文|定焦 苏琦

编辑|魏佳

lizhibozhudereduzaixiaohongshushanggangguo，xindeliuliangmima——zhaopintieyouxingqile。

youbozhufenxiang，yitiaotiezijiashangzhaopin、qiuzhi、dachang、caiyuandengtag，zaipeishang“tingshuozaixiaohongshuzhaorenhenrongyi”deqiaopigeng，dianzanqingsongguoqian，santianneinengyoujibaitiaohuifuhesixin，jiazashushifengjianli。

小红书上的招聘帖

yourendiaokan，dang“lizhibozhu”menzhongxinhuiqushangban，zhaopintiedeliuxingyebiandebunanlijiele。

danshizaixiaohongshushangzhaopindetigan，youhechuantongzhaopinpingtaiwanquanbuyiyang，zhaopinshuangfangdoudaizheyisijinchi，heyisibuyiyangdeqidai。

zhaopinfangbuzaiqiangshi，ershibaozhechangshidexintai，xiangyaozaixiaohongshushangzhaodaogengxingqudaoxiang、gengrongyixiangchu、gangweiyaoqiugengteshudehouxuanren；qiuzhizhebuzaiyikaikoujiushi“xinziduoshao”“keyimianshima”，ershixianfabiaoqingbaojiaopengyou，jishibeijuyehuiduowenyijuqiuzhijianyi。

xiaohongshudeyonghuquntiheshequfenwei，kansitigongleyizhongqubieyuchuantongzhaopinpingtaidequdao，jiejueleyibufenrendezhaopinqiuzhixuqiu，danshishuimianzhixia，yinyouyebushao。

youyuzaixiaohongshushangfabuzhaopinxinxijihumeiyoumenjian，qizhongyecunzaiyixiedazhegaoxinzhaopin，shiweixujiaxinxishenzhieyizhapiandeqingkuang。xiaohongshuyezaizhaopintieshangbiaozhule“zhuyianquan，qingjinshenzhenbieduifangxinxi”detixing。

zhaopinxingyezhangqicunzaixuqiucuopei、ziyuancuopei、gongxucuopeidengnanti，zheixienantijilegaoliulianghegaoyonghuhuoyuedudepingtaiyigejieruzhaopinyewudejihui，danzheixiepingtaishangfabudezhaopintiedaodishijihuihaishixianjing，yonghuxuyaocaliangyanjing。

在小红书招聘火了，成不成看运气

xiaohongshushangzhaopindetiezibushao，henduodouyoushangbaidedianzanhepinglunliang，erzheixietiezibeihoudezhaopinfangdazhikeyifenweiyixiasanlei。

yileishiqiyehrhelietou。

you7niangongzuojingyandelietou“zuihaodezhangzhang”（xiachengzhangzhang），jinqijiuzaixiaohongshupinfanfabuzhaopintie。

“qingwenyourenyuanyiquyuenanzuohrme？zhengjinggangwei。”zheifenyuenanwaipairenlifuzerendezhaopintiefachuzhihou，zhangzhangshoudaolejin100tiaopinglun，youderenhuiyuenanyudanmeiyouhrjingyan，youdeshizishenhrdanshibuhuiyuenanyu，haiyourenxunwenshifouyouyuenandangdiqitadegongzuojihui，gongzihefuliruhe。

tongyangdeqingkuanghaifashengzaitafabudeqitahaiwaizhaopintiedepinglunlanli，ciqian，tahaifabuguoshouerhrbp、xibanyadianlixingyexiaoshoujingli、tuerqicaiwujinglidenggangwei。

zhisuoyixuanzezaixiaohongshushangjinxingzhaopin，zhangzhangkanzhongdeshipingtaidechayihuarenqunhemianfeifabu。taxiang「dingjiao」tidao，waipairenyuanbenshenquancengjiaozhai，chuantongzhaopinpingtaiderencaikuxiangduibaohe、houxuanrenyebuhuijishigengxin，hennanshoudaopipeidejianli。tongshi，lietouhennanweileyigegangweiqukaitongbutongguojiadefufeizhaopinpingtaizhanghao，xiaohongshushangjujilefenbuzaigegeguojiadezhongguoren，lietoukeyimianfeishiyongbiaoqianzhaodaoxiangduijingzhunderenqun。

