文｜融中财经

7yue23riwanjian，meidejituanfabugonggaocheng，gongsihgufaxingshangshihuodezhongguozhengquanjianduguanliweiyuanhuibeian。

congguangdongfoshanpaochudedianqijutou，jijiangbenfugangguipo，jiezhi24rishoupan，meidezaiagushizhiwei4197yi。

zheibingfeimeideshoucichongjigangjiaosuoshangshi，qunian10yue，meidejituanchucidibiao，danyouyudijiaoipoziliaohou6geyueweiwanchenglingxunguocheng，zhaogushushixiao。jinnian4yue，meidejituanxiangxiangganglianhejiaoyisuoercidibiao，mouqiu“a+h”liangdishangshi。

zaimeideshouciguanxuanfugangshangshishi，shichangcengyouzhiyi，meideercishangshishifouweilemuzi。jinniandegudongdahuishang，meidegaoguanhuiyinglezheiyiwenti，bingbiaoshi，fugangshangshibushiweilemujizijin，ruguoshiweilemujizijin，xianzaimeidejituanyiniandouyaofenhong200duoyiyuanrenminbi，jianshaofenhongjiukeyijiejuezijinwenti，fugangshangshizuigenbendeyuanyinshiganggujubeitupoxing、bianlixinghekuaisuxing。

erzaimeidemouqiugangguercishangshizhiyu，tuixiushuniandehexiangjianzaiyicibeishichangsuoguanzhu。jinniandehuruncaifubangshang，foshanhexiangjianjiazucaifubiqunianzengzhang4%，yi2000yiyuanrenminbidecaifujishenquanqiufuhaobangdi46wei，gengzhideyitideshi，tamenyuxianggangdelijiacheng、lizejufuzibingliezhongguodiliuwei，zhanxianleheshijiazucaifudewenjianzengzhangyuxionghoushili。

congguangdongfoshanchufa，hexiangjiansuojianlide“beijiaojiebansuliaoshengchanzu”，yijingguoqujin50nian，ermeideyeyijingchengzhangwei4000yidianqijutou。

2000亿，佛山首富何享健的美的之路

1942nian，hexiangjianchushengyuguangdongshunde。26suizhiqian，hexiangjiandelvlijihukeyiyijuhuagaikuo：gaoxiaobiye，chuoxuewunong，gongchangxuetu、gongren。

wangjianlincengyouyiju“qinghuabeida，burudanda”。hexiangjiankenengjiushizheijuhuazuihaodequanshi。

dangshibeijiaodejingjiluohou，cunminmenzhinengshiwaichuqudagongzhuanqian，erqiemeitiandeshouruzhiyou6fenqian，haichangchangyouyitianmeiyitian。weilejiejuecunminmendeshengcunwenti，yushizai1968niandeshihou，hexiangjianjiutichuleyigejianyi，tayaodaizhecunminzijibangongchang。

26suizheiyinian，hexiangjiandailing23weijumin，meirenyijiekuanfangshichuzi50yuan，zaiduofangchoucuogongtongjizi5000yuanchuangban“beijiaojiebansuliaoshengchanzu”，hexiangjianrenzuzhang，kaishile“meide”dechuangyeshi。

bishi，haichuzaijihuajingjiniandai，zheizhongxingweifengxianjida。buguo，hexiangjianbeishoucunminxinlai，yuanyibaquanfushenjiatuofujita，bingqinqiedichengtawei“dajian”。

zuikaishi，“beijiaojiebansuliaoshengchanzu”tongguohuishoufeiqidesuliao，zaiyonglaojiudejiqijiagongchengsuliaopinggai、piqiudengjiandanchanpin。zhidao1973nian，yigejihuichuxianle。dangshi，yipiqichepeijiandedingdanxuyaogongyingshang，danshichangshang，chengguimodeshengchanchangbingbuduo，hexiangjianyishidaozheishiyigezhuanji，guoduandijiangshengchanxiancongsuliaogaiweijinshu，changziyegaimingwei“gongshesuliaojinshuzhipinchang”。zheiyijuedingxunsudailailexiaoyi，changlibujinzhuandaolediyitongjin，haixunsukuochongdaole60duominggongren。

