文 | 车tech  杨知潮

编辑 | 原野

zaiquanshijie，henduoditiedoushikuisunyunxingde。danyikaofangdichan、shangchang、xieziloudefujiajiazhi，xiujianditiezuizhongyenengdailai“zhuanqian”dexiaoguo。

zheizhongluojiqishijiushi“yinliu”，tashishangyelifeichangchangjiandedafa。danzaixinnengyuanqichelingyu，muqianzhiyouxiaomipaotonglezheitaoluoji。

quanqiuzhuliucheqizhong，zhiyouxiaomiqicheyongyoudaliangtongming、tongpinpaidedazhongxiaofeipin。erzheixiechanpinyezhengzaishouhuoxiaomiqichedeliulianghongli。

8yue21ri，xiaomifabuleerjibao，zhengshijiaochuqichedakaohoudediyizhangchengjidan。yuliaozhinei，nianqingdeqicheyewuzanshichuzaikuisunzhuangtai。danyucitongshi，shouji、aiot、hulianwangyewusuogongxiandelirunmibulezheizhongchaju。zuizhong，erjidu，xiaomiqichedemaoli、jingyinglirun、chushuiqianjinglirun、diaozhenghoujinglirunquanbutongbizengzhang。

shenmeshihounengyingkuipingheng？zaijingzhengjiqicanliedeqicheshichang，zheishilingdaduoshuxinshilitoutengdewenti，danruguoqichekeyixiangditieyiyangchanshengliuliangxiaoying，dailaichengshishangyedezhengtifanrong，zheigewentijiuhuixiangduibuneimejinpo。shijianyanshengdeyoushi，zaiyucheqiyougengduodiqi，quxuanzezuishihezijidechanpinjiezouhejiagedai，erbushiyiweigenfengqujuan。zheiyechengweixiaomiqichedangxiazuituchudeyoushizhiyi。

01 汽车“只”亏18亿

maichebudaoyinian，xiaomidelirunbiaoxianyijingchaoguolexuduoxinshili。

zuizhongyaodemaolilvshujushang，erjidu，xiaomidezhinengdiandongchedengchuangxinyewudemaolilvshi15.4%。

zheiyishuzidayuexiangdangyuqichexingyede“zhongdengpianshang”。

muqian，xinnengyuancheqizhongdediyitidui，jitesila、biyadi、lixiang，maolilvzai20%zuoyou。diertiduili，genjuzuotianxiaopengqicheganggangfabudeerjiducaibao，zheijiajingyangengfengfudexinshilidadaole14%demaolilv。disantiduili，yulaiyijidudemaolilvwei4.9%，lingpaoerjidudemaolilvwei2.8%。

zuoweiyijiajiaofujinbannian、xiaoliang2.7wantaidexinshoulaishuo，xiaomiqichedechengbenkongzhinenglisuandeshangyouxiu。

dangran，kuisunhaishishaobulede。erjidu，xiaomizhinengdiandongqichedengchuangxinyewufenbushouruweirenminbi64yiyuan，jingdiaozhengjingkuisunwei18yiyuan。

zuoweiduibi，jikeqicheerjidujingdiaozhengjingkuisunwei8.64yiyuan，xiaopengqicheerjidudiaozhenghoujingkuisunwei12.2yiyuan，lingpaoerjidujingkuisunwei12yiyuan。kanqilai，tamendedanjidukuisundoubixiaomishao，dankaolvdaoduojiaxinshilidoumianlinyanzhongdexianjinliuyali，duikuisundechengshounengliyexiangduigengcha，zheixiekuisunshuju，duiyumeijiacheqideyiyiyebujinxiangtong。——jiuxiangtongyangmai1wankuaiqiandebao，yuexin5000genyuexin5wanderen，ganzhishiwanquanbutongde。

