界面新闻记者 | 唐俊

编者按：“跨境电商”正成为中国外贸增长的新引擎。跨境电商进出口总额占货物贸易进出口的比重，已从2015年的1%增长到2023年的5.7%。由于各地的区位优势、要素禀赋和产业结构等存在较大差异，在推动跨境电商转型发展方面面临着不同的机遇和挑战。界面新闻/界面智库推出的“高质量出海——中国城市跨境电商转型案例库”系列报道，将通过案例和数据分析的形式，聚焦重点城市的跨境电商政策体系、发展路径和企业诉求等，并尝试提出有针对性的政策建议。

chengdou，keyishuoshixibukuajingdianshangdiyicheng。

2023nian5yue，shangwubugongbu“2022niankuajingdianzishangwuzongheshiyanqukaohepinggu”jieguo，diyidang“chengxiaomingxian”dezongshiququanguojin10ge，chengdoukuajingdianshangzongheshiyanqushixibuweiyiruxuandeyige。

2023nianchengdoukuajingdianshangshoucikuaguoqianyiyuantaijie，jiaoyiguimoda1059yiyuan，lianxuqinianbaochigaosuzengzhangtaishi，yeshixibudiquweiyiyigejiaoyiechaoqianyidechengshi。

2024nianshangbannian，chengdoukuajingdianshangjixukuaisufazhan。1-6yue，chengdoukuajingdianshanggonggongfuwupingtaiwanchengjinchukoushenbaogongji6102.20wandan、tongbizengzhang276.58%，shenbaohuozhi92.65yiyuan、tongbizengzhang193.07%。

youyuquweiyinsu，yanhaidiqufazhankuajingdianshangyouzhetianrandeyoushi。ershenchuneiludiqudechengdou，zezouchuleyitiaoshuyuzijidekuajingdianshangdaolu。

构建“双国际机场+国际铁路港”出海通道

haiyunmuqianrengshidabufenguojimaoyihuowudeyunshufangshi，neiludiquzaifazhankuajingdianshangshi，jiaotongchengweizuidadeduanban。bukaohaibuyanbiandechengdou，tongguohangkonghetielugoujianlechuhaitongdao。

chengdouhangkongyelilaifada，suyou“hangkongdisicheng”zhicheng。2021niantianfuguojijichangtonghanghou，chengdougengshichengweizhongguodisangeyongyoushuangguojijichangdechengshi，zaicizhiqianzhiyoushanghai（hongqiao＋pudong）hebeijing（shoudou＋daxing）youshuangguojijichang。

shuangliujichangyintishenggaizao，guoji（diqu）keyunhangbanquanbuzhuanyizhitianfujichangyunxing，danhuoyunhangbanrengzaiyunying。muqian，shuangliujichangguoji（diqu）huoyunhangxiangong24tiao，qizhongbeimeizhou4tiao、ouzhou8tiao、yazhou11tiao、feizhou1tiao，tongdazhijiage、amusitedan、falankefu、bulusaier、yadesiyabeibadengquanqiuhuoyunmenhujichang，qiejunweiquanhuoyunhangxian，youquanhuojizhifei。

tianfujichangzeyunyingbulusaier、budapeisi、mosikedeng8tiaoguojiquanhuoyunhangxian，hangdianfugaiouzhou、nanya、dongbeiya，meizhouketigongchaoguo40jiaciquanhuojiyunli。ciwai，tianfujichanghaiyoudaliangdekeyunhangban，kejifucangtongyangtigongyunli，jianghuowusongwangquanqiugedi。

sichuanhuitongtianxiawuliuyouxiangongsi2018niankaishicongshikuajingdianshangwuliufuwu，gongsizongjinglipengweigaosujiemianxinwen，2024nianshangbannian，gongsizaichengdoudeyewuliangtongbizengzhangle3.5dao4bei。

“xiangchengdouzhifeimeiguodehuoyunhangban，congqunianmeizhou2banyijingzengzhangdaorujindemeizhou8ban，chengdouhaiyouzhifeibulusaier、budapeisi、huasha、balidengouzhouchengshidehangxian，duiyukuajingdianshangkehueryanyouhendadexiyinli。”pengweibiaoshi。

hangkongzhiwai，tielushichengdoudelingyizhongyaochuhaitongdao。chengdouguojitielugangweiyuqingbaijiangqu，zhongoubanlie（chengyu）congzheilichufa，liantonglejingwaichaobaigezhandianhejingnei30gechengshi。

