文｜闻道商学苑

2021nian3yue，zhoushouzilikailexiaomi。

bishi，haiwaiyewutiliangyibanbijiangshan，gengshixiaomidezhuyaoyewuzengliang。2020zhi2021nian，xiaomihaiwaiyewuyingshouzengsujunchao33%，ladonglezhengtiyeji。

leijunzai2024nianduyanjiangzhongchengren，“zhoushouzidelizhiduiwoyingxianghenda”，dangshizijizhuangtaitebiebuhao。

danbishileijundehuaizhuangtai，gengyuanyuduiqianludemimangyujiaolv。beidiaodadeshoujiyewu，jiasulexiaomizhanlvezhongxinxiangzaochezhuanyi。

3yue24ri，leijunxiangdongshihuizuochuhuibao：zhinengdiandongcheshidashisuoqu，xiaomibixuyaogan！danzhiyouquanqiuqianwucainenghuoxiaqu，weicixiaomizhishaoyaotou100yimeiyuan。

jilietaolunguohou，dongshimentongyilezaoche，danqiantishileijunqinzidaidui！

zaineigejintuiweigudeguanjianjiedian，zijipeiyuduonian、nenglichuzhongdezhoushouzibeileijunfuyulegengduoqidai。

huoxushiduixiaomizaochedeburenke，‌3yue24rineichangdongshihuichenglezhoushouzizaixiaomidejuechang。cihou，xiaomixuanbuzhoushouzilizhi。

duiyuzhoushouzidelikai，leijunbiaoxianchulenanguo、bushe、wunai，zuihouzhinengshilijieyuzhufu。

leijun，potianhuangdechenglebeipaoqizhe。zheiyezujianzhoushouzideguorenzhichu，leijunduiqishihedengkanzhong。

2010nian6yue，27suidezhoushouzijiarudst，chengweishishangzuinianqingdehehuorenzhiyi。2011nian，zhoushouziqianxian，anpaidstchuangshirenmiernadengrenbaifangxiaomi，houzhezuizhongdedaoledstde5yimeiyuantouzi。

huoxushitouzixiaomidezheiduanjingli，rangleijunkandaolezheikefaliangdejinzi。2015nian，zhoushouzibeileijunwalai，danrenxiaomicfo。jushuozaijiaruxiaomishi，zhoushouzibianxiadingjuexin，sannianzhineibijiangxiaomisongshangshi。weiledachengzheigemubiao，tagaosumeitikeyixishengbaoguideshuimianshijian。

2018nian4yue，zhoushouzishengrenweixiaomigaojifuzongcaibingjianrencfo，xiaomijinruleshangshichongcijieduan。

zhoushouzikaishiyongminggongzuo。tameitiangongzuojin20gexiaoshi，lianchifan、shuijuedeshijiandoumeiyou。tacengjiangzijijianguodemeiyigetouzizhejiluzaiexcelzhong，zuizhongliele1500xing。

jiuzheiyang，zhoushouziyonglesannianshijian，zuochengledangnianquanqiuzuidaipo，bingjiangxiaomidazaochenggangjiaosuodiyijiatonggubutongquandeshangshigongsi。qijian，zhoushouziyouyinlingxiaomidui200duojiagongsijinxingletouzi，hangshilexiaomishengtailian。

2019nian，zhoushouzichengweixiaomigongsiguojibuzongcai。cihoutayoudailingxiaomiyongchuanghaiwai，youqizaiyindushichangdafangyicai。

2020nianxiaomishoujiyinduchuhuoliang4070wantai，‌shichangfeneda28%，bidiermingdesanxinggaochu8gebaifendian。

2020nian，zhoushouzichengweixiaomizuinianqingdejituanhehuoren。leijunzekaiwanxiaochengzhoushouzishixiaomijinciyuziji“diershuaidenanren”。

tabuchongdao，“bitazijishuaidedoubeikaichule。”

1亿空头支票，周受资用脚投票

zheijuwanxiao，rangzhoushouziyanranmodaolexiaomide“dierbajiaoyi”。

xianshiyequeshichaozhezheigefangxiangfazhan。2020nian8yue，yuguojibuzongcaizhoushouziyitongjinshengweixiaomixinhehuorende，haiyoushirenxiaomijituanzongcaiwangxiang、zhongguoquzongcailuweibing、dajiadianbuzongcaizhangfeng。

buguancongdangshiyewuzhongyaoxinghaishiweilaiqianli，zhoushouzidoushisirenzhongdejiaojiaozhe。

