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零食公司们仍在等待转型的成效

huodezengzhangdegongsiguigongyuqudaoyuchanpindezhuanxing,yejixiahuadegongsizejiangdimiguijieweigongsicelvediaozheng。

图片来源:视觉中国

界面新闻记者 | 李烨

界面新闻编辑 | 牙韩翔

lingshigongsi2024niandebannianbaoyugaoxiangjichulu。

qizhongliangpinpuziyuji2024nianshangbannianguimujinglirun2100wanyuanzhi3000wanyuan,tongbixiajiang84.15%-88.91%,koufeijinglirunyuji700wanyuan-1600wanyuan,tongbixiajiang87.07%-94.34%;laiyifenshangbannianjinglirunzeyujian7chengyishang,yuji2024nianbanniandushixianguishushangshigongsigudongdejinglirunwei1400wanyuanzhi1600wanyuan,tongbijianshao70.58%zhi74.26%。

shixianshangbannianyejizengzhangdeyouyanjinpuzi、jingzishipinyusanzhisongshu。qizhong,yanjinpuzi2024shangbannianyujishixianyingyeshouru24yiyuanzhi25yiyuan,tongbizengzhang26.72%-32%;guimujinglirun3.1yiyuanzhi3.3yiyuan,tongbizengzhang26.18%-34.32%;koufeijinglirunyuji2.6yiyuanzhi2.8yiyuan,tongbizengzhang12.46%-21.11%。

jingzishipin2024nianshangbannianyujijinglirunwei1.3yiyuanzhi1.5yiyuan,tongbizengzhang60%-80%。 kouchufeijingchangxingsunyihoudejingliruntongbizengzhang56.04%-79.17%;sanzhisongshushangbannianzeshixianyingyeshouru50.4yi-51yiyuan,bishangniantongqizengzhang74.19%–76.27%;guishujinglirun2.855yi-2.92yiyuan,bishangniantongqizengzhangda9cheng。

zonghebannianbaolaikan,yejixiahuadegongsidoujiangmuqiandedimiguijieweigongsicelvediaozhengqi。

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laiyifenzezaigonggaozhongcheng,“2024nian1yue-6 yue,gongsijiyuxianjieduanhongguanjingjiqingkuangjishehuixiaofeishichangqushi,jinxingbufenquyumendianjiegoudiaozheng,zaidiaozhengguochengzhong,suiranjiamengshourulveyoutisheng,danzhiyingshourushouyingxiangtongbixiajiang,daozhidangqilirunbudayuqi。”

图片来源:界面图库

jiemianxinwencengbaodaoguo,xianzaidelingshipinpaizhengjitimianlinzhuanxingyali,yifangmianlaizixiaofeiquyubaoshoudedahuanjingyinsu,qizaoqiandegaoduanhuazhanlvezhujianxingbutong,lingyifangmianshihaotemaidengzhekoulingshidian、lingshiliangfandiandejingzhengjiya,houzhecaiyong“dijiazouliang”moshi,zaixianxiamendianxiaoshouruzhipin、fangbianshipin、yinliao、xiuxianshipindengduogepinlei,jiyouguochanyeyoujinkoushipin。

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danjiangjiaduimaolidailaidebiranxisheng,yefanyingzaicaiwushujushang,bijiaodianxingdejiushisanzhisongshu2023nianmaolilvxiahuale3.41gebaifendianzhi23.33%,er2021nian,gongsidemaolilvhaizai29%zhishang。liangpinpuzi2024niandiyijiduyinzhongduanzhudongrangli,gongsiguimujingliruntongbixiajiang57.98%zhi0.62yiyuan。

qudaofangmiandezhuanxingyepozaimeijie。kunraozaixingyeneidewentizhuyaoshi,ruhezailiangfanlingshidianxingcheng“baojiao”dexianxiazhaoxunzengliang?ruhejiezhuxinxingdianshang?

jiehegelingshigongsi2023niannianbaolaikan,yeneizhuyaocuoshicongzengqiangdianshangqudaoyewuyutuozhangenlingshiliangfanqudaodehezuoliangfangmianrushou。

liruliangpinpuzi2023nianduiqudaojinxinglediaozheng,zhenduixianxiamendianyewujujiaodandiantisheng,tuozhanletuangouqudaoyewu;xianshangjiaqiangleyuxinxingdianshangdehezuo,zaimeituan、popo、yonghuidengjishilingshoupingtai,shixianlexiaoshouguimodekuaisuzengzhang;yanjinpuzi2023nianbaohanxinlingshouqudaoheqitaqudaozaineidejingxiaoqudao,zaiyingshoudezhanbizengzhangdaole69%,limianhenzhongyaodegongxianjiulaiziyuxiuxianlingshizhuanyingliansuoxitong。

