文｜沥金  

leijunyanjiang，zaiciyanzhengyijuhua：

“xiaomidehexinkejijiushileijundezui。”

wunianshijian，leijunyingshibachanpinfabuhuigaochengleleijungushihui。

liuliangdehongxixiaoyingzaileijunshenshangzhanxiandelinlijinzhi，liumeitipingtaibuzaishi“renleiqunxingshanyaoshi”，ershileijunshanyaoshi。

xiaomi6yuejiujiaofule1wanliangsu7，7yuejiaofulianghaijiangchixupowan，zheibujinshichanpindechenggong，gengshileijungerenpinpaideshengli。

liuliangxiquedeshidai，ipchenglexingjiabizuigaodeshichangjiefa，quanminjinruipshidai，youqishichuangshiren。

haimeichengweiliuliangdechuangshirendouzaifengkuangmaikebuxi，eryijingyouliuliangdeip，zezuoqipiliangfuhuachuangshirenhaodeshengyi。

ipdanian，gengyinggaizhongwenleixue，pouxileijun。

tajihucaizhonglemeiyiciipfengkou，congshoujishidaide“fashaojiaozhu”，daoshengtailianshidaide“muhoucaopanshou”，zaidaodiancheshidaideshipinhao“liuliangyige”。

leijunyigongkuayuelesangeshidai，14nianli，congxianxiadaoxianshang，congzhinengyingjiandaodiandongqiche，congguoneidaochuhai，congtaiqiandaomuhouzaidaotaiqian。

neizheiweiyingxiaoshengshoushizenmeyibubusuzaoipde？chuangshirenyougairuhejiejian？

雷军2024年度演讲 图源：雷军视频号

手机时代，“发烧教主”的中国乔布斯梦

leijundiyicichengweiip，yaocongmaishoujikaishi。

2010nian，guoneishoujishichanganliuyongdong。

yifangshinuojiya、motuoluola、sanxingdengguojijutoujingxiangzhengba，yifangshizhongxing、huaweidengguochanshoujidagongsizhanlutoujiao，haiyougeshigeyangdeshanzhaishoujiyongshangshichang。

guoneishoujishichangbeiguojijutoubachi，chanpinguidelipu，erguochanshoujiyoumeifatupoyingjianpingjingheyingxiaoxinzhiquefadekunjing。

zheishi，leijundaizhexiaomihengkongchushi，gaohanyaozuo“zuoquanqiuzuihaodeshouji，zhimaiyibandejiaqian，rangmeigerendounengmaideqi。”

41suineinian，tazhengshichuangbanxiaomigongsi。

yinianhou，diyidaixiaomishoujifabu。

leijunqinlinfabuhui。zheigeshenzheheisepoloshan、niuziku、yundongxiedeposunanren，zhengshizourudazhongshixian。

ershoujia1999yuandexiaomishouji，yeyinwei“zhijiabi”yipaoerhong。

zheiyijieduan，leijundexingxiangshiheshoujichanpinqiangguanliande。

tabujinzaiweiboshanggaopinfatie，neirongyedouhechanpinxiangguan；gongzhongluchuzeyichuxishoujifabuhuiweizhu，yecanjiageleihulianwang、kejidahui。

tadangshideipsuzaowanquanduibiaozhongguobanqiaobusi，guanjiancishizhipode“kejizhai”。

waixingposhijiediqi，chuanzuiputongdeyifu，shuoyonghunengtingdedongdedabaihua，hedaduoshuxifugelvdechuangyejiadoubuyiyang，zheirangxiaomiyikaishijiujianliqilezhimianyonghu、tiejinyonghude“qinmin”xingxiang。

生态链时代，做隐居幕后的“操盘手”

2015nianshileijunipshengyadediergezhuanzhedian。

tazhujiancongheshoujiqiangguanlian、gaopinfashengde“fashaojiaozhu”，manmantuihuimuhoudang“yinxingcaopanshou”。

shoudaoqitaguochanjipinpaidejiagezhanchongji，yijishoujigongyegaofuzadusuoxuyaodechangongxiaoyitihuayali，xiaomidechuhuoliangzai2015niandisanjidushoucixiajiang，2016niangengshitongbixiahua36%。

zheiyishiqi，leijunzaishejiaomeitishangdehuoyueduyeyousuojiangdi，tadeweibofabushuliangcong2015niandemeiyue200duotiao，ruijiandao2016niande5、60tiao。

zai2016nianchu，xiaomidiechuquanqiuchuhuoliangqianwuhou，leijunfalezheiyangyitiaoweibo，“zhanzaifengkoushang，zhudouhuifei。woyinyongzheijuhuashiweileshuomingchuangyechenggongdebenzhishizhaodaofengkou，shunshierwei。”

weiyingduixiaomishoujidexiaoshouexiajianghezhinengshoujideshichangjizhan，leijunkaishixunzhaoxindetupokou，yejiushigoujianxiaomishengtaixitonghedajuchuhai。