caibaoshujuxianshi，jiezhi6yue30ri，xiaomiqimoxianjinjixianjindengjiawuwei393.35yiyuan，tongbizengzhangjin80yiyuan。chongpeidexianjinliu，xishileqichedengchuangxinyewugaijidu18yiyuankuisundailaideyali。

dangxia，xiaomiqichedefeiyonghaichuzaijiaogaodeshuiping。caibaopilu，erjiduzhinengdiandongchedengchuangxinyewufenbudejingyingkaizhidadaole29yiyuan。zhenggexiaomijituandeyanfa、xiaoshoujituiguang、xingzhengkaizhiquanbuzengjia，erzengzhangyuanyindouyuqichexiangguan。

xiaomiqichedemaolilvyijingdadaolebucuodeshuiping，taxuyaode，zhishigengdadeguimoxiaoying，laitanboangguideyanfa、xingzheng、yingxiaofeiyong。

guigenjiedi，haishikanxiaoliang。

muqianlaikan，qianjingkeguan。jinnian7yue，xiaomiqichedexiaoliangyijingdadao1.3wantai，chaoguomodel 3，chengweichundianjiaopaolingyudelaoda。zheihaishizaichannengyouxianqiezhiyouyikuanchexingxiadachengdeshuju。bunanyuce，suizhexinchexingdefabuhechannengdepapo，xiaomiqichefeichangyoukenengchengweizuikuaishixianyinglidexinshili。

02 小米手机更能赚钱了

zaixiaomiqichefabuhou，shichangshangyizhiyouyizhongzhuliuguandian：xiaomisu7defabu，gaishanlexiaomizhenggepinpaidexingxiang，dailailedaliangbaokuonianqingnvxingyonghuzaineideyouzhikehu。

xiaomierjiducaibao，duishangshuguandianxingchengleyidingchengdudeyanzheng。

xiaomishoujidequeyuemaiyueduole。erjidu，xiaomishoujichuhuoliangtongbizengzhang28.1%，zhinengshoujishourutongbizengzhang27.1%，dadao465yiyuan。

yifangmian，zheizhongzengzhangyudahuanjingyouguan。quanqiushoujishichangyujinniankaishifusu。idcfabudeshujuxianshi，erjidu，zhongguozhinengshoujichuhuoliangtongbizengzhang8.9%，canalyszejichulegenggaodeshuzi：10%。danlingyifangmian，anzhaocanalysshuju，xiaomishiquanqiuqianwumingdeshoujipinpailitongbizengsuzuikuaide。

20wan+dexiaomiqichedafudulagaolexiaomideskudanjia，tasuodailaidepinpaili，sihuyezai“funeng”jixiaomigaoduanshouji。erjidu，xiaomizai3000-4000yuan、4000-5000yuan、5000-6000yuanzheisangejiaweidegaoduanshoujixifenshichanglideshizhanlvquanbutisheng，tishengfenbiewei5.4、3.5、2.3gebaifendian。buguo，youyu618cuxiaodengyuanyin，xiaomishoujidezhengtikedanjiachuxianlexiaofuduxiahua。

erjidu，iotyushenghuoxiaofeipinshourutongbizengzhangle20.3%，chuangxialishixingao。qizhong，zhinengdajiadiandeshourutongbizengzhang38.7%。pingbanshourutongbizengzhang67.6%，chuhuoliangtongbifanbei。kechuandaishebeitongbizengzhang31%。

xiaomilirunlvzuigaodeyewushihulianwangfuwu，zheiyiyewuzaierjiduzengzhangle11%，dadaole83yiyuan。dalianggaomaoliguanggaoshourudetisheng，dixiaodiaoleyibufenchuangxinyewusuodailaidechengben。buguocaibaotoulu，xiaomideyouxiyewuyousuoxiahua，dixiaoleyibufenzengzhang。

sangezhuyaoyewudehelizhixia，xiaomierjidumaolitongbizengzhang29.9%，jingyingliruntongbizengzhang45.7%，chushuiqianliruntongbizengzhang34.8%，diaozhenghoujingliruntongbizengzhang20.1%。

