wen | hongcanwang zhoumo

编辑 | 方圆

liansuojiamengmoshixiadeguimoshenhuarengzaibuduanshuaxin。

ruixingkafeidemendianshuyijingtupole2wanjia，mixuebingchengdezheigeshuzizelaidaole3wan+jia……yigeyouyigelingrenjingtandeshuzibeihou，yexiyinleqianfuhoujidechuangyezhe。zaizheiqizhong，yourentongguojiamengliansuopinpaishouhuoleyifanshiye，yeyourenshibai，xuebenwugui。

yingzi（huaming）shihouzhe。

2023nian10yuedi，yingzichoubeiyijiudekafeidiankaishishiyingye，tamanhuaixinxin，zhunbeidaganyichang，danjinjinbannianduo，jinniande5yue15ri，kafeidianguanmendaobi。

tourude80yuwanyuandaleshuipiao。

yingzibuganxin，rengranzaisichubenzou，xunzhaodaotongyangbei“pian”detongxing、daopinpaizongbuyaoshuofa、qinglvshilian……

zuoweiyigechuangyexiaobai，yingziyudaode，zhengshiwushujiamengshangyudaode，tadejingliyeshihenduodiyicitarucanyinsaidaodechuangyezhedesuoying。

加盟瑞幸被拒，她亲自去北京考察新项目

yingzishidongbeiren，yuanbenzaizijiagongsilizuocaiwu，houlaiyinweizhaoguhaizixuanzehuiguijiating。

haizishangxuehou，yingzijuederizitaiqingxian，xiangzijizhaodianshizuo，chongshishenghuo。kandaochayinkafeizheijinianhuodehen，yingzimengshenglekaiyijiakafeidiandexiangfa。

haowucanyincongyejingyandeyingzi，silaixiangqu，juedejiamengpinpainenggengjiashengshi，hainengbangzijikuaisushangdao。

tayikaishixiangjiamengruixingkafei，shenqingzhihoubeijujuele，yinwei“meiyouxiangguanjingyan”。

2023nian6yue，tazaidouyinshuadaobeijingmoukafeipinpaidezhaoshangshipin：“zongbufuchi、jituanbeijing、gongyinglianqiangda，rangniqingqingsongsongzuolaoban、xiaobaiyenenggan……”

meiyidiandouchuozhongleyingzidexin，tapansuanleyixia，youzongbufuchi，zaijiashanggongsizaibeijing，ziyuanbeijingqiangda，jingyingqilaiyinggaihuirongyixuduo。

yushi，taliuxialezijidelianxifangshi，henkuai，zichenggaikafeipinpaizhaoshangjinglidedianhuajiudaleguolai。

zaizheiweijinglimeitianxinxi、dianhuadengdeqiangshituijiexia，yingzilaidaobeijing，qinzikaochalepinpaizongbudemendian，bingcanjialezhaoshangdahui。

yingziqingchujidekaochadangtian，neijiajinbaipingdedianxixirangrang。“xianzaixiangqilai，tamenyinggaishizhuanmenzhaole‘tuo’。”yingzishuodao。

neichangzhaoshangdahui，yingzirujinzaizhuomo，juedeyechongmanle“jingxinsheji”deweidao。

dangshi，pinpailianhechuangshiren、hehuorendenggaoguanlunfanshangtai，jiqingangyangdi“jianggushi”：biruchuangshirenjingyanfengfu，jieshouguodingjizazhizhuanfang，haiduocishangdianshi；jituangongyinglianqiangda，zaiyunnanyoukafeidouzhongzhijidihechayejidi，haiyuxingbakedegongyinglianqiyedachenglezhanlvehezuo，jiamengshangkeyidijiacaigoudapaideyuancailiao……

tingdaojituanzai3yuenadaoleyibiguoyiyuanderongzizhihou，yingziduoleyifenxinxin，youqidangtalejiedao，zheibiqianhuiyonglaizuoweipinpaihouqiyunyingtuiguang，xiangruixingkafeiyiyang，butiexiaofeizhehemendian。

