文｜餐观局 孟一

quanguocanyinneijuan，chengdoufengjingduhao。

jinnianyiyuedaosiyue，chengdoucanyinzengsuwei6.6%，xiangbibeijing、shanghaidefuzengzhang，shenzhendejinhutingzhi，guangzhou4.1%zengsu，chengdoucanyindeqingkuangyaohaodeduo。

chengdoumeiniandouyouxindecanyinpinpaichuquan，birunanhuoguo、zhuguangyu、liyubai、lipaochengpanmalatang、chabaidao……xinpinleifengmiquanguo，birumaokaoya、qiaojiaoniurou、zhazhaniurouhuoguo……

renmenbujingantanyiju，chengdouchu“canyinqicai”，chengdouchu“niuren”！buguanwaijiezenyang，zheigechengshisihudouyouquzhibujin、yongzhibujiede“canyinchuangyecaifu”。shenzhiyouzishencanyinrenzhaobudaochulushi，jiuquchengdou，congcidongshanzaiqi。

zheigechengshisihuyijingbianchengle“xinjin”canyinshengdi。

tayourenkouhongli，2000wanyishangdechengshizhong，taderenkouzengliangpaimingdiyi；

tayoushichangzengliang，chengdoushiguoneidiergeshehuixiaofeipinlingshouzongetupo1wanyiyuandeshenghuichengshi，diyigeshiguangzhou；

tadexiaofeiliyehenqiang，henduogaoshepinpaizhongguoshoudiankaizaizheili，hainangkuoleyipishangbang“heizhenzhucantingzhinan”degaoduancanting；

hebeishangguangshenxiangbi，chengdoujianzhishi“tianxuancanyinzhicheng”，xiaofeilikepimeiyixianchengshi，kaidianchengbenyouyuandiyuyixianchengshi……

01、罕见的增量城市

“chengdou，yizuolailejiubuxiangzoudechengshi。”

queshi，chengdourenminzheiliangnianyouyigefeichangmingxiandeganshou：chengdouderenyuelaiyueduole。

yigelengzhishi，chengdouyijingshichao2000wanrenkoudetedachengshile。

tongyangyongyou2000wanyishangrenkoudechengshiyouzhongqing、shanghai、beijing，tamen2023nianchangzhurenkoufenbiewei3191.43wanren、2487.45wanren、2185.8wanren，tamen2023dezengliangfenbieshi-21.91wanren、11.56wanren、1.5wanren。

qiebushuozhongqingdemianjixiangdang13geshanghai、5gebeijing，gengshiganchaoningxiahuizuzizhiqu、hainandaodengshengfen，suoyishuozhongqingshiderenkouxiangdangyushuoyigeshengderenkou。zhongqingderenkoumidubingbuda，buzuoweicankao。

ershanghai、beijingshichaoyixianchengshi，lingwailianggetedachengshiguangzhoushenzhenderenkoudoumeiyouchaoguo2000wanren，douzai1800wanrenzuoyou。chengdouderenkouzengzhangsuduqueshichaohulexiangxiang，erqiehaizaizhang。2023nian，chengdouchangzhurenkou2140.3wanren，zengzhang13.5wanren。chengdouderenkouzengliangzai2000wanyishangrenkoudechengshizhong，paimingdiyi。shanghai2023nianderenkouzengliangpaimingdier，zengzhangle11.56wanren。

gengnandedeshi，chengdouduinianqingrendexiyinlihenqiang。

2024nianchu，qunaerpingtaichuxinglvkenianlingcengduanshaixuanshujuxianshi，remenmudeditop10chengshizhong，“00houzuiaiqudechengshi”，chengdouweiliediyi。

quanguo“qipu”renkoushujuyexianshi，chengdou14-45suiqingnianrenkoujin1000wan，jihu“banchengjieqingnian”。

erqiechulechangzhurenkou，chengdouxiyindeyoukeyehenduo。2023nianchengdouquanshijiedaiyouke2.8yirenci，shixianlvyouzongshouru3700yiyuan。ermeinianlaichengdoukaochadecanyinrenyou300wanrenci。keyishuo，xianzaidechengdouzuibuquedejiushiren，yeshixinjindeliuliangzhicheng。

chengdoubujinjinshirenduo，tadezhengtixiaofeiliyehen“kangda”。

2023nianchengdoushixianshehuixiaofeipinlingshouzonge10001.6yiyuan，bishangnianzengzhang10.0%。