zaisuihoudeshiduonianli，zheigeshengchanzuzhuanchanfadianjidexiaopeijiandeng，erhexiangjiankaishizounanchuangbeidizhaoshichang，zaizheiqijian，tamolianchuleduishichangdeminganxiujue。gaigekaifanghou，minyingjingjizhujianjueqi，suizhejuminshenghuoshuipingzhujianshangsheng，duiyugaishanshenghuodedianqikaishiyoulexuqiu，zaizheiyibeijingxia，dianfengshandaitipushan，chengleqiangshouhuo。

kandaozheiyijihuidehexiangjianmailegezhongdelingpeijian，daizhegongrenzijiyanjiu，hualejigeyuedeshijian，zhongyudaotengchulediyitaidefengshan。hexiangjianweiqiqumingweimingzhupai。

zaimeiyoupinpaiyishi、dianqixingyeganggangchufadedangshi，mingzhupaidianfengshangongbuyingqiu，changxiaodajiangnanbei。zaidianfengshanzhanwenjiaogenzhihou，hexiangjianzai90niandaichuqiyoutichuleyigexiangfa，neijiushiyanfakongdiao。

suizheshijiantuiyi，hexiangjianyishidao，jinjinshididuanzhizaobingbunengdailaichuangxin，weici，tabenfuribenkaochajiadianxingye，bingyinruleribendeshengchanjishu，bingchenglilekongdiaoshebeichang。meidejituanzhujiancongyigexiaozuofangchengzhangweiyigepangdadeshangyediguo。

genju1988nianyixiangshujuxianshi，zheiyinian，meidedianqigongsishixianchanzhi1.24yiyuan，chengweishundexianshijiachaoyiyuanqiyezhiyi。

erzaidangshi，dianshijizhongxuanchuandehaishiwanyuanhu。

ganweirenxian，shihexiangjiandezhujiao，zaicihoumeidedefazhanzhong，tayeyizhitansuochuangxin，bingzai1993nian，tuidongmeidezaishenjiaosuoshangshi，chengweizhongguodiyijiayouxiangzhenqiyegaizuerchengdeshangshigongsi。

2010nian，“meide”zongyingshoushoucitupoqianyi，dadao1103yi。genju2023niancaibaoxianshi，meidejituanyingyezongshourudadao3737yiyuan，shixianguishuyugudongdejinglirun337yiyuan。

qijin，meidezaiquanqiuyongyouyue200jiazigongsi、33geyanfazhongxinhe40gezhuyaoshengchanjidi，yuangongchaoguo19wanren，yewubianji200duogeguojiahediqu。zaihaiwaisheyou17geyanfazhongxinhe21gezhuyaoshengchanjidi，bianbushiduogeguojia，jiesuanhuobida22zhong。

juchanyezaixianshujuxianshi，meide2023nianjiayongkongdiaoyasuojiquanqiushichangzhanbitizhi45%，jixuwenjuquanqiudiyi，bingxiangyasuojiquanqiushichangfenedadao16%，weijuxingyedier，jiayongkongdiaodianjiyuxiyijidianjiquanqiuxiaoliangfenefenbieyuewei40%he22%。

zaimeideyingshoutupo3700yizhishi，hexiangjianyi251yimeiyuan（1825yirenminbi）decaifuweiliezhongguofuhaodiliuwei。zaitazhiqian，shinongfushanquanzhongshanshan、zijietiaodongzhangyiming、pinduoduohuangzheng、wangyidinglei、tengxunmahuateng。hexiangjianshiqizhongweiyiyiweiyidianqizhizaoqijiadechuangyejia。

美的“大少”不接班

“meide60niandaiyongbeijiaoren，70niandaiyongshunderen，80niandaiyongguangdongren，90niandaiyongzhongguoren，21shijiyongquanshijiederencai！”zheijuxuanyanyichu，hexiangjiankaishizaishijiefanweineiguangfanxunmijiebanren。