颖子有些心动了。

zaijiashang，zhaoshangdahuishanggaoguandeyanjiangpptshangsuozhanshide，chengweiqudaili，nianruliangbaiwandoubushimeng。

chulejingyingmendiandeshouyiwai，haibaokuotuozhanquyuqitamendian、jinhuojijingyingliushuifandian、chanpingongyinglianxiaoshoudengshouru，nianshourukeyidadao280duowanyuan。

zhaoshangdahuijieshuhou，jianyingzirengyouxieyouyu，zongbuzhaoshangrenyuanyoutiexindibangta“paiyoujienan”，gaosuta，jibianshichuangyexiaobaiyebuyongdanxin，gongsiyouzhuanyedexuanzhi、dudao、yunyingtuandui，huiquanchengbangzhutazoushangzhenggui。

zhaoshangrenyuanhaizhizaojinzhanggan，qiangdiaozheishigongsizuihouyichangquyuzhaoshangjiamenghuile，youhuiliduxiangdangda。yiwangdandianjiamengfeidouyao12.28wanle，xianzai20wanjiunengnaxiaqudaili，dangtianzhixuyaojiaodingjin，jiukeyisuodingqudailidemingele。

dezhiyingzilaizidongbeimouchengshizhihou，zhaoshangrenyuangaosutadangdiyiyoujiamengdian，ruguobujinkuaizuojueding，jihuikenengbeiqitarenqiangzou。

jiabuzhuzhaoshangrenyuandemengliegongshi，yingzijiaole2wandingjin，suodingqudailiminge。

店还没开，创业小白交了40万，成为市总代理

congbeijinghuilaihoubujiu，yingzixunsubuzule18wandequdailifeiyong。

hetongqiandinghou，xuanzhikaidiandechoubeigongzuoyezaijinluomigudijinxingzhe，yingzijidongyouxingfen。

raner，diyijiamendianhaimeiluodi，zongbupaochulegeng“youren”detiaojian，xiyinyingzichengweigenggaocengjide“shizongdaili”。

genjuzhaoshangrenyuandeshuofa，qudaishengjishizongdaizhihouyouhuiliyufeichangduo：zhuanyexuanzhilaoshimianfeishangmenxuanzhi、mendianzhuangxiubutie5wanyuan、zengsongjiazhi8wanduoyuandeshebei、shangdiaoquyuneijiamengmendianshicaifanlideng。

jianyingzichichimeiyoujichukendingdafu，zhaoshangrenyuanyoufangchule“gengdadezhao”，shengchengyingzisuozaiquyijingyou2jiamendiankaichulaile，erqieshengyihuobao，yueyingyeedadao10wanyuanzuoyou。ruguoshengjishizongdai，huijiangzheiliangjiadianguiruyingzidaili，jinshicaifanliheyueyingyeechoucheng，yinianjiunengfenhaojiwanyuan。

congzhaoshangrenyuanfenxiangdeshipinzhong，yingzikandao，zhei2jiajiamengdianqueshishengyibucuo，dianneizuowuxuxi，hedangchuzaibeijingkaochamendiandeshengkuangwuerzhi。

dangyingziliuluchushengjishizongdaideyiyuanshi，zhaoshangrenyuanhaibaozheng，jibianyingzizijiwufazai3nianzhaodao3gejiamengshang，zongbuyehuibangmang，jiangtasuozaiquxinkaidejiamengdianguirutademingxiadaili……

zhongzhongyouhoutiaojian“youhuo”xia，yingziyouzhuijiale20wan，yaoshenyibianchenglegaikafeipinpaidongbeimoushizongdaili。