xiaohongshuyebeihenduolietouyonglaichulihaiwaiqiyexiangyaozhaopinguoneigongzuorenyuandexuqiu，zailingyingzhongguoguanbifuwuzhihou，zheibufenkuaguozhaopindexuqiu，beixiaohongshubufenchengjiehexiaohuale。

lingwaiyileishichuangyegongsilaobanqinzixiachang“laoren”，heheqiqiwenhuachuanbochuangshirenzhangleijiushiqizhongyiwei。

jinnian6yuechu，zaichangguiqudaomeiyouzhaodaoheshirenxuandeqingkuangxia，zhangleixuanzezaixiaohongshufatiezhaopin，budaoyigeyuejiuzhaodaolesanmingkehuzhixing。zheigetiezimuqianhaiyouyuanyuanbuduanzengjiadehudongliang，“shenzhiyoubiejiagongsidelaobanzaiwodepinglunquzhaoren”。

laixiaohongshuzhaoren，yuqigongsishuxingyouguan。zaiwenyuxingyedapinkuai10niandeheheqiqi，yizhiyouzhangqihezuodedakehu。zhangleirenwei，kehuzhixingshiyifen“busuantainan，danxiangyaozuohaoxuyaoyidianreai”degongzuo，erkaoxingququdonglaizhaogongzuodenianqingrenqunti，zaixiaohongshushangxiangduigengduo。

zhaopintiefachuzhihou，zhangleiyixiazishoudaolesiwushifenjianli，jin200tiaopinglunheshubuqingdesixinzhong，youxierenshibufuheyaoqiude、youxierenshijiangweidajide（biruyouzhongyangmeiyuandeshuoshihehaiwaimingxiaodeliuxueshengqianlaiqiuzhi），zhangleiyibianxiangduifangjieshi“buheshi”，yibianyehuijichuyixiezhiyeguihuadejianyi，“zheiyangderenzhaolaileyeyongbuzhang，duishuangfangdoubufuze”。

haiyouyileishigongsiyewurenyuanlaixiaohongshushangzhaotongshi。

zaixiaohongshu，haiyoubushaodachangrenliangmingzijideshenfen，yi“xiangyaodiaoganglaijizijizhaojiren”“mashangshixijieshu，yourenlaijiebanma”weiyou，fabugangweideneituijihui，xiyinlebushaoqiuzhizhedeweiguanhezixun，gangweineituiyeyiduchengweiyimendachangrenqiangshoudefuye。

moudaxingaiqiyedeyewuzhuguanxiaoqiao，yinweihrzuijinbijiaomang，xuyaozijijizulizhaopinyimingyunyingrencai。meiyoutaiduoshijianzaichuantongzhaopinpingtaishangpiliangfanyuejianli，youxiangzhaodaoheyanyuan、haoxiangchudetongshi，xiaoqiaozuizhongjuedingxianzaixiaohongshushangpengpengyunqi。

tiezizaixiaohongshushangfabuyizhouhou，tashoudaolefeichangduodesixinhejinyibaitiaopinglun，danqingkuangheyuxiangdewanquanbutong。henduowanquanmeiyouxiangguangongzuojingyanderenyexiangtafalailemianshishenqing，tazhinengzaiqianqigoutonghuanjiebutingjujuebieren，zuizhongzhishaixuanchu3gerenjinrumianshi，yedoukazaileermian，yinweilingdaoxiangyaogengzhuanyedeshushou。

youyudajiameitianzaigongsideshijianhenzhang，xiaoqiaoyuanbenbuxiangbazhaopinzuochengyijianlengbingbingdeshi，xiwangzhaodaogenghedelaidetongshi，danzuizhongyinweigangweixuyaoqiuzhizhejidongjishuyedongjinrongchangjing，zhuanyexingyaoqiujiaogao，zuizhonghaishizhuanxiangchuantongzhaopinpingtaijinxingzhaopin。

zongjielaikan，xiaohongshuyinweiyonghuquntideduoyanghuahenianqinghua、liuliangdejingzhuntuijianyijiyouhaohuoyuedehudongfenwei，queshikeyibangzhubufenzhaopinfangzhaodaozijixiangyaodehouxuanren，danqizhongyecunzaiyidingdeouranxing，tongshiyexuyaohuafeihenduoyinxingdechengben。

