wen | xiniuyule shenwanting

编辑 | 朴芳

xinjujuanbudong，laojushanglaicou。

kaibozhounianjiushilaojunshuacunzaigandezhongyaojiedian。biruqianjitianshi《canglanjue》kaiboliangzhounianderizi，aiqiyizaizhanneiweiqikaiqiquanjixianmian，yushuxinyeqinfuaomencanjiaxianxiahuodong，jujireduzhongdengpingtaijiweiboresoubanggaowei。wuduyouou，jiuzaiqianbujiu，juji《lianhualou》kaiboyizhounianzhijiyetuichuguoxianmianguankanhuodong，“lianluoren”menzaicijijie。

zhounianniannianyou，zuijinzheijinianquechengweijujishichangxindeliuliangmima，fensi、yanyuan、pingtaidengfenfenxiachangcanyu，gengyoushenzhefengtougaiguoxinjuredu。eryishigandebeihou，chuleqinghuai，gengshiyimenshejidaoduofangliyidelaojushouhoushengyijing。

开播周年的花式庆生

weilaojujubankaibozhounianqingyoulaiyijiu，zaoqideru86ban《xiyouji》、87ban《hongloumeng》zaibochusanshizhounianshiyizhuchuangdajushoudexingshiqingzhu，qianzheshiqijuyangshizongyipindao《huishengliaoliang》lanmuhuisudangniandetaiqianmuhou，houzhezeyouyibaiyuweiyanzhirenyuanyuquanguogedi“hongmi”yiqixiangjuzaicaoxueqinjinianguanzhongshihongloujiyi。

suizhehulianwangshidaidedaolai，shejiaopingtaichengweijujizhounianqingyishizuizhuyaodejujidi，jiyoufensizifazuzhidezhenqingshigandexianshangqingsheng，yeyouyanyuanjitixiachangfahuimingxingxiaoyingzhutuijujiredu，haiyoujufanghuobochupingtaiyindaohuati、kaizhanyixilieshouhouhuodongdeng。

biru，jingdianwuxiaqingjingxiju《wulinwaichuan》bochuyichaoguoshibanianquecongweibeijufenyiwangguo，jihumeinianzhounianzhijidouyou“fuzhu”（《wulinwaichuan》fensimingcheng）yigezhongxingshizifaqingzhu，youhuigujujigaoguangshikedewenzi、tupian，youguanzhongzizhuchanchudeerchuangshipin，youwangyouzaijuzhongyanyuanweiboxialiuyanfenxiangzhuijuganwu，yourili、pintu、daojudengcengchubuqiongdejujizhoubian……zaiyidaidaiguanzhongmendekoukouxiangchuanzhong，zheibulaojubuduanhuanfachuxindeshengmingli。

yanyuanmenjijiyingyeyeshihenduojujizhounianqingdebiaopei。ru2022nianshuqibaohuode《canglanjue》zaiquniankaiboyizhouniandangtian，bujinliangweizhuyanwanghedi、yushuxinxianhoufawenbingshaichuxuanchuanjuzhao，duoweizhuchuanghaixianshenyizhounianzhutipaiduibingdafanggongkaijucanhezhao，zhongxinhuanhui“jueren”mendezhuijureqing。

youruguzhuangju“tianhuaban”《zhenhuanchuan》，zai2021nian11yue17rizheigeshizhounianteshujinianjiedian，sunli、caishaofen、jiangxindengzhongzhuchuangjitifawenweijujiqingsheng，youhuiyijuzhongmingchangmiande，youyujiaosegekonghudongde，youshaibiaoqingbaode，haiyoufenxiangmuhouhuaxudedengdeng，fawenneironghuayangbaichu，shangyanleyichangdaxing“huiyisha”，yexianqilexinyibofukanrechao。

jufanghepingtaifangyesihuyuelaiyuezhongshilaojudezhounianqing，xingshiyegengjiaduoyuan，baokuoguanboxiachangfaqiheyindaohuati，pingtaituichujujixianmian、tebiepianneirongdeng，ru《helihuating》kaiboyizhounianshizaiguanbofaqi#helihuatingkaiboyizhounian#he#wodeheyanheyu#liangdahuati，bingzaicanyuhuodongdefensizhongchouquxianliangzhoubian；zairujinnian3yue20ri，tengxunshipinzaikehuanju《santi》bochuyinianzhihoushangxianlegaijudezhounianjinianban，bushaoershua、sanshuadeguanzhongzaicibiaodazheduijujidexiai。