2023nian，zhongoubanlie（chengyu）kaixingchao5300lie，weijuquanguodiyi。juchengdouhaiguantongji，2024nianqian5geyue，chengdouzhongoubanliefayunhuozhi211.7yiyuan，tongbizengzhang21.6%。

chulezhongoubanlie，xibuluhaixintongdaoyezaikuaisufazhan。chengdoudiqudehuowuhaikejingzhonglaotieludidalaowo，yeketongguotielujianghuowuyunshuzhiguangxibeibuwan，zaitongguohaiyunyunshuzhiguowai。

wubaqifuzuizaozaihangzhouzuokuajingdianshangqiyefuwu，muqianzaiquanguoyunying3gekuajingdianshangyuanqu，qizhongyigeshiqingbaijiangkuajingdianshangchanyeyuan，muqianyuanquneiyou30duojiaqiye。

chengdouwubaqifuzongjingliliuyanduijiemianxinwenbiaoshi，yuanquxuanzezaichengdoushiqingbaijiangquluodi，zuizhongyaodeyuanyinshikanzhonglezhongoubanliedeyunli，yiji“yidaiyilu”zhengcedailaidejihui。liuyanrenwei，zhongoubanlieyunjiasuiranbihaiyungaoyixie，danshishixiaogengkuai，erqietieludeyunliheyunjiawending，buhuixianghaiyunjiageyiyangzaiguoqujiniandafubodong，zheishimaoyishangshifenkanzhongde。

2024nian1-5yue，qingbaijiangqukuajingdianshangshixianjinchukou280wandan、tongbizengzhang185%，huozhi5.05yiyuan、tongbizengzhang25%。jinnianqingbaijiangqukuajingdianshangshujudezengzhang，hendayibufenyuanyinshiyamaxunmaijiatongguochengdouguojitielugangchukoudehuowuzengduo。

zuijinjinian，chengdouchujinghuowudetongguanliuchengyoujiaodadeyouhua，shixiaodeyitisheng，yidingchengdushangyemibulediyudeduanban。

chengdouhaiguansuoshuchengdoushuangliujichanghaiguantigong“7×24xiaoshi”yuyuetongguanfuwu。pengweibiaoshi，6yue20riqigongsiyouyidanhuowudaojichangshiyijinghenwan，danhaiguangongzuorenyuanyiranjiabangongzuo，huowuzaibanyeshifenwanchengtongguandengshangfeiji。

chengdouhaiguansuoshuqingbaijianghaiguanyingyong“tielukuaisutongguan”moshi，jinyibutishengjinchukouhuowutongguanxiaolv。zaigaiyewumoshixia，haiguantongguoduitielucangdandianzishujujinxingshenhe、fangxing、hexiao，shixianduitieluliechesuozaijinchukouhuowudeyunshujianguan，wuxuyunyingqiyebanlizhuanguanshouxu，zaijiangdiqiyechengbendetongshi，yetigaolezhengtitongguanxiaolv。

“三驾马车”带动“四川造”出海

zaifazhankuajingdianshangdeguochengzhong，chengdoushiyi“sanjiamache”weihexingoujianle“chanyegonggongfuwutixi”qudongmoshi。suowei“sanjiamache”，shizhichengdouquanqiukuajingdianshangfuwuziyuanzhongxin、chengdoukuajingmaoyidianzishangwugonggongfuwupingtai、chengdoushikuajingdianzishangwuxiehui。

zaichengdouquanqiukuajingdianshangfuwuziyuanzhongxindexianxiazhanting，nenggouhenzhiguandiganshoudao“chanyegonggongfuwutixi”suogoujiandeshengtaihuanjing：zhongxinjubeikuajingdianshangzhaoshangyinzi、chanyepinpaituiguang、chanyedashujuzhanshi、rencaipeixunjiaoliu、guowaishangxiehuiyewulianluodenggonggongfuwugongneng，haijijuleyingxiao、jiaoyi、jiaofu、yanfadenggeleifuwuziyuan。

zai“sanjiamache”dedaidongxia，chengdoufazhanchuyipibendikuajingdianshangqiye。zheiqizhong，jiyouxinxingdechuangyegongsi，yeyouxiangkuajingdianshangzhuanxingdechuantongqiye。

qingbaijiangqushangwujuxiangguanfuzerenduijiemianxinwenbiaoshi，jiyuqingbaijiangtongdaoshuniudetedian，yuelaiyueduodekuajingdianshangqiyezaicijuji，tongshiyeweichuantongchanyedailaixinjihui。gaifuzerenbiaoshi，qingbaijiangshilaogongyejidi，yixieleisiwujin、jixiedengchuantongqiye，zhengtongguokuajingdianshangzaiguowaizhaoxundingdan。