2012nian8yue25rimeidejituanxuanbu，chuangbanrenhexiangjiantuixiu，danbutongyuqitaqiye“zichengfuye”，hexiangjianbingweibameidejituandongshizhangdeweizhichuanjiweiyideerzihejianfeng，ershiyouzhiyejinglirenfanghongbolaijiebang。

xianrenmeidejituandongshizhangfanghongbo，shihexiangjianqinshouzaipeideyiyuanganjiang。tazaoxianzhishijituanneikandeyimingbianji，yinweicanyuzhuchuanglegonglidangangde“qianjinyixiao”guanggao——“meideshenghuo，meidexiangshou”，ershoudaohexiangjiandezhuyi。suihou，fanghongbozaihexiangjiandekaochazhongyilugaosheng，conggongguanjinglidaokongdiaoshiyebuzongjingli，zaidaomeidedianqizongjingli，zhizhijintiandemeidejituandongshizhang。

zaituiweiqianxi，hexiangjiannachu3%jituanguquanjilile51weigaoguan，jiazhichao51yiyuan，fanghongbo、lijianwei、huangjian、caiqiwu、huangxiaoming、yuanliqundeng7weizhiyejinglirenjinrujituandongshihui，hejichiyoumeidejituanyue16%guquan。

huidaohejianfengshenshang，zaizaonianmeidejituandehuayutixizhong，hejianfengbeichengwei“dashao”。tashihexiangjiansangezinvzhongdelaoda，erqieshihexiangjianweiyideerzi。

zaijinniandeguangdongshengfoshanshishundequbeijiao，yingfengdashayumeidejituanzongbudashaxianghushouwang，zheiyirutamenzhurenzhijiandeguanxi。yingfengjituanbeihoudechuangshirenzhengshihejianfeng。

yufubeizhuzhongshiyefazhanbutong，hejianfengdailingxiadeyingfengjituangengpianxiangyuchengweiyijiachanyetouzicvc，qitouzigengshihengkuayi、erjishichang。

zaiyingfengguoqutouzizhong，yingfenghuanjingshiyigebiaoganxinganli，2006nian，yingfengjituanchuzi1.35yiyuan，shourangzhejiangshangfengchanyejituanhemeidejituansuochishangfenggaokeguquan，huodeshangfenggaokekongzhiquan，gengmingweiyingfenghuanjing，zhuyaozuohuanbaoyewu，zheiyeshihejianfengzhangkongdediyijiashangshigongsi。

2023nian，yingfenghuanjingshixianyingshou126.31yiyuan，guimujinglirun4.98yiyuankoufeijinglirun4.45yiyuan。qiyewubaokuozhinengzhuangbei（ruchundiandongxisaoche、saodijideng）、zhihuifuwu（keyuanchengjiankonghuanbaozhuangbeideyunzuoqingkuang）、zhiyunpingtai（huanweiquanchanyeliandashujuyunpingtai）。muqian，yingfenghuanjingdeshizhiwei126yi。

youleyingfenghuanjingdechenggongzhihou，hejianfengkaishidadaokuofudishougouzhilu。2007nian，hejianfengyi1.65yiyuanshougoumeidejituanchiyoudeyifangdajijin25%guquan，jinrugongmujijinyewulingyu。2018nian，hejianfengyoushougoulehualubaina（xiangengmingwei“bainaqiancheng”），shezuwenhuachuanmeilingyu。

shizhirujin，muqianyingfengjituanqixiachanyebujuhuanjing、wenhua、touzi、keji、xiaofeiwudalingyu，yongyoushangshigongsi“yingfenghuanjing”“bainaqiancheng”，yijiyingfenghuanjing、yingfengzhonglian、shangzhuangufen、bainaqiancheng（yuanhualubaina）、pmore、huayiguoji、momitongzhuangdengyixilieguoneiwaipinpai。

“美的-盈峰系”搞出5000亿营收

chuangeryouzetou，yijingchengweishiyefazhandejingdianlujing。hexiangjianjiqizisuochuangzaode“meide-yingfengxi”zaoyijingmomozaichuangtouxingyebujuliangjiu。

qunian，foshanyizetouzishijianzhendongzhongguozibenshichang，yingfengjituanduigujiajiajufaqideguquanshougou。qichu，zheibiguquanzhuanrangzongjiagaoda103yiyuan。dandaole 2023 nian 12yue25ri，zhuanrangjiagediaozhengwei36.7187yuan/gu，zongjiakuandiaozhengzhi88.8yiyuan，jiangfuwei13%。

jibianruci，zheibijiaoyirengjiuchuangxiajiajuxingyezuidaguquanzhuanrangjinedejilu。

jinnian1yuefen，gujiajiajugonggaoyijingwanchengleguquanguohu，hejianfengchengweigujiajiajudexinshikongren，yingfengruihetouzichengweigujiajiajudexinkonggugudong。