周年庆背后的多方共赢

congyishangbutongzhutifaqidegezhongyanhualiaoluandezhounianqingwanfazhongbunankanchu，zheishiyichangduofanggongyingdejujishouhoushengyi。

duiyujufenlaishuo，zhounianjinianxiangzhengzheyizhongyishigan，zaizheigeshijianjiediantamenkeyijinqingbiaodaduijuji、duijiaosedepianai，zhongwenjulidejingdiantaiciheqingjie，youqixiang《wulinwaichuan》《zhenhuanchuan》zheileijingjiubushuaidelaoju，meiyiniandouhuiyinweiguanzhongdezhongshuaerzaidushifangmeili，ruweibohuati#zhenhuanchuankaiboshizhounian#muqianyiyou4.1yiyueduliang。

duiyanyuanlaishuo，jijujiqingzhuzhounianyenengweizijishougexinyiboredu，younengtongguoduiguowangjiaosedehuiguzhongxinshenshizishenyanji，ruguoqiahaoyoudaibozuopin，haikeyijiejixuanchuanyibo，yijuduode。liruzai《renmindemingyi》kaibowuzhouniandangri，shiyandakangshujideyanyuanwugangfabuleyitiaopeiwen“wunianle，yinggaimeikanni”deweiboshipin，haijiangjiaosebiaoqingbaorongrushipinzhong，yinfawangyoushuwandianzanjihudong。

duijufanghepingtaifangzeshishidashideshouyi。yishimeiyicizhounianqingdeyinliuchenggongdounengweipingtaidailaishijidebofangliangzhuanhua，youciweipingtai“cuhuo”shenzhidailaixindeyonghuhehuiyuanshouru，eryupingtaibangdingdejufangyenengcongzhongshouyi。yiyongyoujujibanquandepingtaiweili，zai“jiangbenzengxiao”chengweixingyegongshidezheijinian，laojuzhounianqingdeyingxiaoluojifuhezhangshipinpingtaituixingde“yiyuduochi”shangyemoshi，tongguoyijiudaixinjiangjujiipdeyanshengjiazhifahuidaozuida。

ershikeweixujihuodaibojudaoliu，ru《qingyunian》kaiboliangzhounianzhiji，zhangruoyun、songyidengzhuyanzaiweibofawenjifaqijumimenduidierjideqidaihecuigeng；《xianjian3》kaibo13zhounianshi，《xianjian5qianchuan》《xianjian6》jinruxuanjiaochoupaijieduandexiaoxizaiciqijianyinqilaofenzhuyideng。

zongzhi，fensiweiqinghuai，yanyuanboyanqiu，jufang、pingtailanliuliang，jujizhounianqingdequeshimenhaoshengyi。

还有必要过吗？

raner，bingbushimeibulaojudezhounianqingdounengchengweiyimenhaoshengyi。zuidadeqiantishijujibenshenyongyouzugoudadeyingxianglihexiangdangtiliangdejufen，nenggoujingshouzhushijiandekaoyan，caiyoukenengweigefangdailaikeguandehuatiheshouyi。

ruhaiwaijingdianjuji《laoyouji》，zhizuofangzaiqi25zhousuishengrishitebiezhizuolesanbu《laoyouji：25zhounianjinian》gongyingyuanfangying，bingtuichuxianxiajinianpinkuaishandian、yulegao、paopaomatedengpinpailianminghezuojinianshoubanjizhutidengguangxiu，ipyunzuoyixiangdangchengshu。

guoneizhangshipinpingtaiyeyouzuozhurucileidechangshi，ruaiqiyizai《canglanjue》kaiboliangzhounianzhijiyuyinheyulejituanzaiaomenxieshoudazao《canglanjue》vrchenjinshitiyanguan，bingyu8yue9rijuxingkaiyedianli，zhuyanyushuxinyexianshenhuodongxianchangzhongxianlejuzhong“xiaolanhua”yijiaodeziwojieshao，xiyinzhongduowangyouweiguan，houxuhuojiangjihuozheiyiipdegengduozhangweijiazhi。

yourutengxunshipinzai《nishiwoderongyao》kaiboyizhounianqijiantuichuleguanfangzhoubianliuzhehuodong，chushoukouzhao、zhengqiyanzhao、yangyangdengzhuyandeshouzangshankadeng，henkuaijiubeiyiqiangerkong。

zhishizheiyangxiangduichenggongdeanlimuqianrengzaishaoshu，dabufendelaojuhaimeinengchongfenliyonghaoyiyoudeipziyuanzaizhounianjiedianjinxingfajiaozhuanhua；tongshi，gengduozaibochushijiuweicengxianqitaidahuohuadejujijishifaqizhounianhuodongyewurenwenjin。ciwai，pinfanqiexingshidanyidejujizhounianqinghuoyou“chaolengfan”xianyi，feidanbunengdailaiyuqijiazhi，fanerkenengyinqiguanzhongdeshenmeipilao。

yinci，jilaojuguoshengrizheigeshierjiujingyoumeiyoubiyao，yanglaiyuzuopindezhiliang、fensidenianxing、xingshidexiyinliyijisuodailaideshijijiazhi。zhengzaidangdazhiniandexinjumenbufangyezhaozhezheigebiaozhunyaoqiuxiaziji？