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豪华品牌逆势涨价背后,有汽车经销商单月亏损百万元

jiagediaozhenghuojiangqingtuiyixiexiaoxingjingxiaoshang。

图片来源:界面新闻/杨诗涵

界面新闻记者 | 杨诗涵

yijiaweiyubeijingchaoyangdeaodijingxiaoshangzaishanggeyuemaichepeile100duowanyuan。

zaijiagezhanchongjixia,zouliangchexingxiangyaoshouzhulinglirunxiaoshouyijingfeichangbuyi。yidianneizuishouhuanyingdechexingzhiyia4lweili,maiyiliangchabuduokuisun3wanzuoyou。youyudiliweizhiyouyueqiejubeigaoduanchexingshouquan,zheijiadianqunianhainengweichizhengtibukuisun,yishuyuquanbeijingaodipinpaizhongjingyingzhuangkuangjiaoweilixiangde。bufenzhinengxiaoshouguochanq5、a6hea4chexingdejingxiaoshang,kenengyijingdaoleshengcunkanyoudedibu。

touzirenxiwangmendiannenggoukuaisuhuifuzhikechixudecaiwuzhuangtai。weijieyuerenli、shuidianhefangzuchengben,gaidianzaigengzaoshihouyijingguanbishitang,tigongjikehudezizhiwucanbeigenghuanweiwaimai。shinianqianzhenggemendiandeyuexiaoliangqingsongtupo300liangyichengwangshi,zhuguanxuyaogengpinfandilalongwaibuziyuan、tigaowaizhanpinlv。jiaochezhouqiyecongdangtianjiaofuyanzhangzhisantian,yibianliuxiagengduogenjugongxuguanxidiaopeixianjinliudechuangkou。

图片来源:界面新闻/杨诗涵

peiqianmaichebushiaodijingxiaoshangduzimianlindewenti,laiziyingshoudechixuyalicujinhaohuapinpaizuochugengduogaibian,erzheiyicizhimianxiaofeizhebingyinfazhendong——nishizhangjia。

suizhebaomajinrikaishiwendingjiagetixi,benchiheaodiyejiangzhubushousuoyouhuilidu。juxiaoshourenyuanjieshao,aodia4lchexingyijingzhangjia2000yuan、a6zhangjia1wan、q5zhangjia2wan,yujidaoyuedisuoyouchexingdouhuizhangjiachaoguo2wan。jiemianxinwenzoufangdebaomamendiangechexingjiageyijingshangdiao1zhi2wan,benchimuqianzanshimeiyoudiaojiadongzuo,danyujizaiweilaiyizhouneizhangjiazhishao5000yuan。

图片来源:界面新闻/杨诗涵

duiyuzhangjiadexiaoxi,baomaguanfanghuiyingjiemianxinwencheng,jinqimeiyouduijianyilingshoujiazuorenhediaozheng。jingxiaoshangduishichangzhongduanlingshoujiayoujuecequan,zuizhongchengjiaojiashoushichangdiaojie,shuyuzhengchangbodong。

zhangjiahou,laimendiankanchederenfanerbianduole,zaiyigeputongdegongzuori,aodimendianneideshiyumingxiaoshoujunmangyujiedaikehu,xinjingukepingjunxuyaodengdai15zhi20fenzhongcaiyouzhuanrenjiedai,benchimendianneiyeshiruci。tamengaosuyixiangguke“maizhangbumaidie”,danzheinenggoushijizhuanhuaduoshaodingdanhaishiweizhishu。

yuzhitongbubianhuadeshixiaoliangmubiao。shangshuaodimendiandequniandeyueduxiaoliangmubiaodazhiwei150liang,danzaijinnianyijingxiadiaozhi100liang。erzaibaomamendian,xiaoshouderenwujianshaosichengzuoyou,gongzuorenyuanchengdiaozhengjiagehou,weilaijibianzhulichexingdepishouliangyehuijianban。

