaifenglou？jiemianxinwenyuzhoujijiudianjituandazhonghuaqushouxiyunyingguanqiuyoujinxingleshenruduihua。

界面新闻：作为洲际酒店集团旗下高端餐饮品牌，彩丰楼在集团战略中扮演了怎样的角色？请谈谈这十年来，彩丰楼品牌在中国市场的发展状况。

邱尤：“shi”shizhongguoxiaofeizheshenghuochangjingzhongjiqizhongyaodeyihuan，jiazhijinnianlaiguoneicanyinyefusu，canyinzhujianchengweijiudianshichangjingzhengzhongdetupodian，yezhujianchengweizhusuzhiwaitiyanjiudianpinpaiwenhuadeyigezhongyaochangjing。qizhong，tesecanyinjiwenhuatiyanyufashoudaozhongguoxiaofeizhedeqinglai。zhoujijiudianjituanshizhongjianchiyizhongguoxiaofeizhedexuqiuweidaoxiang，yijingzhicanyinweihexin，jiangzhonghuameishiwenhuayuxiandaicanyinlinianxiangjiehe，gouzhufengfuduoyuandecanyinpinpaijuzhen。zuoweizhoujijiudianjituanqingxindazaodegaoduancanyinpinpai，caifengloulijingshinianyilaidebuduanchuangxinyufazhan，buduanmanzuriyizengzhangdeduoyuanxiaofeixuqiu，xianyichengweijituancanyinjuzhenzhongdezhongyaoyiyuan，bingbanyanzhongyaojiaose。

caifenglouchengzaizhejituan“zaizhongguo weizhongguo”deqiyechengnuoshinianneibujuquanguo，shuliangtupo56jia，shijituancanyinpinpaizhongfazhanzuikuaidezhongcanpinpai。zipinpaidanshengyilai，zhiliyuchuanchengbodajingshendezhongguopengrenchuantong，zaibingchichuantongyuecaijingsuidetongshi，guanzhujiudiansuozaimudedimeishiwenhua，weibinkedizaonanwangdeyongcanshiguang。pingjieqichaoguoshinianduibentushichangdeshenkedongcha，jingzhunbawocanyinxiaofeimaidong，minruibuzhuobendimeishichaoliuquxiang。ciwai，qixiadexiantanghuahuayijiudiancaifenglouzhongcantinggengshilianxusannianronghuoheizhenzhucantingzhinanyizuanrongyu，yituxiancaifenglouzaicanyinxingyedegaoshuizhunhedutemeili。

weilai，womenyejiangchixujieyoucaifengloubuduanyinlinggaopinzhicanyindechuangxinchaoliu，jingenxiaofeiqushi，rangkerenzaixiangshoumeishidetongshi，tiyandaodushucaifengloudeyishiganhejiazhigan，bingweiqidazaofuhezhonghuameishiwenhuadedaikezhidao。

界面新闻：根据2024年黑珍珠餐厅指南发布，回归“质价比”成趋势之一，面对这样的发展趋势，彩丰楼有哪些策略上的调整？此外，在当前餐饮发展趋势下，彩丰楼如何吸引并满足年轻消费群体的需求与偏好？

邱尤：面对近年来多元化的餐饮趋势，彩丰楼从“洞察需求本质”rushou，zaicelveshangjinxinglexiangyingdidiedaigengxin，yigenghaodixiyinbingmanzunianqingxiaofeiquntidexuqiuyupianhao。

洞察多元需求，迎合食客之选。伴随当下消费需求趋于多元化，消费者对仪式感与质价比的追求逐渐提升。因此，精致餐饮也开始往质价比方向发展，这也在一定程度上推动了精致餐饮市场的进步。此次全新推出的2024“彩丰十味”招牌菜单是以食客喜爱之选为核心，zhizaimanzubinkeduigaopinzhidejingzhicanyintiyanqidaidetongshi，yebaochicaipinbushiyanhuoqidedutemeili，yiyingheshichangdeduoyangxuqiu。

地域特色融合。秉持对中华美食的深刻理解，以一食一味为灵感，youlaizibutongdiyudeshiweizhuchugezifahuizhuanzhanghuijushiweidiyuzhuchuzhanxiangezizhuanzhang，zaibingchiyuecaijingsuidejichushang，jiangdiyuteseyuchuangxinlinianronghe，weibinkehuizhiyifuzhanxianzhongguofengweibaitaidemeishiditu。