终于等来门店开张，一天营业额仅100多元

zaigongsideyindaoxia，yingzichengzuleyichuyue100pingfangmidedianmian，zujinyinian17wan，bannianqifu，jiashangzhuangxiuheshebeigouzhi，suanshangqianmiande40wandailifei，yingzidiyijiadiankaichulaishi，yijingzongjitourule60duowan。

zhunbeihaoleyaodaganyichangdeyingzi，henkuaijiubeixianshihenhenyiji。

“kafeipeixunshifu，juranlianlahuadoubuhui。”yingzigandaozhenjing。

kaiyeshouri，zongbuzhuanmenpaiguolaidezhuanye“kafeipeixunshi”，zhidaileyibensopcaozuoshouce，rangdianyuanzhaobenxuankequzuo，lianzuijichudelahuadoubuhui。

bishi，yingziyijingyinyingandaobuan，erzheijinjinzhishikaishi。

kaiyeshouchangcuxiaohuodong，jieguoshikuibenzhuanyaohe。

yingzigenjuzongbujianyi，tuichule19.9yuanhuiyuanchangyin7beidezhoukahuodong。yigeyuehuodongxialai，kafeidiangonghexiaole515beikafei，shengyikansihaikeyi，danzixihesuanhou，qishishikuide。

yingzitongjiguo，baokuoyuancailiao、kafeibei、baozhuangdai、xiguandeng，yibeikafeidechengbendagaiqudao6kuai，danzongbujinanzhaoyuancailiaochengbenjiabutiele1789.73yuan，yingzihaidezitaoyaobao，daotieyiqianduoyuan。

jiezhongerlaidegongyingliandewenti，gengrangyingzitouteng。

zongbugongyingdekafeidoupinzhihencha，suidoufeichangduo，erqiecaigouchengbenhaigao，dianzhanggaosuyingzi，shichangshangtongyipinzhidekafeidoujiagedagaizaiwuliushiyigongjin，danzongbudenahuojiajiuqudaoleyibaiershiyuanmeigongjin。

niunaidepinzhitongyangkanyou，bushaoxiaofeizhefanyingnatiedekougandanruqingshui。

yingzixiangzongbufankui，dedaodehuifushizhiyouyizhongkafeidouheniunai。dangyingzitichuyuanyihuagenggaodejiaqianmaigengyouzhidekafeidoushi，duifangyoulimagaikoucheng，huandouzikeyi，dan50jianqiding。

“wozhiyouyijiadian，50jiankafeidoushenmeshihoucainengxiaohaowan。”

qitayuancailiaodejiage，yebishichangjiagenggao。

liru，7.4kgdetongzhuanghagendasibingqilin，tongxingquzhaogongyingshangcaigoudejiageshi900duokuaiyitong，zongbunahuoyao1100duoyuan。haiyouhongshuni，xiangtongdepinpai，tongyangdezhongliang，zongbudejinhuojiashi27yuan，dandianshangpingtaidelingshoujiage，zhixuyao15yuan。

yingzixianggongsitaoshuofa，dengdaodequeshi“qitarennadaodebianyichanpindoushishanzhai、meiyouguanfangshouquan”dengliyoutangsaiguoqu。

zhiyuyunyingzhichi，gengshiliaoshengyuwu：xinpintuiguangjiushiwangqunlidiuyifensopshouce，rangjiamengshanganzhaoliuchengcaozuo；chengnuodequanfangweibangfurutong“kongtouzhipiao”，chulekaiyezhichu，luzhiguojiduanxuanchuanshipinwai，chengnuodedarenzhibodaihuo、pinpailianminghezuodengdoumeiyouxiawen；zhiyuzaizhaoshanghuishangchengnuoguoyiyuanderongzijiangyongyupinpaihouxudeyunyingtuiguanghebutieyinliu，gengxiangshiyijukonghua。

neiduanshijian，dianlimeiriyingyeejinbaiyuyuanshichangtai，yingzizuolehenduonuli，danshouxiaoshenwei，tacenghuaiyizijikenengzhendebushihekaidian，zhidaoshoudaozijidailiquyu2jiamendiandeyingyeechouchengshi，caiyishidaokenengshiqingmeineimejiandan。

zhei2jiamendian3geduoyuedeyingyeefenbiewei35023.64yuanhe14232.70yuan，yudangshizhaoshangrenyuansuoshuodeyueru10wanyuanxiangchashenyuan。

an1%choucheng，yingzinadaole492.57yuanfanlijin。

店关了，设备1折大甩卖，总部发来一纸解约书

chunjieguohou，kafeidianshengyibujianqise，meitianyingshouyijiuzhiyoubaiyuyuan，lianrichangdeshuidianfei、meiyue1wanduoyuandeyuangonggongzidounanyizhifu，gengbietitanping17wandedianpunianzujinle。