图片来源:界面新闻/杨诗涵

qichexingyegaoduyilaiguimoxiaoying,jianshaoxiaoshouliangshiyigexuyaoyongqidejueding。danmouzhongchengdushangjiang,zheiyijingchengweibufenhaohuaheziqichejingxiaoshangshukundebiyaoxuanze。zhongguoqicheliutongxiehuifabude2023nianquanguoqichejingxiaoshangshengcunzhuangkuangdiaochabaogaoxianshi,qunianjingxiaoshangdekuisunbiliwei43.5%,haohua/jinkoupinpaiyuesanfenzhiyidejingxiaoshangkuisun,hezipinpaiyinglijingxiaoshangzhanbijinwei29.9%。

惠誉评级亚太区企业评级董事杨菁告诉界面新闻,congquniansijidukaishi,zhengtihaochepinpaidelingshouzhekoulvyilushangxing,yanzhongjiyalejingxiaoshangdelirunkongjian。duiyuhaochepinpailaishuo,jingxiaoshangjiandeexingjingzheng、fuwuzhiliangxiahuaduiyupinpaijiazhidezhangqifumianyingxiangkenengjiaoduanqizaihuayinglisuojiangenglingrendanyou。

yinguzhaishuangshuangchengya,jijiangchufatuishitiaokuandeguoneizuidaqichejingxiaoshangguanghuiqiche,zhengshidangqianjingxiaoshangshengcunhuanjingdesuoying。

guanwangxianshi,qixiaoshoupinpaibaokuobenchi、aodi、woerwo、baomahekaidilakedeng。shoudaoshichangxiaofeijiangji,xingyejingzhengjiajuhejiagezhanyingxiang,gongsichengxinchexiaoshouguimohemaolilvjiaoquniantongqijunyousuoxiahua,yuji2024nianbannianduguishuyushangshigongsigudongdejinglirunkuisun5.83yiyuanzhi6.99yiyuan。

战略收缩可能是应对危机最有效的办法之一。2008年金融危机爆发,meiguoqichexingyezaoshouzhongchuang,tongyong、kelaisile、futesandajutoumianlinpochanfengxian。zaizheichangweijizhong,tongyonghekelaisilebudebuyikaozhengfushuxue,danfuteqichequepingjiezijiuduguoweiji,hexinjucuobaokuoyangedeshangyejihuashencha、xuejianbuzhuanqiandepinpai、tuanjiejingxiaoshang,weihuhexinjiazhiyijizhidinggenghelidefazhanmubiao。

电动汽车行业顾问一苒xiangjiemianxinwenzhichu,jiangdixiaoliangmubiaoyiweizhejianqingjingxiaoshangdekucunfudan。“kucunxuyaodaliangzijin,erzheixiezijinwangwangshijingxiaoshangjielaide,huizaochenghendadelixihezhaiwuyali。”

cuxiaozhekoushouzhaiyehuizaiyidingchengdushanggaishanjingxiaoshangmaolilv,“biruaodia6benlaiyouhui10wan,diaozhenghouyouhui8wan,jiashedanchelirungaishande2wanyouaodichangjiahejingxiaoshangpingfen,yigejingxiaoshangmaolilvjiukeyigaishan3%zuoyou,nengjianshaokuisun。”

lingyifangmian,guodudezhekouhuitouzhipinpaijiazhi。aoweizixundongshihehuorenzhangjunyirenwei,ruguoqichemeiyoukeyuqidewendingcanzhi、shizhongzaibuduanjiangjia,xiaofeizheduiyugoumaijiuqingxiangyuyouyu;duiyupinpaizhongchengdugaodexiaofeizhelaishuo,lvezhangyidianfanerhuiandingrenxin。

tajinyibuzhichu,mouxiechexingzaitedingjieduandejiagedanxingshizhengde,biaoxianchuyidingjifenchanpintezheng,tongchangzheizhongzoushizaiyueguidechexingshangtixiandixiangduigengmingxian。danshi,zhenzhengdejifenchanpinshijiageshangzhangerxiaofeizheduiqixuqiuliangbujianfanzengdeshangpin,erqieshimeiyoulianjiatidaidebixupin。yincidanpinleidezhangjiahennanzhangqichixu,chufeizuodaowanquanchayihua。