2020zhi2021nian，zhoushouzizhuzhuadeguoji（jingwai）yewushixianyingshou1224yi、1636yi，lianxuliangnianzhanxiaomidangnianzongshourude49.8%。guojiyewudeqiangshi，rangzhoushouziyoulegengqiangdehuayuquan。

jiazhi，bishixiaomizaoqibadahehuoren（leijun、linbin、wangchuan、liude、liwanqiang、huangjiangji、zhouguangping、hongfeng）lizhisanren，yizhongyuanlaotuijuyixian，zhoushouziziranyechengleneikezuiliangdexing。

shengrenhehuorenyigeyuehou，leijunyouqinshoujizhoushouzisongshangleyifendali：1yifenshouchugouguquan。zhishiwanwanmeixiangdao，zheiqiaoxianglezhoushouzilikaidejingzhong。

jutishuo，zhoushouzinadaodeshi“weilaikeyiyimeigu24.5yuandanjiagoumai1yiguxiaomigupiao”dequanli。yejiushishuo，zhiyaoxiaomigujiachaoguo24.5yuan，zhoushouzijiunengzhuanqian；danfanxiaomifazhandebuhao，gupiaodiyuzheigejiage，zheijiushiyigekongtouzhipiao。

leijunhaijizheifenxingquanjialegengyangedeshijianxianzhi，bixuzai10nianhoucainengxingshi。nayifenweilai10nianxiaomixiangshangdeqixu，leijunlaiduzhoushouziweilai10nianzhongchengyupinbo。

yirongjurong，yugongsigongtongchengzhangdelinianbenmeiyoucuo。danbuhuanguaerhuanbujundelinian，gengjiashiyong。

zaijizhoushouzishouchu1yigouguquantongyitian，leijunhaijiqitasanweigaoguanhejisongchulejiazhi4.4yigangyuandegupiao。

genjuwindshuju，bishizhoushouzizhiyou6898.62wanguxiaomigufen。jinguandangshizheixiegupiaojiazhijiejin17yigangyuan，danzhoushouzihaishixiaomidongshihuizhongchiguzuishaodegaoguanzhiyi。

yigeyueqian，neixieyidujiangzhoushouzikanzuoleijunjiebanrendewangyou，turanyoulebuyiyangdekanfa。

1yigouguquanpaochubannianyihou，zhoushouziyongjiaotoupiao，likailexiaomi。

daodishizhoushouzibeicileleijun，haishileijunqingdailezhoushouzi，womenwufapingshuo。huoxu，liangzhedoubushi，zhoushouziyuleijunzhishizaibutongxingshixia，gexunchulu。

TikTok陷入低谷，雷军破釜沉舟

zhangyimingcongleijunshouzhongdedaozhoushouzi，suanbushanghengdaoduoai。

yutouzixiaomileisi，2013nianzhoushouzilituidstlingtoulejinritoutiaodeblunrongzi。bishi，nianlingxiangtongdezhoushouziyuzhangyimingyijianrugu，xingxingxiangxi。

zhishidangshidejinritoutiaohaishichuangyechuqi，zhangyimingyangbuqizhoushouzizheizundafo。8nianyihou，suizheduanshipinyingjizhangkong，zijietiaodongzaizhongguohulianwanglingyuyoulefeichangkaoqiandezuoci。

cishi，yijinglisongxiaomishangshi、jindaozijidebenfendechaojidagongzizhoushouzi，xianranwufazuodaoyuleilaobangonghuannan、gongjintui。

zhoushouzizhaodaolebixiaomigengdadewutai。erzaizhoushouziruzhiqian，youyuzhongmeiliangguowenhuachayi，tiktoksinianneiyijinghuanlewurenceo。

2021nian3yue，zhoushouziqianjiaocongxiaomilizhi，houjiaofurentiktokcfo。yigeyuehou，tayoujianrentiktokshouxizhixingguan。

tiktokhenkuaijiletayizhanbaofudejihui。cihoudegushishiwomendoushuzhi，tiktokxijuanquanqiu，zhoushouzizaimeiguohuishezhanqunru.......

youmeitishuo，tiktokdechujingyuzhoushouzidewupanyouyidingdeguanxi。zaitiktokbeijinzhiqian，tacengleguandishuo：yiqiezhengchang，kanbuchuyoushenmenengzuzhiwomenfazhandeyiwai。

zaitiktok，zhoushouziyanyileshenmeshigaokaidizou。leijunquejiexiaomizaoche，quanshileshenmejiaoniepanzhongsheng。

leijunzaoche，pofuchenzhou，shenzhiyigehehuorenyemeiyong。

2020nian，leijunxuanbuxielaowuren（leijun、linbin、hongfeng、wangchuan、liude）yuxinsihehuorenzhongqi10nianchuangye。cihou3nian，laowurenchuleijundoudanchuyewuyixian，xinsirenyeshisiquqisan。

zhoushouzizouhouyinianduo，xiaomiyuanzongcaiwangxiang2022nianlizhi；youguoleyinian，zaizhongsuxiaomigongyinglianguochengzhonggongxianpoduodezhangfengyelikailexiaomi。

xinlaohehuorenzhishengxialeyigeluweibing，tacaizheqianrendejiaobu，yilugaosheng。zhoushouzilizhihou，luweibingkaishijieguanguojibu，wangxianglirenzongcaihou，luweibingyoushengrenweixiaomixinzongcai.leijunquanlizaochezhihou，luweibinghaijianrenlexiaomipinpaizongjingli。

danbuguanluweibingruheshengzhi，duiyuzaochetashizhongbucengshezu。zaochechengleleijunzhenzhengde“yibashou”gongcheng。