MHW-3BOMBER品牌主要从事咖啡器具生产销售，此前主要通过国内电商平台销售，2021nianhoukaishituozhankuajingyewu。muqian，qichanpintongguokuajingdianshangxiaowanghaiwai60duogeguojia，zhuyaoshibeimei、rihan、dongnanya，jiaoyiedadaoyiyuanjibie。

zongbuweiyuchengdoudemaijiajingling，zhuyaoyanfaheyunyingjiyuyamaxunpingtaidesaasdashujuruanjian。jiezhi2024nian7yuefen，maijiajinglingzhuceyonghushuchaoguo110wan，rihuoyonghu12wan。

maijiajinglingchuangshiren、ceochenzhiwuduijiemianxinwenbiaoshi，gongsicongchengdouqijia，yijiangyewutuozhanzhiquanguo。muqiantamensuofuwudeqiyeyiyanhaidiquweizhu，zhuyaojizhongzaiguangdong、zhejiang、fujian、jiangsudengchuantongchukoudasheng，yezaichangshituozhanhaiwaishichang。

xingongsihexinyetaibuduanchuxianhou，zhengfubumendalituidong“sichuanzao”he“chengdouzao”chanpintongguokuajingdianshangchuhai，youqishinvxie、qimopeijian、chajiu、chuancaidiaoliao、xianjincailiao、dianzixinxi、zhinengzhongduan、zhuangbeizhizaodengsichuandianshang（kuajing）chanyedaidechanpin。

2023nianyinfade《chengdoushituidongkuajingdianshanggaozhiliangfazhanzhengcecuoshishishixize》tidao，zhichiqiyeyunyongkuajingdianshangfunengchanyechuhai，anzhao“sichuanzao”kuajingdianshangchukoujiaoyiede3%jiyujiangli，dangeqiyebuchaoguo100wanyuan。

sichuangangtoujituanxiashudesiluyigougongsi，chengdanlejiaoduobendikuajingdianshangqiyedefuwugongzuo。qifuwudekuajingdianshangchukouchanpinzhong，sichuanzaozhanbiyue90%。

siluyigouzongjingliheyiduijiemianxinwenbiaoshi，2024nianshangbannian，tamenzuzhilesichuan40duojiaqiye、100yuzhongchanpinzaitashengan、dushangbie、daleisisalamujinxinghaiwaizhangqizhanshizhanxiao。chuleshangshudidian，siluyigoujihuazaixiabannianluxutuichujilongpo、yajiada、moerbenfuwuzhan。fuwuzhanpeibeihaiwaishudizhuanyetuandui，jiehexianshangxianxiayunying，weisichuanqiyexunqiugengduohaiwaiduijiejihui。

yamaxundengkuajingdianshangpingtaiyezaizhuli“sichuanzao”chuhai。2024nian，yamaxunquanqiukaidianfaqile“yamaxunkuajingquanchuanxing”xiliehuodong，zaisichuanshengshangwutingtongchouzhidaoxia，sichuangedishizhoulianheyamaxunquanqiukaidiankaizhanpeixun、fenxianghuodong，zhulisichuanpinpaizhuazhukuajingdianshangxinjiyu、tuozhanquanqiushichang。

heyibiaoshi，haiwaibentuhuafazhanyichengweimuqiankuajingdianshangdeyidaqushi，bulunshipingtaihaishidulizhan，qiyeduihaiwaizhanting、haiwaicang、haiwaichanyetouzidengdouyouqiangliexuqiu；ruguonengjiangdiqiyezouchuquchengben，kegenghaocujinqiyezaikuajingdianshanghaiwaibujudejueceyufazhan。tajianyi，yingzhichiqiyefuhaiwaishangwukaocha，gulijieduoyuanhuazhanxiaohuodongtuozhanguojishichang。

从缺人才到“产”人才

yanhaidiqukuajingdianshangfazhanjiaozao，yegengweichengshu，yongyoufengfudexingyerencai。chengdouqibujiaowan，yizhimianlinrencaiduanquedewenti。