高质价比体验。此外，彩丰楼把握餐饮消费趋势的质价比，以“小份菜”呈现形式，changdaobinkelvseyongcan，dazaogaozhijiabiyongcantiyan。

跨界合作。jinnianlai，xiaofeixuqiuquyuduoyuanhua、gexinghua、pinzhihua，tebieshinianqingyidaigengzhuzhongjingshenxiangshouhetiyanshixiaofei，leyuchangshixinxianshiwu。

womenyezaijinnianjiangcaifengloudairujishanggongwucangcanyinfuwuzhong，weibinkedelvtuzengsetiancai。diyijidudecaidanyi“yunxiang·daoyuchunyue”weizhuti，rongheyuecaijingdianmeizhuanyuhainanbentufengwei，yizhonghuameishiwenhuaweizaiti，weibinkedazaogaopinzhideyunduanshengyan。

界面新闻：此次的“彩丰十味”菜单是如何产生的？会根据一些特定数据做参考么？彩丰楼如何确保每一道菜品的口味独特性、地域代表性以及创新性？

邱尤：cici2024“caifengshiwei”zhaopaicaidanshijiyuwomenshenrushichangyuxiaofeizhexuqiu，jingzhunbawodazhongshikexihao，binggenjulvxingzhejibendishikedexiaisuodazao。tongshi，womenhuigenjushikezhixuansuodazaodecaidan，yezhizaikeyizuidachengdudemanzukerendeqidai。

tongshi，caidanzhongdeshidaocaipinchengzaizhediyuwenhuadeyinji，youqixiabutongdiyudeshiweicaifenglouzhuchugezifahuizhuanzhang，yiyishiyiweiweilinggan，ronghechuantongyuecaijingsuiyudiyutese，jiangchuantongyuxiandai、dongfangyushijiedemeishiwenhuaxianghujiaorong，chengxianshejianshangdedongfangyunwei。

界面新闻：用餐体验方面，彩丰楼2.0新业态是如何调动食客的“五感”，从而营造出极具中华美学的用餐氛围？

邱尤：zhoujijiudianjituanshenzhigaopinzhidecanyintiyanshijiudianfuwudezhongyaoyihuan，tebieshizaiyinshiwenhuayuanbodezhongguo。caifengloujihedongfangmeixuejinghua，zhuyaoweiraoyixia“ting、shi、wei、xiu、chu”wugantiyanbingjihedaikezhigan，yongyoushuyucaifengloudutedefengge：

听。zhongguochuantongwenhuazhongtongchangjiang“yidongchenjing”deniaomingshengchentuochushiqinghuayizhigan。caifenglouzhongcantingjiecishoufa，jiwuzhongdaibiaojixiangdeniaomingshengdingzhierchengcantingbeijingyinle，bingmingming「bainiaochaofeng·wujizhiyin」，weibutongjiucanshiduandeshikedailaitingjueshengyan。ciwai，cantingsouluocongjingdiandeqingzhongguoqiledaoxiandaixinzhonglehemodengrensheng，liruzaizhongguozhongyaodexinnian，yehuiyongdangdaiqileyinlechengxianrenaodejierishike。

视。caifengloudeshijuechengxianweirao“youfenglaiyi”weizhuti，xuanquchuantongwenhuazhongxiangzhengxiangruiyujixiangdefenghuang，yijiushiyonghongseweizhuyaojidiao，dancaiqulegengweixiandainianqingyuyishuhuadechulishoufajinxingyanyi，bingzaisecaitixijichushangjinxingfengfu。

味。pinpaibuduanhuanxinshengji，caifengloucaipinyijiucongchuxinchufa。caipintixiyijingdianyuecaiweiben，rouhechushituanduiduidangdiwenhuadelijieyuqitacaixidetese，tixiancaifenglouduiyuyuecaichixugengdiedesikao。cantingweishikewajuegengduozhongguodehaojiuhaocha，gouchenglecaifenglouduyoudejiazhuantixi。「jiuzhoujianiang」jiqizhongguojingdianjiuyindejianiangxilie，xuanqu9zhonglaizizhumingchanqudejingdianhaojiu，gouchengcaifenglouteyoudejiuleitixi。「wuganchaji」caifengloutesechapinxilie，jingxintiaoxuanlejinxuanwulong、jingyangfucha、zhangjiawanshengpudanzhu、queshehejiuquhongmeiwuzhongbutongfenggedezhongguocha，zhanxiandongfangyinshiwenhuazhongcanchadapeideduyoufengcai。