zheiyiweizhe，2023nian，chengdoushehuixiaofeipinlingshouzongeguowanyiyuan，hebeijing、shanghai、zhongqing、guangzhou、shenzhenyiyangdouchengweile“wanyijulebu”deyiyuan。qizhong，shenzhen、chengdoushoucitupoxiaofeiwanyidaguan。

liangqianwanrenkoudetedachengshi、renkouzengliangpaimingdiyi、“wanyijulebu”yiyuan，chengdoudezheixieshujubaichulai，zenmekandouhenxiren。zhuguangyuhuoguochuangshirenjiucengchengfeichangkanhaochengdoushichang，jihuazaichengdoukai20jiazhiyingdian。

chengdoudexiaofeilidaodiyouduoqiang？womenkeyitongguogaoduanyetailaikan。

lunshouru，lungdp，chengdoubibushangbeishangshen，danshechipinxiaofeiquehaobuxunse。jinniannianchu，zuixinban《zhongguoshechipinbaogao》xianshi，2023nianzhongguo50zuoshechipinxiaofeihexinchengshishechipinxiaofeiepaimingzhong，chengdouyi235yiyuanzongeweiliedi6，jinsuishanghai、beijing、sanya、hangzhou、nanjing。

gaoduancanyinpinpaixinrongjizaibeijing、shanghai、xianggangzhiwaiyebujulechengdoushichang，zhangyongcengcheng：“womenyizhizaixunzhaoheshijihuijinruchengdou。chengdoubujinshiyigedongchidechengshi，xiaofeishichangyehenyouqianjing，jinnianlai，chengdoudemiqilincantingshuliangyuelaiyueduo，zheiyecongcemianxianxianlezheizuochengshideshichangqianli。”

xiangguanshujuyezhijiezhengshilezheidian。“2023heizhenzhucantingzhinan”xianshi，chengdoushangbangcanting19jia，weijuneidiqiansan，zaibangdantop5chengshizhong，chengdoushixinshangbangcantingzengsuzuikuaidechengshi，tongbizengsugaoda150%。

buguanshipaiminghaishizengsu，chengdoudeshujudouhenpiaoliang，danzheixienengzhengmingchengdouhenqiang，keyihebeishangguangzheixiedagezaiyigepaizhuoshang，xiaofeiqianlihenda，shiyigexiaofeifeichanghuoyuedechengshi。

danrengranbuzuyijieshichengdoudedutexing。

chengdoudedutexingxuyaocankaochengdourendutedexingge。

“bashi”、“anyidehen”zheixiedoushichengdourendekoutoushan。mandajiedechaloukeyimanzuchengdourendamajiangdexiuxianxuqiu，zangzaidajiexiaoxiangdecangyingguanzishibushijiweileidailaijingxi，chengdourenyouqikanzhonganwen、shushi。

zheizhongxinggefanyingzaichengdourenxiaofeiguanshang，jiushizheng5000yuan，kenengyou3000yuanhuazaichishang。zhuanlaideqianjiushiyonglaixiangshoude，huozaidangxiashichengdourendegongshi。

chengdouyijinglianxu13nianweilie“zhongguozuijuxingfuganchengshi”bangshou，renmenbuchouchihe，fangjiaheshenghuochengbenjiaodi，gengyuanyibaxiaofeiyongzaixiangshoushenghuoshang。zaiganggangbimudedi37jiedazhongdianyingbaihuajiangshang，chengdouzhengfuzhici：“chengdouyou8000jiakafeiguan、4000jiashudian、2000jiaxiangcunminsu，haiyouyue15wanjiacanguan、2wanjiahuoguodian、1wanjiachaguan……”。

shujuxianshi，chengdouyeshiwanyijulebuzhongshipinyanjiuxiaofeizhanbidezuigaochengshi。chengdouyouchaoguo20wanjiacanting，shiquanguocanyinzaikaimendianshuliangzuiduodechengshi。

buguanshirenkouhongli、duinianqingrendexiyinli、xiaofeili，haishichengdourenduicanyinxiaofeiderezhong，zheixiedougongtongdizaolehanjiandecanyinzengliangchengshi——chengdou。