短期而言,选择保价的豪华品牌销量可能呈现波动。在杨菁看来,haochepinpaixiangduizhanzaijiazhiliandezuidingduan,haiyouxiangdangyibufengaoduanxuqiubuhuiqingyizhuanxiangzhongguopinpaixinnengyuanche,tongguobaojialaiwenzhujiageyuqihepinpaijiazhi,fangqibufenzhongchanxiaofeishichang,nengbaochigaoduanchanpinxiandefuwushuipingdeyinglinengli。

benchi、baomaheaodidezuofashifouhuidaidonggengduohaohuapinpaixiaofangyoudaijinyibuguancha。jiemianxinwencongjiejinrenshichuhuoxi,muqianerxianhaohuapinpaizhongbeijingdewoerwojingxiaoshangzhengzaikaolvgenjin。

zhangjunyizhichu,rangzhengtishengcungengcongrongdeqiantizhiyishi,zhangjiashigejingxiaoshangdexietongxingwei,danruguoyouqiyecaiyongdijiacelve,yekongpahuipohuaizheiyijiagezhixu。gongpingjingzheng,tishengyonghutiyanshiyigeshichangzhangqifazhandegenbendixian。

一苒预测daduoshuguojipinpaihuixuanzegenjin,“zhongguobentupinpaixiangduigengzhuiqiuxiaoliang,guojipinpaigengzhuiqiulirun,zheishizongtiguilv”。xuyaotebiezhichudeshi,haohuaqichepinpainishizhangjiamianlindetiaozhanbujinshixiaoliangbodong,“gengguanjiandezaiyuyaoganyujianchan,yaoranggongchanghegongyinglianjianshaogonghuo,zheixuyaoneibuxiadinghendajuexin”。

惠誉评级renwei,youyudaguimoxinnengyuanjingpindecunzaiyijimubiaokequndejiagemingandu,zhonggaoduanzhuliuhezipinpaijiaonanjitigensuileisicelve。duiyuguoquyiduanshijianfenechixuxiajiangdeerxianhaochepinpaieryan,kenengmianlinliangzhongxuanze:yishigensuisuoliangbaojia、tishengpinpaifuwu、wenguzhangqipinpaijiazhi;ershibaochigaozhekoulv,yuzhongguoxinnengyuanchezhengduotoubupinpairangchudebufenrumenhaohuashichang。

zhengtilaikan,haochepinpaixiangshangdiaozhengjiage,huojiasuqizaihuajingxiaoshangdezhenghe,youliyutoubujingxiaoshangjituanjinyibutishengshichangfene。xiaoxingjingxiaoshangyinweifuwushuipingbuzu,tongchangxiyindeshiduijiageminganxingjiaogaodekequn。zaishiquzhekoulvzheiyicuxiaoshouduanhou,xiaoxingjingxiaoshangchongliangnandushangsheng,jianggengnanhuodechangshangfanli,kenenghuidaozhixiaoliangjiyingliqianjingjinyibuandan,xuanzetuichushichang。

xiangbizhixia,daxingjingxiaoshangjituantongchangyougengduojiageyiwaideshouduanlaixiyingaojingzhirenqun。youqitoubujingxiaoshangduipinpaiyougenggaodeyijianengli,pinpaihuotongguodiaozhenggonghuojiegou、xiaoliangmubiaoyijitigongewaibutielaizhichiqixincheyinglishuiping。ruguozheiyilunjiagediaozhengqingtuiyixiexiaoxingjingxiaoshang,zheixiepinpaidejiagetixihepinpaijiazhijiangjingyouhaochepinpaiyuqitoubujingxiaoshanglaigongtongweihu。