yingzigandaowuzhuhejusang。

zongbudetaidugengshilengdan，kukuzhichengbannianhou，yingzijuedingbidianzhisun，suanshangqianqidejiamengfei、shebeiyuanliaocaigou、fangzu、yuangonggongzideng，tayijingtoujinqu80duowan。

yingzixiwangnengjiangshengyuhuopintuihuizongbu，quezaodaojujue，liyouhenmingque：chaochuhetongfanwei。

tazhihaozijizheshouchulishebei、dianmianzhuanzu。

rangyingzishayandeshi，dangshizongbushengchengjiazhi8wanduoyuandemouzhimingpinpaidekafeiji、zhibingjideng，zuizhongjinshoude6500yuan。1wanduoyuandedingzhizhanshiju，1000yuandoumaibuchuqu。

zuizhong，yingzizhinenghenxiaxinlai，rentonggerou，nengmaiduoshaoshiduoshao。

dianguanlehou，yingzihaixiangqutuihai20wanyuanjiamengfei，duifangtaidujianding，chengtuikuanshibukenengde。

5yuezhongxun，yingzizaicixieshangtuihai1wanyuanbaozhengjin，queshoudaozongbufaguolaidedanfangmianjieyueshu。

jieyueshushangtidao，yingzisizicanyutaolunyupinpaijingyingwuguandehuati，sunhailegongsishangyuhepinpaixingxiang，weifanhetongyueding，yincizhengshitongzhijiechushuangfanghetongjihezuoguanxi。

zongbubiaoshi，youyuyingziweiyue，baozhengjinyijingkouchu，wufatuihai。

yingzihaixiangzhaoduifanglilun，quefaxianzijisuozaidefuwuqunjiesanle。

houlai，yingzicongqitajiamengshangchulejiedao，shoudaodanfangmianjieyuehandebuzhitayigeren。

henduorennachuleduoniandejixu、shenzhijieqiankaidian，shaodetourule50、60wan，duodexiangyingziyiyang，jiangjinbaiwanyuandaleshuipiao。haiyourenzhuanmenpaodaobeijingzongbuquyaoshuofa，quefaxianzaoyirenquloukong。

yingzixinyoubugan，kaidiankuideqiantarenle，danqianyuebumanyinian，tajuedeyinggaituihuilaiyibufenjiamengfei。

yingziquzhaolelvshi，shitutongguofalvshouduanjiejuewenti，danzheitiaolutongyangjiannan，qianshedaodangshihetongyuedingdehenduoxijie，yingzidoumeiyouzixilejieqingchu：birugongsizongbusuiranzaibeijing，danyutaqiandinghetongdequeshiyijiaxiangganggongsi，yuedingdezhongcaidiyezaixianggang……

jinguanlvshigaosuyingzi，zhongcaishijianzhang，feiyonggao，dantayijingdadinglezhuyi，jiushiyao“yinggang”daodi。

zuijin，tachuanlailehaoxiaoxi，shuoyijingchenggonglianle，zhongcaipaitingdayueyaodengyao2-3geyue。

后 记

zaijiamengliansuodelangchaozhong，yingzidejinglibingfeigean，shixuduochuangyezhezaizhuimengtuzhongkenengzaoyudexianshi。

tadegushi，shiyicishenkedejiaoxun，yeshiduixiangyaojinrucanyinxingyedechuangyezhedejingshi。

jinguanjiamengshichangzhengzaibuduanzhuanyehua、pinzhihua，danyecunzaiyixieyulonghunza、toujiquqiaodexiangmu，chuangyezheyaobaochijingjue，buyaobeineixieguoyumeihaodechengnuohekuaisuzhifudeyouhuomengbileshuangyan。

zuizhongyaodeshi，“chibulekuderenganbulecanyin”，wangxiangzhetongguojiamengyiyebaofu，huozhedangshuaishouzhangju，kendingshixingbutongde。