02、每年都有新品牌出圈

weishenmewomenyaoshuochengdoushi“xinjin”canyinshengdi？youduzhekenengxinlifandigu，chuancaibuyizhiliuxingyuquanguoma？

zheilishejidaodeshilianggegainian，yiqianshichuancaizouhong，xianzaishichengdoucanyinpinpaizouhong，fashenglebianhua。yiqianshichuancaizouchuquhouzaiquanguozouhong，zheijinian，henduofengmiquanguodecanyinpinpaixiancongchengdouhuoyilun，zaixiangquanguofushe，zaihuoyilun。

ruguoshuojinianqian，beijing、shanghaishicanyinxinpinpaidanshengdebaodi，neixianzai，zheige“baodi”bianchenglechengdou。canyinfengxiangbiaochengshihuanle。

chengdoucanyin“kuataijieban”jueqi，qizhongzuizhongyaodeyuanyinshishenme？

canguanjurenwei，zuizhongyaodeyuanyinhaishichengdoudecanyinchuangyehuanjing，youyuqitayixianchengshi。

xianzaidexiaofeilixingdabeijingxia，zaichengdougancanyindeyoushizaiyu，kaidianchengbendiyuyixianchengshi，danxiaofeiliheyixianchengshiyiyang。

kaidianchengbenkekong，youbuyongdanxinxiaofeili、juminxiaofeiyuwang，zheiyiweizheshenme？zheiyiweizhecanyinlaobanmenkeyitengchushoulaichuangxin。zheizaidangxia“zijiu、kongchengben、jiagezhan”dedabeijingxia，shiyige“poweishechi”decunzai。

dingjuzaibeijingdesunlingaosucanguanju：“qianduanshijianquchengdou，beichengdoudewujiajingdaole，suibianjinyijiaxiaodian，zaocanrenjunyaozai10yuanyishang。suibianjinleyigecangyingguanzi，womensangerenhualejiangjin600yuan，renjun200yuan，zuiguideyigecai100duoyuan。”

zheijiushichengdoudexiaofeili，sihuyouyuanchaoyixianchengshizhishi。

zaibeijingcongshicanyinxingyeshijinianzhangmengzhe，jiuzaichengdouzhongxinzhaohuilechuangyedeganjue，tacengtuichuguoyizhongchuangxinyetai，birushuaniumangchuanchuanxiangpinpai，qixingchengdeshuinidijijianzhuangxiufenggeduihuoguoxingyefenggechanshengleshenyuanyingxiang。danshunfengshunshuiguanle，zuochenggonglehaojigepinpai，zaiwanchengzijixindexicanmengshi，kuisunle300wan，xinxinbeidaji，zhangmengzheyiduhuanshangleyanzhongdegaoxueya、shimian。

zhangmengzhecengduimeitibiaomingxinji：“woganjueyaoshijixudaizaibeijingduiwozijilaijiangshimeichulule，2017deshihounihuifaxianbeijingshiyuzhouzhongxin，kaisuoyoudedahui，suoyoudemeiguangdengdoujujiaozaibeijing，dangxianzaiyigefuwuyuanchengbendounengdao6000deshihou，nijiuzhidaozheishimeifaganle，gaoedechengbenyakualehenduochuangxin，henduozhaoxiangmuchuangyezhejihudouhuiquchengdou，congtanyaxue、houtang、nanhuoguo……jihumeiniandouyoupinpaichuquan。”

zhangmengzhezaiqiweixinshipinhaomingzihouzhuijiashangle“beijingrenzaichengdou”，qizaichengdoudekuixingjiekailehaojigeyetai，maokaoya、chaguan、zhazhaniurou，shengyidouhenhao，qizhong，xinzuodeqianniudaozhazhaniurouxiangmupaodezuikuai，zhaimencanyinshujuxianshi，quanguoyijingkaile100duojiadian。

“zaibeijing，gaoedechengbenyakualehenduochuangxin。”zhangmengzhetijilebeijingdegaochengbenwenti。

danzaichengdoudechengbenhaoxianghaihao，chengdoutaigulipangbian，yigejipingfangmidexiaomenmian，yigeyuededianzuyaosiwuwanyuan，laobanbiaoshijinxienianlai，fangzumeiyoumingxianshangzhang，laichengdoudeyoukezengjiale，zaochuwangui，suoyizengzhangleyingyeshijian，shengyihaixing。

suoyi，zaizheiyangdechengdoucanyinhuanjingxia，womensihuyebunanlijie，weishenmechengdoumeiniandouyouxinpinpaichuquan，weishenmechengdoudeyingxiaowanfaneimeduo，pinpaikaidiansuduyehenkuai？