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图片来源:界面图库

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lingshixingyerengjixuzaizheiyizhouqizhongdadaokuofudigaige。

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未经正式授权严禁转载本文,侵权必究。

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零食公司们仍在等待转型的成效

huodezengzhangdegongsiguigongyuqudaoyuchanpindezhuanxing,yejixiahuadegongsizejiangdimiguijieweigongsicelvediaozheng。

图片来源:视觉中国

界面新闻记者 | 李烨

界面新闻编辑 | 牙韩翔

lingshigongsi2024niandebannianbaoyugaoxiangjichulu。

qizhongliangpinpuziyuji2024nianshangbannianguimujinglirun2100wanyuanzhi3000wanyuan,tongbixiajiang84.15%-88.91%,koufeijinglirunyuji700wanyuan-1600wanyuan,tongbixiajiang87.07%-94.34%;laiyifenshangbannianjinglirunzeyujian7chengyishang,yuji2024nianbanniandushixianguishushangshigongsigudongdejinglirunwei1400wanyuanzhi1600wanyuan,tongbijianshao70.58%zhi74.26%。

shixianshangbannianyejizengzhangdeyouyanjinpuzi、jingzishipinyusanzhisongshu。qizhong,yanjinpuzi2024shangbannianyujishixianyingyeshouru24yiyuanzhi25yiyuan,tongbizengzhang26.72%-32%;guimujinglirun3.1yiyuanzhi3.3yiyuan,tongbizengzhang26.18%-34.32%;koufeijinglirunyuji2.6yiyuanzhi2.8yiyuan,tongbizengzhang12.46%-21.11%。

jingzishipin2024nianshangbannianyujijinglirunwei1.3yiyuanzhi1.5yiyuan,tongbizengzhang60%-80%。 kouchufeijingchangxingsunyihoudejingliruntongbizengzhang56.04%-79.17%;sanzhisongshushangbannianzeshixianyingyeshouru50.4yi-51yiyuan,bishangniantongqizengzhang74.19%–76.27%;guishujinglirun2.855yi-2.92yiyuan,bishangniantongqizengzhangda9cheng。

zonghebannianbaolaikan,yejixiahuadegongsidoujiangmuqiandedimiguijieweigongsicelvediaozhengqi。

liangpinpuzizhiyan,2024nianshangbanniangongsizhengchuyujingyingcelvediaozhengjieduan,jiangjiaduimaolichanshengleyidingyingxiang。danbiaoshisuizhegongsigongyinglianjigexiangyewujingyiguanli、jiangbenzengxiaocuoshidetuijin,diaozhengxiaoguojiangzhubushifang。

laiyifenzezaigonggaozhongcheng,“2024nian1yue-6 yue,gongsijiyuxianjieduanhongguanjingjiqingkuangjishehuixiaofeishichangqushi,jinxingbufenquyumendianjiegoudiaozheng,zaidiaozhengguochengzhong,suiranjiamengshourulveyoutisheng,danzhiyingshourushouyingxiangtongbixiajiang,daozhidangqilirunbudayuqi。”

图片来源:界面图库

jiemianxinwencengbaodaoguo,xianzaidelingshipinpaizhengjitimianlinzhuanxingyali,yifangmianlaizixiaofeiquyubaoshoudedahuanjingyinsu,qizaoqiandegaoduanhuazhanlvezhujianxingbutong,lingyifangmianshihaotemaidengzhekoulingshidian、lingshiliangfandiandejingzhengjiya,houzhecaiyong“dijiazouliang”moshi,zaixianxiamendianxiaoshouruzhipin、fangbianshipin、yinliao、xiuxianshipindengduogepinlei,jiyouguochanyeyoujinkoushipin。

zheizhongbeijingxia,zaiguoquyinian,lingshipinpaifenfencongjiageyuqudaoliangfangmian“yingzhan”,liruliangpinpuzi、sanzhisongshukaiqizhekouzhan,qianzhe“huidaoxiangziji”,xuanbuqidong17nianlaizuidaguimojiangjia,dui300kuanchanpinpingjunjiangjia22%,zuigaojiangfu45%;houzhezegewaiqiangdiaoqi“gaoduanxingjiabi”celve,buduanweichanpinshiyiyouhui。