chuangshirengujiangshengnazoufenghouguquanhuibaohou，gujiacongcigaixing“he”。

rujin，julihejianfengshougougujiajiajugufenyijingguoqubannianle。zheibannian，gujiajiajudegujiayiluhualuo，hejianfengshenjiazaizibenshichangzhengfale28yi。

gujiajiajusuiranshougouzongjiagaoda88yi，danzaiyingfengzhengtidetouzibantuzhong，jinjinshiyigegean。

yingfengguquantouzijijinqixiahangaishiliuzhijijin，touzifangxiangzhuyaojujiaohuanjing、wenhua、xiaofei、xianjinzhizao、xincailiaodenglingyu，touzileixingshejitianshi、vc、chengzhangqi、pe、binggou、pipedengduozhongleixingyuyetai，zhimingtouzianliyoushangtangkeji、yunjingzhineng、ruiweijishu、kuwajiqirendeng。

jiuzaijinnian9yue，yingfengjituanganglianheanhuishengxinxingchanyefazhanjijinyouxiangongsi、anhuishengjinzhaixiangongtongsheliguimo10yiyuandeanhuijinzhaiyingfengxinxingchanyejijin，zhongdianbujuxinnengyuanhejienenghuanbao、xinnengyuanqichehezhinengwanglianqiche、xinyidaixinxijishu、gaoduanzhuangbeizhizaodengxinxingchanyelingyu。

zhideyitideshi，yingfenghaishiguoneizuizaochenglibingfaxingyangguangsimuchanpindezhengquanleisimujijinguanlijigouzhiyi，chiyouxianggangzhengjianhuibanfade9haoziguanpaizhao。yingfengjituanyeshiyifangdajijinguanliyouxiangongsidebingliediyidagudongzhiyi，weiguangdongminyingtouzigufenyouxiangongsilianhefaqiren。

congtouziyejikan，yingfengdetouzizhanjiyikequankedian。genjuguanfangbaodao，zhi2022nian，yingfengtouzidechao45gexiangmuzhong，jiuyoujin20jiaguzhidedaodafutisheng，shiyujiayijiatuichu。qizhong，2020nianzhi2021nianjian，tongguoxiangmutuichuhuishouzijinliangshenzhichaoguole2010nianzhi2021nianshinianjiandetouzizonghe，qiejuedabufenjijindedpidouchaoguo1。

chulezishenxiachangzuovc，yingfengjituanshiguangdongshengminyingqiyelianhetouzipingtai——yuemintoufaqirenzhiyi。

muqian，hexiangjianqixiademeidekonggu，konggulemeidejituan、meidezhiyeliangjiashangshigongsi，meidejituanyoukonggulehekangxinneng、keludianzi、wandongyiliaosanjiashangshigongsi。erhejianfengqixiadeyingfengjituan，kongguhejijiangkongguyingfenghuanjing、bainaqiancheng、gujiajiajusanjiashangshigongsi。“meide-yingfengxi”hengkuadichan、wuye、jiadian、jiaju、zhaoming、xinnengyuan、jiqiren、itfuwu、yiliao、huanjingshebei、wuliu、dianti、touzi、jinrong、wenhuadengshiduogelingyu。

jubuwanquantongji，“meide-yingfeng”xizongzichanyijingdadao5000yi，zheigecongshiyechufadechaojishengtai，huoxujiangyinglaixindefazhan。

genjuzhengjianhuiguanwangpilude《guanyumeidejituangufenyouxiangongsijingwaifaxingshangshibeiantongzhishu》，meidejituannifaxingbuchaoguo6.51yigujingwaishangshiputonggubingzaixiangganglianhejiaoyisuoshangshi。

danshishishang，meidejituanfugangshangshidejuecebingbushoutouzizhedaijian，zhuyaoyuanyinzaiyugangguguzhipiandidechujingnanyitupo。jinguanyeneipubiangenjumeidejituan4100yiyuandeshizhiyucefugangshangshihounenggoumuji410yiyuandezijin，danzaiganggudeshijigujiakenengbizaiagudegujiagengdi。

buguo，zuoweimeidedelaoduishou，haierzhijiayijingshixianle“a+h+falankefu”sandishangshi，xiangyaozaiquanqiushichangjinxingtuozhandemeide，jiasubenfuganggu，yejiukeyilijiele。