非典型招聘，成本比想象中高

bunanxiangxiang，zaixiaohongshuzheigeyuanbendajiayonglaixiuxianfangsongdepingtaijinxingzhaopin，qizhaopintiyan、liuchengheyonghuhuaxiang，douhechuantongzhaopinpingtaiwanquanbutong。

duomingzhaopinfangdeganshoushi，liulanxiaohongshudeyonghubenshenmeiyoumingquedeqiuzhiyitu，shuyuouranbeichufadeniantou，yemeiyoutiqianzuohaoxiangyingdezhunbei，erchuantongzhaopinpingtaideyonghumudemingque，huizhudongtuijinzhaopinliucheng。

henduozhaopinfangzaixiaohongshushangdouyudaoguohaowushixijingyan、haowujianlizhunbei、haowuqiuzhisense，jinyouyikeqiuzhixindeyonghu。“takenenghuikoushuyixiazijidezhiyehejiaoyubeijing，yemeiyoujianli，jiurangwojitatuijiangongzuojihui，rangrenkuxiaobude。”zhangzhangcheng。

lingwai，chuantongzhaopinpingtaiyijinengdian、xingye、xinzishuipingweishaixuandaoxiang，danxiaohongshushiyixingqu、quancengweishaixuandaoxiang，yincizhaopinfangzaixiaohongshuwufayiyankanqingqiuzhizhedebeijinghehuaxiang，hebuheshiyaokaoliao，xuyaohuagengduoshijianlejiebici。

zhangleihaizhuyidao，qiuzhizhekenengyoutongyangdeganshou，tamenyebingbuqingchuzhaopinfangdezhenshishenfen、huozhebingbulejiegangweidejutiyaoqiu，zhaopinfangxuyaoxiangqianlaidemeiyiweizixunzhejinxing“kepu”，jieshichengbenfeichanggao。“shuangfangdouhenmohu，lagaolehuxiangshaixuandechengben”。

zaizheigeguochengzhong，zhaopinshuangfangdouhuinulirangduihuakanqilaigengjiajuyourenqingwei——zaizhaopinpingtaidajiahuizhijiejinruzhengtiliaomianshihexinzi，erzaixiaohongshushang，dajiadeyuqidoubijiaodi，huixianhuxiangwenhoujiaogepengyou，jishiyuganbunengjinrumianshihuanjie，yehuiliaoliangjubiede、huxiangjidianjianyi，“‘maimai’buchengyekeyizuopengyou，zhaopinbuzaishibinglengdedanxianggoutong”，zhangleigaosu「dingjiao」。

zaixiaohongshushang，qiuzhizhesuiranmeiyoubeijingjianjie，danshiyouzhaopinruanjianshangmeiyoudeshenghuohuadezhanghaoneirong，erduiyuzhanghaoyunyingdezhongyaoxing，butongrenyoubutongkanfa。

youdehrxihuanzhanghaoneirongfengfudeqiuzhizhe，renweizheiyangdeqiuzhizhekexindugenggao，jinengdiangengduo、rensheyegengfengfu。

youdelaobanzebuhuixuanzeshejiaozhanghaoyunyingdehenhaodeqiuzhizhe，zhangleikandaohenduoqiuzhizhejiangxiaohongshuzhanghaodepowanfensishuxiejinlvli，dangchengzijidejiafenxiang，danzaitakanlai，shejiaozhanghaodeguodujingying，beihoufanerzheshechuleyixiefumiandexinhao——jinglizhongxinfenpeiyugongzuoyouchongzhuang、youshangbanxuqiudanyeyoudangbozhudetuilu。

chulegoutongheshaixuandechengben，duoweizhaopinfangdoutidaolezaixiaohongshushangzhaopindelingwaiyixianggaoangchengben，neijiushizaifuheshequyunyingguizedeqiantixia，jinxingjd（gangweimiaoshu）fabu、jianlitoudihelianxifangshihuoqu。zhenggeliuchengbijiaozhang，qierongyizaibushuxiguizedeqingkuangxiabeipanweigui。