danjiangjiaduimaolidailaidebiranxisheng,yefanyingzaicaiwushujushang,bijiaodianxingdejiushisanzhisongshu2023nianmaolilvxiahuale3.41gebaifendianzhi23.33%,er2021nian,gongsidemaolilvhaizai29%zhishang。liangpinpuzi2024niandiyijiduyinzhongduanzhudongrangli,gongsiguimujingliruntongbixiajiang57.98%zhi0.62yiyuan。

qudaofangmiandezhuanxingyepozaimeijie。kunraozaixingyeneidewentizhuyaoshi,ruhezailiangfanlingshidianxingcheng“baojiao”dexianxiazhaoxunzengliang?ruhejiezhuxinxingdianshang?

jiehegelingshigongsi2023niannianbaolaikan,yeneizhuyaocuoshicongzengqiangdianshangqudaoyewuyutuozhangenlingshiliangfanqudaodehezuoliangfangmianrushou。

liruliangpinpuzi2023nianduiqudaojinxinglediaozheng,zhenduixianxiamendianyewujujiaodandiantisheng,tuozhanletuangouqudaoyewu;xianshangjiaqiangleyuxinxingdianshangdehezuo,zaimeituan、popo、yonghuidengjishilingshoupingtai,shixianlexiaoshouguimodekuaisuzengzhang;yanjinpuzi2023nianbaohanxinlingshouqudaoheqitaqudaozaineidejingxiaoqudao,zaiyingshoudezhanbizengzhangdaole69%,limianhenzhongyaodegongxianjiulaiziyuxiuxianlingshizhuanyingliansuoxitong。

laiyifenzezaiguoquzhezhongjujiaolexianxia,baokuoguandiaogengduodezhiyingdian,kaichugengduojiamengdian,jiezhi2023nian12yue31ri,jiamengdianzaiqimendianzongshuzhongzhanbi48%。dantazaixianshangqudaodedongzuoxiangbitongxingquexiandezhihou。

图片来源:界面图库

yushangshubeijingxiangduiying,huodezengzhangdegongsizeguigongyuqudaoyuchanpindezhuanxing。

lirusanzhisongshuzaidutijigongside“gaoduanxingjiabi”yu“duanshipin+quanqudao”zhanlve,zheiyicelvecongqunianzhijinchuxianzaisanzhisongshudemeiyifencaibaoli,zheizhongleisishanmu、costcodatonggongyingliandefangshi,yerangsanzhisongshushunlihuixue,binghanchu2024nianzhonghuibaiyidemubiao。jingzishipinyuyanjinpuzi,zejietongguojujiaohexindanpin,jiashenleyuxinxingqudaodehezuo。

bujujiaozaodegongsiyipinchangdaohongli。jiaoweidianxingdeshiyanjinpuzi,2021niangongsijiuquanmianqidonggongyinglianzhuanxingshengji,tongguojujiaohexinpinlei、tuozhanquanqudao、gongyinglianshuliangzuojianfatiliangzuojiafadengfangshishixianchanpinxingjiabizhuanxing,2022nianqiguimoxiaoyingzhubuxianxian——shishishang,fanyueciqiancaibaojiuhuifaxian,yanjinpuzideyejiyezhengshizaizheiyiniankaishishangsheng,bingshixianlianxu3gejidudezengzhang。

lingshixingyerengjixuzaizheiyizhouqizhongdadaokuofudigaige。

qudaoshang,yiyoupinpaizaitansuolingshiliangfandianyiwaidexianxiazengliang,lirusanzhisongshu5yuexuanbutuichuquanxindianxing,peibeipinzhigenggaodelingshi,bingweizhitichule0jiamengfei0zhuangxiufei0puhuofei”deyourenkouhao;chanpinshang,chixuyouhuashengjiyuanliaobingbaochixingjiabichenglechangtai,liruchulesanzhisongshuwai,liangpinpuzizaijinnianfabuleyeshansun、sucuibobing、ximeidengyuanliaogengjiankangdelingshi,zheiyibankuaizaiyijiducaibaozhongbeigongsipingjiawei“xiaoshoubiaoxianliangyan”,yebeishizuo“tishenggongsichanpinjingzhengli”deyinqing。

未经正式授权严禁转载本文,侵权必究。