界面新闻记者 | 富充

界面新闻编辑 | 牙韩翔

8yue19ri，huarunpijiufabubannianbaoyeji。jinnianshangbanniandeweijingshenjidezongheyingyeewei237.44yiyuan，gudongyingzhanyiliwei47yiyuan，jiaoquniantongqishangsheng1.2%。qizhong，pijiuyewushangbannianzhengtixiaoliang634.8wanqiansheng，tongbixiajiang3.4%。

zaixiaoliangxiajiangdetongshi，huarunpijiushixianlirunzengjia，zhuyaoyuanyinzaiyugaoduanchanpindexiaoliangshangsheng。huiguqiye2024nianshangbanniangaoduanchanpinxiaoshouchengji，baogaoqinei，zhongdangjiyishangpijiuxiaoliangzhanbishouciyushangbannianchaoguo50%。cigaodangjiyishangpijiuxiaoliangjiaoquniantongqishixiandanweishuzengzhang，qizhongtongguodianshangqudaodexiaoliangjiaoquniantongqiyueyou60%zengzhang。gaodangjiyishangpijiuxiaoliangjiaoquniantongqizengfuchaoguo10%。

zheizaiyicixianshichulegaoduanhuaduiyupijiuqiyedeyejiladongzuoyong，dansuizhexiaofeishichangdeshousuo，nianqingrenqundegoumaiguannianbianhua，yeduizheiyidaqushitichulegengxijiedeyaoqiu。

“zhongguopijiugaoduanhuakaishijinrudierjieduan，”huarunpijiudongshihuizhuxihouxiaohaizai8yue18rixiawudeyejifabuhuishangtichuzheiyishuofa。zaitaguanchazhong，zhongguopijiugaoduanhuazhengcongpinzhitisheng、jiagetigao、jiegougaibiandechujigaoduanhua，zhubuxiangjiazhihua、tiyanhua、gexinghuahexiaofeidechangjinghuazhuanbian。

“gaoduanhuaqushibujinmeiyouchuxiangaibian，erqiechengxianlegengduodekenengxinghegengduodefazhankongjian。xianzaizhongguopijiudegaoduanhuashibaihuaqifangshide，duoyuanhuapijiukouweizaiyongxian；yinyongxiguanyezhujiantuoliyuanlaihehenduoxiangdesuipianhuafangshi，ershizhuiqiuxiaofeidetiyan、teshudexuqiu，gengjiaguanhuzhenggequdaoliantiaodeliyi。”houxiaohaixiangjiemianxinwenjieshaocheng。yinci，jinguanpijiuxingyezhengtixiaoliangchuxianshousuo，dangaoduanpijiudezengzhangmoshihedaolugengweiduoyang。

yihuarunpijiuzaiguoneiyunyingdeguojihuapinpaixiliweili。zaigaoduanpijiudemengyashichang，huarunpijiujinnianduixilizengjialetuidonglidu，shiqijinrugengduochengshi、changsuo，yekaishibujuxiliheqitaguojipinpaizuhe。tongshi，tongguoouzhoubei、guanjunbei、dianyinjiedengnianqingrenxiaidexiangmu、yinjiuchangjingjinxingpinpaituiguang。

ciwai，zaianhui、liaoning、sichuan、henandenggaoduanjiufazhandiqu，zhuyaocaozuodecelveshitongguoyuzhongguopinpaidezuhe，duiyouzhidadianheyouzhifeixianyindiandefugai，tuidongxilipinpaideguojipinpaihuodong，shidexilipinpainenggouzaidangdideguojipinpaidangzhongshulixingxiang；zaifujian、zhejiang、shanghaidenggaoduanjiufadachengshi，xilizhelitishengfugai，zengjiadongxiao，zengqiangfeneyiqigengdafene，muqianshangshudiquxiliyejizengsuchaoguoquanguopingjunshuiping。

zaigaoduanhua、nianqinghuashichangzhiwai，pijiuxingyeyemianlinzhedazhongpinleijingyingqingkuangxiaxinghexiaofeirenqunlaolinghuadeqingkuang，huarunpijiugaocengyezaiyejishuominghuishangtichuqikanfa。

“bujinzaishangbannian，shenzhicongxinguanyiqingyilai，yeneididuanpijiuhejingjixingpijiuchixuxiahua，daojinnianshangbanniantoubuqiyehexuehuapijiudouchuxianlezhuliujingjixingpijiudafuduxiajiangdeqingkuang。zheijiuyaoqiuwomenhelishejijiagebingguanliguifan，peiheshengjibaozhuanghepinzhi，hangshidibujibenpan，burangdibuliushineimekuai。”houxiaohaijieshaocheng。