zaixiaohongshuzhaopin，shihezhaopindegangweizhongleiyeyousuoxianzhi。

duoweizhaopinfanggaosu「dingjiao」，youdingxiangquanceng、jishumenjianbugao、tongyongxingdegongzuo，xiaoermei、xingququdongxing、feizhuanyejinengxingdegongsi，gengshihexiaohongshushangreaishenghuodenianqingrendehuaxiang。

zaishangshigongsigongzuodezishenhrxiaoli，jiucengzaixiaohongshushangjizijidehaizizhaoleyigejiajiao，yinweishisishi，bunengzhijieyonggongsizhanghaozhaopin，chuantongzhaopinpingtaiyewufayigerenmingyijinxingzhaopin，tuopengyoujieshaodezhouqiyoufeichangzhang，xiaohongshubangtajiejuelezheigenanti，yiwanshangjiushoudaolesansifenbucuodedaxueshengjianli。

houlai，tayecengjingchangshiguozaixiaohongshuzhucegongsizhanghaojinxingzhaopin，danshishizhengmingbingbupipei。taxiang「dingjiao」jieshi，ruguoshihaozhaodegangwei，zaizhaopinwangzhanfabuxinxi，yitiannengshouyiliangbaifenjianli，meiyoubiyaotongguozheiyangquzhedefangshi；ruguoshibuhaozhaodegangwei，yibanhuiyoubuhaozhaodeyuanyin，yaomeshixinzidi、yaomeshiyouteshuyaoqiu，zheizhongxuyaotamenzhudongqusousuo，huozhetongguolietoutuijian，zaixiaohongshushanghennanjingzhunpipei。

bukefourendeshi，zaixiaohongshu、bzhan、weibodengshejiaopingtaishang，henduoshangshiqiye、xiaofeipinpaiyehuizhucegongsizhanghaofabuzhaopinxinxi，huozhejubanzhuanfachoujiangsongofferzhileidehuodong，danzheixiexingweidepinpaixuanchuanmudedayushijizhaorenmude，zhanghaoyunweirenyuanhegangweizhaopinrenyuanyebingbushuyutongyibumen。

“流量密码”之下，隐忧不少

weishenmexiaohongshushangdezhaopintieturanhuole？

yifangmianhezheiliangnianhulianwangxingyechixujiangbenzengxiao，dachangpinpinbaochujianyuanxiaoxiyouguan，lingyifangmian，2024niande1179wandaxuebiyeshengjijiangyongjinzhichang，tamenkaishizaigegezhaopinpingtaiguangtoujianli。

zhongguozaixianzhaopinxingyeyizouguo27nian，jinguanchuantongzhaopinpingtairuqianchengwuyou、zhilianzhaopin、liepinhebosszhipindengyiranhuobao，dannalirenduorenao，nalijiunengjinxingzhaopin，daolejinnian，kuaishou、douyin、xiaohongshudengshejiaopingtaishangyekaishiyourenfabuzhaopinxuqiu。

tongshi，suizheciqianxiaohongshu“lizhibozhu”derechao，zhenggezhichang、mianshi、zhaopinxiangguandehuatizaixiaohongshushangbiandeyuelaiyuere，tongleixingdetieziyezhengzaibianchengkeyiwuxianfuzhidemoban，beigeleihuaiyoubutongmuderenqianlaifenyibeiliuliangdegeng。

zaimaimai、bosszhipinshangshualeijianlidenianqingren，zhuantouzaixiaohongshushangkaishipinfanshuadaozhaopindetiezi，danmanmande，tamenfaxianlebuduijingdedifang。

alanshiyiminghangpiao，jinniantaxuanzeconglaobenxingtiaochulaizhuanxingdianshang，danfaxianzaidianshangzhichenghangzhou，tazheiyangdexiaobaibingbuchixiang，bosszhipinshangdexinxidaduoshibudubuhuihuozheyidubuhui，jiuxiangzhequxiaohongshukankanxiangguanxingyedeqingkuang。