嗅。 cantingzhongmimandelanhuaheguihuaweijidiaodexiangxun，zeshicongyuyijiadaoxingwangde“chunxuanbingmao，languiqifang” yajuzhongsuojiqulinggan。

触。yishijuezhutiweiyanzhan，cantingcongzhengtidekongjianshejidaoxijiecaizhijinyibufengfulechujueganshou。baokuoyuangongfushidecixiujikongqueyutuantihuamianliao，tiquzhongguoniaowenhuazhongyuyijixiangdeniaomingmingbaojianmingcheng，yijicaidanneiyeyufeiye、cantingbaitaidengduochusheji。

感。meishizhiwai，caifengloudedaikezhidaoyeshiwomensuoxiwangbinkenengganzhitiyandaozhonghuameishiwenhuadequanmao。 liruzhongguochawenhuazhongjingdianyishi“fenghuangsandiantou”，bianshuyucantingchalideyibufen，yibiaodadaikedejingyi。

界面新闻：彩丰楼作为集团旗下独立餐饮品牌的先行者，请问您如何看待彩丰楼与旗下酒店品牌（洲际酒店及度假村、华邑酒店及度假村、皇冠假日酒店及度假村）的相互关系和协同效应？同时，您认为在酒店资产投资及稳定的收益中，这种架构在提升酒店整体价值和市场竞争力方面，具有哪些优势？

邱尤：caifenglouzuoweizhoujijiudianjituandegaoduancanyinpinpai，bujuyujituanqixiaduoyuanhuadejiudianpinpaijuzhenzhong，baokuozhoujijiudianjidujiacun、huayijiudianjidujiacun、huangguanjiarijiudianjidujiacun，bingxingchengleshendudexietongxiaoying。tongshi，pingjieshengengzhongguoshichangshiyuzaidefenghoudiyun，tishengzhengtizhudiantiyanhepinpairenzhidu，zengqianglejiudiancanyinyubendishichangdejinmidu。

tongguomeishilianjie，caifenglouxiyinlequanguogedilvxingzhe，funengjiudianzichantouzijishouyidewending：

餐饮是连接宾客的重要媒介。womentongguorichangcanyinfuwuchujidaogengguangfandebinke，gaozhiliangdecanyinfuwubujinxiyinbendiguke，yiqigaozhanxingchixuxiyinkeyuan，tongshiyeweijiudiandailaileyouzhideziranliuliang。zheizhongliuliangbujinzengqianglejiudiandekeliuliang，yeweiyezhudailailechixudeshouyi，wendinglejiudianzichandezhangxiaoshouyi，chixujihuoquyuneidexiaofeihuoli。

餐饮还是展示目的地文化的窗口。caifengloubujinweiwaidizhudiankerenzhanshilezhaopaiyuecaidejingsui，yeweikerenchengxianlemudediwenhuademeishitese，zengjiatamendemanyiduhezhongchengdu，tishengjiudiandezhengtixiyinlidetongshi，yeshijiudianchengweizhanshihetuiguangmudediwenhuadezhongyaopingtai。

链接旅行者，渗透本地消费者。dangjindejiudiantouzizheyufaguanzhujiudianzichandehuibaolv，yinci，duoyuanhuadepinpaijiegouyekeyixingchenggengqiangdejingzhengliyuhaozhaoli，congerxingchenggengweijiangudepinpaihuchenghe，bujintuokuanlejiudianchanpindeshouzhongfanwei，yejiangconglvxingzheyanshenzhibendikeren，jiangjiudianchanpinconglvxingzhetuozhandaogenggaopincideyubendikerendelianjie。

深化品牌拓展。bansuicaifengloudepinpaikuozhancong1dao56jia，qiguimoxiaoyingyededaotuxian。zheibujinfanyingchutouzizheduicaifengloupinpaicelvederenke，duiyutouzizhelaishuo，yuzhoujijiudianjituanhezuobujinjinshiyoujiudianpinpaidexiaoying，tongshiyenenghuodeyigegaopinzhidecanyinpinpaidejiachi。tebieshicanyintiyanshixuduorenxinzhongchengweimudedijiyidezhongyaozuchengbufen，yexiwangkeyitongguocaifenglouzheiyigaopinzhidecanyinpinpaifanbudaojituanqixiadejiudiantiyan，tishengbinkeruzhudezhengtiganshou。