2013nianyilai，pijiuxingyeyijinruchanliang、xiaoliangdafengdecunliangjingzhengmoshi，pijiuqiyeyishidaodanchunyikaoguimozengzhangyibuzaikexing，jinerfaligaoduanshichang。gaoduanhuachanpindezhanbitishengduiyuanbendiduanchanpinxingchengletidai，zaituozhangaoduanhuashichangdetongshi，qiyeyezaixunqiutishengchangguichanpinjingzhenglidefangfa。

tongshi，guanyurenkouhonglixiajiangduipijiuxingyedailaideyinyou，houxiaohaibiaoshi，yifangmian，jinguanchushenglvxiajiang，zhongguonianqingquntirengjiushijudade，congjinniangaokaorenshuhebiyerenshulaikan，zshidairengnengzhichengzhongguopijiuchanyejixuxunmengfazhan；lingyifangmian，zhongguolaolinghuachengxianchugaosuzhi、xinjiecengdetedian，zhongguodelaonianquntichengweixinxingxiaofeiqunti，rengrankeyiwajueyinjiuxuqiu。

tahaibiaoshi，zaibentuzhiwai，keyikandaoribenzaijingjishuaituide30niandangzhong，qipijiuqiyedefazhanbixiangxiangzhongdehaiyaohao，zaizheigeguochengzhong，chaori、qilinxiangguojihuafazhan，sandelizaoyijinruliejiulingyu，ribenpijiujutoudeguojihuafazhanyekeyizuoweicankao。

2023nian，huarunpijiujiangshougoudejiangxiangxingbaijiuqiyejinshajiuyezhengshibingbiao。jinnianshangbannian，baijiuyewushixianyingyee11.78yiyuan，tongbizengzhang20.6%，daidongmaolilvshangsheng2.1gebaifendianzhi67.6%。jinshajiuyededadanpin“zhaiyao”dexiaoliangtongbizengzhangchaoguo50%，gongxianbaijiuyewuyingyeeyue70%。

ziqunianyilai，baijiushichangmianlinxiaxingzhouqi。jinnianerjidu，tongweijiangxiangxingbaijiudexingyelongtoumaotaichuxiandadanpinfeitianmaotaijiagexiadie，yeduixingyexingchengleyidingdechongji。

mianduimeitizaiyejihuishangtichude“ruhejianshaomaotaixiadieduichanpinshoujiadeyingxiang”dewenti，huarunpijiu（konggu）youxiangongsifuzongcai、huarunjiuyezongjingliweiqiangzhichu，jiageguankongshizuihexindeguanlicuoshi，jinshajiuyetongguo“sikong”jinxingwenjia、cujindongxiao。

jutieryan，shouxian，shiduikucunyangekongzhi，meigejingxiaoshangdekucunweichizai30-40%zhijian，chaoguojiukongzhifahuo；ciwai，haiyaokongzhifeiyong，yifangluojiaxiaoshou；kongzhichanpinliuxiang，yanjinquyujiancuanhuo；kongzhikaiping，cujindongxiao。

xiayibu，yaoduijinshapinpaijinxingzhongsu，zaihegaoduanchanpinxian“zhaiyao”zhiwai，tongguo“jinsha”pinpaituozhanzhongdang、zhuliuchanpinxian，yihuyingzhuliubaijiujiagexiachendequshi，xiang100-300yuanjiageduanjinjun。

zaijinnianhuarunjiuye2024nianqudaohezuohuobandahuishang，shengchujituandongshizhangzaitijiduijinshajiuyedejianyishijiucengzhichu，zaidangqiandechanyebeijingxia，jiuqipinpaifeichangzhongshichanpinxiandelitiyufengfu，buyaomangmumixindadanpinzhanlve。birujinshazhaiyaodingwei650yuanjiagedai，zaidangqianxiaolianghennantupodebeijingxia，kekaifagengdijiagedaidechanpinyiladongguimodetisheng，duguoxiaxingzhouqi。

tongshi，muqianbaijiushichangyemianlinshangwu、zhengwuyinjiuchangjingjianshaodewenti，danrengyouxindechangjingduishichangxingchengbuchong。

“muqian，xianshangxiaofei、guangpingjiufazhanxunsu。ciwai，tuangouchangjingyezaifashengbianhua，guoqutuangouduoweiqiyeneigouheziyin，xianzaituangouzenangkuoshangxiayoudehuiyuantixi，liruzhongshihuadelingshoutixideng。tongshi，youxietoubuqiyeyanxijiuxiaoliangnengzhandao40-50%，zheiyeshiwomensuoyoubaijiuchangjiazainulizhengqianghetuozhandechangjing。”weiqiangshuo。

jinnianshangbannian，jinshajiuyezaigaotie、hangkong、zongcaidushuhuidenglingyu，tongguozhongzhonglanmuhefenzhongchuanmeijiadaduizhaiyaodechuanbolidu。zaishandong、henan、guangdong、hunan、jiangsujiadadaxinglingshoushangdezhaomuheguanli，yikuodazhaiyaodefugai。tongshijixuyangeguankongkucun、jiage，yiqiujiaohaodejiageyuqihechengzhangyuqi。bingtishengzhaiyaopinzhi，jiadachanneng。

tanjiduijiexialaidepijiushichangyuqi，huarunpijiuzongcaizhaochunwubiaoshi，shangbannianqingkuangzhuyaofenweijigejieduan，nianchuyijiduzongtixingshibucuo，erjidupingwen。pijiushichangyalidazai6yuefen，shouquanguogediwendu、jiangyufenbuyingxiang，yalichixudaoqibayuefen。yudaibianhuazaigegeqiyetixianbuyiyang，danzongtieryan8yuehaoyu7yue。

“jinnianxiabannianxingyezouxiangrengbuqueding，dantianqiyingxiangzaizhujianjianshao，erqiequnianxiabannian（pijiuxingyejingyingqingkuang）jishuxiangduipiandi，suoyiwomenduiyuxiabanniandefazhanchijinshenleguandetaidu。”zhaochunwuruciyuqi。