suiranalanbushibaozheqiuzhixinliqushuaxiaohongshude，quenengpinfanshuadaozhaopindetiezi，yezailimianshuadaoguolixiangxingdegangwei。guanchajitianzhihou，tafaxian，“zheixiezhaopintieli，zangzhebushaolei”。

qizhonghenduogongsibuhuizaitiezilixiemingxinzifanchou，shenzhibuxiegongzuodidian、gongzuoshijian、jutigangwei，zhongyaodexinxiyigebuti，zhixiezijizhengzaizhaoren，yindaoyonghusiliao。

tazaixiangzheixiezhaopinfangtoudijianlihegoutongzhihoufaxian，henduogongsidoushibaozhe“dixinzhaoren”demudezaixiaohongshushangzhaoren，yinweiwangwangtafaleqidaixinzihou，jiumeirenzaihuifutale。

erzaizhengguidezhaopinpingtai，butongdegangweishixinshiyoubiaozhunde，jishishikuaxingtoudijianlibulejiexingqing，goutongguochengzhongxitongyehuidanchuzheigegangweidepingjunxinzifanweigongcankao。

lingwai，tahaiguanchadaoyouxiezhaopintiecunzaigangweixujiadengqingkuang，tacengjingzaixiaohongshushangjieguoyigemianshi，houlaifaxianzhaopinfangyindaotaqianyuemcngongsi，limianhanyouhenduobuduidengdetiaokuan。

youzhuanyezhaopinrenshixiang「dingjiao」zhichu，yinweishejiaopingtaibuhuijinxingyangedezizhishaixuan，fabuzhaopinheshoujijianlidoujihuhaowumenjian，yixiecunzaizizhiwenti、jingyingwenti，huozherenshipeibeibudaowei、liubuzhurendegongsihuogetihu，huizaipingtaishangjinxingzhaopin，qizhongshenzhihaicunzaihenduopianju。

yinweiqiuzhizhewufapandinggongsizizhihezhaopinxinxidezhenshixing，“gaoxinzhaoren”detiezili，yehunzazheyixiexujiaxinxishenzhishizhapianxinxi，zheigengzengtianlezhaopinshuangfangdexinrenchengben。zhidezhuyideshi，xianzaixiaohongshudemeitiaozhaopintieshang，douyoubiaozhu“zhuyianquan，qingjinshenzhenbieduifangxinxi”detixing。zhangzhanghexiaoqiaodouzaipinglunquhesixinbeizhiyiguo“shibushipianzi”，wunaizhixiatamenzhinengshaichugongpaijinxingzizheng。

yaoxiangzaixiaohongshushangchenggongnadaooffer，qiuzhizhexuyaojizhudeyidianshi，wulunzaishenmepingtaikandaozhaopinxinxi，mianshi、ruzhiliuchengdouyinggaigenzhengguizhaopinpingtaiyiyang，kandaogaoxinhuoshijianziyoudengyourentiaojian，gengxuyaoduohuashijianzhenbie。

“zaizhengguizhaopinpingtaishangsoubudaodegongsijibenshangdoubuduijing，xianggerenshoufeidehrhelietou90%doushipianzi，zhiyaojuedeyouyidianbukaopu，jishifangqizheigekanqilaibucuodejihuiyebuyaomangmubazijitaojinqu。”zhangzhangtixingdao。

dabufenzhaopinxingyerenshiyebingbuzanchengshejiaopingtaitigongzhuanyedezhaopinyewu。tamenrenweizheihuishejigerenyinsiwenti，nianqingrenzaishejiaopingtaishangjiaomomo，qishijiushixiangyinzangziji，fangbianzaiwangshangouerfafeng，yidanzhanghaoheqiuzhiguagou，“youhuiyouyizhongshikebeijianshideganjue。”

jishishizhuanyedezhaopinrenyuanhuoshijidaizhaogongzuodedaiyeqingnian，yebushimeigeshikedouxiwangkandaoqiuzhixinxi，dangtamendakaishejiaopingtaizhunbeifangsongyixiashi，jiurangshejiaodeguishejiao，gongzuodeguigongzuo。

应受访者要求，文中阿兰、晓莉为化名。