2024nian5yue8ri，leijunxuanbuxufeishengrenjituanfuzongcaijianjituancmo，tongshijianrenjituanzhanlveshichangbuzongjingli、zhongguoqushichangbuzongjingli。

tongshi，xiaomixuanbuqicheshichangbuzongjinglilixiaoshuangxiangqichebuzongcaileijunhejituancmoxufeishuangxianhuibao。

keyikanchu，yuchuangyezaoqibadahehuorengongzhixiaomibutong，leijunzaochezuzhijiagougengjiachuizhi：youxiadaoshang，jibenxingchenglelixiaoshuang-xufei-leijundegaocengguanlijizhi。

孤军奋战，小米没了合伙人

shijishang，leijunhenshaogongkaichanghetanjihehuoren，youqishizaijiqimingandenianduyanjiangzhong。

bijing，zhuruzhouguangpingdengzaoqihehuoren，likaixiaomi、bingbuguangcai。

shizhijinri，womenyirankeyizaimeitishangkandao，“zhouguangpingyuleijunbuhe”“zhouguangpinggongranjileijunnankan”“leijunrangzhouguangpingbiguan”dengxiangguanbaodao。

zaochengzheixiebaodaozuizhijiededaohuosuoshi，“zhouguangpinglingdaodetuanduikaizuilesanxing，yinfaxiaomigongyinglianzhijiebengkui。”

danzheiqiweijixiaomigenbendezhongdashigu，qiyuyizexiaogushi。shuo2016nian2yue，guojun（zhouguangpingxiashu）fuzedexiaomigongyingliantuanduiyusanxingbandaotizhongguoqugaocengyouguoyicibuyukuaidejiaoliu。huishangxiaomiyusanxingyuangongfashenglezhengzhi，haiyourenpailezhuozi，redezheimingsanxinggaoguanfenranliqu。

henkuai，sanxingbandaotidanfangmiantingzhileduixiaomiamoledpinmudegongji。zheichangjiyuyuangongjiandenaoju，zuizhongyanhuaweixiaomishoujidanfangmiandechannengweiji。zuizhong，hehuorenzhouguangpingchuju。

2017nian4yue6ri，xiaomichengli7zhounian，xiaomilianhechuangshirenliwanqiangzaipengyouquanfabulejiweichuangshirendezuixinheying。zhaopianzhong，chuangshirentuanduiyou8renbiancheng7ren，shaodebianshizhouguangping。

ruguoshuo，zhouguangpingdelikaidaibiaozhexiaomidehehuorenzhiduzhujiansongdong，neizhoushouzidelikai，zejiasulexiaomihehuorenzhidudexiaowang。

zhoushouzizouhou，xiaomimeilesuoweidejiebanren，gengmeiyounenggouyuleijun”bishuai“degaoguan。

mairuzaochejieduan，xiaomihehuorenzhiduchedimingcunshiwang。

congrenyuanshezhikan，chuleijunwaizhiyouluweibingyirenhaibenfuzaiyixian。

congzuzhijizhikan，2023nian1yue，xiaomishelilianggeguanjiandejituanzhiliweiyuanhui——jituanjingyingguanliweiyuanhui、renliziyuanweiyuanhui。qianzheguanshi，houzheguanren。zaizheiliangdaguanweihuizhong，zhenzhengdehehuorenyezhiyouleijunyuluweibing。

xiaomizaochebuxuyaohehuoren，danxiaomiqichetuanduihaishizhuyaoyanyongxiaomitixineiyuangong。zheiyuyulaiduoyongtongyong、qiruigaoguan，xiaopengqingzhangchengqichedewangfengyingdanrenzongcaijieranbutong。

qiyejiahenduoyanlun，daduodoujingguoshensishulv。shigesannian，leijuntijizhoushouzi，buzhiyouxicaichengfen，huoxuhaiyoubiedexiaoxinsi，bijingxiaomizaocherujinzhengzhengrishang，ertiktokzeshijubuweijian。

jieranbutongjingyu，yinzhengleleijundemouzhongshengli。

zaitiktoknianhuishang，yimingmeiguoyuangongcengwenzhoushouzi，“dangnianweishenmeyaolikaixiaomi”？

zhoushouzida：yinweizaixiaomi，buzhunyourenbileijunshuai，ruguowobulikai，tayongyuanshidier。