MHW-3BOMBER运营经理熊静向界面新闻表示，公司在2021年开始拓展跨境电商的时候，就面临人才方面的挑战。sichuanbentuqiyemeiyoukuajingdianshangdejiyin，shichangshangnanyizhaodaopipeidujiaogaoderencai，zhaopinlaiderenyuanzijiyechuyumosuotuozhanjieduan。erzaishenzhen、hangzhoudengdiqu，youjingyandekuajingdianshangyunyingrenyuan、guanlirenyuanfeichangduo，qiyedexuanzejihuiyeduo。

sichuankupankejiyouxiangongsishiyijiazhuanzhuyuchongwufangzhendingzhidehulianwangdianshanggongsi，qichongkerchongwufangzhenchanpinxiaowangoumeijiaoduo。gongsihaiwaifuzerenzhangqinyaoduijiemianxinwenbiaoshi：“yinweiwoyezaifuzetuanduizhaopin，rencaideguimo、suzhidengfangmian，neidichengshihaishiheyanhaidiqubibule。”

buguojinxienian，chengdouxiangduijiaodiderenlichengbenheshenghuochengben，xiyinleyipiyanhaidekuajingdianshangqiyejiangyunyingzhongxinshezaichengdou，rencaisuizhicongyanhaixiangchengdouliudong，yeweichengdoudaiqulezaiyanhaileijidekuajingdianshangyunyingjingyan。

xingyepingtaizhengtongguogezhonghuodongpeixunrencai。2024nian4yue，yamaxunguanggaozaichengdoujuban“guanggaolongmenzhen”huodong，yudangdishangjiafenxiangliulianghuoqucelve，jijicanyudangdikuajingdianshangrencaidepeiyang。

sichuanbendidegaoxiaoyezengshelekuajingdianshangzhuanye，buduanweixingye“shengchan”rencai。

xinancaijingdaxuejiaoshou、sichuanshengdianzishangwuxiehuizhuanjiazufuzuzhangshuaiqinghongduijiemianxinwenbiaoshi，tazai2023niandiaoyanshifaxian，sichuanyou16suogaoxiaokaishekuajingdianshangzhuanye，qizhong15suoshizhuankeyuanxiao，zhiyou1suobenkeyuanxiao。shuaiqinghongrenwei，kuajingdianshangdeshicaoyingyongxingjiaoqiang，suoyijibenshigaozhiyuanxiaokaishecizhuanye；danshijishang，bufenlaoshizishenyemeiyoushicaojingyan，jiaoxueshangcunzainandu，tajianyixuexiaoheqiyekaizhangengduohezuo。

tahaitidao，kuajingdianshangduiyingdeguojiahediquhenduo，meigedifangdefengsuwenhua、xiaofeixiguandoubuyiyang，zheiyaoqiuzaipeiyangrencaishijuyouzhenduixing。

chengdouquanqiukuajingdianshangfuwuziyuanzhongxindeyunyingdanwei——chengdouxintongxinxijishuyouxiangongsixiangguanfuzerenduijiemianxinwenbiaoshi，weijiakuaixiaoqihezuoyuchanjiaoronghe，chengdouquanqiukuajingdianshangfuwuziyuanzhongxinyuchengdoushikuajingdianshangxiehui，lianhe40yusuogaoxiaochenglilekuajingdianshangrencaipeiyulianmeng，bingjuxingkuajingdianshangrencaipeiyulianmengyantaohui，muqianchengyuanyuanxiaoda19suo。

chengdoutongguojuban“zhongguoxibukuajingdianshangrencaifazhangaofengluntan”、“kuajingdianshangrencaipeiyulianmengyantaohui”、“kuajingdianshangchanjiaorongheyantaohui”，tuidongxiaoqishenduhezuoyujiaoliu。chengdouhailianxujubanlesanjie“zhongguoxibukuajingdianshangchuangxinchuangyedasai”，gongxiyinxibudiqu82suogaoxiao、589zhiduiwu、jin2000mingxueshengcanyubisai。

chengdouquanqiukuajingdianshangfuwuziyuanzhongxinzaiziyande“kuajingchengdou”weixinxiaochengxushang，kaitonglezhuanxiangrencaifuwubankuai，hangailerencaizhaopin、rencaihuodong、zhuanjiazhiku、jingpinkecheng、rencaizhengcehejiangshikudengneirong。