未经正式授权严禁转载本文,侵权必究。

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豪华品牌逆势涨价背后,有汽车经销商单月亏损百万元

jiagediaozhenghuojiangqingtuiyixiexiaoxingjingxiaoshang。

图片来源:界面新闻/杨诗涵

界面新闻记者 | 杨诗涵

yijiaweiyubeijingchaoyangdeaodijingxiaoshangzaishanggeyuemaichepeile100duowanyuan。

zaijiagezhanchongjixia,zouliangchexingxiangyaoshouzhulinglirunxiaoshouyijingfeichangbuyi。yidianneizuishouhuanyingdechexingzhiyia4lweili,maiyiliangchabuduokuisun3wanzuoyou。youyudiliweizhiyouyueqiejubeigaoduanchexingshouquan,zheijiadianqunianhainengweichizhengtibukuisun,yishuyuquanbeijingaodipinpaizhongjingyingzhuangkuangjiaoweilixiangde。bufenzhinengxiaoshouguochanq5、a6hea4chexingdejingxiaoshang,kenengyijingdaoleshengcunkanyoudedibu。

touzirenxiwangmendiannenggoukuaisuhuifuzhikechixudecaiwuzhuangtai。weijieyuerenli、shuidianhefangzuchengben,gaidianzaigengzaoshihouyijingguanbishitang,tigongjikehudezizhiwucanbeigenghuanweiwaimai。shinianqianzhenggemendiandeyuexiaoliangqingsongtupo300liangyichengwangshi,zhuguanxuyaogengpinfandilalongwaibuziyuan、tigaowaizhanpinlv。jiaochezhouqiyecongdangtianjiaofuyanzhangzhisantian,yibianliuxiagengduogenjugongxuguanxidiaopeixianjinliudechuangkou。

图片来源:界面新闻/杨诗涵

peiqianmaichebushiaodijingxiaoshangduzimianlindewenti,laiziyingshoudechixuyalicujinhaohuapinpaizuochugengduogaibian,erzheiyicizhimianxiaofeizhebingyinfazhendong——nishizhangjia。

suizhebaomajinrikaishiwendingjiagetixi,benchiheaodiyejiangzhubushousuoyouhuilidu。juxiaoshourenyuanjieshao,aodia4lchexingyijingzhangjia2000yuan、a6zhangjia1wan、q5zhangjia2wan,yujidaoyuedisuoyouchexingdouhuizhangjiachaoguo2wan。jiemianxinwenzoufangdebaomamendiangechexingjiageyijingshangdiao1zhi2wan,benchimuqianzanshimeiyoudiaojiadongzuo,danyujizaiweilaiyizhouneizhangjiazhishao5000yuan。

图片来源:界面新闻/杨诗涵

duiyuzhangjiadexiaoxi,baomaguanfanghuiyingjiemianxinwencheng,jinqimeiyouduijianyilingshoujiazuorenhediaozheng。jingxiaoshangduishichangzhongduanlingshoujiayoujuecequan,zuizhongchengjiaojiashoushichangdiaojie,shuyuzhengchangbodong。

zhangjiahou,laimendiankanchederenfanerbianduole,zaiyigeputongdegongzuori,aodimendianneideshiyumingxiaoshoujunmangyujiedaikehu,xinjingukepingjunxuyaodengdai15zhi20fenzhongcaiyouzhuanrenjiedai,benchimendianneiyeshiruci。tamengaosuyixiangguke“maizhangbumaidie”,danzheinenggoushijizhuanhuaduoshaodingdanhaishiweizhishu。

yuzhitongbubianhuadeshixiaoliangmubiao。shangshuaodimendiandequniandeyueduxiaoliangmubiaodazhiwei150liang,danzaijinnianyijingxiadiaozhi100liang。erzaibaomamendian,xiaoshouderenwujianshaosichengzuoyou,gongzuorenyuanchengdiaozhengjiagehou,weilaijibianzhulichexingdepishouliangyehuijianban。