congzuihoudeshuzilaikan，laoyewudezengzhangwanquanbaxiaomiqichekuideqian“zhenglehuilai”。

zongtieryan，xiaomilaoyewudezhuanqiannenglitishengyuquanqiudianzichanpinxiaofeidehuinuanyouguan。tongshi，qicheyewujixiaomilaoyewudailailemingpianxiaoying、liuliangxiaoying、yijigengjiazhangyuandepinpaixiaoying。

duixiaomilaishuo，qichesuochanshengyinglihekuisun，bunengzhitongguoyigefenbudeshujulaijisuan。tasuodailaidezhangqijiazhi，yehennanyongqueqiedeshuzilaihengliang。

03 最特殊的新能源车企

zaixiaomisu7fabuzhiqian，yulunchangshangchongchizhegezhongzaoyin。

renmendanyou，qichexingyeyijingyichangneijuan，yixielaocheqishangqienanyizibao，xiaomishifounengmianduimengliedejiagezhan？xiaomiqichechaoguo20wandeshoujia，yutayuanbendeshoujiyonghu，shifoucunzaihengaodezhongdiedu？

zheixiedanyoushifenheli。jieguo，xiaomisu7huodedaliangdedingdanshu，leijunbenrenyeyinglailegerenshengwangdedingfeng。gengzhongyaodeshi，xiaomidepinpailiyesuizhezheikuangaoduanqichedefabu，dedaoletisheng。

yanxia，xiaomishizuiteshudeyijiaxinnengyuancheqi。tadezhuyaoshouruzanshibuyikaoqiche。tayongyouzugouchongpeidexianjinliu，keyizhichengqimanzhangdejingzheng。

qichexingyeshiyigexianjinheidong，yulai、xiaopengzhijinhaiweiyingli，bujiuqiandijiaozhaogushudenazhaqichesannianleijikuisunchaoguole180yiyuan。bujinruci，zi2023nianyilai，cheqimendeqichedanjiazaiyimeinian1-2wanyuandesudukuaisuxiahua，jinyibujiadaletamendexianjinyali。

danjiadifenghoudexiaomibuyongtaifachou。

qichezhiwai，tayouzhezhuduodebianxianfangshi。qicheyonghuheshoujiyonghuzhijiankeyixianghuzhuanhua。chucizhiwai，tahaiyongyoudadaodianshiji，xiaodaozhongxingbidepangdasku。dangqicheyewudefeilunxiaoyingchansheng，youcidailaideshouruyupinpaili，youhuiduichuantongyewudailaigengjiachixudezhuli。erjiducaibaozhongdexiangguanshuju，huoxuzhishizheigequshidekaishi。

buguo，jishikaijuchengjibucuo，weilaiyiduanshijianli，xiaomiqichekenengyiranxuyaozaizhiyishengzhongqianxing。

yinweitadeshangyemoshixiangduiteshu。

suizhepingguofangqizaoche，huaweijianding“bangcheqizaohaoche”delinianzhihou，xiaomichenglezheizhong“qiche-dianzixiaofeipin”shangyemoshixiadedumiao。hetesilaxiwangdazaowurencheduideqianweichangxiangyiyang，xiaomidezheizhongshangyemoshizaiqichejieyeweiyouguoxianli。tadeshangyeqianlijutiruhe，yemeiyouheshidecanzhaowu。

tongyangmeiyouxianlideshi，xiaomimeiyouxiangqitakejiqiyeyiyang，shiyongyigequanxinpinpaijinxingzaoche，ershizhijieshiyonglexiaomipinpai。tadailaideyingxiangshi：yirongjurong，yisunjusun。——dangranmuqianlaikan，qingkuangzhengzaichaozheleguandefangxiangfazhan。

jiuxiangbeiwujieshibiaodazhedesuming，beizhiyitongyangshichuangxinzhedesuming。buguo，leijunyinggaizaojiuxiguanzheiyiqie。