leijunweixiaomiguihualesitiaoshengtailian：diyitiaohexinlianjishouji、dianshi、luyouqi，shixiaomizaizhongduan、jiatinghezhinengjiajulingyudebuju；diertiaoshileijunjihuatouzide100jiazhinengyingjiangongsi；disantiaoweiyudianshangpingtai，shixiaomixiliechanpindezhuyaoxiaoshouqudao；disitiaozeshimiuicaozuoxitong。

zaixitongzujianshengtailianqijian，leijuncongtaiqiandezhenbeigaohuzhe，qiaoshengyintuiyumuhou，gongshenrujuqianduanshengchan。

tajieshoushoujiyanfayugongyinglianguanli，qinzidailingyibaiduorendetuandui，wanchengzhengtishengchanyuxiaoshou，xiangwaijiechuandixinxin。

zhiyuyejiezhumingde“are you ok？”geng，yeshichuzizheiyishiqi，xiaomixunsuchuhaidongnanyahenanya，zaihaiwaixunqiuxinzengliang。

zhongyu2016nianerjidu，xiaomidequanqiuchuhuoliangzhonghuiqianwu，leijunzaifabuhuizihaodishuo：“zaiquanqiushoujishichangzhong，meiyouyigepinpainengzaixiaoliangxiahuahoushixiannizhuan，chulexiaomi。”

yigeliwankuanglandeshiganjiaxingxiang，youlizhule。

汽车时代，争做视频号的“流量一哥”

leijunipdedisangejieduan，jiushiall induanshipin。

zuoweiyingxiaoshengshou，tayizhidongdeliuliangzaina，gengzhidaoruhecaozongliuliang。yizhiyuliuqiangdonggongkaishuo，“buyaoheleijunbiyingxiao，womenbibuguota。”

ta2020nianjiuruzhuleshipinhao，buguozhiqianshifabuhuiqiepian、chanpintvchezhenrenneirongdejiehe，dingweiyejiushixiaomideyigejuzhenhao。

ranerzicongrujudianche，badianchejiageyeanzhao“zhijiabi”desiludaxialaihou，guoneidianchejingzhengshibizouxiangbairehua，cheqiyingxiaogengyaozhimianyonghu，xiangkuaixiaopinyiyangheyonghugaopinduihua，zheiyangcainengjiangdizonghehuokechengben，tishengpinpailihefugou。

yushi，zaikandaoshipinhaodeliuliangshibukedanghou，leijunjianggerenhaoneirongquanbuhuanchenglezhenrenduanshipin，yekaishipinfankaizhibo。

congyuanxiaojielingtangyuan、daoqicheshengchanxiankaocha、daosaichepiaoyi，neironggengzhenshiyegengjiediqi。

budebushuo，leijundeyingxiaonengliyizhizaixian。shipinhaozaizhenrenzhiboshangyouyoushi，suoyitajiudoubenrenchujing，lajinheguanzhongdejuli。

biruyouwangyouzhiyisu7dexuhangnengli，tajiuqinzijiashizaigaosulushangbujianduanjinxingzhibohuifu。

manmande，leijundeshipinhaoyanranbianchenglexiaomihexiaofeizhegoutongdediyichuangkou，yezuoshiletaqiyediyidaiyanrendeshenfen。

duanshipinshidaideleijun，zaiwangeng、jianggushiheniwenwodazhong，buduanlingting、zoujinhelianjiedazhong。

zijijiushiliuliang，zijijiushihuati，zijijiushiqiyebenshen，leijunshizhenbaceo ipwanermingbaile。

liushuidecheqi，tiedadeip，ceozuoipjiushiwuxianjileifuli。wushucheqilaobanyanchandeyaoming，yejiarushipinhaodajun，poqiejiangzijituidaogongzhongmianqian，yiqizhengduoliuliangchi。

julejie，muqiantop20cheqili，you80%deceolaobandoujinzhuleshipinhao，duanshipinzhiboliangshouzhua。

birujilidelishufu，taheyuminhongyiqikaizhibo，zhanshijilidegaokejiweixingzhizaojidi；zhanganqichedezhuhuarongyemeishierjiufenxiangfenxiangrichanggongzuo，rangqiyexingxianggengjiediqi。

qiruideyintongyueshoudaoleijunciji，yekaishizuoshipinhaozhibo，zaizhiboshitashuo“zheishiyongyixiexindehulianwangsiwei，xiangleijunxuexi，qinziqujieshao。”

cheqilaobanfenfenruju，shiyinweitamendouyishidaoleheleijunxuexi、zaishipinhaozuozhibodezhongyaoxing。

zheibuzaishipingmuqiandezuoxiu，ershidayingliuliangzhandeguanjian，shiyichangshiguanhuokehezonghechengbendezhongyaotuwei。

leijunzaojiumingbaile，yezaojiuhuiyongle。

huidaoneijuhua，leixuewuzhijing，haohaoxueba。