图片来源:界面新闻/杨诗涵

qichexingyegaoduyilaiguimoxiaoying,jianshaoxiaoshouliangshiyigexuyaoyongqidejueding。danmouzhongchengdushangjiang,zheiyijingchengweibufenhaohuaheziqichejingxiaoshangshukundebiyaoxuanze。zhongguoqicheliutongxiehuifabude2023nianquanguoqichejingxiaoshangshengcunzhuangkuangdiaochabaogaoxianshi,qunianjingxiaoshangdekuisunbiliwei43.5%,haohua/jinkoupinpaiyuesanfenzhiyidejingxiaoshangkuisun,hezipinpaiyinglijingxiaoshangzhanbijinwei29.9%。

惠誉评级亚太区企业评级董事杨菁告诉界面新闻,congquniansijidukaishi,zhengtihaochepinpaidelingshouzhekoulvyilushangxing,yanzhongjiyalejingxiaoshangdelirunkongjian。duiyuhaochepinpailaishuo,jingxiaoshangjiandeexingjingzheng、fuwuzhiliangxiahuaduiyupinpaijiazhidezhangqifumianyingxiangkenengjiaoduanqizaihuayinglisuojiangenglingrendanyou。

yinguzhaishuangshuangchengya,jijiangchufatuishitiaokuandeguoneizuidaqichejingxiaoshangguanghuiqiche,zhengshidangqianjingxiaoshangshengcunhuanjingdesuoying。

guanwangxianshi,qixiaoshoupinpaibaokuobenchi、aodi、woerwo、baomahekaidilakedeng。shoudaoshichangxiaofeijiangji,xingyejingzhengjiajuhejiagezhanyingxiang,gongsichengxinchexiaoshouguimohemaolilvjiaoquniantongqijunyousuoxiahua,yuji2024nianbannianduguishuyushangshigongsigudongdejinglirunkuisun5.83yiyuanzhi6.99yiyuan。

战略收缩可能是应对危机最有效的办法之一。2008年金融危机爆发,meiguoqichexingyezaoshouzhongchuang,tongyong、kelaisile、futesandajutoumianlinpochanfengxian。zaizheichangweijizhong,tongyonghekelaisilebudebuyikaozhengfushuxue,danfuteqichequepingjiezijiuduguoweiji,hexinjucuobaokuoyangedeshangyejihuashencha、xuejianbuzhuanqiandepinpai、tuanjiejingxiaoshang,weihuhexinjiazhiyijizhidinggenghelidefazhanmubiao。

电动汽车行业顾问一苒xiangjiemianxinwenzhichu,jiangdixiaoliangmubiaoyiweizhejianqingjingxiaoshangdekucunfudan。“kucunxuyaodaliangzijin,erzheixiezijinwangwangshijingxiaoshangjielaide,huizaochenghendadelixihezhaiwuyali。”

cuxiaozhekoushouzhaiyehuizaiyidingchengdushanggaishanjingxiaoshangmaolilv,“biruaodia6benlaiyouhui10wan,diaozhenghouyouhui8wan,jiashedanchelirungaishande2wanyouaodichangjiahejingxiaoshangpingfen,yigejingxiaoshangmaolilvjiukeyigaishan3%zuoyou,nengjianshaokuisun。”

lingyifangmian,guodudezhekouhuitouzhipinpaijiazhi。aoweizixundongshihehuorenzhangjunyirenwei,ruguoqichemeiyoukeyuqidewendingcanzhi、shizhongzaibuduanjiangjia,xiaofeizheduiyugoumaijiuqingxiangyuyouyu;duiyupinpaizhongchengdugaodexiaofeizhelaishuo,lvezhangyidianfanerhuiandingrenxin。

tajinyibuzhichu,mouxiechexingzaitedingjieduandejiagedanxingshizhengde,biaoxianchuyidingjifenchanpintezheng,tongchangzheizhongzoushizaiyueguidechexingshangtixiandixiangduigengmingxian。danshi,zhenzhengdejifenchanpinshijiageshangzhangerxiaofeizheduiqixuqiuliangbujianfanzengdeshangpin,erqieshimeiyoulianjiatidaidebixupin。yincidanpinleidezhangjiahennanzhangqichixu,chufeizuodaowanquanchayihua。