成都如何进一步缩小与沿海的差距？

siluyigouceoheyiduijiemianxinwenbiaoshi，chengdouhuopikuajingdianzishangwuzongheshiyanqushi，kuajingdianshangchukouyixingchengxianmingdedongbuyanhaichanyezoulang。jinnianlai，renshidaokuajingdianshangzhanlveyiyidechengdoufenliganchao，yijishenquanguokuajingdianzishangwudiyitidui。

maijiajinglingceochenzhiwuyebiaoshi，chengdouchutaileduoxiangxingyefuchizhengce，youhuakuajingdianshangfazhanhuanjing，jijitansuoneiluchengshikuajingdianshangfazhanxinmoshi，chengdoukuajingdianshangzhengchengweidangdiwaimaozhuanxingshengjidezhongyaotuidongli。

buguozhengtieryan，chengdoukuajingdianshangyuyanhaidiquxiangbirengyouchaju。juchenzhiwuguancha，shenzhendaxingmaijiahechuangyexingmaijiafeichangduo，erqiepinleigongyingshangfenbuguangfan，maijiazhijiandejiaoliufenweinonghou，jizhenggexingyezhuruleboboshengji；zhangsanjiaodexianzhutedianshigongmaoyitidemaijiashuliangduo，zhuyaobeikaochanyedai；erchengdoulizhuliushichangjiaoyuan，duiyuchanpindiedai、tongxinghezuoyoujiaodayingxiang。yinci，maijiajinglingzaiguangzhouyejianliletuandui，yidingchengdumibulediyushangdebuzu。

chenzhiwubiaoshi，yanhaiduiyukuajingdianshangxingyerenzhigao、canyudugao、chenggonggushiduo，dankuajingdianshangzaichengdouhaishuyuxinxianshiwu。tajianyi，chengdoudexiangguanxiehuihepingtaikeyigengduoyindaoyouxiuqiyebujukuajingdianshang。

xiongjingtidao，henduoxingyedezhanhui、peixunhuozhekechengdouzaiyanhai，congchengdouqucanjiadechengbenbijiaogao，daozhijiechudaodexinxixiangduishaoyixie，duixinxidemingandumeiyouyanhaidiqugao。

tajianyi，zhengfuzaifuchichanyedaishi，chulechuantongdeyoushixingye，yekeyigengduoguanzhuchuangxinxingye，dazaobendixindechanyedai。tongshi，tayexiwangzhengfubumenjixiangguanpingtainengzaichengdouzuzhigengduodepeixun、fenxiang、ziyuanduijiedengxingyehuodong，suoxiaoyuyanhaidiqudeziyuanchayihexinxicha。

xiongjinghaitidao，guoneidianshangderencaitixiyijingbijiaowanzheng，dankuajingdianshangzhengtiderencaitixirengwufamanzuxingyefazhan，xiwangxingyegefangnengdajiangengwanshanderencaitixi。

xinancaijingdaxuejiaoshoushuaiqinghongrenwei，meigeguojiadezhengcehebiaozhunbuyiyang，yigeqiyeyaodandukaozijizouchuqu，huimianlinhenduokunnan。zhengfukeqiantouqushulidangdidezhengceyaoqiu，tebieshiyixiexinxingshichang，rangqiyegengbianlidihuoquxiangyingxinxi、shaozouwanlu。

lingwai，chenzhiwuhaitidaokuajingdianshangxingyezhengtimianlindeyixiewenti，baokuohuowuqingguannan、guojizhifufengxian、wuliupeisongshixiao、haiguanjianguanguidingyukuajingliuchengfansuo，tajianyikeyijinyibujianhuatongguanshouxu、tigaowuliupeisongxiaolv、jiaqianghaiguanjianguanshuiping、guifankuajingdianshangxingyezhixudeng。

chengdouquanqiukuajingdianshangfuwuziyuanzhongxinxiangguanyunyingfuzerenduijiemianxinwenbiaoshi，chengdoukuajingdianshangxiayibufazhandezhongdian，shiyaojiakuaituijin“chengdoukuajingdianshang+chanyedaichuhai”xiangguangongzuo，jianchi“jijukuajingdianshangfuwuziyuandaidongchanyefazhan”silu，jiasuyinyupingtai、wuliu、zhifu、yingxiao、hegui、peixun、waizongfudengshengtaifuwuziyuan。

genju《chengdoushituidongkuajingdianshanggaozhiliangfazhansannianxingdongjihua(2023—2025nian)》，dao2025niandi，chengdoujiangbujujianshekuajingdianshangchanyeyuanqu20geyishang，peiyukuajingdianshangyoushichanyedai15geyishang，jijukuajingdianshangbeianqiye4000jiayishang（qizhongjiaoyiguimochao10yiyuangugankuajingdianshangqiye10jiayishang），daidongshixianjiaoyiguimo1400yiyuanyishang，shixianchengdouquanqiukuajingdianshangfuwuziyuanzhongxinchanyejiqun、zonghefuwu、chuangxinqudongdeyouhuatisheng，jianchengfushezhongxibudekuajingdianshangzuiyouchanyeshengtaiquan。

相关专题：高质量出海——中国城市跨境电商转型案例库