yinwei，youdaliangchuangxindekongjian。

kuajiecanyinrenhezishencanyinrendehezuo，dizaolechengdouyigeyouyigexianxiangjipinpai，jihuizuoliuliang，youhuiyingli。

zhuguangyuhuoguo，jiujijielecanyinrenhekuajiecanyinren，yourendongsheji，yourendongcanyin，yincikaizaishangchangdezhuguangyu，zongyihuoguodexiangweihexingmudementoushejiyinrenzhuzu。qihaizaibuduantuichenchuxin，biruzuijinzhuguangyuhuoguojiuchule“feitenghuarenban”dexindiansheji；

shitouhenmengdebawangchaji，suiranshicongkunmingzouchulaidepinpai，danpinpaishinengfangdayeshizaichengdou，qizaichengdoutaiguligenghuanlequanxindelogohepinpaixingxiang，jiukaozheiyijiadian，yixiazidabaole；

laizichengdoudepinpai，yejiushi“xinchayindiergu”chabaidao，kaodutedexiongmaologo、xiongmaoyingxiaodadatishenglepinpaishineng，chengdouzhenshiyouzhe“wujin”detianranchuangyecaifu。

haiyouzaoyixiechumingdenanhuoguo，yong“gaoyanzhitianpin+huoguo”，yong“douyinjuqing+huoguo”，fazhanchengweirujinzaiquanguoyongyoujibaijiadiandequanguoxinghuoguopinpai；

chuleyishangzheixiequanguopinpaidedachuangxin，chengdouhaiyouhenduodadandeweichuangxin。

biru，kaiqileshoujiahuoguobashi；biruzaidingloufangyijiazhenfeiji，chengweichengdourenxinde“dakayongcandi”；zaibiruzaiyoucaihuatianbianshanghuabianchihuoguo，zaiktvbianchihuoguobianchangge……chengdourencanyinrensihuyongyoukoudaimofa，nengbianchengjiqianshangwanzhong、buzhongyangdeyongcanchangjing。

chengdoushi“tianxuancanyinzhicheng”，chengdoudecanyinlaobanyehen“zhengqi”，zheijiushiweishenmechengdounengchengweicanyinbaodi，meiniandouyouxinpinpaichuquandezhongyaoyuanyin。

03、超强产品力，遍地是高手

chuleshangwentidaode，chengdoushigehanjiandezengliangchengshi；nandededichengbengaoxiaofei，shihecanyinchuangye；chengdouniurenqijuzhiwai；chengdouhaiyouyigefeichangzhongyaodetezhi，neijiushijubeijiqiangdechanpinnengli。

bushaoquchengdoulvyoudewaidiyoukedoucengbiaodaguoyigegongtongganshou：“suibianjinyijiachengdoudecanyindian，kenenghuanjingbuyidingtebiehao，danshicai、kouweideshuizhundouyuanchaoqitachengshideliansuopinpai。”

zheikenengcaishichengdoucanyinchuangxindezhenzhenggenji。

changnianzaiyixianchengshidechengdourenzhaoyinggaosucanguanju：“chengdourenmeiyousuoweigaoduanbugaoduandegainian，wanquanshikanchanpin。youhenduorenkaizhehaochequcangyingguanzipaiduichifan，danruguonizaishanghaidengchaoyixianchengshi，kenengjiumeiyouzheizhongxianxiang，kaihaochedemudedidagailvshimoujiagaoduancanyindian。”

suoyi，chengdoucanyindianjubeichaoqiangdechanpinli，nisuibianzoujindeyijiaxiaodiandoukenengshiyinzangdegaoshou，zheishichengdouheqitachengshizhongyaodequbie。

yourenshuo，zheikenengshiyinweichengdouyouzhepangdademeishijiyinku。biru，tihua、shaokao、xiaolongxia、longchaoshou、bingfen、danhonggao、chuanchuan、malatangdengbuzhishujishigepinleibaihuaqifang。

canguanjurenwei，shi，yebuquanshi。

tongguo《shejianshangdezhongguo》zheidangmeishijiemu，womennengkandaolaiziquanguogedidemeishi，zhongleiduoyang，xinxian。zhongguodidawubo，gegeshengshishenzhixianchengdouyouzheduteqiefengfudemeishi，kenengdangdirenshuoqizijidangdidemeishi，sheidounenglieyizhangchuanchulai。