短期而言,选择保价的豪华品牌销量可能呈现波动。在杨菁看来,haochepinpaixiangduizhanzaijiazhiliandezuidingduan,haiyouxiangdangyibufengaoduanxuqiubuhuiqingyizhuanxiangzhongguopinpaixinnengyuanche,tongguobaojialaiwenzhujiageyuqihepinpaijiazhi,fangqibufenzhongchanxiaofeishichang,nengbaochigaoduanchanpinxiandefuwushuipingdeyinglinengli。

benchi、baomaheaodidezuofashifouhuidaidonggengduohaohuapinpaixiaofangyoudaijinyibuguancha。jiemianxinwencongjiejinrenshichuhuoxi,muqianerxianhaohuapinpaizhongbeijingdewoerwojingxiaoshangzhengzaikaolvgenjin。

zhangjunyizhichu,rangzhengtishengcungengcongrongdeqiantizhiyishi,zhangjiashigejingxiaoshangdexietongxingwei,danruguoyouqiyecaiyongdijiacelve,yekongpahuipohuaizheiyijiagezhixu。gongpingjingzheng,tishengyonghutiyanshiyigeshichangzhangqifazhandegenbendixian。

一苒预测daduoshuguojipinpaihuixuanzegenjin,“zhongguobentupinpaixiangduigengzhuiqiuxiaoliang,guojipinpaigengzhuiqiulirun,zheishizongtiguilv”。xuyaotebiezhichudeshi,haohuaqichepinpainishizhangjiamianlindetiaozhanbujinshixiaoliangbodong,“gengguanjiandezaiyuyaoganyujianchan,yaoranggongchanghegongyinglianjianshaogonghuo,zheixuyaoneibuxiadinghendajuexin”。

惠誉评级renwei,youyudaguimoxinnengyuanjingpindecunzaiyijimubiaokequndejiagemingandu,zhonggaoduanzhuliuhezipinpaijiaonanjitigensuileisicelve。duiyuguoquyiduanshijianfenechixuxiajiangdeerxianhaochepinpaieryan,kenengmianlinliangzhongxuanze:yishigensuisuoliangbaojia、tishengpinpaifuwu、wenguzhangqipinpaijiazhi;ershibaochigaozhekoulv,yuzhongguoxinnengyuanchezhengduotoubupinpairangchudebufenrumenhaohuashichang。

zhengtilaikan,haochepinpaixiangshangdiaozhengjiage,huojiasuqizaihuajingxiaoshangdezhenghe,youliyutoubujingxiaoshangjituanjinyibutishengshichangfene。xiaoxingjingxiaoshangyinweifuwushuipingbuzu,tongchangxiyindeshiduijiageminganxingjiaogaodekequn。zaishiquzhekoulvzheiyicuxiaoshouduanhou,xiaoxingjingxiaoshangchongliangnandushangsheng,jianggengnanhuodechangshangfanli,kenenghuidaozhixiaoliangjiyingliqianjingjinyibuandan,xuanzetuichushichang。

xiangbizhixia,daxingjingxiaoshangjituantongchangyougengduojiageyiwaideshouduanlaixiyingaojingzhirenqun。youqitoubujingxiaoshangduipinpaiyougenggaodeyijianengli,pinpaihuotongguodiaozhenggonghuojiegou、xiaoliangmubiaoyijitigongewaibutielaizhichiqixincheyinglishuiping。ruguozheiyilunjiagediaozhengqingtuiyixiexiaoxingjingxiaoshang,zheixiepinpaidejiagetixihepinpaijiazhijiangjingyouhaochepinpaiyuqitoubujingxiaoshanglaigongtongweihu。

未经正式授权严禁转载本文,侵权必究。