洞察市场动态并快速响应。ciwai，womendeyoushihaitixianzaicaifenglouduishikexihaodeminruidongchahejingzhunbawoshang，nenggoukuaisuxiangyingshichangyuxiaofeizhebianhuadexuqiu，chixuqianghuashichangshentou，bingyushikebaochishenkelianjie，bawoshichangmaidong。

界面新闻：洲际酒店集团在品牌力打造上，如何赋能助力彩丰楼品牌？下一个十年，彩丰楼如何持续领先？

邱尤：caifengloushizhoujijiudianjituanqingxindazaodegaoduancanyinpinpai，danshengyu2013niandecaifenglouzaizhongguoshichangyijingzouguoshiyuzai。muqian，caifenglouyizaiquanguofanweineibuju56jia，bingyichengweizhongguopinzhicanyinshichangdeshenducanyuzhe。deyiyukeguandefazhanguimo，xiaofeizhekeyizaizhoujijiudianjituanqixiadeduoyuanhuajiudianpinpaineidoukeyipinchangcaifengloudejingzhimeishi，jijiashenlejiudiancanyinyubendishichangdejinmidu，yeyujituanqitayewubankuaixingchenglianghaodepinpaixietongxiaoying。

bencituichude“caifengshiwei”zhaopaicaidanshicaifengloudechengyizhizuo，yenongsuolecaifengloupinpaizhenduizhongguoshichangyuzhongguoxiaofeizheliangshendingzhidezhanlve。caifengloushizhongyibinkexihaoweixian，jingxinhuijileshidaoshenshoushikexiaiqiejuyoudaibiaoxingdezhaopaicai，yishikezhixuandazaocaipin，zoujinxiaofeizhe，dadongxiaofeizhe。jiangdaiyou“yanhuoqi”demeishirongrulegaopinzhicanyintiyan。caifenglouyeyidujuminzutesedecanyintiyandadongxiaofeizhe，yutamenjianliqingganlianjie：yijingdianyuecaiweiben，rouhechushituanduiduimudediwenhuadelijieyuqitacaixidetese，dazaogaopinzhiqiefuyouminzutesedemeishitiyan，yubutongdiyudexiaofeizhejianlishenhoudeqinggangongming。

tongshi，jijijianxingchangdaolvseyongcanlinian，yi“xiaofencai”dechengxianxingshi，manzu“yirenshi”、“yinshiduoyanghua”、“shaoshiduocan”dengduoyuanxiaofeichangjingxuqiu，yiyinghedangxiashichangyudazhongdeqidai，tuidongcanyinxingyedekechixufazhan。

caifenglouyidongfangwenhuaweigenji，jingzhunbuzhuobingxiangyingdangxia“canyinxiaofeishengji”dequshi，tongguotingjue、shijue、chujue、weijue、xiujuewugandequanfangweifenweiyingzao，weishikedailaiduoyuan、chenjindecanyinxiaofeitiyan，xiandaihuadiquanshilezhongguopengrenjiyicongchuanchengdaochuangxindeyanbian。

caifengloujiyuzhongguoshichangshiduonianlaideshenhoujidian，jizhiliyuchuanchenghehongyangzhongguochuantongyinshiwenhua，gengjingenshidaimaibo，shenrudongchazhongguoxiaofeizhedexuqiuyuxihao，buduantuichenchuxin，yichuangxindecaipinhebuduanyouhuadefuwu，manzuguangdashikedeweileizhuiqiu。

caifengloushizhoujijiudianjituanzunzhongzhonghuameishiwenhua、guanzhuzhongguoxiaofeizhexuqiudezhongyaoshijian，tongshiwomenyecongcaifengloudechenggongkandaolelaizishichangdejijifankui。weilai，womenjiangjixutongguocaifenglou，yigaopinzhidecanyintiyanshengdongdichuandizhoujijiudianjituanduiyushengengzhongguoshichangdejuexin。

图片来源：品牌提供