meishijiyinkusheidouyou，dannengbameishichuanchengxialai，bingtongguoyigegexiaodian“zuochulai”，shenzhifayangguangda，xiaoshoudaoquanguo，zheibingbuduojian，danchengdouzuodaole。

meiyigedanpinnachulaidounengkaichuyigeliansuopinpai，shenzhihaizhutuichujigeshangshicanqi。

yidaofuqifeipian，rangziyanbaiweijiyiluweizuocandeduteyoushixunsufazhan，nianyingshouchao36yiyuan，chenggongshangshi，bingzaiquanguokaichule6000duojiadian，mendianshujinciyujueweiyabo，chaoguolezhouheiya；

yidaosuancaiyu，rangjiumaojiuzhaodaoxindezengzhangquxian，kaichuangchutaiersuancaiyu，shenzhishisonghuoguo，xuandeyeshihuoguopinlei。

chengdoudecaipin，sihushiquzhibujinyongzhibujie。zheiliangnianyouyoumaokaoya、qiaojiaoniurou、chengpanmalatang、zhazhaniurouhuoguodengxinpinleichulai。bingqie，youchengjiuleyipiyouyipidecanyinpinpaihecanyinchuangyezhe。

erchengdoucanyinzhisuoyinengdakaiquanguojumian，diyi，shiyinweichuancaikouweideguangpuxing，lakoudechengyinxing；dier，chengdoudecanyinxiaodianchanpinlidouxiangdangqiang，zaimeishideluodishangzuodehenhao，yuqiangzeqiang，suoyichengdoucanyindechanpinlizhengtichengxianchulaidoubijiaoqiang；disan，zaoqiyipichengdourenbeishanghuozhequshanghai，bachuancaidengcaipindaidaolequanguo，zheijiushixianlejishudewaiyihechuancaipinleideyanzhan。

rutongqianmiantidaode，chengdoucanyinzheijiniandexinbianhuashi，bujinjinchanpinliqiang，pinleichuangxinnengli、yingxiaonengli、pinpaiwanfadengzongheshuipingquandouzaixian，yincichengdouchenglexindecanyinfengxiangbiaochengshi。

nengzaichengdouhuoqilai，jibenzaiquanguoyehuibijiaokangda。

zheiyeshiweishenmewaidirendaochengdoukaicanyindianhuole，jiunengdaoquanguoxunsufuzhidedicengyuanyin。

chengdoudecanyindizihenhao，jibianshixiaocanyinguanzi，kenengzaihuanjingfangmianchayidian，danshicai、kouweiyecongbuhanhu。zaijiashang，gezhongkuajiechuangyezhehuozhecongyixianchengshihuilaidechengdoucanyinrendechixujinjie，gaoshouyunji，chengdouyouyongyoupangdade“haochizui”guke，gukeyehenxingfu，zheijiuxingchengle“zhengxunhuan”。yinciquanguoneijuandeqingkuangxia，chengdoucanyinzheibianfengjingduhao。

shuodaozheili，kenengbushaorenhuishengchuduichengdoucanyindeyanxianzhiqing。danhaishineijuhua，womenbunengzhixianmubierendejieguo，eryaoqukandongqichenggongdelujing。

jiuxiang，weishenmechengdouyouneimeduo“haochizui”guke？weishenmerenmenzheng5000yuan，3000yuandouyuanyihuazaiwaichujiucanshang？yuanyinbingbufuza，jianjiandandande“haochi”erzibiankejieshi。

chanpinlishigenji，haochishijichu，erchengdoucanyinzaizheixiejichuzhishang，zuodeyingxiaodashijianyehao、pinleichuangxinyehao，buhuimohuzhongdian、buhuixuanbinduozhu，ershiweiraohaochidezhuxianshang，zaiqutigongxilieyouqudetiyan、wanfachuangxin。zheiyeshichengdoucanyinnengwendingfazhanbingshixianxiangquanguowaiyidezhongyaogenji。

huidaowomenkaitoudewenti，chengdouweishenmechengle“xinjin”canyinshengdi？yinweichengdoudabufencanyinren，shizhendezaizuocanyin，bushizaizuorongzishangshi，yebushiweilezuofangdichanshengyi，gengbushiweilezuowanghong。dangran，chengdouyechuxianguobushaogejiucaidejiamengpinpai，zuihouyehuibeitaotai，diaozhengguolai。